Episode: 92
Title: Norman Farrar Introduces Brian Johnson, a PPC Expert and Founder of Canopy Management.
Subtitle: “The Biggest Way For You To Improve Your Advertising Is To Go Against The Grain Of What Everybody Else Is Doing.”
Final Show Link: https://lunchwithnorm.com/episodes/episode-92-5-mistakes-sellers-make-with-advertising-w-brian-r-johnson/
In this episode of Lunch With Norm…, Norman Farrar introduces Brian Johnson, a PPC Expert and Founder of Canopy Management.
Brian has helped over 20,000 brands be more successful on Amazon through ad strategy and conversion rate optimization. In this episode, he talks about the 5 mistakes that sellers commonly make.
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In this episode, we discuss:
- 1:05 : Paul Baron
- 2:55 : What is Clubhouse
- 9:49 : Brian’s Background
- 15:49: Mistake #1: Not Using All Ad Types
- 16:30 : Available Ad Types
- 22:25 : Cross Marketing Through Ads
- 36:32 : Additional Training
- 29:26 : Covering the Basics
- 32:48 : Product Positioning
- 34:58 : Mistake #2: What’s In It For Me?
- 42:06 : Make Your Listing Stand Out
- 53:14 : Mistake #3: Copying Competitors’ Content
- 58:32 : Listing Suppression and Suspension
- 59:42 : Mistake #4: Making Your Main Image Stand Out
- 1:00:42 : Mistake #5: Bidding Aggressively
- 1:06:02 : Broad Match Modifiers
- 1:10:15 : The Future of PPC
- 1:21:55 : How To Attract Customers To Watch Your Video
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