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Lunch with Norm | 5 Mistakes Sellers Make With Advertising

#92: 5 Mistakes Sellers Make With Advertising

w/ Brian R Johnson

About This Episode

Brian R Johnson, our resident PPC Expert from Canopy Management is back for another episode of Lunch with Norm!
 
Brian is going to share with us the top 5 mistakes sellers make when it comes to advertising and how to avoid them!

About The Guest

Brian R. Johnson has helped over 20,000 brands be more successful on Amazon through ad strategy and conversion rate optimization. He offers guidance to, and partners with, sellers through his online community, Amazon PPC Troubleshooting, as well as through coaching, software, training courses, and, his flagship advertising agency, CANOPY Management (multi-service, “done-for-you” Amazon agency).

Episode: 92 

Title: Norman Farrar Introduces Brian Johnson, a PPC Expert and Founder of Canopy Management.

Subtitle: “The Biggest Way For You To Improve Your Advertising Is To Go Against The Grain Of What Everybody Else Is Doing.”

Final Show Link: https://lunchwithnorm.com/episodes/episode-92-5-mistakes-sellers-make-with-advertising-w-brian-r-johnson/

 

In this episode of Lunch With Norm…, Norman Farrar introduces Brian Johnson, a PPC Expert and Founder of Canopy Management. 

 

Brian has helped over 20,000 brands be more successful on Amazon through ad strategy and conversion rate optimization. In this episode, he talks about the 5 mistakes that sellers commonly make.

 

If you are a new listener to Lunch With Norm… we would love to hear from you. Please visit our Facebook Page and join in on episode discussion or simply let us know what you think of the episode!

 

In this episode, we discuss:

  • 1:05 : Paul Baron
  • 2:55 : What is Clubhouse
  • 9:49 : Brian’s Background
  • 15:49: Mistake #1: Not Using All Ad Types
  • 16:30 : Available Ad Types
  • 22:25 : Cross Marketing Through Ads
  • 36:32 : Additional Training
  • 29:26 : Covering the Basics
  • 32:48 : Product Positioning
  • 34:58 : Mistake #2: What’s In It For Me?
  • 42:06 : Make Your Listing Stand Out
  • 53:14 : Mistake #3: Copying Competitors’ Content
  • 58:32 : Listing Suppression and Suspension
  • 59:42 : Mistake #4: Making Your Main Image Stand Out
  • 1:00:42 : Mistake #5: Bidding Aggressively
  • 1:06:02 : Broad Match Modifiers
  • 1:10:15 : The Future of PPC
  • 1:21:55 : How To Attract Customers To Watch Your Video

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