#68: Amazon PPC Strategy

w/ Brian Johnson

About This Episode

In this episode we are joined by the Founder of Canopy Management – Brian Johnson, Brian is a driving force in the eCommerce world. Not only has he achieved success as an online seller, but he has become the Leading Strategist in Amazon Pay-Per-Click Advertising. Brian has helped over 20,000 brands be more successful on Amazon through ad strategy and conversion rate optimization. In today’s episode, we discuss strategies going into Black Friday and Cyber Monday, PPC mistakes and a TON of viewer questions. We have a feeling Brian will be back! 

About The Guest

Although affectionately known as the “Brain in the Jar”, he is anything but. Brian is a driving force in the eCommerce world. Not only has he achieved success as an online seller, but he has become the Leading Strategist in Amazon Pay-Per-Click Advertising. Over the course of his career, Brian has founded: the Amazon PPC Troubleshooting community, Amazon PPC Consulting Association, PPC Scope ad management software, Sponsored Products Academy training course, and Canopy Management advertising agency for million-dollar brands.

Date: November 25, 2020

Episode: 68

Title: Norman Farrar Introduces Brian Johnson, a PPC Expert and Founder of Canopy Management

Subtitle: Pro Tips for Running PPC Campaigns

Final Show Link: https://lunchwithnorm.com/episodes/episode-68-amazon-ppc-strategy-w-brian-johnson/

In this episode of Lunch With Norm…, Norman Farrar introduces  Khierstyn Ross, a product launch expert that specializes in Kickstarter & other popular channels launch for physical products.  

Brian is known as the “Brain in the Jar”. He is not only a successful seller but has become the Leading Strategist in Amazon PPC Advertising. He discussed some strategies for the Holiday Sales and talked about his expertise which is PPC.

If you are a new listener to Lunch With Norm… we would love to hear from you. Please visit our Facebook Page and join in on episode discussion or simply let us know what you think of the episode!

In this episode, we discuss:

  • 5:22 : Brian and his Company
  • 11:40 : Constant change of Strategies
  • 14:12 : Last Minute Holiday Sales Strategies
  • 22:44 : How to Improve your Listing
  • 29:00 : Relevance > Impression
  • 33:33 : Amazon’s Suggested Bid
  • 36:57 : How to Find Out The Best Converting Keywords
  • 39:11 : Gold Panning Strategy
  • 48:26 : Higher Conversions on Automatic Campaigns
  • 56:38 :  Three Mistakes Amazon Sellers Make
  • 1:00:05 : Ad Placements and Ad Auction Process
  • 1:07:07 : Seasonal Product Campaigns
  • 1:10:17 : Running a PPC Agency Business
  • 1:15:48 : Automatic vs. Exact Match Campaign
  • 1:23:58 : How to Vet an Agency or Expert

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