Maayan has seen tremendous growth with her business since joining the social media platform and has gained over 2 million followers on the platform. In today’s episode we talk about the popular social media app TikTok. We discuss the many reasons and benefits why businesses and brands should start looking to join the platform!
Maayon Gordon is a TikTok Expert! She has had incredible success on the platform with over 2 million followers. From HOMELESS to Homeowner, Business Owner, TikTok Famous Influencer, Podcast Host and world traveler. You can find her on TikTok @worldofglass.
Date: July 10, 2020
Episode: 9
Title: Norman Farrar Introduces Maayan Gordon, a TikTok Expert and has had Incredible Success on the Platform with over 2 million followers.
Subtitle: “TikTok is something that really makes you reflect on your business is”
Final Show Link: https://lunchwithnorm.com/episodes/9-TikTok-for-businesses-and-brands-maayan-gordon/
In this episode of Lunch With Norm…, Norman Farrar introduces Maayan Gordon, a TikTok expert and has had incredible success on the platform with over 2 million followers. From HOMELESS to Homeowner, Business Owner, TikTok Famous Influencer, Podcast Host and world traveler
Maayan Gordon talks about the many reasons and benefits why businesses and brands should start looking to join TikTok as one of the platforms to promote business and marketing strategy.
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Norman Farrar 0:02
Hello everyone, it’s Norman Farrar, a.k.a. The Beard Guy here and welcome to a very special Facebook Live event, not the normal Lunch With Norm. We’ve got a special guest today. That’s for Tuesdays. So today we’re going to be keeping up the trends. Talking about TikTok and our guest today is an incredible TikTok, I want to call her a pioneer. But anyways, our guest today is Maayan Gordon. Hi, Mayan. Welcome.
Maayan Gordon 0:33
Hey, thank you so much for having me today. Really excited to be here.
Norman Farrar 0:36
I’m so glad that you could make it now. We did meet once before at the women’s conference over in. Was it in LA right?
Maayan Gordon 0:45
Yeah, that was one of the coolest conferences I’ve ever been to, I really enjoyed that one.
Norman Farrar 0:50
I really enjoyed your performance. I mean, you got up on stage and I thought TikTok was about dancing. Anyways,. I mean, as much as I knew about TikTok, I just heard people dance. That was it.
Maayan Gordon 1:07
That they still do that. Yeah.
Norman Farrar 1:09
Yeah and you know what? I’m not a dancer. But I hear you can use it for a business platform now.
Maayan Gordon 1:15
Yeah, absolutely. It’s really grown from I think, I mean, it’s changed so much just even since February. I think that was late February when we met and back then, it was much more heavy into dancing content. Now there’s, I mean, there’s people with podcasts, having channels, there’s people who have books, there’s people who do meditation, there’s people who are realtors on the platform, there’s really a lot of different categories and verticals of content now.
Norman Farrar 1:42
So you can pretty much do anything on TikTok.
Maayan Gordon 1:45
Yeah, anything that’s age appropriate, let’s say.
Norman Farrar 1:48
Let’s say, right?
Norman Farrar 1:50
Yeah, you know what, I still don’t mind the dancing. Oh, I’ll still watch that.
Maayan Gordon 1:55
Yeah, it’s not bad. 10 seconds of it at a time is manageable.
Norman Farrar 2:00
I can handle 10 seconds. So with TikTok, tell me a little bit more about it. When did it start? Where’s it going? Just an overview.
Maayan Gordon 2:09
Yeah, absolutely. I didn’t check my notes before that question, but I believe TikTok changed from Musically. So it didn’t start out of nowhere. There used to be really two separate apps, one in China called Douyin and then another one here in the United States called Musically. Bytedance, the parent company, which is a Chinese company, who owns Douyin, purchased Musically, and then changed everything to TikTok. So I believe that was late 2018, it might have been mid 2018. So it’s really only been around for a little over two years, possibly under that two year mark and it’s evolved quite heavily because of its artificial intelligence algorithm. So, of course, as more content is being put into the platform, it’s learning from not only the content but also your behavior as a consumer in terms of what you like and what you don’t like and it’s just been evolving very, very rapidly.
Norman Farrar 3:04
Well, how did you get involved?
Maayan Gordon 3:06
Yeah, so I got involved really because I own a glassblowing business and I’d been on Instagram for about seven or eight years already. Doing very well on Instagram had a very steady growth over that entire time period until 2018 and the growth just completely plateaued, completely stopped, wasn’t getting my post seen by new people out there and so I just started looking around at like, what the other platforms and options for social marketing were going to be. So I tried out Pinterest, I tried out a little Twitter. I’ve never been great at twitter. I tried out Patreon and I jumped onto TikTok, and within the first two weeks of being on TikTok, I got my first viral video, which reached over a million views within the first 24 hours and that kind of incentivized me to put more work into that platform.
Norman Farrar 3:56
That’s awesome and I’m just kind of curious, how many followers do you have?
Maayan Gordon 4:00
I have a little over 2 million now, which is mind blowing even to me.
Norman Farrar 4:05
Okay, I’ve got to tell you, I just started TikTok and I owe that to you, by the way. So I just decided before, and we have three videos up, and we have two followers. So anybody that’s listening that wants to follow us on TikTok , I mean, we’d be happy to do that. We’re gonna be giving some really great content out. But we have a total of two followers right now. So we’re hoping it’s gonna get close to that 2 million, I think.
Maayan Gordon 4:33
Yeah, when I started, I had two followers also, I didn’t have any followers. So, and the cool thing that I think a lot of people don’t know, if you’re not super familiar with TikTok is getting views on your videos is not dictated by your following. So you can have two followers, post a video and if it’s good content, or people are wanting to watch that particular type of content, it’ll get shown to 10’s of thousands, hundreds of thousands or millions of people.
Norman Farrar 5:01
Ah, I just see a buddy of mine. Dave just popped on. Hey, Dave, I hope you’re settled back and Godridge, Thanks for tuning in. But okay, so let’s also talk about the businesses. Why should I cut and typically talk about Amazon businesses. But why should businesses get onto TikTok ?
Maayan Gordon 5:21
Yeah, well, this I think, honestly, applies more to Amazon businesses and businesses that have really strong sales or their entire business strategy is through paid social or paid channels is like, that’s a great game when you’re winning it, but when it stops working, and it inevitably will either stop or at least go down in terms of its effectiveness, you’re going to want to rely on your brand that you’ve built and brand is something that lasts not only through, let’s say, difficult times in other parts of your business like when your paid channels aren’t working, but it lasts through recessions, it lasts through almost anything when you have a strong brand name. People are always going to support you and it really takes a ton of stress off your plate. Since being on TikTok, I’ve felt so much less stress for my glass blowing business, because it’s not just about, okay, yes, I made 500 in sales today, but what about tomorrow and the next day and having to just keep performing, keep performing. I really know that I’m building something that is going to last much longer and be stronger than like, at some point the organic is going to be stronger than paid could ever be. Because yes, it’s going to come with sales, but it’s also going to come with word of mouth. It’s also going to come with free extra marketing and promotion and these are things that I’m looking at for myself long term. Do I want to be in business for 10 years? I want to be in business for 20 years. Yes. In fact, I probably want to be in business the rest of my life. That’s just my nature. But that’s a very, very long period of time to have to really be in the grind, chasing sales, and it’s not a fun game for me to play to have to chase sales. I’d much rather build something really strong, really amazing that draws people in that attracts people to my business and then converts them so well into loyal followers into loyal customers that now they’re doing the work for me. I’m sure you guys all know about lots of different companies that have been successful in their branding to the point where they really almost don’t have to do more marketing ‘cause their fan base, their customer base does so much marketing for them.
Norman Farrar 7:25
Well, so I’ve got a brand, let’s just say I’ve got a brand, how can I use TikTok to build the brand? Then how can I monetize it?
Maayan Gordon 7:35
Yeah, so let’s talk about the first question. How do you build a TikTok channel around your brand? So the first part and this is a great reflective exercise. I think TikTok is something that really makes you reflect on your business is, do you have a very strongly identified brand identity? Like if you had to describe your brand as a person, could you do that and if you can, then it’s actually quite easy to translate a brand personality into very short form videos, because my brand is about education, it’s about empowerment, it’s about whatever the things your brand is about. It’s very easy to think about how to translate that into short form video. It’s not complicated, like starting a YouTube channel, where there has to be all this different production or things you put into it. So I’d say step number one is really identify like, what’s your brand’s identity and then think about what types of content fit within that identity? So is it going to be like straight up educational videos, where you’re teaching people things? Is it going to be more on the entertainment side where you’re really just trying to, make people happy or connected with them in a particular emotional capacity? Then of course, you have to figure out okay, what are my visuals? What’s the content inside my video, and one of the best ways to do that is really by looking on the platform to see what other people are doing well within your category. So, yes, there might be if you’re in a really obscure business, there might not be a lot of content for you to look at, to see what’s working well. But if you’re in any industry that has a large number of people who work in that industry, it’s very likely you can go on TikTok , do a hashtag search and see what content is already working well and get some ideas from that.
Norman Farrar 9:18
Great and the second question was, how do you build a brand to monetize?
Maayan Gordon 9:23
Yeah, so I think that always depends. Are you looking at short term monetization? Or are you looking at long term monetization? I think if you’re looking at short term monetization on TikTok, you’ve kind of got the wrong idea. Because it does take a significant amount of time right now to build traction, like, yes, you have the chance, let’s say, I have no idea that percent, let’s say it’s a 5% chance that from the get go, you’re gonna go pretty viral. It’s gonna go great and you really don’t have to think about how to build this up. But for the rest of us, it’s going to take, three to six months, maybe even 12 months for us to build a following that’s familiar with our brand, familiar with our channel, and that has some amount of real like selling power to it. Now, once you have a following and you have kind of some of that selling power. TikTok right now, you gotta remember it’s very new. Think about Instagram when it was only two years old, it didn’t have any selling features or capability. It was just a platform where you posted content. So TikTok, still in this very early phase, kind of pre monetization. Again, there are ways to monetize and one is their paid ad channels. So just like Facebook, just like Instagram, there is a paid advertising platform that’s now open. I believe it has quite a high spending limit, I believe, and I might be wrong here. But I believe you have to spend at least 500 a day per ad to be running on this platform. So it’s pretty high budget. That’s why you don’t see small businesses advertising on TikTok like I’ve never seen a small business ad on TikTok. It’s always either apps or very large companies like Coca Cola or Grubhub, things like that. The other way that you can monetize though, is they do have a direct click through link that you can put in your bio. Once you reach a certain following size, I think you have to have 1000 followers to access that feature and then they’ve slowly now started to integrate links that are directly attached to a video. So it’s not a swipe up like Instagram, it appears as a little rectangle, a little yellow rectangle right above the caption, but at the bottom near the video, at the bottom of the video and that also allows you to go to different not any website right now they have limited integrations with that I know Teespring is one. So you could set up like a merchandise store for your brand, which is a cool thing because anyone can benefit from merchandise branding, again, because one, it’s sales like, whatever amount of sales that is great, too. It’s getting your customers to wear your brand, think about your brand, showcase and market your brand more. So I think that’s a really cool thing they’re integrating and I expect that there will be more features for social commerce and for monetization in the future. One of the biggest ways though, that any platform or sorry, any account can monetize on TikTok, once they reach a certain following is through paid music promotion. Now, you might be thinking, I’m not interested in paid music promotion, that’s not my business. But what if it could be, what if for zero extra work, you could start getting paid to post people’s music on the videos that you were already going to be putting the work in to post? So that’s a really cool thing that when I got my first email of someone saying, Hey, can I pay you to put this song on your TikTok channel? My thoughts were, what? Someone wants to pay me to post music on my channel. That’s so cool. Like, awesome. Yes, of course, I’ll do that. So there’s new ways, there’s old ways and I think that there’s going to continue to be really interesting opportunities in terms of monetization that a lot of us just aren’t even aware of yet.
Norman Farrar 12:54
Yeah, I really like that idea about people paying to publish music and the other thing that I love about TikTok is the amount of views I put up a very simple, I don’t know, Kelsey, it was probably around a 30-second video and we ended up and I mean, you’re gonna cringe at this, but I thought, Wow, we got 150 views, and that’s really good and then my son, he’s a musician, Hayden, and he put up a base video and it was kind of creative, but the first day like we were watching it, and within hours he was getting 500 views, like the amount of views you can get are incredible.
Maayan Gordon13:35
Yeah, absolutely and again, that’s really due to its algorithm that wants to test and find an audience for your content. It’s not really something where you have to do work, to go like on Instagram, you do a post and then you also have to go do this work to get people to engage with you, to get people to really look at your content. On TikTok, the algorithm does all of the work for you after you’ve created the content and posted the video and there’s quite a beauty to that it really allows you to focus on creating better content, which if you guys think about it, if you got good at creating video content, you would win in your business, hands down period. If you get to a certain skill level of being able to produce a video that people want to watch that connects with people, you are going to make more money in your business and so I love looking at TikTok not only as a platform, but really as a tool to help you improve your own marketing skills.
Norman Farrar 14:33
Are you able to repurpose the videos that you have on TikTok ?
Maayan Gordon 14:36
Yeah, I just straight up share them on Instagram. I read a little bit different of the caption, typically, but they perform better than the content I had been spending, let’s say 30 minutes to post on Instagram and now it’s a direct share that takes me less than three minutes to write the caption and people engage with it very, very well. Part of the reason I think that is because it’s very new still. As human beings we are addicted to new, new is our sugar, it’s our candy. We love it so much and we need it. We need more and more new. So the fact that there isn’t a ton of TikTok content on Instagram and you’ll start seeing more and more of it. It makes it more interesting than let’s say original or normal Instagram content.
Norman Farrar 15:22
I love using influencers to help promote my products. Can you do that on TikTok as well?
Maayan Gordon 15:27
Oh yeah, absolutely. Influencer marketing on TikTokis super strong for a couple reasons. One, it’s easier to get in touch with people and people are more receptive. So when I messaged people on Instagram, but before I had TikTok , if I messaged anyone who had 100,000 followers or more, my response rate was probably definitely less than 10% or probably like 5 or 1% like people just don’t want to answer Instagram messages from people they don’t know if they’re a kind of a bigger influencer. On TikTok, people are much more interested and that differential between their TikTok following in their Instagram following often makes them easy to message through Instagram. So a lot of people who are on TikTok, who have 500,000 followers, who have a million followers only have 5000 followers on Instagram or 1000 followers on Instagram and so when you message them through the platform where they are getting the least amount of attention, it’s much easier to engage with them and all of a sudden they have this huge potential to help your business.
Norman Farrar 16:30
Oh, that’s great. So you could just reach out much more easier. So you’re recommending, just check. Check out your influencer on Instagram. There probably are. I’ll try this again. Can we try this take three?
Norman Farrar 16:48
Maybe it’s the coffee, one more?
Norman Farrar 16:53
Alright. there, no lunch coffee. So what you were saying would be finding an influencer over at TikTok. and check out their Instagram page. If their Instagram page and you see that they don’t have as many influencers or followers just direct message them and see if they would help you out.
Maayan Gordon 17:12
Yeah, and make sure you say who you are. I think that’s an important thing I’ve noticed when I message people on Instagram now is in that first line that they’re going to be able to see without even clicking through the message I want to say, Hey, I’m from TikTok because that’s gonna key in their attention. Like people are really excited about TikTok right now. Again, especially if they went from being on Instagram with 5000 followers, and they’ve been blowing up on TikTok like they’re stoked. They’re super excited about any opportunities that are coming from that TikTok platform and so saying, Hey, I saw you on TikTok in that first line is going to be much more engaging than you saying, Hey, I’m so and so. Here’s what I want from you, or here’s why I’m contacting you, like, indicate to them right away. Hey, I found you on TikTok , and they’ll be like, Ooh, what’s this all about?
Norman Farrar 17:59
So there’s a golden nugget, I got to use that and one of the things that we haven’t talked about is the format. How easy is it to use TikTok ?
Maayan Gordon 18:09
Yeah, so it can be, it can be very easy or very complicated depending on on how you make it. The reason for that is the videos are very short, you want to keep you have the ability to do a 60 second video, but most of the videos you’re going to see are, let’s say six to 15 seconds long. So within a 15 second video, there just isn’t that much you can do in terms of within the video. Now what makes it complicated though, is there are a lot of features. So TikTok has hundreds of effects like special effects, AR effects, that you can choose from an ad to your video. It’s also got tons of filters the same way Instagram has kind of like filters that you swipe and it changes the saturation or lighting or shadows in your video and then there’s also voice effects, right. You can change how your voice sounds, there’s music. So TikTok has its own music library where all of the music is and there’s discussion about it. But all of it is supposed to be copyrighted. There’s issues about if you’re using it for a paid promotion, whether that copyrights’ good or not. But you can go ahead and use TikTok music from their TikTok library without having to worry about your video getting taken down versus like Instagram, if you post someone’s music, oftentimes, they’ll take it down, or there’s an issue with that copyright. So all of these factors make it so that it could be very complicated. But you also don’t have to use effects. You don’t have to use voice effects. You don’t have to use the filters. So it can be very simple. It can be as simple as taking your phone and just talking to it for 10 seconds, right? That’s the TikTok video, boom, you’re done. So it’s all about how you perceive it and then what you’re going to put into it.
Norman Farrar 19:49
That’s what I was really surprised about, at how easy it was. I was just walking around with Hayden and Kelsey and Oh, just walking around with your camera, talking about a subject pointing, this is what we did the other day, I just sat here, right pointed here pointed their pointed here and that was my video, they filled in the blank. I don’t even know what they said, but we’ll see it on TikTok . But most of the people, probably most of the people that are listening have VA’s. So what are the tips?
Maayan Gordon 20:24
I go along with you guys? Yeah, I’m a real business owner, not just an influencer.
Norman Farrar 20:30
There we go. But what advice would you give to how what? How would you find a VA? What questions would you ask?
Maayan Gordon 20:41
I’m particular to like someone who’s gonna take it TikTok ? Yes. So I’d make sure that they’re familiar with, like, at least some other social media platforms, because what makes you good at one platform always is gonna make you at least a little bit better at another platform. So one of the reasons that I do very well on TikTok is because I had spent seven, eight years on Instagram, observing what worked, understanding how customers react to certain types of content and that was really helpful for me to jumpstart onto Tiktok. So seeing if they do, how much time do they spend on different social media platforms would be one thing. The other would be I’d say their overall communication style. So, like, how do they communicate with you? Do they communicate in a way that makes you feel enthusiastic, encouraged, excited. Also, of course, just how good is their English is something to consider, because those things are going to be really important when TikTok, the only way like we just talked about if you want to reach out to people, it’s probably going to be through Instagram because TikTok has very limited messaging features. It’s like a double opt-in where you have to follow them and they have to follow you before either of you can send messages to each other. So you just want to make sure that they can communicate not only well enough to your standards, but within your brand’s identity, right. So any brand identity is also going to have a communication style that comes with it, and making sure that your VA either can adapt to that communication style or already naturally has some of that style, as part of how they communicate, I think is probably more important sometimes when some of the skill sets that they have.
Norman Farrar 22:19
Yeah, that’s always my fear is that you hire a VA, and they send out something that’s completely wrong. Also is on target with your brand. So making sure that you talked about a little bit earlier about the persona of the brand bringing on that persona. Do you have any checks and balances before anything goes out? Or do you just get to a point with your VA that you say, okay, you might oversee them for a week or two, and then they’re on their own?
Maayan Gordon 22:48
Yeah, so I took a highly different approach with my VA than I had taken when I had employees, because I realized that when I had employees, I was not a very good boss in terms of helping them course correct or make changes, and that part of really having someone put their best efforts out there is you giving them trust and you saying I believe in you, and then also making making it really clear what’s okay and what’s absolutely not okay. So for my VA, I let her know from the get go. It’s okay, if you make a grammar mistake, it’s not okay f you say something mean, or you say something negative to someone, as long as you’re always, communicating in a positive, kind and value adding way, I’ll let you know when you make a grammar mistake, and I trust that you’ll be able to fix it. It’s really been the case where not only have I seen her actually improved dramatically her communication in terms of grammar, in terms of adopting my own language that I like to use, but also just in her confidence, in her enthusiasm and ability to perform at her job, because I’d given her that trust and really when she had made mistakes going, Hey, here’s the mistake, it’s okay that you made this mistake, it’s really not a big deal because this message was still really great and this little grammar thing doesn’t mean that much to me. So I think as a boss, you kind of have to realize you’re not controlling everything anymore and if someone can do 80% as good as what you would be doing yourself, that’s amazing. Because now instead of doing a 100%, you’re getting 180% you’re getting all of your hundred percent plus their 80% and understanding what’s the 20% that’s okay to be not perfect and for me, that’s grammar or that’s maybe messaging someone the wrong actual message, but it was still within the style of my brand. It’s still fit my brand personality, so yes, maybe I messaged them something that they’re like, I don’t know why you messaged me this thing, but then I can go Oh, I’m sorry about that. My VA sent that like here’s why I had her send that in. Typically I haven’t had anyone get upset at all since I’ve started that process with her?
Norman Farrar 25:06
Usually the people that get upset that you don’t really want following you anyways.
Maayan
Exactly, exactly. Hey, we’ve got, oh Melissa Simonson is. Now I want to, I’m not sure, but it’s Mubasher. Hi Mubasher, how are you? Cindy Norton, how are you? So, now I want to get into the little bits of gold nuggets. Can you give us a few tips? What maybe other people aren’t doing on TikTok?
Maayan Gordon 25:37
Yeah, so um, I’m really big on creating a series of content. So if you think about your TikTok channel, like a TV channel, and think about each series of videos like its own TV show, it’s really fun to create these series because even if one episode or video within the series isn’t that great, it still is contributing to the entire series and this is a really cool thing versus if you’re doing kind of like spaghetti thrown at the wall type of strategy where you’re just randomly doing stuff is like, if it doesn’t stick, then it didn’t really add a whole lot of value to your overall TikTok channel or page. But, if you create a couple series, people are always getting something out of your videos and it’s kind of always deepening that following, always deepening that relationship and then the other thing I really like about creating series of videos, is it allows you to experiment in a more micro sense, where most of the video tends to be the same and you only have a couple variable factors, which then allows you to do incredible comparative analysis between your videos to start understanding where customers, where followers are really connecting with content and where you’re going to be able to discover, oh, wow, this is something that I can repeat or keep doing and people are going to be really excited about and want to follow along and be really eager to see my next video. So in example like that with my glass blowing and I haven’t been able to, studios have all been shut down for Coronavirus. So I haven’t been able to really continue this series because I have to go to an outside studio. But using glass like hot glass to cook food is something I stumbled upon. Because I was in the series of using hot glass to do things you’re not supposed to do with hot glass or unusual things and one of the videos just happened to be like grilling a bagel, toasting a bagel with like a hot thing of glass and people went crazy for it. So I went, oh, maybe people love that, unusualness plus the relatability of like they eat toasts. So like it’s something that connects with them and I did another one where it was like an Egg McMuffin, and they put a hot piece of glass on like an Egg McMuffin and people love that one and almost every single video I’ve done that has glass blowing and food in it, does very well. So creating series, not only can I think give you a higher percentage of being such a higher rate of being successful, but it’s also really fun. As the creator, as the channel owner to get into that.
Norman Farrar 28:04
Oh that’s great. So there’s a few nuggets. Maayan, we’re right, we’re getting down to 12:30. I just wanted to thank you so much. This was really quick like I contacted you the other day.
Maayan Gordon 28:17
If you guys want more nuggets, that was really just one nugget. There’s so many of them because one of the cool things about I just wanna mention this quickly is, when you’re watching a 10 second video that’s full screen, it’s very hard to think, fully consciously. The same way when you’re scrolling through LinkedIn. When you’re scrolling through Facebook, when you’re scrolling through Instagram, you are in a subconscious mind state and therefore a lot more factors come into play and can have a powerful effect on your video that that wouldn’t happen on other platforms. So being able to key in on some of the things like colors, like use of colors, matters much, much more on TikTok than it does on any other platform. Same thing with the lighting. You’ll probably notice if you pay attention to scrolling through TikTok videos, the ones that shows you that have any of the ones that have a million plus views are very well lit, or there’s good contrast between the lighting. So all of these different things do have powerful effects and a cool thing is you really only have to maybe get one of those things really right for your video to explode.
Norman Farrar 29:19
That’s part two of the golden nuggets. Thank you. How do people get a hold of you?
Maayan Gordon 29:26
Yeah, so LinkedIn is probably, I spent honestly most of my platform time on LinkedIn right now. Search my name right there. Also my email address is monkeyboyarts@gmail.com. That’s arts with an S and that Monkey Boy, that’s my glassblowing brand. We, me and my husband run that business together and we got the name from he used to be called monkey boy growing up so that’s where that came from. So those are the two best places, if you follow me on Facebook, I’m very easy to reach through Facebook Messenger as well.
Norman Farrar 30:00
Well, thank you. I gave you a couple of days notice, I wanted to get you on. I think it’s so important for Amazon sellers, even e-comm sellers to take a look at TikTok as another social media platform. So thank you so much.
Maayan Gordon 30:15
Yeah, one, one last nugget. If you are an Amazon seller, I think there is a high probability again, I can’t confirm this at all. But I think there’s a very high probability they will integrate Amazon links into videos and if that is the case, then you will be able to directly post a video and send people to your Amazon listing, not to the Amazon store, but to your direct listing and I think that is a huge opportunity that you probably won’t want to miss out on.
Norman Farrar 30:41
Are you kidding?
Maayan Gordon 30:42
No, no, I mean, they’ve already started integrating with other platforms that are quite sizable. I can’t see any reason why they wouldn’t, especially since Amazon is going to see them as a competitor at some point once they start selling and doing more social commerce.
Norman Farrar 30:57
I had no idea you could do that and I’m gonna I am going to start doing that right after we get off this call. Kelsey is going to get involved with that. Right Kels?
Kelsey 31:07
Alright..
Norman Farrar 31:10
Alright.. So now we’re at the end of the show, and that was the best nugget of them all. Thank you so much. So, as we wind down I hope everybody finished their lunch, finished their coffee. Kelsey, what do we got to do?
Kelsey Farrar 31:25
Follow us on all the social media. We have Instagram. I think it’s in the corner right there, Norman Farrar. If you’re watching this on Norms personal Facebook page, you should go to Who is The Beard Guy? You can also look at it or find it, Norman Farrar a.k.a. The Beard Guy and we have TikTok now. Norman Farrar is how you can search that and we got YouTube and we have a new podcast: I Know this Guy. So, check that out.
Norman Farrar 31:58
Alright and there’s a new episode coming out today by the way. So that’s great and the I Know this Guy podcast is all about interesting people, their ups, their downs and everything in between. So that’s it for today. Tune in Thursday with Lunch With Norm and we’re going to be having Elena Saris on. So thank you very much for joining and thank you Maayan.
Maayan Gordon 32:21
Absolutely thank you guys for joining and watching.
Norman Farrar 32:23
Great, thanks.
