TikTok works in such a way that anyone and everyone can become viral. Due to the length of the content and the amount of content that users consume, there’s a higher probability of your videos becoming a budding sensation when using TikTok vs other platforms like Facebook and Instagram.

TikTok is one of the easiest platforms to use with a flat learning curve to get you up and running in no time. Don’t overthink it and start acting on it. Let’s get you up and running on the #1 video platform that has had exponential growth since its debut. 

TikTok itself has gone viral as a company and it will continue to grow and become the premier video content channel available for all types of Amazon sellers that wish to expand their marketing reach.

Introduction

The lessons learned starting in 2020, and continuing throughout 2021, are just how fast the digital landscape has shifted, affecting businesses globally. Companies who joked about Zoom use it on an hourly basis now, remote work is the new office, and Amazon Sellers have multiplied exponentially as businesses continue to shift online.

It is faster in some cases, to build an Amazon presence versus an individually powered eCommerce platform. Amazon delivers for your business, handling storage and logistics, and helps to promote and market your brand through their platform with their plethora of Amazon FBA Tools.  

Yet those tools may not be enough to help build out your brand and provide brand awareness. The way that content is consumed has drastically changed as well. Influencers were already on the rise a couple of years ago, but more and more video content has been produced and distributed through various channels. 

One of those channels is TikTok, which started out as a lip-syncing tool to enjoy with friends, and has now been built out as another social media channel. It has since exploded into being one of the most-watched platforms on earth.

Even veteran video content distribution companies such as YouTube, Facebook, and Instagram have had a significant portion of their video content being reposted by TikTok videos and vice versa. Oftentimes when browsing Instagram reels and Youtube shorts you will find TikTok videos that have just been uploaded to the other platforms. 

How does TikTok help promote Amazon must have items?

“TikTok’s format makes it easier to record and edit video contents.” – (Source: Canva)

TikTok’s history started out  as Music.ly and eventually was purchased by ByteDanced, and built up to what it has become today. Its user growth has been so drastic that it crossed the one billion mark in 2021. TikTok was made to feature videos that are only up to 60 seconds long and the platform is one of the most user-friendly ones in existence. 

What has led to its success so rapidly is that it took the global-local approach since day one.

The content itself is all localised and TikTok itself uses the same hashtagging as other platforms. Yet the key difference is that it uses these hashtags to recommend TikTok creators different types of videos to post and how to tag them, creating a systematic way of videos going viral. The platform creates local challenges, local hashtags, and then through these segments creates localised virality that can go global pretty quickly.

“The way hashtags and sounds work make it easy to find trends on the app.” – (Source: Canva)

The best part about TikTok, is that anyone can go viral. It’s built in a way where you don’t need to have a lot of followers or be an influencer. By having just one video that peaks the interest of enough people, your video can become trending on the platform and show up in complete strangers’ For You Page. 

Commonly tagged as #FYP, the For You Page is a specially curated set of videos that are based on the existing content you’re watching. You may not follow these creators, but they may have similar content you are interested in based on your consumption history, trending hashtags, and hashtags you’ve shown interest in. TikTok tries to ‘think’ what you may like through its algorithm. 

TikTok is simply the next step in your overall marketing strategy for Amazon Sellers. You may use some of Amazon FBA tools already such as their innovative Brand Registry tool or Amazon Store. Digital marketing demands multiple channels to be used to maximise your efforts and TikTok is one of the newer players for marketing out there.

How do I trend for TikTok Amazon finds?

Just like how Amazon delivers expertly, TikTok helps Amazon Sellers to create straight-to-the-point videos that can help with promoting their product.

Since you’ve already found your niche which is necessary to be successful as an Amazon Seller, Titkok will help you engage with your core audience as you produce content for it. 

You need to be able to tag appropriately so the system picks you up properly and displays your content to the right audience.

Always consider micro tagging to narrow down your targeting even further. Discuss being a popular Amazon find or Amazon must-have. Make the videos engaging through humour, through instructional videos, and show people how your product can make a difference in their life.

You can even use some of the premium features of TikTok where you can create your own Hashtag Challenge (HTC+) such as products from amazon or cool things to buy on amazon. Another premium feature is using TikTok Ads to help promote your business and get noticed by new people.

“Photo by Amanda Vick on Unsplash“

TikTok made me buy it

Since you’re already building up your brand awareness, you’ve got some advertising on TikTok and you’ve even considered starting your own HTC+, it’s a good idea to sync up with some influencers out there that can help bring your products to light even quicker. Select a range of influencers to work with from micro-influencers (10,000-50,000 followers)  all the way up to macro-influencers (500,000-1 million followers).

They can help promote  your product to their audience and market your products as one of the top amazon product must haves. It’s all about building that digital community up and making sure that when people are using TikTok there’s a greater chance of your brand being labelled a TikTok Amazon find. 

Connect it all together 

Now that you have a good understanding of how to use TikTok for your brand, make sure to always tag your videos with your store name, Instagram handle and other social media channels. This will help people easily find your products after TikTok makes it easy for them to find you.

“Keeping it all connected makes it easier to be found online, especially for businesses.” – (Source: Canva)

With your existing website make sure to have all the proper links and redirects set up so that people can find you on all relevant social media channels, and easily purchase through Amazon, the products you’ve been advertising and promoting.

Post your TikTok videos on Instagram, Facebook, and Youtube, as this helps build up your traction even further.

The final step is to be consistent. Be consistent with your content creation and the style of your video. If you want to be funny, stay funny and light-hearted. If you want to showcase your amazing product, remember you only have 60 seconds maximum to do it, so make it the best 60 seconds possible.

This consistency and preparation will go a long way in people staying to watch your video and absorb the content you’re presenting to them. 

Nobody wants to watch anything anymore where they feel like they’re being sold something. It’s all about finding the right way to promote your product. The best approach is a natural, relevant and most importantly, authentic way.

Take, for example, a pan. Use the pan to make food. Don’t worry about making the food perfect, but do stick to recipes you can cook.

You’re still showcasing how excellent the pan is at making delicious and good looking food (even with human error). Generate buzz and conversations with your community and engage them when they have questions, by providing more videos. You always want to be seen as a human first. Everything else such as the brand or product are auxiliary.

“The app is accessible to anyone with a cellphone looking to create content.” – (Source: Canva)

The Bottom Line 

TikTok is a great tool to quickly help people find great things to buy on Amazon, and having your product go viral can seriously increase your sales. Remember it is not a miracle tool and will require the proper type of setup to get quality video content, and not everyone will be interested in your videos.

You could also have 80 videos that don’t get many views, but video 81 could randomly get 2 million. Consistency is key, don’t give up before you can get to video 81.

There are a lot of free and premium features that you, as an Amazon Seller, can use to help promote your brand effectively on TikTok. There are some great ways to get people involved with reaction videos that are built on top of the videos you have created, or as something they do when they do an unboxing event with your product.

Unboxing is probably one of the best ways to showcase all types of products. This is where you actually open up the product, from the box down to removing all the protective material. This shows people exactly what they are getting with the product and how it looks like next to a human versus just looking at a picture online. It’s also a great way to showcase all the features naturally by simply talking about everything you see visually during the unboxing event. 

“Staying up to date with what works in the app is as easy as checking the For You Page #fyp.” – (Source: Canva)

Since the digital world is constantly changing, there will always be a desire for content and an audience that continues expanding.  Use this opportunity as an Amazon Seller to start building your digital presence. TikTok also helps you as a business easily connect to influencers and marketplaces to get your content out there and go viral. All you have to do is set up your account and start making content. 

“Source – https://www.businessofapps.com/data/tik-tok-statistics/“

Listen to our podcast with Maya Hughley for even more TikTok Strategies for eCommerce businesses.