Date: June 28, 2020
Episode: 4
Title: Norman Farrar Discusses the 7 Biggest Mistakes that Amazon Sellers Make
Subtitle: Mistakes as part of being an Amazon seller
Final Show Link: https://lunchwithnorm.com/episodes/4-amazon-mistakes/
In this episode of Lunch With Norm…, Norman Farrar discusses the 7 biggest mistakes that Amazon sellers make.
Norman Farrar believes that you can create a life worth living that’s why he became an entrepreneur, coach and mentor. His mission is to help business owners create a strong support network for themselves, enabling them to achieve their highest potential.
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In this episode, we discuss:
- 1:09 : Undercapitalization
- 5:50 : Competitive Analysis
- 9:52 : Listing Optimization
- 12:50 : Things to look for in a competitor
- 22:11 : Using Amazon posts in product launching
- 24:36 : Getting a Trademark
- 26:36 : Product launches
- 29:24 : Rebates
- 32:34 : Lifestyle images and conversion rate
- 38:43 : Knowing your numbers
- 44:26 : Finding out your demographic and targeting them
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