#4: Amazon Mistakes

with norman farrar

About This Episode

On this episode, I am going over the 7 biggest Amazon mistakes Amazon sellers make! Here I’ll shine some light on these mistakes as well as explain how to correct them. If you made one of these, it’s okay! It’s all part of being an Amazon seller. Every seller has to pay their “Amazon Tax” (mistakes). Learn from them and move on!

Date: June 28, 2020

Episode: 4

Title: Norman Farrar Discusses the 7 Biggest Mistakes that Amazon Sellers Make

Subtitle: Mistakes as part of being an Amazon seller

Final Show Link:  https://lunchwithnorm.com/episodes/4-amazon-mistakes/

In this episode of Lunch With Norm…, Norman Farrar discusses the 7 biggest mistakes that Amazon sellers make.

Norman Farrar believes that you can create a life worth living that’s why he became an entrepreneur, coach and mentor. His mission is to help business owners create a strong support network for themselves, enabling them to achieve their highest potential.

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In this episode, we discuss:

    • 1:09 : Undercapitalization
    • 5:50 : Competitive Analysis
    • 9:52 : Listing Optimization
    • 12:50 : Things to look for in a competitor
    • 22:11 : Using Amazon posts in product launching
    • 24:36 : Getting a Trademark
    • 26:36 : Product launches
    • 29:24 : Rebates
    • 32:34 : Lifestyle images and conversion rate
    • 38:43 : Knowing your numbers
    • 44:26 : Finding out your demographic and targeting them

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