#26: Giving Amazon Sellers a Voice

w/ melissa simonson

About This Episode

On today’s episode I have ’s Melissa Simonson – the manager of the member-owned non-profit Empowery eCommerce Cooperative. Empowery helps other entrepreneurs navigate the world of E-commerce.

During the show we discuss how important it is to have a collective voice selling on Amazon, common difficulties sellers face when starting up on E-commerce, and how having the right guidance can help your business tenfold by cutting out time-wasting mistakes. Melissa and I also touch on the incredible Empowery Women’s Conference that gave the spot light to amazing women entrepreneurs in the world of E-Commerce.

About The Guest

Melissa Simonson started her entrepreneurial journey out of necessity. Later on, she shifted her focus on e-commerce and currently manages the member-owned nonprofit, Empowery eCommerce Cooperative, to help other entrepreneurs. She hosts the eCommerce Connection show and has spoken at many events, including a Catalyst88 Mastermind event in London, the Empowery Women’s Conference, the White Label Expo and many others.

Melissa Simonson from Empowery eCommerce Cooperative brings together ecommerce entrepreneurs and vendors. The Empowery coop is for entrepreneur and vendors to come together and help each other. Sellers get the power of a coop to get the best deal on services from vendors. Vendors also get to be part of a large group of online sellers that can instantly start using your service in large numbers.

Date: August 24, 2020

Episode: 26

Title: Norman Farrar Introduces Melissa Simonson, Manager of the Member-owned Non-profit Empowery Ecommerce Cooperative

Subtitle: Helping entrepreneurs become stronger and better together.

Final Show Link: https://lunchwithnorm.com/episodes/26-giving-amazon-sellers-a-voice-melissa-simonson/

In this episode of Lunch With Norm…, Norman Farrar introduces Melissa Simonson, manager of the member-owned non-profit Empowery eCommerce Cooperative.

Melissa hosts the eCommerce Connection show and has spoken at many events, including a Catalyst88 Mastermind event in London, the Empowery Women’s Conference, the White Label Expo and many others.

If you are a new listener to Lunch With Norm… we would love to hear from you. Please visit our Facebook Page and join in on episode discussion or simply let us know what you think of the episode!

In this episode, we discuss:

    • 5:54 : The birth of Empowery
    • 16:54 : Dear John letters campaign – a creative way of getting Amazon’s ears
    • 21:09 : Service provider selection process
    • 24:22 : Starter membership fee and benefits
    • 32:40 : More perks and over $13,000 of value
    • 34:49 : Growing the network with the group
    • 38:46 : Melissa’s take on the best way to get business
    • 40:33 : First all-female summit
    • 48:32 : Empowery’s partners and services
    • 50:53 : Launching of member portal and what the members can view

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