9 Tips to Attract Clients to Your Online Business
By Norman Farrar
The significance of a strong client base cannot be denied by any company, old or new, small or large, online or brick-and-mortar store. A business needs a steady flow of new customers to flourish and expand. But how can you attract clients to your online business or online stores store and get sales most effectively? With so many brands vying for attention, it can be quite a challenge. Let’s look at some tips to help you retain a steady flow of existing and potential clients. We cover everything from defining your target audience to utilizing podcast marketing services.
1. Define Your Goals
The first step towards attracting customers to your brand is to define your goals and objectives. Goals are the building blocks of any business. You have to be very clear about what you intend to achieve through your marketing plans. Your marketing objectives have to be specific and attainable. For example, your objectives would be different if you had a new online business and had to gain clients from scratch versus expanding the client baseline of your existing business. Your marketing goals should also be time-bound. No company has “forever” to reach its goals, and customers won’t wait for you.
2. Identify Your Target Audience
If you try to sell your product or service to everyone, your marketing plan will fail. The next step is to define your target audience. This will help you develop target-oriented and lead-specific marketing plans and content without overspending your time and resources. Your aim should be to reach those online customers who have a demand for or hold interest in your product or service. You can do this successfully by using demographic information.
3. Use Social Media Marketing
Social media is the most effective resource to promote your business. It gives you a tremendous opportunity to engage with your potential customers and communicate with your online audience. You can use social media platforms to distribute your content and float information about your brand to attract clients. Half of the world’s population is social media-savvy.
To get maximum ROI from your media marketing strategy, you have to identify and select the most popular media platforms. Some of the most important media channels are Twitter, Facebook, Instagram, YouTube, and LinkedIn. The latest addition is Tik Tok.
You can optimize your social media presence and get good results for your brand by following some simple steps:
- Generate quality content that will appeal to your target audience
- Post frequently and stay active on social media platforms
- Keep the communication with your consumers open and going
- Use visual tools such as videos and infographics to develop interest
4. Hire Influencers
It will be beneficial to your business if you incorporate influencer marketing in your online marketing strategy to attract potential customers. Nearly 92% of marketers believe influencer marketing to be a very effective marketing tool. Also, the majority of marketers assert that influencer marketing offers the highest ROI. According to Influencer Marketing Hub, businesses that opt for influencer marketing earn $18 for each dollar they invested.
Followers of these influencers trust their views and listen to their recommendations attentively.
5. Go Visual
Showcasing is one of the most effective weapons in your media marketing arsenal, and videos hold the number one position. Video is the latest marketing tool that you can effectively use to attract clients to your online stores. About 89% of video marketers say that videos have increased traffic to their websites.
Videos can help marketers:
- Effectively appeal to online media users
- Develop credibility
- Give a realistic show of how your product looks in action
- Capture the attention of your potential online customers
- Enhance your SEO ranking
- Increase sales
- Give great return on investment
- Generate conversions
6. Publish Blogs
Consistent blogging is one of the most effective ways to build brand awareness and drive traffic to your sites. It is a very economical marketing tool for upcoming businesses. You can measure the importance of blogging because 40 million online users view about 22.2 billion blog posts every month.
The main benefits of regular blogging are:
- It increases your brand’s visibility
- Blog posts are an effective way to demonstrate knowledge in your field, thereby, building your authority in your niche.
- Regularly posting quality content to your blog will give you an opportunity to show up in SERPs. High SERP-positioning will increase traffic to your website and boost your SEO ranking.
- Quality content published on your blog can in no time be in front of hundreds of online viewers through shares and likes — a superlative cost-effective marketing strategy, no doubt!
- Interesting content posted on your blog can help in link building, which can have a positive influence on your SEO ranking.
Statistics tells us that businesses that regularly blog win 97% more links to their website than those that don’t.
7. Offer Incentives
These days people worldwide spend most of their day on social media. This presents a great opportunity for you to attract new customers. You can call their attention by offering some incentives online. These can be:
- Giveaways
- Sales
- Limited-time offers
- Coupons on a certain amount of shopping
- Free shipping
- Return and exchange facility
- Discount on next purchase
- Free samples
- Buy one, get one free offers
These incentives are great for expanding brand awareness, attracting new customers, increasing traffic to your online outlets and boosting sales.
8. Publish Podcasts
Thanks to smartphone users, podcasts are gaining popularity by leaps and bounds. You can call podcasts modern digital radios. They are specifically built for those who are on the move most of the time. One can listen to podcasts while driving, walking one’s dog, doing some chores, bicycling, or just jogging. In short, one can put on headphones and start listening to podcasts anytime, anywhere throughout the day. It’s no wonder then that 50% of all US homes are podcast fans.
Podcasts are great marketing assets that can help you develop your brand awareness. And because your podcasts belong to your company, you are in full control and can lay down directions regarding episode materials. It is a unique way of reaching your target audience. Its strength lies in the fact that it is goal-oriented, informative, catchy, interesting and easy to access. It has the potential to capture the attention of potential customers, engage them and drive them to your websites, thereby boosting your SEO ranking.
9. Collaborate With Experts
Another effective resource available to online businesses is to collaborate with marketing experts or agencies. Think of them as an extra pair of legs to help you on your marketing trek. An agency or marketing professional can take care of your marketing operations, help you run your online marketing outlet, aid you in measuring your ROI and introduce new insights to boost your marketing efforts in obtaining new customers and retaining old ones.
Some marketing experts or agencies can also be very specialized. For example, there may be specific experts that offer podcast marketing services and others that help you with influencers.
Attracting customers to your business takes planning, time and effort. But results are beneficial for the growth of your business. Staying active on social media, publishing blogs and podcasts, and consistently looking for innovative ways to expand your business are all great ways to attract the attention of your target audience. Now that we have given you the tips to attract customers, it is time to get started. You will be ahead of your competitors in the race to expand your customer base in no time.
Norman Farrar Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a leading expert with over 25 years of product sourcing, development, and branding expertise, Norm is an advisor to many and an inspiration to all.
Resources Related to “9 Effective Ways To Help You Attract ClientsTo Your Online Business”
- Number of Social Network Users Worldwide From 2017 to 2025
https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
- 10 Influencer Marketing Statistics You Need to Know in 2021 [Infographic]
https://www.oberlo.com/blog/influencer-marketing-statistics
- Influencer Marketing Trends That Will Dominate in 2018
https://influencermarketinghub.com/influencer-marketing-trends-2018/
- Video Marketing Statistics to Know for 2020
- 58 Amazing Blogging Statistics for 2021
https://seotribunal.com/blog/blogging-statistics/
- 2021 Podcast Stats & Facts (New Research From Apr 2021)
https://www.podcastinsights.com/podcast-statistics/
Tune in to the “Lunch With Norm” podcast live on Facebook every Monday, Wednesday and Friday for more marketing tips to help your business or catch past episodes at
https://podcasts.apple.com/ca/podcast/lunch-with-norm/id1525564513.
About The Author
Norman Farrar Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a leading expert with over 25 years of product sourcing, development, and branding expertise, Norm is an advisor to many and an inspiration to all.
Resources Related to “9 Effective Ways To Help You Attract ClientsTo Your Online Business”
- Number of Social Network Users Worldwide From 2017 to 2025
https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users/
- 10 Influencer Marketing Statistics You Need to Know in 2021 [Infographic]
https://www.oberlo.com/blog/influencer-marketing-statistics
- Influencer Marketing Trends That Will Dominate in 2018
https://influencermarketinghub.com/influencer-marketing-trends-2018/
- Video Marketing Statistics to Know for 2020
- 58 Amazing Blogging Statistics for 2021
https://seotribunal.com/blog/blogging-statistics/
- 2021 Podcast Stats & Facts (New Research From Apr 2021)
https://www.podcastinsights.com/podcast-statistics/
Tune in to the “Lunch With Norm” podcast live on Facebook every Monday, Wednesday and Friday for more marketing tips to help your business or catch past episodes at
https://podcasts.apple.com/ca/podcast/lunch-with-norm/id1525564513.
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