#Special Bonus Episode - The Guide To Scale Business To 7-8 Figures

Norman Ferrar  0:02  

Hey everyone, it’s Norman Farrar, aka the beard guy here and welcome to another lunch with Norm, the rise of the micro brands.

Norman Ferrar  0:20  

One of these days we’ll be on time. I don’t know, either tech breakdowns or whatever it is. But one of these days we’ll be on time. All right, today is a great day, a special episode. So you know, hopefully you heard the episode yesterday where we announced it. But we’ve got a really great guest, and especially for us Amazon sellers that are trying to break through into the e-commerce world. We’re going to be talking about scaling your business quickly to seven to eight figures. And our guest today has a really cool free event for scaling it. While it’s actually called scaling secrets. It’s the scaling secrets summit, and it’s on the 19th to the 20th 21st of April. So we’re going to be talking a little bit more about that as well. And the key word here is free. So anyways, let’s get Kelsey on.

Kelsey  1:19  

Hey,

Norman Ferrar

Man, how are you? 

Kelsey

Good, are you?

Norman Ferrar

Good? All right, tell people what they got to do.

Kelsey   1:25  

Alright, so we got to smash those buttons, share it with your friends. If you’re watching from YouTube, hit that little subscribe button, as well as the little bell off to the side. We love the support. And also want to mention that we have two contests happening right now. One is for the beard nation group in our Facebook group. That’s only for that they got to post a picture, do hashtag all the instructions are in the Facebook group. So I highly recommend going over there. We’re looking forward to all those beard pictures. And the second contest is for everyone else, that’s a chance to win an ipad pro or a pair of air pod pros. I’ll put the link here. But you can also find it on the Instagram profile for norm. So just at norm for our on Instagram and you’ll be able to find the contest link in the bio.

Norman Ferrar  2:19  

All right, fantastic. All right. And why Marsha, I can’t wait to see you in a beard. So we gotta get punished. She did already. Yeah, gee, I didn’t see it. Okay, I gotta check that out. All right. So we have a giveaway today. And this is a special giveaway that just came out. We were just talking about it before we came on the air. And I’m going to give away a free consultation with me about any product. So if you want to talk about anything, ask me anything for 30 minutes. And that’s just the hashtag, I want the Norm. If you tag two people, then you’ll be entered twice. So that’s what we’re gonna do. And it’s a double whammy. Because this is for where we’re going to be talking to, we’re going to show you and walk you through how to sign up for this free event and how to build your e-commerce side of the business. Not so much Amazon. But this is stuff we got to know. All right. So if you have any questions, please put them over into the column. We’ll get to them before Well, hopefully we get to them all before the end of the podcast. And I think that’s it. You can go, there we go. So it’s time to sit back, relax, grab that cup of coffee and enjoy the show. All right, our guest Hello, Josh. How are you? Sir?

Josh Marsden

I’m good. I’m good. How about you?

Norman Ferrar

I’m doing great. You know, I gotta tell you, I am very excited about this, this conference that you have this summit. It’s, you got some great, great speakers. And you know, one of the things about the speakers is that we talked about this on the podcast a lot. Learning Amazon and optimizing your business is one thing. But learning how to become an online seller is a whole other you know, learning eecom in that’s where it happens for you, for example, a lot of your success has come from strictly eecom not Amazon, right.

Josh Marsden  4:28  

No, I haven’t done anything on Amazon actually. So we do have some brands that I co own in house that are on Amazon, but this is like my first real hands on hands on experience with Amazon.

Norman Ferrar  4:42  

Wow. Yeah. And you know, this isn’t a Lamborghini show, but you’ve been very, very successful. You’re one of the probably one of the top eecom guys out there.

Josh Marsden  4:54  

I appreciate it. You know, you know, I’m very humble about it. But I’ve been doing this for You know, quite some time since early 2013. And, you know, I’ve been very blessed to have great mentors along the way that have, you know, taught me, you know, that have given me support over the years. You know, I’ve also, you know, built a great network of friends that some of them are, you know, ultra successful. Like, you know, for example, my friend, Greg s. Reid, who is keynoting, the upcoming summit, you know, he’s the author of the thinking, grow rich series, and he’s published, like, 20 plus books, he’s a movie producer, he’s got this long list of accolades, you know, and I just feel very, very fortunate to have people like Greg are, are some of the other speakers are yourself, you know, in my network to, you know, to help manage and support me into no exchange value. So, you know, I attribute all of that to all the success that I’ve had over the years, right.

Norman Ferrar  5:49  

Yeah. Let’s talk about that. Let’s talk a little bit about your background. So where did it start? And let’s talk about you mean, you’ve you have this, the arm five formula, you talked about it before? So let’s just talk a little bit about Josh Marsden. Sure. Um, what do you want to know? Just how you got into it and what you’re doing now?

Josh Marsden  6:11  

Okay. Yeah, that sounds great. Um, well, you know, it’s so this is what happened back in 2012, early 2012, it goes all the way back. I was at a corporate company here in Phoenix, Arizona, I was fairly successful, I was doing fairly well, I was just, I was making just under six figures a year, I was winning awards, and things were good. And but the company wasn’t really growing, there was lots of changes because of regulations in the private education industry. I was it was a company in the private education sector. And, and I wasn’t really seeing opportunities open up to move up because I’m all about moving up moving up getting you know, challenges. And, and also accomplishing more, making more money, you know, things like that. And, and back then, there wasn’t a lot of that happening because of what was going on in the industry. So I made a, I made a calculated risk. And I went over to a software company, which a lot of people know in the online space called Infusionsoft. And I went back I went to there in early 2012. And I stepped down from being like a manager and my former career to a sales rep, and went over there, but the compensation was very similar. And, you know, I was showed a lot of promise, and I was at Infusionsoft throughout 2012. And, and I was doing my job. I was 108%, a quarter for the year. And at the end of the year, though, my manager, let me go. And he, you know, he said it was performance. But honestly, I think what it came down to was, I just didn’t follow Him, like, I didn’t like what he was doing as a manager. And it’s because, you know, I’m a former manager. So like, and I’ve been very successful in my previous career as a manager, so I know what it takes to lead a team to success. And I mean, he and out of respect for him. He’s had success, too. We just have different mindsets on how to lead and what to do with the team. And you know, and there was definitely some friction there that was coming out. So leading up to that. And so he let me go and then, you know, I went and I had a job opportunity within 24 hours through my network. But then I also kept looking for other opportunities. And during this time, I, I took it upon myself to become a freelancer and to sell Infusionsoft services and provide those services and I felt like I could do that at the time because in 2012, I learned Infusionsoft while I was selling it. It wasn’t required. A lot of sales reps don’t know Infusionsoft probably still today, even though they’ve been in future stuff for years. But I have a knack for tech and, and things like that. You know, I’ve been building computers since I was 18. You know, I did programming in college, you know, things like that. So I had a knack for that. So I learned Infusionsoft very quickly. I was able to sell it. And so I was able to build a small clientele right after I left Infusionsoft. But then I started at another company. And I started at this company. And I won’t name all these companies, but this company, they early on, I told them when I started that company that I needed to pick up my son from preschool, he was three at the time. He’s now 12. But I need to pick them up from preschool at 530. So I had to leave at 5pm a few times a week and and they gave me a really hard time about it. And they were like, I don’t know if that’s gonna fly. I don’t think that’s going to work out and then I kind of strung it along a little bit. And then three weeks into it. They basically gave me an ultimatum and they said, Hey, you know, for you to say here, you’ve got to, you know, talk to your son’s Mother, you have to change your schedule with your son and your commitment there. And I was like, Alright, well, let me give you give me the weekend. Let me figure it out. And And honestly, what I was saying was, give me the weekend, let me make my decision on whether I’m going to stay or I’m going to go, you know, because I needed to weigh everything out. In my heart. I knew what the decision was like, I knew that I wanted to be there for my son. But, but but I think I had to logically also be okay with it. Because there’s obviously some fear there. Because I had never ever owned a business, I had never provided my own income. You know, prior to that, you know, I was always, you know, working in corporate or in the military, or, you know, things like that. So, so that weekend, I sat down, and I did something super simple. But I basically picked up a piece of paper did a column, like two column graph, and then there was like, three rows. And you know, the top two were, yeah, this is the company, this is me staying at that company. benefits, weaknesses, you know, and I basically just compared and contrasted, if I were to stay at the company versus start my own company, and really, really dive into it. And looking at it that way, allowed me to see that, yes, I want to, I want to be there for my son, I know that I should just say, See you later, I don’t want to be with you anymore, you know, at that company. But looking at that graph, and just really logically going through everything, I had nothing to lose, like, I eliminated my fear, because I knew that even if things didn’t work out, not that I was ultra confident it would. But even if it didn’t, I had, I was working on my MBA, my MBA was gonna be done in a few months. You know, I had a good, you know, background that was successful as well, I had a great resume. So I mean, if I had to get another job, so I was like, you know, I’m gonna do it, let’s dive in. And so that’s how I got started. And then, you know, from that point on, I just the first year was a lot of was basically just a lot of figuring it out. And just providing services and being in a bubble and not networking and just being alone. And, but I was enjoying the freedom and you know, I was doing like lots of boxing, lots of muy Thai at the time. And, and but it was like you’re into it is when I really started to really, really get after it and blossom because I started to really work on my marketing ability. And I was diving into books, I was diving into podcasts, I was diving into training materials online, paid and free. And I was also networking with like Digital Marketer in that circle and, and late 2014, I became a digital marketer certified partner, I was one of the first 12. And now they have like 500, or some crazy number. And you know, after that it was just there was growth, there was growth every single year. And last year, we even grew by 77% versus 2019. So we grew quite a bit last year even. And yeah, so that’s, that’s my background. And, and now, what I’m doing this is exciting for me, because this is, this is a big transition. And it’s it’s a new beginning. And there’s definitely some adrenaline and some urgency and a little fear and a little fear is a good thing. In my opinion. I like positive pressure. So I recently sold half of my company. So I was I had an agency that was focused on helping econ businesses scale and grow using my arm five formula in a done for you and a done with you format, we have a done with you coaching program, then we had a done for you agency services side as well. And fairly recently, I sold half my company, to a partner, and he came on as well. He’s now the CEO of my company. And we’re we’ve completely restructured the company, we’re still in the middle of doing it. But we’ve done a lot of work already, or restructuring the company to scale our own e commerce brands like we have four brands in house right now. And we’re going to probably start some new ones. At some point, we’ll probably going to look for some partners with some brands that just want our help. And they want to scale and they want to sip pina coladas on the beach while we do that for him. And we’ve also got the coaching side of the business, which is, you know, really that’s the flagship that’s really what we’re focused on here in 2021. And beyond is we just want to help as many people as possible really scale their econ brands, by using the five formula and, and working with me and my team directly. So this way they can, you know, break through any challenges or any problems that they’re faced with, and they can see the results in their business just climb, you know, drastically versus the way they’ve been doing it up to that point. So, so now we’re doing that, and we’re just focused on, you know, scaling up our brands. So that brings us full circle to today.

Norman Ferrar  14:25  

Well, you know, it’s great to hear the story. And it was interesting, because the reason for this podcast is so you can pick up your kids when you want, you know, so you can do the things that you want and you don’t have to be tied down. I couldn’t work for anybody. I very I slightly I worked for a company slightly for less than a year, I think, and figured out that this was definitely not for me. And even though like it has its ups and downs, it has its failures. I mean, you can kicked between the legs pretty hard. But I wouldn’t give it up for anything. And, you know, listening to what you did, and how you’re doing it and just kind of moving forward, you can move on a dime when you’re in a corporation, it’s very hard to do and the freedom to do I can pick up if, if you have the proper systems in place, I can pick up tomorrow, and I can go away for two weeks, I have a, I was telling somebody yesterday, I have a special email, because I’m doing this next week, except for the podcast. And it’s for urgent emails only, I don’t even check in, I don’t look at any email, I don’t look at anything. And that is, you know, why I love being an entrepreneur, I don’t have to, you know, really talk to anybody, you know, I can grow it, if I want, I can keep it small, I can do whatever I want. I know this is a little bit off topic. But I think it’s an important topic to talk about, you know, for everybody. All right, just before we get into some of the topics today, just remind everybody that there is a giveaway today, the giveaway is if you want a consultation with me, I’m going to give away you can ask me anything, basically, for a 30 minute consult. And if you’d like that, if you want to take two people, you’ll get an extra entry. Also, at the end, we’re going to be talking to you about Joshua’s free, incredible event that’s coming up. And because it’s free, guys, just like me, like, there’s nothing to be made. I’m I’m doing this because it’s incredible, the list of people that you see on this event, you’ll show it at the end, great, you’re going to screenshot totally. So you can see what I’m talking about. Alright, so let’s get into today, building that brand, what people can do to, to scale it up, you know, seven, eight figures, a lot of people struggle at the beginning. And a lot of people, you know, put a lot of people shouldn’t be in it at all, because they put in the wrong cash, they don’t have the proper cash flow. And maybe it’s time to not get in it for a couple of months until you do get the right cash flow. But for those people who have the cash flow, who want to grow their business, what can we do? What are some tips?

Josh Marsden  17:14  

Yeah, you know, that’s, that’s a great question. Um, you know, so I’m going to give some tips from the vantage point of as, if I’m trying to help someone that is fairly new, just getting started, hasn’t hit 10,000 a month in revenue just yet. But they have, you know, like you said, they’ve got the cash, you know, to be able to invest in their business a lot, you know, you don’t need a lot to get started. But they’ve got some cash, you know, that they can really invest, they can, you know, put into their business, and they can make some calculated risk with. So, you know, first off, I think it starts with, you know, you’ve got to have the right focus first, first and foremost, you need to keep become simple, early on, you don’t want to sell like a bunch of, you know, a catalog of products under the sun, you know, you also don’t want to do a bunch of different marketing efforts. At the same time, you know, you really just want to keep it simple. You want to focus on paid ads, and a good funnel with a good offer and some upsells and down sells. That’s it, that should be your primary focus, when you’re first getting started building your brand. It’s so easy,

Josh Marsden 18:25  

it sounds easier than it is. But but but it’s also easier to do that versus like, I’m going to do social media, you know, I’m going to do organic posts, I’m gonna you know, I don’t know, you know, I can go on and on. But it’s just, yeah, just focus on that. Because the first challenge that any business has doesn’t matter if it’s ecommerce or any other business, and I’m sure you know, you could completely agree with this norm is that it’s all about predictability. That’s really what it comes down to. That’s the number one challenge because once you have that predictability, that pressure just like eases, you know, off of your shoulders, and you don’t feel like oh no, I gotta get customers, I gotta get customers, I get customers, you’re just like, Okay, I’ve got a funnel, I’m driving ads, I’m getting the ads working, I’m getting the funnel working. That’s all I’m focused on day to day. Because if that’s your number one focus, then you’re going to break through eventually, like whether it’s fast, or whether it’s a little bit slower, you’re going to get there. And so that should be like the number one thing that every econ business owner should 100% focus on. Now, there’s a lot that obviously goes into that. And I could really, really break down like, you know, different tips on just that aspect alone. For example, so, so advertising was like focus on one channel, and do research on your markets versus the product that you’re trying to sell and identify which channel is the best number one channel to start with. Because this could vary. This could be Google ads, it could be Facebook ads, it may even be something completely outside of those main to add channels possibly and just laser focus on that one ad generally gives you the Biggest potential to be able to make sales based on the research that you do in your markets based on what you’re selling to that market as well. So that’s number one. Number two, you know, really focus on your, your marketing is number one, like come up with, like, find out what your markets really cares about in relation to your product. And here’s the like a easy tip, it takes a little work, but it’s, it’s such something so impactful. I just actually, you know, just had my team, and my team does this already. But sometimes I’m like, Hey, we need to make sure we’re doing this, we need to make sure we’re doing this. And like yesterday, for example, I was like, okay, we we’ve got this one brand that we’ve inherited, we, you know, we need to kind of go back to the strategy a little bit, let’s compare and contrast and just make sure that our strategy is like really aligned with what gets people to buy these types of products. And and here’s how you can do that. So if you google Amazon review mining, and and you love this, because it’s Amazon related. But if you Google that, and you go through that process, I believe it’s on copy bloggers blog, and you go through that process, that’s going to allow you to come up with a spreadsheet of qualitative information from the market directly, and what’s driven them to purchase a very similar product. And so you’re basically like documenting, you know, all the pain points, or all the direct benefits, all the things that got them to buy that product that they cared about, that’s in the review. So you’re putting all that into a spreadsheet. And then this is the next step the most people don’t know. After that, you then take it through a data analysis. And this is actually pulled directly from Ryan livex, asked about that process, which, you know, Ryan was a mentor of mine for a good year, I learned a lot from him. And I’m, you know, again, very blessed and fortunate that I’ve been surrounding myself with some awesome people like Ryan, and, and the data analysis is going to help you really find out what are the top three to five hot buttons that get people to buy, because those top three to five, when you go through that data analysis, those are pulled directly from the hottest people based on their responses. And, and here’s one of the variables that dictates that, if the review is a long review, versus a short review, that’s someone that’s hot, that’s someone that cares about that product, and the result that that product does. And so those top three to five pain points, challenges that come out of that data analysis, it’s attributed to the top 20% of the market. So that’s like where to focus your marketing message on. And so once you have that, then you apply it, you apply it to, you know, your marketing across the board, your advertising, your sales funnel, you know, your product sales page, you driving traffic to your upsells, you make sure that your messaging is using that data that you just research and you just found so this way you have really good compelling messaging that’s proven to work proven to get people to take action, you know, based on you taking that data driven step. So that’s one tip, you know, and then another tip here is just when it comes to your funnel, first off, have a funnel, you know, don’t just drive people directly to your homepage on your ecommerce site, it’s a no go Don’t do that. drive them directly to a product sales page and make sure your ad is super relevant super specific to that product. It’s written really well now you’ve got good creative ideally, you’ve got maybe some user generated content on the front end to really attract people but you don’t need that need that necessarily you can get that in time then add that to the campaign but you know just really have like a good funnel that is fast works well uses a conversion optimize elements such as you know, just the layout really directing people to to buy good compelling messaging, good images throughout, it’s a fast page and loads very quickly less than three seconds. And then you’ve got a good order form ideally with some conversion elements such as you know, your transactions encrypted, put the guarantee on there you should definitely have a guarantee in your product also, you know, maybe put like a limited quantities available at a countdown timer on that you know order form as well those there’s a sound there’s we’ve got a whole list that we go through but those are some and and then have upsells that are one click upsells and one click down cells and and definitely have those because when you’re going into paid advertising, it’s a numbers game. It’s a math game, you need to make sure that your average order value exceeds your CPA or at least breaks even and and then you can make money in your follow up if you can afford that as a business obviously, so But you definitely need to make sure you have really good upsells and down cells, and a tip on that to just go hack. Some other competitors are selling similar products go through their funnel, you know, by their, their the same product that you’re selling from them and just see what the upsells and down cells that they’re selling, especially if it’s a very successful brand, because then you’re finding out very, like quickly what upsells and down cells are proven and tested. Because this is a established brand, it’s successful. And you could see that or something, something you can do as well, which is Amazon related, is you can go to Amazon, you can go to the product that you sell in your business on Amazon, or something very, very close to that very similar, and see what other products that Amazon recommends. And then those are the perfect upsells to also add to your product mix to present in your upsell process. So I just gave a few tips there. I could go on but there you go.

Norman Ferrar 25:58  

No, I mean, that’s great. For the on the funnel side, so just so again, on the Amazon site, a lot of people don’t even know what a funnel is. They haven’t been exposed to that. So do you have any websites that they can we all know a lot of us no Click Funnels or any type of landing page site that people can learn very simple methods on how to use a funnel or a landing page. Um,

Josh Marsden  26:30  

yeah, you know, that’s a good question. You know, I would say, you know, the.com secrets book by Russell Brunson is a really good kind of indoctrination into funnels. It really goes over different you know, funnel formats, different strategies, you know, it does a really good job, I’ve read the book, it’s a good book, I definitely would recommend that or if someone is not a reader necessarily, but they’re, you know more. They learned better with you know, video type education. Click Funnels when you do sign up for Click Funnels for 100 bucks a month, they do give you access to some really good video educational tutorials on funnels. So that would be you know, I would say probably like the best direction there is to just check out like Russell Brunson his education on funnels. You know, he’s really done a really good job and just educating the masses on what funnels Are you because that’s led to you know, more and more people joining Click Funnels and obviously become customers of his

Norman Ferrar  27:30  

you also talked about copying the importance of copy. I mean, it’s critical. What do you recommend a so many people are not, not copywriters? They try, they might read a book, but that’s something for me. I outsource 100% outsource, I am not a copywriter. Hmm, so any any tips on that?

Josh Marsden  27:53  

Yeah, um, well, it’s, you know, there’s a number of tips, actually, I mean, I’m, from my experience, this is what I’ve done. And there’s some newer stuff that I haven’t even really dove into that I also will make mention of. But I’ve really been a, you know, it’s funny, in my 20s, I didn’t read a whole lot. And, and then becoming a business owner, I was reading, like, all the time, I’m still reading, I was reading last night event, and I’m always listening to books or reading books. And it’s just it’s cool that, that as a business owner, as an entrepreneur, that I’ve gone back to educating myself and being like a lifelong student. So anyway, you know, with that said, Here are some books that I would definitely recommend. So no BS direct marketing by Dan Kennedy, that was one of the first first like marketing copy books that I read back in 2014. And it’s an incredible book. And actually, the whole no BS series is an incredible series. I’ve read a few other books in the series too. That’s a really good book. Another good book is.com secrets. Going back to that there’s a lot of copy tips. And that also, you can also check out this is a legendary book, this book, you could only get it from Titans marketing right now Brian Kurtz is republishing it. If you don’t, if you try to buy an original copy, you’re gonna spend like 300 400 bucks on it, which is crazy. But it’s just such a good book. Breakthrough advertising, which is it’s a very technical book, it’s almost like a school book. But it’s really, really just phenomenal. Like, when you’re going through it, if you’re passionate about success with your marketing, when you’re going through it, your brain is just like turning like fast and you’re just like you wanting you’re wanting to apply all the things that you’re learning because they’re just, there’s so many nuggets on every single page in that book. I mean, it’s a really good book. So I mean, I would recommend that maybe those three books for copy. You know, those books have been really impactful for me, you know, over the years.

Norman Ferrar  29:54  

Alright, let’s talk about the I was gonna say do’s and don’ts but let’s talk about the don’ts. What are some mistakes people make in copy? Oh, by the way.

Josh Marsden  30:08  

Yeah. Hey, coffee’s good. I love coffee. It’s all about bulletproof coffee over here. Oh, actually, you know, bulletproof coffee. I gotta say, though, I chose this mug because of you today. Because you can’t read it. What does it say?

Josh Marsden 30:22  

It says Whistler Blackcomb? Oh, very good. Yeah, you know, I had to honor Canada, you know, by being on the show. So.

Josh Marsden  30:32  

But um, yeah, so the mistakes that people make is that they create messaging that is very bland.

Josh Marsden  30:40  

There’s nothing super unique about it. And you know, that actually goes feeds into another tip. So ideally, you want to try to find like a, a unique mechanism that is associated with your product or your brand. And this way, people, when they read your messaging in your ads, for example, or on your sales page, they think that or they see that your product or your brand is different from anything else out there. So that’s one thing. Another thing too is that when people write copy, and I made this mistake, years ago, when I was first writing copy, and it took me a while to finally be like, Okay, you know what, Josh, you need to get super laser focused on your messaging, you need to like really talk to like one person. And a lot of people what they do with their messaging is, they make it very broad, and they do it because, you know, they don’t want to lose out lose customer opportunities, you know, and they think that if they make it too specific, that they’re gonna miss out on getting sales. And that’s not the right approach. I had that approach and that mindset 1.2. But that’s not the right approach. Like you really need to tailor your messaging across all your marketing to like one specific avatar, especially early on, like over time, you can get a little bit more broad, because you’ve carved out a niche, you’re not a household name, or an online name. And now you can, you can go out to other avatars, you can have broader messaging, things like that. But early on, when you’re really trying to get going, and you’re trying to really carve out some market share, you have to be very specific on who it is that you serve in your messaging. So you really want to think of one person in your marketing. So that’s another thing. Another thing too is that, and this is a, this is a basic tip, but it’s actually very impactful to but a lot of times a lot of people with their sales pages, for example, or even their ads, they’ll do like bulky paragraphs. And you don’t want to do that, like you just want to have a sentence space sentence space sentence space structure. And the reason why is because it makes it very digestible, you know, very, very easy to consume. And you want each sentence to really communicate, whatever you’re trying to get that sentence to communicate in the simplest way possible. And so that gives you the opportunity when you’re taking that approach to really go through each sentence. And just pace basically be a perfectionist and just really make sure that each sentence is making the point that you want that sentence to make in the most simplest way possible. But that that you know that there’s a number of benefits to having that type of approach. So there’s a few tips when it comes to like, you know, copy and you know, creating copy that actually gets you guys results.

Norman Ferrar  33:25  

What about you see this used to see it a lot. Everybody was teaching at one point, make it look like you’re doing it from your cell phone. So you get the email on your desktop. And it’s you know, that very short, I don’t know how many characters across. Does that still work? Um, can you tell me a little more about that? So you all it was, was it? I’m not sure which, which course I took on this. But anyways, very well known person was saying, two or three years ago, you got to make it look like it’s, you’re doing it from your mobile phone, like it’s a quick message. So you’d have four or five paragraphs maybe at max, but that would be the width of your your mobile phone. So when you received it on your desktop, it looked like it came from somebody just typing away a quick message on your mobile phone. So people would engage with it. I’m just wondering, have you used that? Does that still work?

Josh Marsden  34:23  

Yeah, you know, I haven’t heard that specifically. But um, but I but you do want to make sure that everything that you create is really designed for mobile first, for sure. You know, your pages when you create pages, you need to really, you know, review your mobile experience. Make sure your mobile experience is super, you know, strong, smooth, easy to read, you know, big big enough fonts, you know, etc. And then your emails, you know, same thing. Luckily, most email providers have evolved over the years and are mobile first now. So when you create an email, whether it’s a manual process, caste or whether it’s a automated campaign. Usually they’re formatted for mobile automatically, which is great. So that’s, that’s my feedback in regards to that.

Norman Ferrar  35:09  

Very good. Just Just a quick note on another book, I just see that a couple people are putting in books there. If you’re looking at a brand book, it’s just kind of fun. Jeff SAS has been on the podcast before. Very, very savvy brand, brand guy. Anyways, he used to work for what’s the B Film Company. Everything I learned from the everything I learned about marketing was from the Toxic Avenger. Anyways, we have a link to it in his podcast, it’s very, it’s it is really great. Anyway, couple things. First of all, just a quick note, smash those like buttons, if you like what you hear right now, you know, hit or ring those bells, whatever Kelsey says. And also we’ve got a contest going. It’s hashtag I want norm for 30 minute consultation. The other thing is, anybody in the audience, if you have questions about copy, like, what do you feel about your copy skills? Do you do you do this all yourself? Do you feel that you should outsource it? Also? Are you using or are you? Are you diving deep, to make sure that you are targeting the right audience? Because what Josh is saying can save you a ton of money. And oh, by the way, Josh, Rand Fishkin was on the other day, the former founder of Moz. Now, he’s got this really cool app called spark Toro. Have you seen it? No, I haven’t. Oh, you gotta check it out? A few times, it really kind of shows who the influencers or who the people are listening to in your demographic, and it kind of pulls together. He hated when I said personas, but it kind of does, you know, so you kind of can dig a little bit deeper to understand who’s listening? Or who do you want to target? So called spark Toro. So check it out. I want to check it out. Yeah. Okay, so talking about brand for a second? What’s the importance of having a unique brand that nobody else can replicate? Oh,

Josh Marsden  37:21  

that’s a good question. Um, well, I mean, it’s super important for sure. It’s not the first thing you should focus on, when you’re establishing your econ business, you know, you want to focus more on direct response marketing, not brand marketing, because that’s what’s going to get you results, it’s going to get you that to that predictability level as fast as possible. But brand is definitely definitely important for sure. My, you know, my take on brand is that, you know, you really want to make sure that you are really bring people in and bring them through a very compelling story. And I saw this flash recently, earlier, in the episode, hear someone mentioned story brand by Donald Miller, which is a great book, I’m actually going through it myself right now. But I would definitely recommend that, you know, you really put yourself in the minds of the prospect and move them through a journey, like we’ve been mapping our journeys for years. So you know, when it comes to implementing a journey in your e commerce business, you really want to make sure that, you know, you’re covering all the steps, you know, you’re going from attention, awareness, to engagement, to subscribe to conversion, to delivering a great customer experience to ascension, to advocate and then promote, you know, those are the steps of the customer value journey. And you really want to make sure that you have that journey 100% wrapped in your e commerce business. So this way, people when they buy, they remember you and they also become brand advocates. And on top of that, as a business, you’re giving giving yourself as much opportunity as possible to maximize your customer lifetime value, which in my opinion, is the number one metric of every e commerce business. Besides a part of the arm platform, it actually really focuses on brand because Brian is important, especially when it comes to getting the best performance out of your advertising. Early on, when you’re first advertising, you don’t really need to worry about brand. But once you get to a point where you’re spending, there’s not a hard figure here, but let’s just say that you’re spending, you know, 20,000 to 50,000 per month on ads at minimum. Once you get to that point. Having brain marketing and direct response marketing as well wrapped in your ad strategy really makes a big impact. You can directly measure it necessarily. But once you start doing brand advertising and direct response advertising in the same ad account, you’ll see like a difference in your performance your performance will raise You won’t know you won’t see it in like analytics, how it’s happening, but it’s just happened. And that is because the fact that there’s a few different reasons for, for one, let’s just talk about Facebook. And, you know, as some people know, you know, this is a book that I published last year.

Josh Marsden  40:18  

So Facebook, they want to keep people on the platform. So they award advertisers when advertisers are showing content, not just offer offer offer. And, and so one pillar of the ROI formula is creating authority, which is all about creating invaluable content that the market that you’re targeting, will value and care about. And, and then you want to also use advertising to get people to go to that content. So you want to create basically like blog articles, blog articles with hot topics that you’ve researched, that your market cares about. And then you want to amplify that content attention by using ads to get those people to go to your site. And to consume that content. What you’re doing when it comes to Facebook, for example, is you are reducing your cost per click, because content ads are always gonna be super cheap, versus offer at 100%. And so that first click now gets reduced quite a bit. And now you’re just retargeting to get them to become a lead in the customer. And that’s going to reduce your cost per lead and your cost per customer by doing that. And that’s a brand play, though, because when people get that content, and they consume it, and they get that value from you and your brand, they’re much more receptive to offers, you’re going to make them in the customer value journey process. So, so that’s what I, you know, that’s my opinion on brand. And then also on top of that, you know, you want to have like a strong voice. You know, you don’t want to have a bland generic voice, if you have opinions, you need to say those opinions, you know, as a brand, you know, and you you do want to attract people to you, and you also want to detract people from you, as well. And you can’t be afraid of doing that. And that’s going to help your brand marketing to like we just published a case study, where we took a company from abroad, I remember the exact numbers without looking it up. But it was like 650,000, in a year to 1.48. In a year, we worked with this company for a year. And, and one thing that they did, that we helped them do, really, really well was their voice, like their voice was unique in the space. And, and, and it was, you know, tongue in cheek, it was, you know, there was some humor. And, and they were providing value, they were following the ROI formula, because we help them do that. And, and they saw, you know, significant results when we did good brand marketing on top of good direct response marketing as well in their ads and their funnels on their website and their follow up processes, etc. So, you know, you do have to have, in my opinion, it helps at least to have a very unique voice because that really carves out a position in the market that other people can’t touch. So there’s a few tips.

Norman Ferrar  43:11  

Alright, here’s a here’s something that’s kind of timely. Because a brand should a brand, get involved with controversial topics.

Josh Marsden  43:26  

If I mean, don’t fake it, if you definitely care about those topics, then yeah, absolutely. For sure. I mean, because, you know, people buy from people and, and so and when there’s controversial topics out there that you do care about, you know, you should communicate that in your, in your, in your brand and your messaging for sure. And that’s going to bring people to you that are passionate also about that topic that that also want what you offer in your business and those people that you can communicate with, you can have conversations with, you know, through marketing, and want to buy your product, those are going to be your best customers. Those are going to be your brand advocates, your brand ambassadors, so you absolutely want to do that.

Norman Ferrar  44:09  

Very good. Now we talked about this, we just touched on it with the funnel, so upsell down sell at cross sell. I talked to trout, you know, Charles Livingston? Yeah, yeah. So Dr. Charles told me about this, and my mouth kind of dropped how he took his single order value from next to nothing. It was a single bottle to upsell it. And I think he upsold up sold. And then he down, sold and came back with a cross promotion, which ended up being a subscription for the product. And he brought it I think, don’t quote me from around 30 $40 up to 100 no $60 up to 130 some odd dollars. Don’t quote me on the number but it was just it was two, three times the amount just by going through a very simple upsell down. So cross sell platform? Definitely it’s, it’s great. Yep. And there’s lots of tools out there. Like, let’s say we’re using Shopify. Can you recommend an app that does that? Well?

Josh Marsden  45:12  

Oh, yeah, absolutely. For sure. The two top picks that we use internally, depending on the business is 051. Click upsell and then also cart hook.

Norman Ferrar  45:23  

Oh, yeah. So Zippo phi is ezras. Right? Correct. Yeah. And your heart hook. I haven’t heard of that one.

Josh Marsden  45:30  

Yeah, you know, and actually, we might, you know, right up to this point, don’t buy one click upsell has been like our top tech tool for upsells and down cells. However, we are currently more strongly assessing cart hook than ever before, because one nice thing about a cart hook is that you can actually use cart hook order forms. And you can customize those order forms. And you can add in those elements that I mentioned earlier in the episode to get higher conversions on your order form. And without having that you have to use Shopify as order form, which you cannot customize. Unless you’re paying 2000 a month for Shopify plus, which most people won’t do, you know, it doesn’t make sense. So um, so we’re actually really digging in deep on cart hook right now and we may start making cart hook our number one recommendation, also our number one upsell tool. Wow.

Norman Ferrar 46:28  

Okay, very good. Now, there’s been questions your time we never got to talk about this. Are you? hard stop at one? No, I’m good. I’m fine. Okay, well, we won’t go much past that. But I just noticed that there’s some questions that have come in Kells.

Kelsey  46:44  

Yep. Okay, so let’s see. Our first question, we’ll do marshes. It’s hard to outsource copy when One wrong word can get us in trouble with EPA or FDA. We have to be extra careful to take out any powerful words. Any suggestions?

Josh Marsden  47:04  

Um, yeah, yeah, that’s

Josh Marsden  47:06  

a great question. I mean, um, you know, you really, let me see. So all for one. I mean, if you’re in a highly regulated markets, you know, you should have someone that seasoned to review your messaging and your copy before it goes live. You know, whether that’s a highly seasoned, highly experienced copywriter that understands how to go through regulations, and can really make sure that your copy meets those regulations. Or you get a lawyer involved and have a lawyer go through your message and go through your copy. Compare it to the regulations in the industry you’re in before you go live.

Norman Ferrar  47:48  

Yeah. And give this to somebody outsource for two bucks an hour. Yeah.

Kelsey  47:55  

Okay, and I saw your message. So we do have a time. About one ish to end. Do you want to share your screen Josh? Obviously, yeah, wasn’t listening.

Josh Marsden  48:12  

Yeah, no, it’s all good. It’s all good. You know, I gotta say, you know, I saw a picture of both you guys smoking cigars? I think in the front of your house. Oh, yeah. And I really love seeing that, though. You know, it was like you because you know, I have a son. He’s 12. I mean, he’s way too young to smoke cigars. But yeah, right. But it was just cool to see that because like, you know, at some point, I would love to have a similar moment, you know, with my kid. So I just gotta say, I just love that you guys work together on business. And you know, you got to share moments like that you can share moments like this. And, you know, I really admire that. I just want to say that. Oh, thank you. Thank you. Thanks. Appreciate it. Yeah, he buys me really cheap cigars. It’s it’s a thought that counts. Right? Wait. Okay, so here is the event that’s coming up? Correct? Yep. Yep. So, big event. We’ve got some awesome speakers. I mean, all these speakers all together. I mean, this is just an estimate off top my head, but I know that all together. There’s probably like 1 billion plus in sales wrapped from all these speakers. I mean, you know, just Kevin hill on the bottom here alone, he’s generated over 400 million in sales. I mean, you know, Ryan lovak has generated tons of sales through his own brands, plus his coaching that he’s done in the cosmetic community. I mean, I can go on and on but we’ve got a ton of people here you know, Stefan, Georgie another experienced, seasoned successful copywriter. He’s been responsible for over 500 million in sales. He publicizes this. So we’ve got some incredible you know, people presenting in the summit and What I’ve done is, you know, I wanted this to really be about scaling to seven, eight figures. And, and I wanted to give attendees like, proven tested step by step, actionable strategies or processes. And so when I reached out to all these people and got them to speak, I said, Hey, for you to speak, you have to share one proven strategy or process has been proven, it’s been tested, and you got to teach it in a step by step way, this way, people that are watching your session can take that they can use it, and they can apply it and get immediate results in their e commerce business. So I’ve got 28 of those now. So that’s what the e commerce scaling secrets summit is all about. It’s all about helping ecommerce businesses apply proven tested strategies from all these experts that they can apply to their business and get immediate results in their business.

Norman Ferrar  50:54  

Yeah, and the price tag is Oh, yeah, it’s free. Yeah. So yeah, talk about value. Yep. Now, are you recording any of it?

Josh Marsden  51:04  

Yeah, yeah, I am. Um, we actually have a upgrade offer that people can take advantage of. And right now, it’s an early bird offer prior to the summit starting so they could save the most money if they do it right away. But if they, if they take the upgrade, they’ll get access to the recordings for life, they’ll get access to several books as well, like john Lee Dumas just published, the uncommon way, or the common way to uncommon success. And it’s a bestseller already. And everybody that upgrades gets a copy of that book for free as a bonus, plus, they get a copy of my book as a bonus. And they also get a copy of Cory Trevino is here as well, which is a really good book. And we even have some unannounced bonuses, we’re probably going to get around 500 to $1,000 worth of additional bonuses. And these are going to be like offers that the speakers are going to submit as free bonuses to anybody that upgrades to VIP. We always do this. We’ve done a few of these summits and, you know, leading up to the summit, we start making those announcements to really excite people. So there’s going to be a lot of value delivered on that upgrade offer for sure.

Norman Ferrar  52:19  

Very good. All right. Now, how many questions do we have Kells? Just so kind of?

Kelsey  52:25  

We have quite a few, but I think we do have a cut off time today.

Josh Marsden  52:29  

Well, here, you know, let me I’ve got it’s not like a let me let me reach out to someone because, uh, you guys know who Ray Perez’s? I don’t. Yeah, he’s a, he’s a branding expert. He runs a brand marketing agency. He’s published a book, I came up with the title of the book. It’s a really catchy title. But uh, he said, I think I think the title of his book is like your branding, should be gay or something like that. So it’s a very catchy title, but I’m just gonna call with him. You know, we’re just, we’re just talking about helping each other in some way. So let me reach out to him and just see if I can push it back a little bit.

Norman Ferrar  53:06  

Okay, very good. So while Josh is doing that, just a quick reminder that this event is running from the 19th to the 21st. It’s free, check it out, we’re gonna put the link in the comment section. And also, if you have any questions to throw them in, we might not get to them because it sounds like we have quite a few, but we will put them into the group. Okay, so I got a cigar cough coming up.

Kelsey  53:36  

Also, we do have our air pod contest happening right now, you can go over to our Instagram, Norman Farrar, and you just follow the link in the bio. That’s the probably the easiest way to do it. I also added it to the descriptions here. And on the youtube facebook page. So check that out, as well as for the beard nation members in our Facebook group. We have our exclusive beard contest with norm and I we’re giving away an hour consultation. Just make sure you follow the by the way. Yeah, each. So make sure you follow the instructions. It’s pinned to the top of the group. You do need to use the hashtag and follow the instructions to be entered. And yeah, so head over there if you’re interested in that. And yeah. Jordan guy by the way, geez, Mark. We want to substance is my kids my partner in private label, Legion. Oh, nice. Nice. Alright, so you’re clear. Yeah, I’m clear. I’m all good. So okay, it’s questions. All right. So taking Marsha’s point further, how do you find a copywriter that will match your brand story?

Josh Marsden  54:51  

I think was See I think see man the brand message like brand Yeah. You know, a communication basically? Um, you know, that’s a good question. First off, let me go to let me let me address it this way first. So it as a, as a business owner, you do have to have some patience, though, because no copywriter is gonna ever jump in and just get it from day one, like, it’s gonna take back and forth, back and forth back and forth for a copywriter to get it and get it consistently. So. So that’s, that’s my first, you know, advice when it comes to finding a copywriter, you know, you, you really want to approach working with a copyright with that mindset. And just know, it takes a little time. Like, just last week, you know, I’ve got a ghostwriter in house, that she does a great job. But there’s things I have to edit a little bit more frequently than I would like. And so I gave her some feedback. And you know, went over like did a basically like a coaching call with her. And, and now she’s like, really communicating copy in an in a way that I would. And again, and again, it just takes time because he’s been working with me for some time. So so that’s the first thing and so just know that no copywriter, and no team member, no marketing professional is going to replicate you at 100%, they’re always going to replicate you at 80%, not 100%. And so what I recommend that, you know, someone does when they’re working with a copywriter is they have a good quality assurance process for one, your if you’re involved with it, ideally, because it’s your voice, and you review, you make some light edits, and then you approve, and then you use that, you know, that copy. You know, I definitely recommend that you have you know that process and be okay with it, you know, because again, nobody’s going to 100% duplicate the way you communicate in your marketing, they’ll get better and better over time, but you know, they’re never going to be at 100% ever. So and that still saves you a ton of time, because creating the copy from the ground up, you know, that’s hard sometimes because you know, you it’s a totally different part of your brain that you’re stretching, you know, moving from science to art, it and trying to create, copy and writing from the ground up. That’s challenging. I mean, you know, I’ve written 3000 4000 word essays once a week, for a year, year and a half in my MBA program. And every single time I had to get on the computer and start writing, it was always hard, always hard. And even now still a little bit quicker now. But even now I have moments where it’s just really hard to like sit there and create content from the ground up. So the copywriters still giving you a ton of value, and a ton of impact by them handling it from the ground up. Because as a CEO, as a business owner, your time should be treated with a with the mindset of I need to focus on 10,000 per hour activities that really move the needle in my business, you know, and copy, that’s something that you can, you know, you can delegate out that’s worth less than that. So that’s the first step. Besides that have a really good questionnaire, that’s your copy where you hire goes through. So part of like part of our process, for example, when we were working with the agency, and again, we’ve just kind of closed the agency on converting it over right now. But um, we would always have clients go through this really deep detailed questionnaire when it comes to their copy and their messaging. And so ideally, who you hired to do your copy should have a very similar process. And that shows you that they have you know, that they’re a step beyond a lot of the copywriters out there. They’re not just trying to jump in and do work. They’re really doing their research, they’re really doing their upfront work before they actually put pen to paper or start you know, typing. So you want to make sure that any copywriter that you work with has like a really good, like process indoctrination process to really get you and understand you and the messaging that you want your brand to portray through them. So those are my tips.

Norman Ferrar  59:08  

Yeah, looking for perfection, you’ll always be looking. And the other thing too, Jeff, again, going back to Jeff sasses podcast, what he does with his brands, huge brands. But he creates a real brand story like a story book about the brand. And he gives that out to people so they understand at least they can under they can go through this five page, you know book completely from the brand what it is and he makes it into a storybook. It’s it’s really kind of cool what he does, but that gives, you know, a message of what the brand is all about. And then you know, you can fill in the rest, you know, get on the call and but yeah, it’s so important that you don’t expect perfection.

Josh Marsden  59:55  

Totally. Yep. And it takes a lot of internal work. You know, it takes a lot of Self coaching. I mean, you know, I wasn’t, I haven’t always been and I’m still not perfect at it, I still have moments of impatience. But, um, but when I was younger, my 20s I was like, hardcore. I didn’t know how to communicate feedback. Well, sometimes I would make people cry. But But, you know, I’ve learned a lot, you know, since then, that was my early corporate leadership experience. And, you know, since then, you know, I grew up quite a bit, you know, both in corporate and also outside of corporate and, you know, you definitely have to work on, you know, how you communicate with team members and copywriters to deliver the message in a way that is, is taken the right way, and also applied the right way. Great. Next question.

Kelsey  1:00:46  

Okay. This is from undress. Question about copy when selling across multiple international marketplaces, besides the language, of course, should the copy psychology be changed to target that market? For example, USA versus Germany?

Josh Marsden  1:01:02  

Oh, yes, definitely, definitely. Um, but you know, just but the test first, you know, you know, it’s, you don’t need to get it perfect, you just need to get going. So if you have something that works really well in, say, the US and you want to now test it in Germany to English speakers, then put it out there first, see how it’s received, see how the performances and and then from there, assess if you need to make some changes. And then one of those changes may be that you need to research, you know, Germany, and you know, how they receive, you know, what some of their communication drugs are, and, and then, you know, test that in new variations of whatever copy you’re trying to test and that specific market,

Norman Ferrar  1:01:44  

you can see that I live in Canada. So a message in Toronto would not sell in Montreal, it’s such a different, like, the French and English is so different. So just imagine a whole new country.

Josh Marsden  1:02:00  

Yeah, yeah, for sure. And actually, you know, instead of you handling it, you should just hire a copywriter out of that country. And just have the end make sure, of course, that they, you know, can read English and, but also speak German, for example, and have them go through, you know, your copy your messaging and and write a variation to that. And then that could be like the new sales page, or you test to the German German market in that example.

Kelsey  1:02:25  

Okay, great. So I’m just checking in with you, Josh. Are you good for time still, or? No? I’m good. I’m good. Yeah. Okay, perfect. Okay, so this is a bit of a big question. But how do you find the right target audience? What factors do you consider?

Josh Marsden  1:02:44  

Lots of research? Yeah, that’s, that’s a pretty loaded question. But lots of research. I mean, you really have to research who buys your product. You know, I mentioned the Amazon review mining process earlier, that’s one good process to follow. There’s a lot of other different processes to that you could also go through, you could do similar web on competition, and see what demographics go to that site more often that is going to help you define your audience. You could also pull reports, for example, if you have an email list, and most people when they ask this question, they don’t. But if let’s just say that you started a business, you’ve got an email list, or you buy an email list. And you think this is the market that’s gonna love your product, you can go to like tower data, and you can submit that email list the tower data and the tower data comm will push back a bunch of demographic and psychographic data on an email list. So there’s another way you can do it too. But, you know, a lot of it comes down to I mean, you you want to take those research steps. But that doesn’t necessarily guarantee success, that’s just going to increase the probability of success early on. Either way, you’re going to have to test like, you’re going to have to test and you’re going to learn through testing who the right target audience is. And, and you do that by, you know, testing, you know, in your, for example, ad campaigns, testing multiple audiences, and really comparing and contrasting and seeing what audiences are working out best after you have enough data in an ad campaign. And you just continue to go through that process of really testing new audiences and trying to really drill down on who the right target audience is. So there’s my feedback

Norman Ferrar  1:04:32  

Excuse me. One thing I like to add to that, especially for the reviews are really quick down and down and dirty way to do this is get the helium 10 extract or helium 10. Chrome extension, and use review extractor. And what it’ll do is it’ll just download all the reviews, and it’ll show you what keywords and key phrases people are using in the reviews and that gives you a quick and down and dirty way to take a look at your competitive analysis.

Josh Marsden 1:05:03  

Nice. Nice. Good old Kevin’s right. So he’s uh yeah, Kevin King. he’s a he’s the king of Amazon one of the he?

Norman Ferrar  1:05:15  

Well, he is we that’s how we describe him. He’s regular on the podcast. And yeah, we like Mr. King, we actually have our mascot. Where is he? Kevin’s a dog. He’s a cigar, the cigar smoking dog? That’s awesome.

Kelsey 1:05:35  

All right, so we have one last question. It’s a bit based on Amazon side of things. But people say that the way to truly differentiate in a niche is to either provide value or a greater customer experience, I get the value part, not price. But how does customer experience work on Amazon? It’s an Amazon question.

Norman Ferrar  1:05:56  

Yeah, and that’s, especially if it’s a recurring product, if you can, if if you can get somebody to buy the product. And first of all customer experience, there’s right at the get go. But if you can get somebody who receives that product, and they open it up, and first of all, the package is incredible, there might be a message, it looks like there’s quality, the perceived value goes you know, up, so they’re willing to pay more for it. And it’s so easy to build a loyal customer base. If it’s quality, you know, if you take a look at some really crappy stuff, like I, I talked to somebody the other day, that was doing some product that was just a regular, like a regular bottle like this, okay, put it into a beautiful box. And all of a sudden, you can double what you’re selling, when the person gets it, they see that experience, they’re going to remember your brand and they’re going to go back and do those reorders. That’s a very simple explanation of it. But customer experience, right from the get go everything quality, I mean, if it’s plastic shoe stretcher, do some nice pictures, you know, optimize your listing, everything else kind of falls into place. But But you know, if you do want to build your brand, it’s consistency. And it’s it’s right from the get go from your eecom to your social, the content that you if you write crappy content, your customer experience will go down. So it’s keeping everything the way your brand message wants to be seen. Hopefully that has answered the question. No, it was great was spot on.

Kelsey  1:07:37  

Okay, that’s it for the questions. All right, leave. Okay, so I guess, I guess that leads us to we’ll have Kelsey. Okay, there we go. Just give me one seconds. We didn’t have the wheel of calcium. The last time you were on, right? Yeah, no, no, no, I love it.

Josh Marsden  1:08:14  

I love the production value here.

Kelsey  1:08:17  

It’s easily $50. Yeah, it’s, uh, here we go. So I think I got everyone this is for a 30 minute consult with norm. I’ll give this a shuffle. All right, here we go. 321. Who’s it gonna be? Is it okay, rad. Oh, all right, red. Nice. Okay, so how do they claim their their time? So read if you can just email me, Caitlyn. Norm calm, I’ll be able to connect you with perfect norm. Alright.

Norman Ferrar  1:09:08  

Let’s, let’s just talk about the event again. So it’s eecom scaling secrets summit. And that’s on April, the 19th to the 21st if people want to attend that or get the ticket, where do they go?

Josh Marsden  1:09:23  

Yeah, yeah. So um, you know, we need to get a short link for this. So I can make this easy, but uh, yeah, so Oh, there we go. Yeah, so well, is the link. Can we put the link in the chat? Yeah. Can you just did

Kelsey  1:09:36  

there we go. So I’m links out on all the different

Josh Marsden  1:09:40  

platforms. And the name of the summit is if people search it yep. If they calm scaling secrets summit. Oh, come up. So if you type that in, but yeah, we’ve got you know, 28 as I mentioned earlier, 28 Guest experts really speaking and teaching and showing actionable proven tested strategies and processes that have already generated results for them that can also generate results for anybody attending. It’s three days of just lots of value. But the nice thing about the way we have everything formatted as well is that even if you register just for the free and you don’t upgrade, you have access to each session for 72 hours from the time it goes up. So you’ll have time to fit it into your schedule, no matter what your schedule looks like, from April 19, through the 20%, you know, all the way till the 23rd. Because you have 72 hours of access so, so yeah, it’s a great event. Definitely very, you know, blessed and fortunate to have so many great speakers speaking on all sorts of different topics, we, you know, you’re going to hear from people talking about analytics and, and really understanding analytics, and actually implementing actions based on analytics, you’re going to hear about copy and how to create copy that compels and converts from a few rock stars in the copywriting world when it comes to e commerce, you’re going to hear from people that are going to be teaching social media activities that lead to massive results. You’re going to hear from people that teach YouTube ads, Google ads, Facebook ads, operations, I mean, we’ve got definitely some phenomenal people here. I mean, I can go on and on. But influencer marketing is Reppert rep here as well. Email Marketing retentions. This way you can get your customers to keep coming back and keep spending more money. Those are all, you know, various topics that are going to be shared, you know, in the summit. So it’s Yeah, it’s a great event. It’s gonna be awesome. We’re gonna deliver a ton of value. So definitely check it out. It’s free to register. And I definitely recommend that, you know, you grab a ticket. So this way you don’t miss out on this incredible free opportunity.

Norman Ferrar   1:11:56  

All right, fantastic. Okay. Josh, thank you for for spending a few extra minutes with us as well. But you know, always a pleasure having you on the podcast. And good luck with the event that’s coming up next week. And we will talk to you soon. Sounds good. Yeah. Thanks for having me. Oh, my pleasure. All right, everybody. So that’s it for today’s special podcast. And coming up tomorrow. Who do we have tomorrow? It’s Michael Kurtz. Mike. That’s right. Michael Kurtz. And we’re, that’s going to be an interesting one, too. So he’s gonna be talking about what was it? How to make your brand pop. I think that’s what we’re going to be talking about. So I’ve talked to Michael in the past, he’s got some really great information about stuff that’s not you know, usually discussed about how you can get your brand depop to grab consumers attention. So stay tuned tomorrow. And I think that’s probably it, right? Except for If you liked the podcast today, smash them like buttons. I know I’m taking Chelsea’s job. But smash those like buttons, ring those bells. Subscribe. And don’t forget, Kelsey, there’s two contests coming up.

Kelsey  1:13:14  

Right? That’s right. So there’s two contests, I just posted the link again, this is our airport contest, click on the link, it takes us to a place where you enter your email. Basically, the more places you share it to the more entries you get. So great opportunity here. This is for everyone. It’s also available on the Instagram BIOS. So just go to norms, Instagram, that’s the easiest way to get the link as well. And I also posted in the Facebook group, it’s posted everywhere. So highly recommend you check that out if you want to airpod pros, as well as we have our exclusive lunch with norm contest in the group. This is a separate contest. This is for an hour consultation with norm ennemi separately, so you get an hour prize consultation with us. So all the rules, how to enter everything is in your Facebook group. In the Facebook group. It’s pinned to the top. You’ll see it also make a video again today explaining how to enter. If some people don’t know they’re not understanding so yeah.

Norman Ferrar  1:14:23  

Okay, so join us every Monday, Wednesday, Friday at noon Eastern Standard Time. Thank you, everybody for joining us on this special episode of lunch with norm. Thank you for being part of the community and enjoy the rest of your day.

Transcribed by https://otter.ai