#188: The Top SEO Techniques For eCommerce Sellers In 2021

Episode: 188

Title: Norman Farrar Introduces Patrick Stox – SEO professional

Subtitle: “The Top SEO Techniques Ecommerce Sellers in 2021”

Final Show Link: https://www.youtube.com/watch?v=n76i_hRMWHg

Back on Lunch with Norm… Ahrefs’ Product Advisor and SEO expert Patrick Stox joins today’s Lunch with Norm to talk about the kind of content you need for product pages, product descriptions and his own take on buyer guides. Patrick is an SEO professional that dedicated himself to understanding everything about SEO and it’s complexity, currently he writes for Ahrefs blog, runs technical SEO channels and moderates Technical SEO pages.

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In this episode, we discuss:

• 0:00 Intro/Housekeeping
• 4:51 Welcome Patrick Stox
• 8:47 Building SEO Strategy for Your Brand
• 10:08 Making SEO Work for your Product
• 11:56 SEO Optimised Content
• 15:59 SEO Title and Meta Description
• 19:55  Answer Box Tips and Tricks
• 22:52  Updating Blogpost for SEO
• 30:39 Internal Linking Strategies on Blog Articles 
• 33:46 Quality Links for SEO Ranking
• 39:07 Internal Linking Best Practices
• 51:08 SEO Metrics and Determining Good Results

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Explore these Resources

In this episode, we mentioned the following resources:

• Google my business https://www.google.com/business/
• Ahrefs Webmaster Tool   https://ahrefs.com/webmaster-tools
• Schema schema.org
• Ahrefs Blog https://ahrefs.com/blog/

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Norman Ferrar   0:02  

Hey everyone, this is Norman Farrar, aka the beard guy here and welcome to lunch with Norm the Amazon FBA and Ecommerce podcast.

Norman Ferrar    0:22  

Okay , make sure you invite people to listen to this podcast today, we’re going to be talking about something really cool. You know how much I want to talk about authority and trust to build those sales? Well, we’re going to be talking about SEO techniques for E commerce sellers in 2021. So it’s not only for Amazon sellers. It’s for anybody selling online. It’s about how to find a beard bloody website. So our guest today is an SEO professional located in Raleigh, North Carolina. And it’s a brand ambassador and product advisor for H refs, and lives and breathes SEO. So I love it. I can’t wait to dig, dig into this. Anyways, he is the organizer of the Raleigh SEO, SEO meetup. And that’s the most successful SEO meetup in the States. So I can’t wait to talk to him. I talk to you about this last podcast. But Patrick Stokes is going to be talking to us shortly. Anyways, not only do we have Patrick on but H refs is the sponsor of this episode. So looking to become more than an Amazon seller, start increasing those sales with your own website with the help of H refs. With their new very advanced and very easy and end free. I want to make sure you understand that it’s free to use h refs can help you launch your inbound sales from your very own website. So while you’re listening to this podcast, let h refs do all the work. Take control of your business and check out h ref Webmaster Tools. That’s ehrefs.com/awt. That’s H R E F s.com/awt alright where the boy wonder?

Kelsey

Hello, how are you? It’s Wednesday.

Norman Ferrar 

How are you?

Kelsey  2:11  

I’m doing fantastic. How are you?

Norman Ferrar   2:19  

I’m doing fine. Thank you for asking.

Kelsey  2:22  

Okay, all right, so we can just kind of jump into it. So welcome beard nation. Welcome, Daniel, Andy, Nick. It’s great to see you guys. Simon, welcome to you. And Happy Wednesday, Beardo. Simon and Andy have created the nickname the beer dose, which I’m diggin so we can stick with that. But yes, of course, if you are new to the show, you can join our community on our Facebook, Facebook group. Lunch with normal Amazon, FBA and E commerce collective. That’s where all the main action happens. And you can be part of the community. But if you’re looking for full episodes of the podcast, of course, you can go to Apple and Spotify Google anywhere you listen to podcasts, but also on our YouTube channel for the video podcast. And you can find all the episodes there. Just search Norman Farrar or lunch with Norman you’ll be able to find it. And of course, smash those like buttons tag anyone who needs some help with SEO, with their business. And hopefully this episode can help you out. And of course, if there’s anything, we know, this is new to a lot of Amazon sellers. So if there’s any questions that you have, there’s no such thing as stupid answer or stupid questions.

Norman Ferrar  3:34  

There’s a lot of stupid answers, but a lot of stupid ways.

Kelsey   3:37  

But just throw them over in the comment section. And we’ll be happy to answer them. And yeah, it’s gonna be a fun episode. And it’s gonna be good.

Norman Ferrar   3:46  

And you know, this is one of those episodes too, that there’s, it’s like a mystery, right? You talk about SEO, and either people don’t believe in it. There’s too many people that think that they’re SEO experts and give wrong advice. I’ve seen this just recently where I’ve tried to approach and I’m going to talk to Patrick about this, about 15 Different companies. Yesterday, I was on the phone with our creative, the head of our creative department. And we had 15 interviews and we couldn’t believe the garbage, the garbage that we came back with when talking about taking over a couple of our sites. So anyways, I can’t wait to get into this. So please ask as many questions as you like. We want to make sure that you get traffic, remember, and authority. So how do you get authority by being consistent on social media, your website? Well, if people can’t find your website, and you can’t get ranked, you have a problem. So sit back, relax, grab a cup of coffee. Enjoy this episode and welcome Patrick.

Patrick Stox  4:53  

No, thanks for having me. I’m great.

Norman Ferrar   4:57  

I really can’t wait this is gonna I All right now this is gonna be one of my favorite episodes. It’s a topic that we don’t talk enough about. And like I said, why are there so many idiots out there? Giving really bad advice?

Patrick Stox   5:12  

I think you’re talking to a lot of the sales folks, and not a lot of the folks that do the actual work probably.

Norman Ferrar   5:18  

Yeah, you know, and this is, before we get into anything I’ve had I’ve had, and well, we’ve developed, we’ve developed tons of websites. And what what happens is, the person that we’re doing a website for comes back, really doesn’t understand why they they just spent, you know, five or $10,000 on a website, why do they have to find, you know, why do they have to have SEO? And shouldn’t the website already have it? And in some cases, they do they have what’s called ons on page, SEO, and you know, there’s certain things that you can do to help that. But where do you Where can you go out and find legit SEO people? Like they’re everywhere? You know, there’s 100,000 Different SEO people, but very few seem to give legit advice.

Patrick Stox  6:10  

Yeah, it’s a probably asking for recommendations, looking at our talking to past clients, that kind of stuff is probably your best bet. Because it is going to be hard to separate, like who’s good and who’s not. And even in an agency. There may be like, different teams of people or could be even individuals where you don’t know who you’re going to get you’re going to be working with, and they’re going to be at all different skill and experience levels. So I understand the frustration there. I think that can be a little a little difficult. Yeah,

Norman Ferrar  6:47  

more than a little. Okay, so let’s Well, first of all, I talked a little bit about you, but for those of us who don’t know you and what you do, can you give us just a bit more information.

Patrick Stox  7:00  

Um, I’m mostly known for technical SEO. You mentioned I work at hrs I’m product advisor there. I speak at conferences around the world. I judge at all kinds of search awards, run multiple meetup groups, we have the Raleigh SEO meetup and we have beer in SEO because we like beer around here.

Norman Ferrar   7:21  

Let’s face it, beards, though, SEO,

Patrick Stox   7:24  

beard, beard NESEA would be great, but I have a really patchy beard. That’s why clean shaven. Let’s see what else I am the lead author for the 2021. SEO chapter of the web Almanac, lots and lots of SEO things. Good.

Norman Ferrar   7:42  

So you’re the right person to be on the show today?

Patrick Stox   7:45  

I hope so.

Norman Ferrar   7:48  

Before I usually forget we usually get halfway into this, but we do have an incredible giveaway today. Do you want to explain what that giveaway is?

Patrick Stox   7:58  

Yeah, well simply put, it’s an hour of consulting with me. Come on, we’ll hop on a call like this, if you want to take a look at your website. Or if you don’t have a website we’ll talk through like maybe you need to do hosting any anything you want to talk about. You got me for an hour.

Norman Ferrar   8:15  

Fantastic. So if you’re interested that it’s hashtag, we’ll have Kelsey, if you want to have a second entry, just tag two people either on this podcast or outside. Okay, so let’s, let’s dig into it. Let’s talk about oh, my dog just came and left. Alright, so let’s talk about SEO content. What can we talk about for 2021? What are we looking at, you know, to to start building our SEO out what’s the most important thing?

Patrick Stox   8:47  

Well, if you’re if you’re selling on Amazon already, it sounds like you’ve got products you’ve got sourcing, you could still even use Fulfillment by Amazon, I think and sell on your own website. So just having your own site is a chance for just another revenue stream. You know, not not everyone shops on Amazon. I buy probably a good 80% of stuff on Amazon that I buy but not everything comes from there. And it’s really getting off of Amazon I think is a chance to build your brand. I see this all the time with really popular affiliates. People start out like selling other people’s stuff, but then eventually they source things they have products made, you know, like lawn fertilizers and car products and all this kinds of stuff. And they suddenly have their own line of things, which they’ll sell on Amazon but they also sell on their own websites.

Norman Ferrar  9:42  

Right so they to get things going so you’ve got your website, and like I said with with us so we design a website, excuse me a bit of a frog in my throat. We design a website and all of a sudden the the person who may or may not Understand what’s the next step is all of a sudden gets hit with Oh, you have to do SEO. And so the challenge is finding that person. What are some of the things that people need? What are the trends right now? What should people be listening to, to make sure that they are talking to the right person?

Patrick Stox   10:18  

I mean, the content in general that you’re going to need, especially for E commerce is kind of going to be popular products, I guess, you know, if you, that’s kind of a risk that you run, if you are, say, a brand, I had this conversation before with with a popular laptop manufacturer. And it finally I think, clicked to them. They’re like, how do I rank number one for laptops, and I was like, you don’t Best Buy does, because you sell your laptops, and they sell your laptops, and like a dozen other brands of laptops. side, I think, for people doing, you know, Amazon fulfillment stuff, it might be a little more difficult, you might actually have to figure out how you can sell or even be an affiliate, maybe for other products. Simply because you wouldn’t need that product selection, you will need the different search facets, you will need all kinds of different things. Basically, because people aren’t going to be looking for one particular thing they may be they may know exactly what they want, but then they’re going to search that. But if they’re if they’re going to land on, say, a category page, they’re going to be looking for a type of product, and that product selection is kind of important.

Norman Farrar   11:43  

So excuse me. So you’ve got the website. And you’re trying to, let’s say, right at the very beginning, on page on page SEO, can we talk a little bit about on page and how important that is? What what you should try to look for or do?

Patrick Stox   12:02  

Yeah, I mean, there’s going to be different parts to it. Content is your most important Barton content. I’m a technical SEO generally, I’m dealing with, with code and back end systems a lot. And I’m the first person to tell people get your content, right, that includes a product selection, you may need a little more than that, like it’s gonna include things like what are useful features, like the pricing ratings on product pages themselves, look at Amazon, reviews, q&a, all that is great content related products. The more technical part of that is you have things like title tags, and meta descriptions, image all texts, which helps like Google understand what the images are about. But on page, I’d say is 90 plus percent, just all content content content.

Norman Ferrar   12:54  

So some of the ways that you can get more traffic driven into your website. I used to do, I used to put a full blog article, again, have the plus sign with the question, you know, five reasons why or health benefits of bully sticks or something like that, and click on it, and all of a sudden, 1000 word blog article would drop down. And I thought, well, this is great for SEO. And then what I’ve heard is that it’s not that great for SEO, you should probably have the title there with a keyword in it, have a snippet in and then have that actually link over to a blog article. How do you think what do you think about that and then just have like, 10 questions.

Patrick Stox  13:48  

It’s one of those things you might have to test I you know, content is important, no matter where it is, the product page is probably not the right place to put 1000 word blog article though, neither is something like a category page. And some companies do that they have SEO content, and a lot of it on a category page, like Google is gonna know what your category pages you have your products, you’re gonna have some content there, but I know what you’re talking about, like it can it can really be overdone. And I would say that just becomes more of a distraction and a detractor and doesn’t necessarily help you rank better.

Norman Ferrar  14:26  

Other than So, the typical website that we have a fairly fairly small website, you’d have your homepage, your homepage would have either the product or the shopping page. And then you would have maybe a little bit about us to talk about your brand story contact page. And on your homepage, you’d have testimonials. You’d have the FAQs. You would definitely have that that slider at the top with, you know, the call to action. Are there any other things that you can do? On the homepage, to help drive traffic or for Google to rank you?

Patrick Stox   15:08  

Well, I don’t know that a homepage is really the right place for that. Typically a homepage is going to be more ranking for things like your brand, you know, people that are already searching for you. You mentioned things like the testimonials and all, that’s a great place for that, because you’re basically trying to convert people on the homepage, or like, at least give them a reason to continue on your website. But in general, I would say it’s not too often that you’re optimizing homepages for search, because that’s, I mean, it’s people looking for you, they’re probably going to find you.

Norman Ferrar   15:46  

And so you’re talking about optimizing for, like the product pages. So you have five different product pages. And the offline, or should I say the meta tags and the description, meta title, the description, we’re talking about the alt text. Let’s talk a little bit about that, how setting that up is critical. So can you talk a little bit about the title. So in case you don’t know what we’re talking about, when you type your, your keyword phrase into Google, you’ll see the title and you’ll it’s a link, you click on it, it’ll go over to the page, then you’ll see a brief description. And then the alt text is it’s the information you can put behind a photograph or an image. So is there a way that you set that up? That’s, that can help convert sales?

Patrick Stox  16:42  

Oh, you want your title to be kind of descriptive of the page. Same with meta description. Honestly, Google is kind of ignoring both of those a lot. Right? There’s, there’s been a lot of drama in the SEO community because they just started rewriting. I think the latest study I saw was like 75% of people’s titles. So they’re spending all this time crafting this perfect title that’s like great for sales. And Google’s like, Nope, I’m just gonna write my own.

Norman Ferrar   17:08  

I mean, they’re, I’d never heard that before. So they overwrite what you

Patrick Stox   17:15  

craft. Yeah, they’ve always they’ve always done it. But it’s, it’s an update. It’s probably only been a week or two now. But it seems like it’s been forever. There’s so much drama about this, like every SEO article was about this right now, it seems. And people are angry just because like, it’s doing weird things at times, like if they if a website like changed domains or whatever, like rebranded is still showing things like the old brand, or it’s it’s even rewriting stuff in the medical niche, which has to have like legal reviews. So there’s, there’s a lot of, there’s a lot of issues, I think that they have to work out. But yeah, they they pretty much just started ignoring titles on websites, because they think they can do better in a lot of cases. But it’s not always the case. Like if you have a well written title, it’s not too long, it describes what the page is, then they’ll probably use it. But at this point, they very well may just use their own. And

Norman Ferrar  18:15  

the title I’ve heard. So 7525 75% of the people are saying put your keyword phrase at the beginning, and then maybe a pipe and then the brand name, so that the keyword gets picked up first. How do you feel about that?

Patrick Stox  18:34  

Um, I guess it depends on the page, generally, the brand is gonna come first on things like home pages, or major sections of the site, like Google is gonna rewrite that and put that first. So it’s probably not going to be matter too much. And as far as where it goes, in the title tag, I pay no attention to it. Personally, I think like earlier and title, that’s that’s old myths that people still kind of spread, as long as it’s in there. As long as it makes sense. It doesn’t even have to be the exact keyword, you know, it can be something like related or a synonym. It’s not gonna make that much of a difference, really.

Norman Ferrar  19:16  

I see the, and I hope I’m using this term correctly. The I call it the answer box. But those are when you when you go and you type in a question. And or sorry, you type in some information, a keyword. And all of a sudden, you’ll see some sponsored ads. And then there’ll be a box with about five different questions that you can click on the there’ll be what the the, there’ll be one result, and then there’ll be like five results that are just questions that you have to click on to get the answers. Are there any tips or tricks that you can give us to get into that answer box?

Patrick Stox  19:57  

Okay, so I think that what you’re calling the answer boxes the people also ask. Yes, yes. Okay. Yeah. And it’s got basically related questions. And then it’s got it’s powered by the same system is the top one you’re talking about, which is called a Featured Snippet. It’s basically Google is trying to answer like, the main thing, like, what is this thing, and then there’s a definition of it from some site. And then there’s the people also ask box, which is also maybe like five other related questions. All that is powered by the Featured Snippet system. And more than likely, you just have to write something similar to what’s already there, there’s, uh, you only see that one featured snippet, but like what’s powering the people also ask are basically the Featured Snippets for those related queries. But typically, only that one show. So I’ll actually give you a really good tip, you can use one of the advanced search operators. So let’s say, let’s say someone is Googling, what is a beard, I don’t know whether it’s your beard, it’s so amazing. Whatever is in that top featured snippet, look at what’s there, look at what they’re talking about, look at the information they’re including. But then if you want to see what else is eligible for that snippet, you can do at like, change your query a little bit, instead of what is a beard, do minus site, Si, te, colon, and whatever domain is in that first snippet. And what that is going to do is give you the second eligible snippet that usually no one ever sees. And you can repeat that and do minus the second site on the query as well. So you get the third eligible snippet. And you’ll notice they’ll all probably say something very similar, have some of the same information. But look at what’s there. And you can determine like, maybe what you need to include, and why one is being considered better a better answer than the others, because it’s basically the top answer that’s being shown there.

Norman Ferrar   22:03  

Oh, that’s, I’ve never heard of that. That’s interesting. Very interesting. I wish I could have you in a room for about five or six hours and just tap your brain for those types of little tidbits. But let’s talk about these tips. Now, in these trends, what are what are you seeing?

Patrick Stox   22:25  

As far as trends, it’s mostly coming back to content and links, technical content links, Seo really hasn’t, I don’t think changed all that much. Google’s getting a little smarter than it used to be. And a lot of things, they’re figuring things out more. But pretty much everything, you know, contents, your main thing, links second, on page technical kind of stuff, depending on what you’re doing

Norman Ferrar  22:51  

on in a blog. So we used to write these 350 word blog articles. And this goes back years ago. And then we started to write better quality blogs. And then like now we write incredible blogs. So we spend time we spend a lot of money on 1500 to 7500 word articles, and we publish them. And sometimes what we’ll do is we’ll break them up into 1500 words, and then a quarter by three months from now, we’ll add another 500 words to it. And it’s already written, but it’s just set up where we want to, to Google to come back and check us out again, what do you think about doing something like that?

Patrick Stox   23:41  

No, that that’s a, that’s a great way of doing it. In fact, a lot of companies, they just write something, they put it out there, they hope for the best and never seem to update it. So it’s time to, like kill it off or, or, or, or something like that. Updating posts is a brilliant strategy. We do it all the time on the H refs blog, too, I’d say probably at least one out of five posts that goes out is actually an update of one of our posts. As far as the word count aspect, I don’t pay attention to that too much. I know a lot of SEO is use that as a gauge. But if you can say more with less words, like you’re gonna rank better. It’s, it’s really about including the right information which is generally you can kind of look at like, what people search this is why, you know, a keyword research tool is usually pretty important as you can see all the things that people are searching around the topic. So you’ll you’ll see like, maybe what is this thing definition of kinda gonna be the same thing. You’ll see like this versus another thing all these like features that people are searching for, like these are the things that basically your content needs to include its people are searching for these things, you will need to answer Are those things? That’s what makes good content?

Norman Ferrar   25:03  

When you’re putting out your blog articles, and not just yours, but would you advise that to help people stay on page? Because one of the things Google’s looking for is the time spent on a page? Would you increase? Would you add embed a video into that that might just be something like a talking head talking about the blog article.

Patrick Stox  25:27  

So a video is going to be more content. So generally, you can it’s it’s a good idea what you’re talking about what the time on page, that’s another myth that gets it. It is they they look at, well, where would they get that data?

Norman Ferrar   25:44  

There’s Google, there’s smart.

Patrick Stox   25:47  

Not everyone uses Google Analytics, for instance, on their website. Not everyone uses chrome when browsing, you know, lots of iPhone users Safari, there’s basically they they’ve said before, the user signals like that they use in kind of their their feedback systems. But it’s not like an actual ranking factor, it doesn’t doesn’t improve your ranking or anything is basically to help them say whether their results are good or not.

Norman Ferrar   26:17  

This is absolute first, I have always thought time spent on page is something that’s very important, like, forget the content, but time on, on on page was weighed higher than other factors. So that’s

Patrick Stox 26:34  

interest, you wanna if you want a fun fact, on that, even Google Analytics, if someone goes to your page, and then they leave, even if they spent five days on your page, technically, their time on page is zero, because there’s no second data point. So like, that’s a very iffy metric, in general, because without that second data point to say how long they were actually there, it’s something that would be like very difficult to use. But yeah, that it’s not used for actual ranking?

Norman Ferrar   27:05  

Well, I’ve got a couple of interesting question, I hope that it’s the right answers. Because I’d be telling people the wrong answers. Not I hope I got my fingers crossed, you’re gonna agree with me. But anyways, before I get to that, Patrick is going to have a 60 minute consult, and go through either your website, if you haven’t got your website, any type of questions that you need, with hosting or whatever you need. SEO related. So that is for hashtag, we’ll have Kelsey, if you want to enter a second time, then just just a tag two people. Okay, so let’s talk about linking backlinks. Well, no, let’s go back to the let’s go back to the content first. So on the content, I have a press release company, years ago, that we used to do embedded links, okay, we do anchor text, and you take the keyword phrase, and you would link it and go back to whatever you want it to go to right, the store or whatever. Anyways, throughout the years, I mean, that is that’s taboo now. So we used to tell people do it three times, you could do it up to three times on a press release. Now, the general rule of thumb is you don’t do that. You don’t if you do do it, you don’t make it look like it’s just a, a, a keyword, it could be a sentence, or it could be a much longer, like, it could be a much longer long tail, you know, so am I on track with that,

Patrick Stox  28:52  

sort of, it’s mostly they’re going to be not counting links from press releases at all these days. It’s a it’s one of those things where SEO is abused it, it’s, it’s what happens, anything that works gets abused to the point that it doesn’t work, you know, before press releases, there were directory links before that there were guestbook links, before that there were let’s stuff a bunch of keywords in the article, whatever is helping people rank and working too well, they tend to figure out a way to discount it. And so like there’s a lot of links in their system that they don’t actually count. And press releases tend to go into that. So it’s more for getting users eyeballs on them, but I wouldn’t expect those links to count for you at all.

Norman Ferrar   29:43  

Okay, and I I realize that I know for Amazon users the reason why we use press releases, because Amazon likes those links more than Google likes, and we’ve told people don’t expect a ton of traffic Don’t you know, that’s not the purpose of the press release. But what we’ll do in the press release in, this is the one thing that’ll we’ll, we’ll put some keywords in there, they won’t be linked, however, we will take a raw link, that is just your Amazon listing. And to learn more, you know, colon, boom, there’s the listing there. And that just drives people over to over to the product listing. However, again, it’s not for traffic. It’s more for a little bit of Amazon love, rather than Google love. Writing these links are creating these links on blog articles. What are your thoughts on that?

Patrick Stox   30:44  

It depends, like it depends on what you’re doing for the blog article is generally good idea. links, links help links on your own site help like internal links from one page to another links from other sites tend to help

Norman Ferrar   30:58  

but not using, but not using specific keywords Correct.

Patrick Stox  31:04  

I mean, on your own site, do whatever you want. And as long as it’s pretty natural on other sites, I wouldn’t worry too much about it either. Like if someone links to you with a keyword Don’t be like, Oh, no, Google’s gonna penalize me. No, it’s not that not the case. But what happens is they look for patterns. And there can definitely be a lot of spam where people did, you know, use all anchor text keyword rich. And they’re probably just not going to count those links at this point. And it just, it depends on again, like what you’re doing for blogging, guest blogging is very controversial. And SEO, if you want my opinion, it still works. Google says guest blogging is dead. They’re like, you know, don’t buy you shouldn’t shouldn’t buy links on other sites, you know, by guest posts and determine anchor texts and all that. You should not do that. That is according to their guidelines. Does it work? It definitely seems to still. So until they fully shut that down, like they have done a bunch of other things, people will probably do that a lot.

Norman Ferrar   32:12  

So I wonder, one of the things that we do in our blogs, in our blog articles is, and we stopped doing this because we were afraid of anchor text and sending the traffic over, but we would have internal links. And then the third link would go over to an authority site, Wikipedia Purina for selling dog food or whatever. Is that’s something that you should do when you’re looking at content.

Patrick Stox   32:45  

No, no. is another myth. Linking out does not help your page rank in any any way or anything like that.

Norman Ferra   32:55  

Wow. Wow, you caught me off guard, because that is one of those questions that, you know, I’m hoping you were to said, Yeah, that’s absolutely brilliant idea. So it’s a waste of time.

Patrick Stox 33:06  

Yeah. Unfortunately, there’s there’s still a lot of information out there that causes people to talk

Norman Ferrar  33:12  

about some of these myths, because you’re blowing me away with some of the answers you’re giving. What are some of the top miss out there other than time on page and authority? Linking to authority sites? Can you think of anything off the top of your head?

Patrick Stox   33:25  

Oh, man, we mentioned user signals in general. That’s a good question. There’s so many honestly, off the top of my head, I’m blanking. Sorry.

Norman Ferrar   33:39  

Okay. Nope, no problem. Let’s talk about this can be a little bit confusing for a lot of people but the different types of links that were like what you said that linking with press release, like those links, okay, all those authority sites don’t mean anything, it’s coming from a press release. What type of links will help you rank?

Patrick Stox  34:04  

It depends on what your business is. So in the case of a products you know, probably things like product reviews would be good someone doing a review? Not necessarily if it’s an affiliate website that may be discounted, but in general product reviews would be good any kind of like product comparison content buyers guides, all that would be brilliant. Even little stuff like you know someone mentions your product on like a forum. You know, one of the things Seo says forum links don’t matter. Well guess what it’s it’s if you’ve spam the a lot of form links and form profile links and a bunch of stuff in your footer on forum posts and probably not but if someone is like, saying, oh, yeah, like I bought this and it works really Well, that probably counts for you it should anyway.

Norman Ferrar  35:04  

Like, a Yelp review, could be. Yeah, I mean, yeah, and I like the idea about buyer guide. So we, we push a lot of gift guides. So you know, wire cutter, for example, owned by the New York Times, I think that’d probably be a good link to have. And also media relations. So if you can get into Forbes, or if you can get into these magazines, or if you can be mentioned on a television show like USA Today, or any of those types of shows, where there is a link that’s going back over to your site useful.

Patrick Stox  35:46  

Mostly, again, some may not count, like, um, I don’t want to say that no links from wire cutter would count, but they’re really well known affiliate. I don’t know if the links would actually count for Google for ranking, because they technically any affiliate links should be marked, either as sponsored links, or nofollow, which are supposed to basically the attributes that, say don’t pass any value to this. And even if they’re not marked that way, Google’s got enough data that they probably figured out that they should know that like wire cutter is an affiliate site and all their links go to this stuff and probably don’t count at this point. It’s weird, because like, we can’t actually prove that one way or another. But in theory, that’s the way their system should work now is is especially for a site like that, that’s so well known, probably doesn’t pass value.

Norman Ferrar  36:45  

Okay. Now, let’s go back to the shopping site. So you’re, you’re, you have a product, it’s in stock, and then you get this order by they buy you out, now you’re out of stock. Does that have any? Does that affect your SEO at all? Is there something that you should do on the page?

Patrick Stox   37:08  

Yeah, and every ecommerce site is going to have to make these decisions. I’m actually not sure what Amazon does, I should try and find that out. I guess they just stopped showing the listing. So no one really goes to it, but they still rank for things. So I don’t know. I don’t know exactly what they do. Have to check that out.

Norman Ferrar   37:26  

Yeah, they’ll do all this press you until you have stock back.

 Patrick Stox  37:29  

Okay. But I wonder what they do for like Google and people that arrived from search engines. But but everyone is gonna run into that at some point, especially during COVID It’s been crazy, there’s so much stuff out of stock for everything. And every site’s just gonna have to make some decisions, basically, is this even coming back? Do I want to keep the keep it at all, you know, maybe it’s gonna come back a week from now maybe it’s gonna come back a year from now. You just have to kind of write it, the way I always tell people is this is kind of business decision, you have to kind of write some rules for it. Think about like constraints, the timelines and just come up with whatever rules make sense. But basically, if you’re just if it’s gonna come back, immediately, just leave the page alone period. If it’s not coming back for a while, maybe you want to start thinking about, like doing something that adds other products they might be interested in. If it’s if you know, it’s definitely not going to come back at all, you probably want to redirect it to like a similar product or category page, just because at that point, that page is dead, you got product is never going to have stock, maybe has links to it, you kind of want to try and transfer that somewhere else. So one of your other products that’s similar. So So you just have to kind of figure out what you want to do based on, you know, if it’s going to be there again or not.

Norman Ferrar  39:01  

Okay, let’s talk a bit more about internal linking. So your thoughts on the ability to cross sell and upsell? Do you want to get into that a little bit?

Patrick Stox  39:13  

Yeah, I mean, this I tell other websites actually look at ecommerce for internal linking, they do it brilliantly. Usually they’re like, buy this product, you know, here’s related products. Here’s other things in this category, here’s top things, here’s top competitors to it. You know, they link back to categories, they just link really well on these sites generally because they’re trying to promote like, not just by this but by this thing that you know, this or a competitor or maybe this this and this as a package or like other things that you need. So I really ecommerce sites generally are kind of gold standard internal linking, they do it so well. They’re like all these related pages. all linked together keyword rich anchor texts is brilliant.

Norman Ferrar   40:05  

Okay, and there it is keyword rich anchor text again, which you know, prior to talks or speaking with you, I would have advised not to do that. So, anyways, yeah, I’m learning a lot

Patrick Stox   40:20  

on your own site, especially, there’s no penalty, there’s no discount like you, it’s your site like, Wow, do whatever you want.

Norman Ferrar   40:28  

Okay, because we’ve stopped doing a lot of that, and just for fear of a penalty. Now, there’s, um, there’s a bunch of pages on a typical website, you know, Terms of Service, refund policy, all these. We got to turn the linking off, or the or the crawling off or that right? You don’t want that stuff crawled? know. You don’t have to know a lot of people

Patrick Stox  40:55  

1. But it’s, oh, that goes back to another. Okay, so another old myth. Or another old practice, I should say, it wasn’t a myth that actually worked was called PageRank sculpting. And basically, the, the algorithm for for link juice, I guess, a lot of people call it is called page rank, and is basically passing value to all the links on a page. And it’s a big like, Web. Basically, it’s a strength metric that gets passed all around the web, invented by Larry Page from Google, that’s why it’s PageRank. Okay. And what SEO is used to do, that doesn’t really work that way anymore, because they changed how the model works, is they used to basically cut off the flow to certain pages that that they didn’t care about Terms of Service, privacy policy, etc. They’re like, if the value doesn’t go there, then a more goes to the other links. Well, it doesn’t work that way anymore. It just kind of gets split or lost and doesn’t matter.

Norman Ferrar   42:04  

Okay, so not a big deal.

Patrick Stox   42:07  

No, it’s not something I would worry about not something I would point out to people. All right.

Norman Ferrar  42:13  

But you do want to make sure that you know all your product selection, make sure like all that is crawlable

Patrick Stox  42:19  

Oh, yeah, for sure. Ecommerce, especially, there’s so much JavaScript now that it’s causing issues on some sites, I’ve seen some major major econ players where they’re not even rendering certain sections of their content. I’m not gonna name a name, but there’s one that I was like, why they seem to have like the best product selection, the best interface, the best everything, basically, in my opinion, they should have ranked better, they had more links, like everything looked great. And I was looking at them one day, and then I realized, like, the whole faceted navigation on the side, just wasn’t shown to Google at all. And I think they were trying to stop them from crawling that. But in doing that, I think they they killed the value of their page, because Google can’t see that I think I was looking at lawn furniture. So I’ll give out. I actually remember this example. So basically, if you think about lawn furniture, like there’s a bunch of different types of materials is like wood, there’s metal, there’s that plasticky wood stuff, there’s plastic. And so like there’s generally going to be like categories for that kind of stuff categories for for colors on the side. Those are the facets by the way. And they basically weren’t showing that they had options for all that stuff to Google. So I think that they were ranking lower simply because they weren’t showing. Basically there are filters for the different things that people are looking for to Google.

Norman Ferrar   44:01  

That’s called faceted navigation. Yes. Is that correct? Yeah. Okay, so, uh, Kelce. Do we have any questions?

Kelsey   44:10  

Oh, we sure do. Yeah, plenty of come or have come in. So we can definitely dive into those. Also just want to tell everyone if they missed it, we do have a price today. That’s hashtag we’ll have Kelsey, and it’s for an hour consultation with Patrick. So just simply type hashtag. We’ll have Kelsey in the comments section or in the chat in YouTube. And you’ll be entered for that. And we’ll announce the winner at the end of the episode. So stick around. Okay, first question from Jessica Rabbit. Okay, a punch list of questions to ask a purported SEO expert determine whether they really do know what they’re talking about. It’s too easy for a person with some specialized knowledge to fool a lay person. So are there certain questions that you can ask that can kind of weed out those gurus From the real experts,

Patrick Stox   45:02  

I would ask more about their process, if somebody can explain to you like what they’re going to do well, like, you know, I haven’t used to use this interview. So I worked at IBM for like four years. And when I would hire people, I would say one single question could eliminate about half the candidates, which is scary, because we were hiring really supposed to be hiring, like, really, really good people. And I would simply ask about, like, their keyword research process, you know, tell me what tools you use, tell me what you do. And I expect to hear things like, you know, I use this tool I go in, I use some seed keywords, I do some grouping, I look for search intent, I use all that to like write content, bla, bla, bla, bla, bla, and, you know, it seemed like half the people could not describe how they do the actual work in a simple way. So that to me, I think is a good way to do it, you can, cuz you’re not going to know probably the people you’re going to be talking to, if you’re trying to hire, someone is going to be the sales team. Maybe just ask them to speak with whoever you’re actually going to be working with for five minutes, like talk to them and try and get a feel, because the salesperson probably is not going to actually know SEO, they’re probably not going to be the ones doing the work. But I think that’s how a lot most companies are structured is that that’s going to be their first line that their job is to sell you and then like someone goes and figures out what you need. Right?

Kelsye   46:41  

And in sales, and he said the exact same thing where he has no idea

Norman Ferrar   46:51  

we missed you there kills, he has no idea. Hope he’s gone. Alright. I was working with a company just recently, or I saw a company somebody sent me over the information. And the information that I saw was the company wanted to get local in some national SEO, and the keywords that they were asking the person to provide. Were so long tail, that of course, it would be easy to rank for. So they’re not talking like FBA podcast or Amazon podcast, it would be you know, watch the Amazon podcast on like six or seven words. So that was one thing that I noticed, and there was no short tail, or primary keywords, it was all very, very long tail. Another thing was there was a they were talking about linking but okay, where are you linking? What are you linking? You know, why are you linking social, social sharing, you know, the, like, they were provided this list that didn’t make sense, a lot of citations, like, Oh, we’re gonna be in these 250 different directories. You don’t really need to be in these 250 or 500 different directories. I don’t know how you feel about that. But I mean, there’s a few main directories that if you if you belong to them, you automatically get into those other 250 or 500 directories. What are your thoughts on that?

Patrick Stox  48:28  

Yeah, citations are used mostly for like local SEO for maps. Yeah, there’s going to be like you mentioned probably not 250. It doesn’t matter at all. Probably a good dozen or two dozen, you know, your your Google your being your Apple Maps. There’s some data aggregators like Foursquare and stuff. And it’s probably a dozen or so sites, see anything that maybe gets search traffic, you know, you’re probably your Yellow Pages, Yelp kind of sites, if it’s some random site you’ve like never heard of is probably not going to help you at all.

Norman Ferrar   49:06  

Right. So Jessica just mentioned something here, Kells, not sure what it says.

Kelsey   49:15  

That’s the problem sales teams, chats with customer impossible from those chats to determine level of expertise. So yeah,

Norman Ferrar   49:22  

yeah, what you might want to do is take that information when you sign the contract, and make sure what you talk about and the results that you’re gonna get are in writing.

Patrick Stox  49:34  

Yeah. Well, they’re not usually not going to promise anything.

Norman Ferrar   49:38  

No guarantees, right? Yeah.

Patrick Stox  49:42  

I would say look at you know, usually if it’s especially like a web design firm that offers SEO or even SEO sites they might offer they might have like a client list on the site. Try and talk to someone that’s your best bet, not the ones that are going to give you because of it. Like, if you’re like, can you give me references, they’re gonna pick like the three that they’ve had the most success with. And they’re gonna say nothing but great things, or they love the people and blah, blah, blah, look on the sites, usually they have lists of clients or some case studies of stuff that they’ve done and try and actually like talk to the folks at those businesses to see what they really thought, I think would be a good way to do it. Or go right, go right to the person you’re going to work with. When I did work at a local agency, we did that, like the sales team was first line, but we’d always figure out like, who is going to work on something before we even closed it, like who had capacity and stuff and we go meet with them and say, Hey, like, I’m gonna be the one like doing this. So try and get that if they won’t do that. You know, they won’t take five minutes to come talk to you.

Norman Ferrar   50:51  

Very good. Kelsey. Next question.

Kelsey   50:53  

Okay. Sorry, I cut a bit with my Wi Fi. But um, from Simon, what are the key SEO metrics we should use? And how do we determine if we’re getting results or not? In what is a good result?

Patrick Stox   51:08  

I think for most sites, that’s probably not SEO metrics to be worried about am I am I getting sales? Am I getting leads? It’s always interesting, because it depends on like, who you’re talking to. Generally, when you’re talking to business owners, or like C suite in a corporation, it’s all about money. Am I Am I getting money from this? Is it working? Then the practitioners are generally the ones that want to see like, oh, are the rankings good? Am I getting good traffic, bla bla bla, bla, bla. But like, the people that matter, the business owners, they don’t care about those metrics. It’s all revenue conversions as close as you can get to revenue. Basically.

Norman Ferrar   51:49  

It’s like an Amazon listing. You can you can have PPC, or you could drive external traffic to your listing. If your listing sucks, and you get no sales, you can’t blame the PPC or the external traffic. Same thing here. If your ranking is is very good, and it goes over and you can’t convert, I think you have to take a look at the possible reasons why you’re not converting. But like he’s Yeah, like you said, different people want to see different things. Some people, it’s impressions, it’s how many people see our brand, because it’s about brand awareness, as well as tough question Simon.

Kelsey   52:28  

Okay, and before we get to our next question, I just want to say if you guys have learned anything new today, give us a thumbs up. I know, Norman, I have learned probably at least 10 different things from today’s episode. So if you’ve learned something new, give us a thumbs up. And yeah, let us know your favorite myth that we’ve debunked. From Jessica does posting customer comments, photos or videos count is great content to heighten SEO

Patrick Stox  52:57  

is very well, good customer photos, I think are great. Again, like I wish more sites kind of took advantage of user content as well as some ecommerce sites do, because that’s an area where e commerce  definitely has a huge lead. It’s there actually used to be more for instance, sites that allow like blog comments and stuff. But most of turn that off. That’s that’s a great place to have a discussion that’s relevant to whatever the page is about user photos. All that is really great content.

Norman Ferrar  53:32  

We’re a big fan of Google My Business. What are your thoughts on it?

Patrick Stox   53:38  

Oh, yeah, I think that’s one of them. The biggest local ranking factors, especially for like maps and stuff, and, you know, now you’ve got the ability to like push out product notifications, and all sorts of things. Like he’s basically free advertising right now until they make you pay for it.

Norman Ferrar   53:56  

Yeah, yeah. So we’re taking, we’re taking advantage of that. Yeah.

Kelsey  54:03  

Okay. All right. Next question. Where to go from Sebastian. If you have a brand new website, what are the things you can do to improve your ranking without breaking your bank?

Patrick Stox   54:15  

New Website is going to be tough, because it probably doesn’t have a lot of signals and stuff built up. You may not have a lot of pages, a lot of content. Probably best bang for your buck is going to be just more content.

Norman Ferrar   54:32  

Yeah, a lot of E commerce sites forget about the blog. And you want to build that community, right? So not only can you build up content, and you know, start it off with a few articles, but be consistent with it. And then this is also something that you can repurpose in your social media too. So it looks great, you’re building up content, you’re forming that community that we talked about. So that’s something that you can do and don’t forget, we just talked about Google My business. So Google, my business now used to be just bricks and mortar. Now, it’s also great for brands,

Patrick Stox  55:07  

as well, for the, for product pages, even like we’ve talked about the user generated content, maybe seed some q&a questions and answer them yourself. It sends them emails, get some reviews, like do some work to get some users to add some photos, at any way you can get more content

Norman Ferrar   55:26  

I’ve got, I’ve got a website that I’m working on right now. And it’s got tons of content. And the person that set this up, like wrote almost every other day, back in 2014. And it was it’s very well written content. It’s 2014. And they stopped. And now they want to bring this brand back to life. Is there anything that you can do with old content that’s been around since 2014? To bring the life back and get it picked up again?

Patrick Stox   56:04  

Yeah, I mean, basically, you’re just gonna compare against what’s out there. And what’s ranking these days, maybe some of the information is outdated, need some updating, maybe it’s just other people had looked at their, their site and was like, that’s the minimum bar I have to reach, and they went above it. And then the next person went above that. And above that, and above that, so go look at the content, look at what they’re including, you know, there, the heading sections are a good way to like look at, you know, the different things they’re talking about. And basically, we talked about earlier go in and improve your old content.

Norman Ferrar  56:37  

Very good.

Kelsey   56:39  

When you say content, as well as blogs, this is Does this include product descriptions on the product pages?

Patrick Stox   56:48  

Oh, that one’s messy. Um, so a lot of people will spend a lot of time rewriting product descriptions, I will say, I personally am not a fan of that. On any of my stuff, I just use the manufacturer description. Because if I’m just going to be rewriting stuff, like, I’m gonna figure out a different better way to spend my time, I guess, like, maybe I’m gonna do an actual review on the product page to that’s helpful, or some some thing else, that’s a real differentiator, because basically rewriting the same thing, I don’t think it’s gonna get you very much. And everything I’ve seen, I’ve seen a lot of SEO is and a lot of companies spend, you know, 10s, hundreds 1000s of hours rewriting product descriptions that they could have spent doing actually making the page better, rather than just saying the same thing a different way. Alright.

Kelsey   57:48  

Hey, we just have a few more questions from Simon, does the domain age help with ranking?

Patrick Stox  57:57  

It is not an official ranking factor. And not really. Okay. So it’s not it’s not a ranking factor. Just straight up. Um, but generally, a site that has been around longer will tend to have, you know, more more links, more content, more signals basically go in us to say, like, this is probably a good result, a good answer. So it’s not a direct ranking factor. But indirect, I mean, you could have a site that’s, that’s 30 years old and absolutely sucks. So it’s not always the case. But in general, all thing, everything else. I could say that. Yeah, generally, generally, an established site is going to have more signals to us that that can be kind of, you know, it. We talked about the internal linking. So like, Okay, you got a site, you’re putting out new content, you go back, you add some links to that from something that’s probably going to work better on a older site that has more signals than on a brand new site. Okay.

Kelsey    59:02  

Okay, from Anthony, do HTML tags really help?

Patrick Stox  59:09  

What HTML tags?

Kelsey   59:11  

I’m not sure. So Anthony, if you can clarify that.

Patrick Stox   59:16  

We’ll get back to my title meta descriptions, probably. I

Norman Ferrar  59:19  

think that’s probably I would think so what he’s talking about.

Patrick Stox   59:22  

So the title tag is still a ranking factor meta description hasn’t been for a long time. Meta Keywords was another one that you don’t see used very much these days. But it hasn’t been a ranking factor in a long time either.

Norman Ferrar  59:37  

I got a I’ve got another question for you. So if you go in you, you go to Google, you see the the front page and you start to see the the different results. So you’ve got the first one that usually has usually has the navigation of the website. So it’ll say, products catalog shop about us. So I, that’s called, what’s it called? Site? Site links? And is that as part of schema? Is that how you get it set up? Is setting setting up your schema that way?

Patrick Stox   1:00:21  

No, it’s It’s mostly from, like internal linking. And I think somewhat what people search.

Norman Ferrar   1:00:29  

Okay, very good. So let’s talk about schema for a second the importance of schema and setting up that properly.

Patrick Stox  1:00:37  

Yeah. So for those that don’t know, schema, it’s basically taggings usually like JSON LD, which sounds harder than it is. But basically, it’s code that allows you to say like, these are certain things like, here’s my price. And then here’s the price. And Google uses a lot of different different types of schema to basically give you more real estate in search results or additional features. So like, here’s pricing, here’s reviews, blah, blah, blah, blah, all kinds of things. I think there’s 30, some different schemas now. And they have what’s called a schema gallery, you can go look it like, here’s the schema, here’s what it gets you in search results, here’s how to do it.

Norman Ferrar   1:01:24  

Yeah, and it’s schema.org that you can check out I know, we use it for our press releases, where we’ll set up the image, and then the information, a little snippet. So it’s, it’s really cool. You’ll see it like with recipes, you know, and and product reviews. It’s really cool. If you can set it up properly. So check that out. Alright, kills next.

Kelsey  1:01:51  

Okay, from seven, how do you make Shopify site more SEO friendly? Can you recommend any more SEO friendly themes?

Patrick Stox   1:02:01  

I think Shopify is fairly SEO friendly out of the box. Um, I think they have some work to do on their sites feed stuff right now. Yeah. But, uh, actually, some of the absolute best SEOs in the industry work at Shopify, they have been building an amazing team over there. And, you know, any issues that they have now I imagine they will not have for long. Very good.

Kelsey  1:02:31  

Okay, and I think that’s it for questions. I think I recovered them all.

Norman Ferrar   1:02:37  

Okay, so I want to say one thing to that. And I know completely transparent, of course, but h refs is a sponsor of the podcast, before they became a sponsor, I was told about this tool, the AWT tool, the H refs.com/awt tool and i used it and i was i was really impressed with what information is received from the the tool absolutely free and then you could do whatever you want with it you can find you know your seo person and you can provide that to them but you know with in minutes no what your your. the site’s been crawled and it does a daily crawl, you get a report back. It’s a really cool tool. So if you haven’t checked it out, you’ve got nothing to lose. even have your SEO guy just go over and check it out. Because it’s something that can help out and it’s at a glance. So yeah, I don’t think more

Patrick Stox  1:03:38  

of that. I’ll say something interesting there. So that is actually our full site auditor is in AWT, that is the same that all paid users get. It is it is very well done. It has some very unique features to like we talked a little about a bit about internal linking, it actually will suggest where you could add internal links on your site. And then it gives you all this stuff like where you rank where your your own site ranks and competitor data, all of it, like you said is free. Kelsey has

Norman Ferrar   1:04:10  

got a lot of work to do on our site. I see another question came in from Dhoni.

Kelsey   1:04:20  

So do Shopify. Do most apps slow down this site for Shopify?

Patrick Stox   1:04:27  

More than likely, every every kind of CMS system like this has the same problem. The more features you start adding, the more things load on the page. The more things slow down with WordPress, it’s plugins. Drupal is the same, or modules, apps, whatever they call it, in general, yes, but it some things not as much as others. But basically anything that’s putting a load on the database, anything that’s adding a lot of JavaScript to the website is probably going to slow the site down. Yeah.

Kelsey   1:05:01  

Great. And one last question. This last one we have do links within social media pages or on Wiki pages help you visit Facebook groups and drop your URL will not have any weight.

Patrick Stox  1:05:12  

So I think every major social media platform at this point is nofollow on their links. So no. The values not gonna pass. Wiki probably depends on the wiki Wikipedia. Oh, back in, I think it was even Oh, eight, they added nofollow to all of their links as well. So generally, no, there’s no I will say, We don’t know 100%. For sure anymore. nofollow used to be absolutely like do not crawl this link do not pass any value. That what now two, three years ago, now I got changed to a hint for Google. And they don’t really tell us what they do with it. They just mean they, they can use it for crawling. They could pass value as far as I know, they definitely are crawling them now. I haven’t seen any indication that they are passing value through nofollow links yet, but they they reserve the right to I guess.

Norman Ferrar   1:06:14  

Okay, very good. So that it Kells,

Kelsey   1:06:17  

that sits we can read on over to the rear wheel. So Patrick, I think you’re going to enjoy this we have a little song that we play and enjoy

Kelsey 1:06:42  

all right. So it’s the we’ll have Kelsey time. So this is for the one hour consult with Patrick, for SEO. So thank you, everyone who entered today, a lot of entries. And here we go. 321.

Norman Ferrar  1:06:58  

Our names on their kills. Of course. Yeah, that’s good.

Kelsey  1:07:02  

We’ve rigged it.

Norman Ferrar  1:07:05  

Who got that?

Kelsey   1:07:06  

Right, Tony? All right. Tony

Norman Ferrar  1:07:08  

Sager. Here we go.

Kelsey   1:07:11  

Alright, so congratulations, Tony. Tony, I have all your information. So I can pass it on to Patrick, for you. And thank you everyone who entered. And, yeah, please feel free to enter next time for our Friday episode. And thank you.

Norman Ferrar   1:07:27  

One other thing I want to say about when you go in, you use the AWT tool. You’ll also be asked if you’re interested in their blog articles. And I’ve been receiving them for the last month. Very good quality if you want to learn a little bit more without getting too technical into SEO, the sign up for their blog articles. It’s a great read. They come once a week, I believe. And anyways, just a suggestion. All right, sir. Well, thank you for coming on. And you’re off the hook. No more sweating. You don’t have to worry about any more questions.

Patrick Stox  1:08:07  

This is This is fun. I really appreciate you having me. And, Tony, I will reach out to you as soon as I have the information.

Norman Ferrar  1:08:14  

Fantastic. All right, sir. Well, thank you for coming on.

Patrick Stox  1:08:18  

Thank you. Alright, everybody. So

Norman Ferrar  1:08:20  

I hope you enjoyed that. I thought that was fantastic. I learned a lot. I know that there was a bunch of things that I thought we were doing correctly. But you know, it’s all about change, right? It’s all about change. It’s always open. You got it. i My mind’s blown away with some of the things that like time on page. I always thought that was just you know, in stone, but I learned something. Okay, so what we’re gonna do on Friday, we’ll be joined by Clement Clement won. And we’re going to be discussing shifting marketplace and from being an Amazon brand, to building an a brand. So that’s going to be internet, we talk about the rise of the micro brands, climate is awesome. Anyways, turns out that we were basically neighbors, it’s a small world, but we were literally a stone’s throw away from each other. So he’s going to be coming on talking about from being an Amazon brand to expanding that brand. Alright, so I like to give a shout out to our sponsor, global wired Advisors, a leading digital investment bank focused on optimizing the business sales process. For more information, please contact Chris and his team at global wired. advisors.com Anything else to say sir Kelsey squire.

Kelsey  1:09:42  

I think you covered it all. I think we’ve been learning a lot this week. Our minds are constantly being blown. But yes, if you’re new to the show, we go live every monday wednesday and friday at 12 o’clock Eastern time. Best way to Yes. My line. I know I just we can never say it enough, I think. But of course, smash those like buttons, get the those thumbs up, go in. And thank you for bringing up the squire thing that was a nickname that I got when I was about six year old, six years old from a family friend. So appreciate that. That’s resurfaced on podcast. So thank you, everyone. If you are interested in learning more about Amazon and E commerce, we do have a membership program, where if you’re interested in q&a sessions with q&a sessions with Norman AI, as well as guest lessons, we’ve had Michael Kurtz on off the lobby, we’ll be announcing our guests less than just in a few days. We’re just finishing up the final confirmation of times and everything but just visit our website. Let’s put norn.com and click on the membership area. And I think that’s about it. Yeah, take it away.

Norman Ferrar 1:11:03  

Now. Like I said, my line. So go for it. I’ll duplicate what you just said. So join us every Monday, Wednesday and Friday at noon. Eastern Standard Time. There I said it. And thank you for watching. We appreciate you being part of this community. We couldn’t do this without you and enjoy the rest of your day. Entre entre

Transcribed by https://otter.ai