#180: Product Launch Opportunities For Private Label Sellers

Episode: 180

Title: Norman Farrar Introduces Bradley Sutton – Director of Training and Chief Evangelist at Helium 10

Subtitle: “Product Launch & Opportunities for Private Label Sellers”

Final Show Link: https://www.youtube.com/watch?v=uDi6lhT5Nl4

Back on Lunch with Norm…Join today’s Lunch with Norm, where Director of Training and Chief Evangelist at Helium 10 Bradley Sutton discusses the Maldives honeymoon strategy, product research, what’s working for product launch and what sellers should stay away from this year. starting at 19 years old, Bradley went on to create a million-dollar aftermarket car parts business. Now he helps Amazon sellers, beginner to 9-figure sellers, achieve their business dreams.

If you are a new listener to Lunch With Norm… we would love to hear from you. Please visit our Facebook Page and join in on episode discussion or simply let us know what you think of the episode!

In this episode, we discuss:

• 0:00 Intro/Housekeeping
• 4:08 Welcome Bradley Sutton
• 12:50 Product Launch Strategies
• 15:12 Keyword Phrase Strategy
• 18:40 Finding Keywords with Highest Search Volume
• 21:42 Targeting Keywords for your Product
• 25:08 More Product Listings Strategy
• 28:18 Finding High Converting Keywords
• 37:30 Categorizing Products Strategy
• 43:18 Amazon Keyword Indexing
• 51:12 PPC Breakeven Point

Follow our Podcast

• Lunch With Norm…Website
• Lunch With Norm…Facebook
• Lunch With Norm…Youtube
• Lunch With Norm…Instagram
• Lunch With Norm…Twitter
• Lunch With Norm…Apple Podcast

Follow our Host

• https://normanfarrar.com/
• https://www.facebook.com/whoisthebeardguy/
• https://www.linkedin.com/in/normanfarrar?originalSubdomain=ca
• https://twitter.com/normfarrarjr?lang=en
• https://www.tiktok.com/@normanfarrar/ 
• https://www.pinterest.ca/officialnormanfarrar/ 

Join the Conversation

Our favorite part of recording a live podcast each week is participating in the great conversations that happen on our live chat, on social media, and in our comments section.  

Explore these Resources

In this episode, we mentioned the following resources:

• Sellertools – https://seller.tools/
• Helium 10 – https://www.helium10.com/tools/
• Maldivess – https://www.helium10.com/podcast/maldives-honeymoon-launch-strategy/

Join our PLN

Join our discussion network here!:

Lunch With Norm…Facebook

Check Out More Lunch With Norm…. Programming

lunchwithnorm.com/ 

Need a Presenter?

normanfarrar.com

Norman Farrar   0:02  

Hey everyone, it’s Norman Farrar, aka the beard guy here and welcome to another lunch with Norm, the Amazon FBA and Ecommerce podcast.

Norman Farrar   0:22  

Alright, so today we’ve got a great show. This is definitely one that you want to invite your friends to if they’re an Amazon seller, get them to listen to this. This is something that is requested all the time. We’re going to be talking about product launches and finding those opportunities. And today we’re going to be talking to the director of training, the Chief Evangelist of Helium 10. Our guest helps hundreds of thousands of Amazon sellers achieve their business dreams. He’s launched and optimized more than 400 products. And so he knows a little bit about how to do this thing. And today, he teaches people how to succeed on Amazon through his Helium 10 training videos, the serious seller podcast and exclusive elite workshops. Our returning guest is Bradley Sutton. But before we get there, this episode is sponsored by H refs, Webmaster Tools. Amazon sellers are busy managing your team optimizing your listing and those nasty AMZ Amazon emails about how you are supposed to find time to run your website, let alone make it SEO optimize href is here to help. With their new very advanced and easy to use free yes free SEO tool. They can scan your site and prioritize precisely what you need to fix to improve your search results. All the while you can sit back, relax and enjoy lunch with Norm. So check out h ref webmaster tools at h refs.com/awt. That’s ahrefs.com/awt. Now where’s Boy Wonder?

Kelsey  2:08  

Hello, Happy Friday.

Norman Farrar  2:10  

Happy Friday, sir.

Kelsey  2:12  

Yes. How are you doing today?

Norman Farrar   2:14  

I’m doing well. I am. I am out of quarantine.

Kelsey  2:19  

Hey, freedom. Yep. Okay, awesome. Welcome, everyone. We already got a ton of people on welcome Manny. Daniel, Amazon elite. Andrew. Jessica Rabbit. Simon. Thanks for joining in. How are you guys doing? Let us know in the comments. Also, if you have any questions about today’s show with Bradley or norm just throw them over into the comment section. We’d love to know you have any plans for that we

Norman Farrar   2:43  

don’t have to talk today. It’s just and here’s Bradley Sutton. And so that’s it. I sit back my video goes off and let him take it

Kelsey  2:51  

a nice easy Friday for you. That’s right. Alright, so if you’re new the show, we start off by smashing those like buttons. Also, we have an incredible price today. I think you guys are going to be very excited about this. But if you’re new and you don’t know where to watch other episodes of the podcast, you can go to our YouTube channel that has all of our episodes. It’s just Norman Farrar or search like normally we’ll find it it’s got all 178 episodes there. Also, if you’re interested in our membership program, we have that as well. That’s where you can get guest lessons, social media discussions with me. Amazon and E commerce discussions with Norm and you get to have a really tight knit, awesome community. And yes, Simon’s merch just came in from the Patreon too. So he sent me a picture but that’s that’s awesome. Cool. But anyways, that’s it for me. We can just jump right into the show. And yeah.

Norman Farrar  3:49  

Okay. Good job kills. Thank you. Yeah, there we go. See Friday. I’m happy. I give you a little round of applause. All right. So if you do have any questions, throw them over in the comment area. And other than that, sit back, relax. Grab that cup of coffee and enjoy the episode. Welcome, Bradley. Little Hello. Hello, sir. World Traveler.

Bradley Sutton  4:11  

I’m trying to try to make up for a year and a half of no traveling and just a couple weeks here.

Norman Farrar  4:16  

You were all over the globe. Right? You were like, I saw you posting in Maldives, which made sense. But all of a sudden you were everywhere.

Bradley Sutton  4:25  

Yeah, um, I try and get a lot of bang for my buck when I when I travel, but uh, I’m also on one of those. What do you call like a mileage run? So like, I’m doing a lot of extra stops too. You know, I’m Rich Goldstein. Now one of our mutual friends here. He’s Uh, he’s uh, he’s been trying to teach me in the ways of the force or the ways the traveler Where do you get this like status? So I’m like on this run, where I’m trying to stop as many places and maximize the miles so I can get some some for the first time some like United Airlines status for next year.

Norman Farrar  4:56  

Oh, nice. Oh, so I’m kind of curious. I know that Tim he travels on American. Yeah, you’re in a united fan. Yep. All right, sir. And I’m over on delta. So anyways, yeah, I don’t even know why we’re talking about that. But that’s just a whole nother rabbit hole we got to do. I mean, if you are listening and you do go to a lot of these events, what Bradley is talking about is that there are lots of ways that you can leverage your points or leverage travel with credit cards and everything, which will help pay for these events in the long run. So just kind of keep that in mind. We might even do a show on that one day.

Bradley Sutton   5:37  

Just a quick tip for everybody. All right, you want to get started? The best way and again, I’m not rich, you know, Helium 10s, a huge company. But it’s not like I have a million dollar salary or something. But like it maybe sometimes because you know what I’m going to Maldives and staying $2,500 At night hotels. I’m not paying for this guys. It’s free Helium 10 is not paying for it. It’s free. So it’s all miles that I use. And one of the ways if once you get to a certain level on Amazon, you start this from Day Zero is by by default, your PPC gets taken out of your earnings from Amazon. So your disbursement. So like let’s say, you, you you after the Amazon fees and everything you’re going to get $10,000 after after two weeks, and you spent, you know, $1,500. On on PPC, well, instead of $10,000, you get $8,500 they just take it out of your disbursement what’s deposited into your bank. So what you should do from day one, even if you’re a brand new seller, you’re not making 10 making $1,000 for some is going to your Amazon Seller Central settings, and charge your PPC to a credit card. And then the ones that I use like for that Maldives trip is I have to credit main credit cards I use for all my expenses. And one of them is the Hilton honors American Express. That’s how I can stay in the Maldives for free. So $2,500 a night. And the other one I use is Chase Sapphire. And that that’s what kind of covers my my plane ticket. So Amazon sellers if you want to get a head start on mileage mileage runs, that’s the easiest way because you know somebody all are spending 1000s and 1000s of dollars on PPC and instead of just giving that to Mr. Bezos, you know, make make that a PPC spendings actually worked for you by by putting in on credit cards that give you travel points.

Norman Farrar   7:22  

And that is a great tip. One of the other things, sorry, I’ve got a little bit of asthma going on, I’m going to try to hit that mute button. But I apologize if I cough in your ear Bradley, no worries. Um, but one of the the other things to look at when you’re looking at credit cards, is don’t be afraid to pay an annual fee. Usually the cards that have the annual fees have a much better point system. So even if you’re looking at $100, or in some cases, a few $100. It’s well worth it if you are putting PPC or anything on it and choose the right one, like if you like you were saying depending on what you’re doing, is it gonna be a Marriott? Or is it gonna be a Hilton card? Sapphire Chase I’ve heard overall is incredible. I don’t have sapphire Chase. I’m a Canadian. It’s tough for me to get that. But I heard that that’s probably one of the best cards out there right now for points.

Bradley Sutton  8:20  

Yeah, I mean, there’s a lot of other benefits other than travel for for some of these credit cards. And again, that affect entrepreneurs, especially if you guys go to Amazon conferences, you know, we were just that at the PROSPER show was yeah, like I get 15% off of Uber and 15% off of DoorDash. And just it pays for my, my clear, and my global entry. So there’s all these things that that you know, cost hundreds of dollars that it actually saves you one.

Norman Farrar   8:44  

Right. Okay, so now that we’ve gone down that rabbit hole, for those of us who don’t know you, can you just give us a brief background about who you are what you do.

Bradley Sutton  8:54  

Sure. So I’m the director training and Chief Evangelist here at Helium 10. And I’ve been here for about three years before. Before then I was a consultant for Amazon sellers. And so I would help launch products and optimize listings and, and help with keyword research. And I launched over 400 products before my days at Helium 10 I use helium 10 I use a bunch of other tools, but then I started shifting over to Helium 10 When I found out about it, and then the founders of Helium 10, Manny coats and get immobile. They saw this loudmouth guy in Facebook groups and stuff like who’s this guy who’s talking about Helium 10 all the time. I wasn’t like an affiliate or anything. I wasn’t getting any money, but I loved it. And so they brought me in and I’ve had a lot of different roles here at Helium 10. And, and since since I started here, I stopped doing consulting, but I started launching, you know, case study products in my own products because, as I always say, it’s really really hard to be in the education space, I guess, here at Amazon. If you’re not in the game, you know, right if things change on Amazon so much. I’m like I gotta I have to keep my knowledge fresh. I’m not consulted anymore. I got, you know, I can’t base my knowledge on 20 slows working in 2016. So, I currently sell on Amazon and over a million dollars a year. And that helps keep my knowledge fresh. And I just love, you know, love meeting people out there in the Amazon space and, and running experiments and, and failing I fail a lot, you know, like, that’s fine, you know, I’m not I’m not selling on Amazon to make money, you know, Helium 10 Is my day job. So that gives me some space to, to do a lot of experiments and, and hopefully, you know, warn people about what, you know, failed for me that other people don’t have to fail themselves. So it’s just I really love what I do. Um, the it’s kind of like a lifetime dream job, I guess you could say and, and so it’s great to come on shows like this and share my knowledge and learn from from others as well.

Norman Farrar   10:48  

You know, there’s this thing about no fear, you know, just not fearing the failure that allows you to succeed. If you know that there’s failure, that’s going to happen. Oh, right. That’s just if you accept it, then I find that you can really go out there and get in the game, you know, so we know that there’s going to be some failures, but it’s a learning. It’s evolving. And then you move forward. Yep. So don’t let a failure stop you. If you’re out there. I’ve done it a million times. Bradley’s done it a million times. Now you have an incredible giveaway today. I didn’t know until about two seconds before we got on. But why don’t you tell everybody about the giveaway?

Bradley Sutton  11:31  

Yeah, well, I just said I love meeting, you know, meeting people out there. And so I thought it’d be great to be able to do a one on one with somebody like act kinda like, ask me anything, you know, you know, let me help you. Optimize your listing. Let me help you do some research. Let me help you validate some products. Anything, anything you want. Let me let me teach you how to do travel, travel hacking, you know, whatever you want. We’re going to have a one on one. Just you just you and me on a zoom call. And we’ll

Norman Farrar   12:00  

get that going. Now, you said that was for the full weekend.

Bradley Sutton 12:04  

For the full week. Yeah. No, in the Maldives. Okay. All right. All right. Good. Probably 30 minutes, I think I think 30

Norman Farrar  12:12  

minutes is being right there. Okay, so if you’re interested in meeting with Bradley on a one on one, which is going to be awesome. Hashtag we’ll have Kelsey, if you want a second chance to enter, just tag two people, either in the conversation or outside of the conversation. Alright, let’s get into this. One of my favorite subjects, it’s product opportunity, product validation, you have done it a million times on your own with Project X the Maldives? Where do you even want to start with this? You want to start on the the newer project the Maldives? And talk about how you do that?

Bradley Sutton 12:48  

Yeah, so um, you know, what Norman was talking about here. And the reason why I go to that one, not the main reason, but one of the reasons I go to Maldives is, is we came up with this kind of like strategy called the Maldives honeymoon launch. And so whenever somebody thinks about launch strategies, or honeymoon period, they’re mainly focused on, on that, you know, a few months time or one month, two months, three months, a lot of debate on how long it lasts, of when you first launch a product on Amazon, and you’re trying to get to page one, and the different things you do to help you on your journey. However, with this strategy, it’s not even though we call it the Maldives honeymoon launch, it’s not just about when you actually launch, but it actually starts or can start doesn’t have to, it can’t start in the product research stage. And so a lot of a lot of times, you know, what can make or break your launch is how competitive it is, or, or how much money you have to put in to get to page one, whatever your your strategy is, whether it’s only PPC, whether it’s organic, whether it’s social media traffic, whether it’s search, find by Facebook ads, whatever your methodology is, on going to page one, this plays a role into how much money you have to put into it. And so what what I do is, even in the product research, I’m looking at certain factors of the niche. And the probably the main factor I’m looking at, as part of the strategy is how many listings are on page one that have the main keyword or one of the sub keywords in the title, not just in the title like a word here and a word here in the middle and a word at the end of the title but in phrase form. And this has a direct correlation with how easy or difficult it is to get to page one. So the example I always use is collagen peptides. You know, you type in collagen peptides on Amazon, you get your your typical 50 results. If you were to do a search on that page of how many people have collagen peptides in a title. It varies you know, depending on who’s on page one but it’s between usually 30 to 3540 out of those 50 listings all have somewhere in the title collagen peptides, so on That means that, hey, you’re going to try and launch for collagen peptides, regardless of the, that they have 10,000 reviews and some stuff that I always talk about, it’s gonna be a little bit more difficult to get there and stay there. Now you take, you know, some other some other random keyword, like, bam, I just have this here, a bamboo kitchen knife or something like that. That’s not like a normal thing. Now, I’m not saying guys go. So bamboo kitchen knife, there obviously has to be some searches there. But that that word bamboo kitchen knife, I’d be shocked if there was more than like four or five listings in all of Amazon with that in the title, let alone on page one of that. So if I wanted to get on page one for bamboo kitchen knife, it would be simple, completely simple to do that, like, like almost no money it would take to get there. And the reason is, because Amazon these days puts us very high value, especially at the beginning of an Amazon listings life on if you have that keyword in the phrase, it’s gonna, it’s gonna make it a lot more difficult or a lot more easy for you to get there on page one. So

Norman Farrar   16:05  

keyword phrase, not just a single keyword. Exactly. Okay, yeah.

Bradley Sutton 16:10  

So that’s the the main thing. And then actually, we, we launched something that I think almost nobody knows about. Because we didn’t make a big announcement of it. I talked about it in a podcast like, but I buried it way deep in a podcast two weeks ago, was that, you know, if for the you Helium 10 users out there, if you’re using Cerebro, or magnet, and you’re doing any kind of search, we’re going to actually there’s, there’s a brand new column called, I think it’s called Title density or something like that, well, where you could actually see, the last time we checked how many listings on page one for that search term that you have there, have that in the title, so that those are keyword research tools, you know, people usually use that to find keywords for listings, but you can almost reverse use it as a product research tool, you can start going down these rabbit trails here, and, and then look for keywords with High search volume. And you know, Kevin King talks about this, he talks about this method, mainly with using brand analytics. But now if you’re using helium 10, you can like just start going down these rabbit holes, type in a seed keyword, and then sort it by like, Hey, show me a keyword that has maybe 5000 searches. But less than five people have that keyword phrase in the title. And then now your keyword research tool just became a product research tool.

Norman Farrar   17:26  

Interest, I love that idea had no ideas that that was going to be coming out, you buried it well. But, and that’s so important, because there’s so many really good quality keywords out there. I’ll give you an example. So I sell Bully Sticks, Kevin sells bully sticks. And one of the terms like if you go after Bully Sticks, organic bullies, six natural Bully Sticks, whatever, it’s going to be highly, highly, highly competitive. But all of a sudden the word Pizzle comes up and you’ve got bold Pizzle. Now you’ve got just a few 1000 people, maybe it’s 3000 searches a month, and you can easily easily easily rank for those keywords. Very, you know, it’s simple. Now, what about longer tail keywords. So let’s say that you take the any of the examples that you just gave, and you did a search and use your advanced tool and now you’ve got collagen peptides, XYZ like three or four keywords in a row. So it’s a lot it turns into more of a longtail keyword, right? And you see that that exact longtail is not used, but it has higher search volume. Can you use that in exchange for your primary?

Bradley Sutton 18:40  

Yeah, so I like when I talk about the keywords I always try and find the the highest search volume one that is super relevant to my product. That means that once I determined that one, then I do look at those longtail keywords, and I’m watching for those at the same time and trying to actually incorporate it in the title as well. So again, just using the collagen pet, excusing it using the collagen peptides an example like okay, maybe collagen peptides is my main word, but then use either Bagnet or cerebrum like alright, what are the longer tail keywords that actually can go along with this word? So like sometimes I might have hydrolyzed collagen peptides might be a longer tail where I have collagen peptides, you know, for men, right or super hydrolyzed collagen peptides I just mentioned four keywords but guess what, if I put in my title, super hydrogen, collagen peptides powder for men, literally right there, there’s seven keywords in there that that could have significant search volume, but I put it all in one phrase and so on Amazon is is they could that you don’t need to put commas or dashes or, or or, you know, other punctuation is there for Amazon’s or recognize it as a keyword and phrase swarm. Literally I have six seven keywords right there in phrase form, you know some short tail some some long tail and then what happens is I put all those in my title. And guys don’t don’t keyword stuff don’t like put a bunch of write things and just like, think that that’s gonna Amazon’s gonna love that or, or sell or buyers are gonna love that No. But if you can get longtail keywords with that with that seed keyword in phrase form, then when you launch, you launch on all of those, and you have to, you only have to do you know, less than you normally would do. If you’re doing it one by one, you can’t stack it all up and say you know that there’s something in helium 10, we have this called the CPR number that tells you hey, how many units you have to sell after a search for a keyword. You can’t you can’t just say or, Hey, I’m going to do now divided by four, since I have four keywords, it’s not that much that you can take it down, but you can usually take it down like 20% whatever that number is, if you’re doing multiple ones, at the same time to get to get more bang for your buck.

Norman Farrar   20:50  

So I know we might be skipping ahead a little bit, but the CPR, we use that we use that all the time, we try to find giveaways, we try to find ways that we can use that, whether it’s in an Amazon promotion, we might be able to try some specialized rebate of some sort. But how do you use it? So now that you see it, and you’ve got that keywords got I have 150 units for collagen peptides XYZ, or might be a longer tail. So collagen peptides might be 150, which would be way more than that. And then the longer tail keywords which I call primary long tails, they might be 16 units, 28 units, 48 units, do you kind of try to target each one of those? Are you just targeting collagen peptides,

Bradley Sutton  21:40  

I always do multiple. So that exact, that exact thing I just mentioned is something about the multiple phrases in the title is what I try and do. I never ever launch just on one main keyword because I you know, just like in my travel and everything I’m always about, you know, more bang for the buck, you know, kill seven, eight birds with one stone kind of kind of philosophy here. So even if it’s not just in the title. So this is again, this is part of that Maldives honeymoon launch strategy. Another part of that strategy is is the launching for multiple keywords. But here’s a way you can do it too. It’s not just the same keywords in the title, but also related keywords that have a bridge. So another example is in Project X, you know, Tim and I did a wooden egg tray. And so I might do a one time, egg tray, wooden egg tray, but then using egg as the keyword, I might not have this in phrase form. But then I’ll do a holder and then wooden a hole. And then, you know, hoping that there’s connections that Amazon’s algorithm is using to tie those two phrases together. Because the thing is, Amazon can see that listings, listings that were on amazon before me for a tray, they were also performing for a holder as well. And so if I’m if all of a sudden Amazon seems this, these this activity, again, be it through PPC or whatever you’re using, you know Facebook ads, Google ads, whatever you’re using to get to page one, that it’s going to give you more bang for your buck. So I usually try and launch on four or five keywords at one time, but not just random not like a tray, and then kitchen accessory. And then bamboo wooden accessory, you know, like those all might be on their own relevant to my product. But I’m not going to get any benefit by trying to do all of those at once. I’m only going to do stuff I can tie it somehow tied together with a seed keyword, or that I have actual data on that shows that Amazon knows that both words are equally important to a product in this niche. Again, a tray, egg holder wouldn’t a holder wouldn’t a tray, all of those tied to my product, they all tie to each other. And then so those are all ones I’m working on at the same time.

Norman Farrar   23:56  

So we do something very similar. We call them keyword silos. So we’ll take natural Bully Stick organic Bully Stick grass fed Bully Stick, again, using helium 10. That’s the tool I use. I’ll go in there, click on the Advanced Filter. I’ll put natural comma bully because Bully Stick could either be bully bullies, you know there’s a variety of different spellings. But I’ll run it and I’ll get the report. I’ll see the long tails I’ll see the the different longtail keywords that are supporting that primary, longtail and now we have this group of keywords that not only can we use in our listing, but if we’re doing any type of pre launch content or press releases or anything like that, we can weave the different silo keywords together to mix them up. So what you’re getting is this bouquet of keywords that are supporting exactly what you’re talking about. But again, it’s just different language. We just call ours silos. I like it I like Thanks now. Okay, so what’s the next Then you’ve got now you’ve done this, you’ve, you’ve done your research. What’s the next step?

Bradley Sutton  25:06  

Well, one of the things and this isn’t this isn’t like required, but one of two things you got to do. So what I always do, and very few people can do this, because they don’t have, they don’t have a warehouse in the back of their house like I do, is I actually don’t create my listings until day one of when I’m going to get sales. And the way I do that is I have all of my inventory shipped from China to my warehouse. And then I have my listing ready to go, like, you know, I make it in helium 10 scribble. So it’s all you know, all my bullet points ready, I don’t actually put it on Amazon until I’m ready to send the product to Amazon and turn my fulfilled by merchant listing on. And so that’s what I do. So I can have sales within 24 hours of my listing going like now, people are like, I have no way of doing that. Don’t worry, that doesn’t mean you can use the Maldives honeymoon strategy. You know, the other way that works almost all the time as well, is you put out, you know, and the reason why people can’t do that is they that they want to make their listing two months early. So they can have their Chinese factory put the FN SKU, barcode on a box, which, if you do that, that is totally fine. Don’t freak out that you have to stop doing that, right? No, I even do that myself sometimes. So go ahead, and you know, turn to listen, but then, you know, close it and set the set the launch date in amazon seller central for like, when you think it’ll be ready, you know, like maybe two, two months, you know, two months out into the future, and you’ll have the same effect. So what happens is, when I turn my listing on, I try and get sales either, again, from PPC, from, you know, I use services, like EZ rank, have no affiliation to Helium 10. But that’s just who I use, you know, in order to get my product to, to, to help get it to page one, but whatever the case is, within 24 hours of my listing going live, I try and get that first sale, so that I’m like telling Amazon Hey, right out the gates, this product is a hot product in the hopes, you know, again, I don’t have special insight into the inner workings of the Amazon algorithm. I just can use logic, you know. And so it’s in the hopes that that it’s going to send those signals to Amazon that, hey, we’ve got a hot product here, you know, get get it in front of, you know, in front of more eyeballs. So that’s another strategy that I use.

Norman Farrar   27:18  

Okay, so getting that first sales important. Are there any tools that you use? So close your ears, Bradley, I’m gonna say something else. But okay, so one of the things that we can use that I use that I wish Helium 10 would build in, maybe we can get this built in one of these days. But it’s something to tell you what keywords convert brand to Linux will tell you, Kevin King has come on and talk to us about this. But seller tools as a tool that very easily says, Alright, take those keywords from your keyword silo, pump them in here, and we’re going to tell you, if the highest search volume, let’s say it’s natural Bully Sticks has 5000 launches might only get five sales a day, where organic Bully Sticks might end up getting 19 sales a day. That’s the one I should be really converting for. Do you have any tools like that, or any suggestions on how to get that information?

Bradley Sutton  28:16  

You know, Brian analytics is the way to go. But I’ll tell you right now, you know, there are some times where people say, hey, you know, I wish you guys in the future would have Amazon, Japan or something. And I’ll tell ya, you know, one day, we will, that’s something I can assure you, unless Amazon changes policies that we’ll never do, you know, um, you know, smaller companies or private companies? Sure, you know, I’m sure a lot of them, you know, can make these kinds of tools, but that’s 100% against Amazon’s Terms of Service, to provide that information to the public because, you know, brand analytics data is, you know, when you’re showing that exact data, it’s only for sellers with brand registry, and you know, Helium 10, obviously, are not, we’re not gating our, our tool to people who have brand registry. So, if we put that in our tools, you know, a good 60% of our customers, or probably 70% of our customers or more, who don’t have brand registry, we’d be showing brand registry data. And then guess what, Amazon can just come in and turn off our, you know, our connection and, yeah, so we can never do that, you know, um, um, but you can do that, you know, like Kevin talks about, you know, on your own, where you can make some calculations, but also, you know, I did some, I love experimenting. So, Rick, you have to be careful, though, because it doesn’t always work on the formula, because I know exactly how people are doing that. So they, you know, they look at the Clickshare. They look at the purchase, share, and they do some kind of calculations and try and see how many units are being sold. But what happens is that those formulas don’t always work because they come out so even a number so even, it could be 10, it could be 100, it could be 1000, it could be five, it could, it could be 15. It could be 25 Based on those percentages. So whatever your own formula or for using a tool, you got to kind of take it with a little bit of a grain of salt, because it doesn’t always work. And it’s just the estimation, at times, you could be thinking it’s five, but it’s really, you know, a multiple of five, you know, like, you know, 215 or something like that. And you would have no idea because you’re just looking at a number but, but for me, it’s, I have been fine not doing that. And so I wanted to, you know, even though I knew Helium 10 would never come up with something like that, you know, due to terms of service. I tried to develop something like that on my own, just using, you know, advanced formulas in Excel and everything. And that was the, that was the roadblock that I came up on where that it’s not an exact science. So I’ve never used that. But I’ve never had trouble. So all of you guys out there. If you’re worried, like, I don’t know how to develop this thing in my ex, you know, I sure I can look at Brand analytics, but you know, I don’t know how to multiply or how to determine what percentage here means this many sales. Don’t, don’t worry, like, if you’re using that if you found something that works for you, great. But if you can’t figure that out, please don’t think that you’re leaving money on the table or anything. Because, you know, I’ve been used, I haven’t used that technique. And, and I’m, I’m fine.

Norman Farrar  31:10  

Very good. If you’re fine, I’m fine. Okay, before we go any further, I just wanted to remind everybody that if you wanted to enter into the we’ll have Kelsey, today, Bradley’s offering 30 minutes of his time to go through anything that you want to talk about. It’s an AMA asked me anything. And so just enter hashtag, we’ll have Kelsey or tag two people either on the in the chat or outside the chat. Let’s talk about the next step. So you’ve you’ve gone through, you’ve put that keyword you found that keyword in the title like you described, you’ve got your first sale, what else can you do to optimize this listing now?

Bradley Sutton  31:49  

Well, it’s one important thing I think, sometimes sellers forget is that it’s not just a numbers game. And we’ve been talking about a lot of numbers, and, you know, search volume and brand analytics and things. But the biggest, you know, like, advice, I guess I could give people out there is don’t just drown yourselves in these, these numbers, they’re important, but only to a certain point, at the end of the day, your buyer is not examining what your click Share is on brand analytics in order to determine to buy your product, you know, your buyer is not looking at the search volume, or a helium 10 IQ score. In order to know if they want to buy our product, you know, they’re looking at like, does this product fit my needs? So it’s like, yes, everybody out there, definitely put some importance onto these the Amazon algorithm and things like that. But don’t forget about the person who’s buying your product. At the end of the day, you’ve got to make sure this keyword is even relevant to your listing, you’ve got to make sure that your images are optimizing these, these things might sound like no brainers, but you’d be shocked how many sellers, even advanced sellers, they get so caught up in these other metrics that they forget who’s paying the bills at the end of the day. So you know, one thing that Tamera from Israel, another one of our mutual friends, you know, talks about a lot is, is analyzing the niche theme. Alright, so we want to kind of differentiate our product, sure, but we don’t want to differentiate it to the point of where we’re trying to reinvent the wheel of what’s been already proven to work. So using the egg tray example, like let’s say now, there’s a lot of wood and a trace. And when we did Project X, nobody had put in a trace, now everybody does. But what I would do, if I was coming into the a tray, which I wouldn’t be now because it’s kind of saturated, is I would look at page one. And then you know, take a look at which of these a tres, is really performing well. And then I’m going to try and take aspects, usually you’re gonna see a theme of what’s working as far as the images goes, bullet points, length of title, things like that. And, and, for example, you look at another example use collagen peptides, everybody has got these, like 175 Plus character long titles, you go to accordion, you know, the actual musical instrument, not a file according but that everybody’s got like, you know, 50 to 75 long. So, take a look, is there a similar theme in your niche? And so what somebody might say is, hey, I’m going to go in the accordion category, and I’m going to differentiate myself by doing 175 character long title instead of 50. And then that’s what’s gonna make me stand out. Usually, you might be shooting yourself in the foot. If there’s something that’s proven to work in a theme don’t deviate from that, you know, it must be that hey, maybe the buyers in a according theme, they’re like I just want to short into the point title and and what does this keyword stuff title on the opposite side? The collagen peptides people are like Wait collagen peptides for men that that is, is that if that’s my title, that doesn’t really tell me anything. I need to know if it’s hydrolyzed I need to know if it’s the the category for you know, like, I want to see this in the title. So look What your top selling competitors are doing. And then don’t copy it, but just try not to deviate too much. All right. Another example is with the main image, like if there’s a certain angle that really highlights or a certain, you know, thing that really highlights that the main product, don’t go and do something completely different to just differentiate yourself. Sure, differentiate yourself, try and add upon whatever is working, maybe make a slightly different angle or something. But if something is proven to work, and the sellers are making sales, don’t go to too too much. That that is going to, you know, maybe turn off your your buyers and bullet points, you know, same thing, you know, what, what works for the bullet points, what works for the secondary images, I love the way Tamera teaches it is when he actually goes into a new niche. He has this, this the system that he uses where, where he’s taking these different aspects, and he puts it all into like a either, you know, Google Sheets, or Google Slides or PowerPoint, and he lays it all out. And when you lay it all out, you’ll start to see these themes like, Ah, look at this, everybody, definitely in this niche has an infographic that talks about the size. Alright, you know what, I need to make an infographic that talks about the size. And hey, look, everybody in their in their first or second bullet point, they’re using this one keyword. I mean, he goes really deep into it. So So you know, you don’t have to go so deep guys, but but just make sure that you are taking your top four or five competitors, the ones who have been on Amazon, and they’re proven to work, and try and reverse engineer on the listing optimization side, what they’re doing, differentiate yourself a little bit, but don’t go so far different that you’re trying to reinvent the wheel, and you put yourself up for potential failure.

Norman Farrar  36:47  

Okay, that’s great. Now, I did have that question about bullet points, because you talk about, I can see that absolutely working with titles. But with bullet points right now, would you do exactly the same? If you having somebody that’s that’s running, you know, 400 characters? Would you look at that? Would you look at making it shorter? Just because of mobile optimization, you might be listening to what you’re saying. You might go and take that 550 character bullet point, turn it into 160 character and shoot yourself in the foot? Unless there’s a reason for it. And that’s for me, it would be mobile optimization. What do you think about that?

Bradley Sutton  37:30  

Yeah, I mean, for sure, because sometimes, the reason why a bunch of sellers who are doing well in a niche, are doing well, is because like, let’s say it’s one of those categories or subcategories, where Amazon allows 11 bullet points to show you know, there there are some categories like that, well guess what a 400 law 400 characters for each bullet point, he’s probably not going to do well, Amazon’s gonna truncate or take away all those on a mobile or even on a desktop. I mean, I mean, Amazon takes away a bullet points on desktop now, especially when there’s like, you know, eight or nine or 10 bullet points. Or it could be where there’s only like five bullet points allowed an Amazon actually shows it both on mobile and desktop. Well, hey, if they’re going to show it no matter what, then yeah, go ahead and put longer bullet points. Or maybe it’s something like collagen peptides, that requires a lot of scientific terms that you need to do it. Or it could be something that’s so like, you know, coffin shelf. There’s only so many ways you can talk about a coffin shelf, and keep somebody engaged. Maybe there’s a lot of keywords, but you’re why make, you know, 2000 characters with the bullet points if you even could, for a coffin shells. I mean, nobody’s gonna sit there and read all those because there’s only, you know, like, how big is it? What color is it? Is it shaped by a coffin? What else? What else do I need to know about this coffin shell? So there’s another point where, where, again, that goes back to my thing about not worrying so much about the Amazon algorithm and remembering the buyer. You know, sure, maybe we’ve got some extra keywords that we need to stuff into our listing, but if it doesn’t, if we know our buyer is not going to read it then then what purpose does it serve? So yeah, all the all of those points are absolutely valid important.

Norman Farrar  39:11  

Is there anything that you’re doing differently in the back end of your product now in your product listing?

Bradley Sutton   39:19  

I’m not sure about you know, differently, but that goes against, you know, popular belief is is to this day, I still will duplicate things in the back end that I already have in the front end, even though Amazon in some places says that, hey, you don’t need to put this this is already in the front of your listing. I mean, I’ve done a lot again, I do tons and tons of test. We’re out well we’ll figure out if things have an impact and it still works where like let’s say I’ve got a trade my title well Amazon Web their, their their front end will tell you like if you use especially if you use Brad analytics, there’s a thing that you can use for the search search terms optimization, which by the way, there’s a tip guys Normally, you only get 249 characters in your back end search terms. But if you use that brand registry section for optimizing your search terms, it does not use the spaces in order to count your characters. So you can usually get up to like 280 to 190, sometimes up to 300 characters in there, which for some people that’s very, that’s valuable real estate, you can actually do that by using that. But if you use that, it’ll actually tell you, it won’t like penalize your, it’ll just tell you, Hey, here’s a warning, you already got that search term in the in the front end, like, you’re dumb, basically, for putting in the backend, I still do. Because I’ve done tests where if I just have it in my title, I just have it on my bullet points. And let’s just say, I’m not ranked at all, like what I’ll do just a test, I’ll throw that same keyword in the search terms. And usually within a day or two, as long as it’s not something that you know, you know, a billion people are indexed for, I will see my my listing go from not ranked to like 280 or 250. Again, that’s, that doesn’t mean any sales for me. But it shows me that the Amazon algorithm actually still does kind of like put some relevancy if you have a main keyword that’s duplicated from the front end into the back end. So regardless of Amazon telling you that it doesn’t, like I found that it still does work. So I’ll do that, um, you know, I’ll put Spanish keywords sometimes in the back, you know, like, like everybody does, a newer thing I’m doing now is I’m finding, you know, through Helium 10, that there’s other language keywords that are starting to get some traction. I’ve been finding some Korean keywords, not not with Roman letters, but actually Korean Hangul, the, the Korean characters, you’ll actually see some of those come up in, in brand analytics, if you’re using that or in in helium 10. Because, you know, we store all the, the keywords that we show have search volume, and so I’m not going to put a Korean, you know, word in the front end, because that might confuse people that there’s a glitch with their, their listing or something. But I put those in the back end, just just to make sure, double sure i get indexed, so that there’s something I’ve probably hadn’t done before, you know, eight months ago that I’m starting to do.

Norman Farrar   42:07  

You know, I got to tell you this story about buying, buying a keyword soap, okay, in a different language I did in Japanese. And so I got my domain, I thought, Oh, wow, you know, I’m gonna, this is great. I’m gonna start marketing in Japan. Well, I didn’t know that the word that I got. So, okay, sounds innocent enough, was a word or the characters that I got meant brothel. And so it was the brothel club. Now, you get lots of traffic that way, but I’m trying to sell soap. But you know, just going back to understanding, you know, culture and language. But one other thing about boat indexing. We had Steven Pope on the other day, and he said, he’s done a lot of indexing or a lot of testing with eight plus pages. And even though Amazon says they’re not ranking, the ranking, have you experienced that? Or not at ranking indexing?

Bradley Sutton  43:06  

What do you mean, when you say Amazon,

NormaN Farrar   43:08  

Amazon, it a nine is indexing the a plus pages?

Bradley Sutton  43:13  

Oh, um, I mean, the last time I test it was like three months ago, it’s still not. Now, what has always indexed in a plus content, as far as I know, as my Tesco. You know, when I put alt, when I put alt characters in my images and stuff, those always have indexed, but I’ll have to have to do another test. Like maybe there’s something in the last like, probably like four or five months ago, the last time I tested it, where I put something that was I took a I took a relevant term out of my listing. And then I first determine I was not index, I was D index for it. Um, because sometimes you take you can take a keyword out of your listing, and you’ll still stay index, you know, like, like, if you have so much activity on it from before that Amazon will still go ahead and index you. But I took one out, I did your I confirm that the index, then I put it into the a plus content waited a day, and it still wasn’t indexed. Now. I haven’t done that test in about four or five months. But But if somebody’s saying that something in there, a plus description is now indexing, I definitely need to test that out.

Norman Farrar   44:15  

Yeah. And he was also saying that using the alt as well, is indexing. So I’m glad you Yeah, for sure.

Bradley Sutton 44:22  

I tested and definitely works. Yeah. Okay. So

Norman Farrar   44:24  

last thing, before we get to some questions, PPC, are you doing anything on a launch differently than you were doing in the past?

Bradley Sutton  44:34  

I just do a little bit higher budgets, because part of this one thing I noticed, you know, at least in mine, I’m not sure. I don’t know. I’ve only tested this like you know, 1520 times so I can’t really say it’s, you know, for the entire world, because I’m only launching in a couple categories. Is is in that honeymoon period. I also seem to get just tons more impressions and a big wider coverage than I normally would Get like with a six to eight month old listing or more. And so because of that, just my personal philosophy is that, hey, I’m going to go, you know, if my normal budget per campaign is going to be like, you know, $10 or $20, I’m usually going like 3x that in the beginning, just to get a wider coverage. Now, with that, you’re just gonna get a bunch of, you know, potentially irrelevant terms, so you got to kind of like, watch it a little bit more just to start negative matching stuff that you know, is garbage, you know, for for your, you know, as far as relevancy to your listening, so you got, you got to stay on top of that, but yeah, I’m willing to lose money in the beginning to take advantage of all the impressions that Amazon is giving me as a newer as a newer selling or as a newer seller. So, um, another thing that with with atomic, which is, you know, Helium 10s, PPC tool that we didn’t have, back in the old days, was the ability to tie in like sponsor brand and sponsor display into like, one flow. So I, the way I have it set up, and this was because of the presses on integration that we had was that I have my by product targeting, one my product targeting campaign, my exact manual campaign, keyword targeting, I have a broad campaign, I’ve got an auto campaign, I’ve got a sponsor display, and then potentially a sponsored brand, if it’s brand registry, all like in one flow, so that, like let’s say, my sponsor display, or let’s say my auto campaign starts really generating some traction with that with a certain target. And I get like a couple of, of conversions. Well, instead of just throwing that into my product targeting campaign, I’m also going ahead and throwing that into my sponsor display automatically, because hey, that I want to get all the placements, you know, I want it to show up on the product page, I want to show up in that sponsor display. I want to go ahead and you know, have it in my sponsor brand targeting as well. So I try and piggyback off the success of my other campaigns and keep it all into one flow.

Norman Farrar   47:02  

Very good. Okay. I think that is it. Let’s get into some questions.

Kelsey  47:10  

Okay, great. Also, to the audience listening, how have your product launches gone? In the past? Have there been any mistakes that you’ve guys experienced? Is there anything that you think a new seller could learn from? comment that in the put that over in the comment section? And yeah, we just see what you guys experience sellers?

Noman Farrar   47:30  

Can see you’re on the ball today? Hold?

Kelsey  47:33  

No, thank you. Yeah. That’s Friday. Yeah. Loving it. Alright, from Simon, do you make titles, bullets and back end for old child variants the same? Or do you mix it up?

Bradley Sutton  47:46  

That’s a great question I get all the time. So it depends. There are some times where you’re in a niche, where there are so many keywords, because it’s a big, it’s a competitive one, there are so many different keywords that can describe your product, that you literally don’t have the space to optimize your listing for all of them. Um, collagen peptides can be one of those, because there’s tons of keywords that that can describe that. And so what I end up doing, yes, if I find myself not able to, to have everything in one, I’ll take advantage of the fact that you know, the the other child items can can index me for other keywords I might not have in another one. And yes, I will do that. But for the most part, you know, like for Wouldn’t that Project X is an example wouldn’t a tray, I actually do now have variations for those 12 A trade there’s a at a trade, the keywords are almost identical, other than the descriptors, because there’s just not that many ways that you can describe in a chair, I don’t need to be indexed for any more spaces that Amazon can give me coffin shelf, same thing. So it kind of depends on the niche that I’m in highly competitive. Yes, I will use different keywords at times in the child items. If it’s a smaller niche, no, it’s almost the same across the board.

Norman Farrar   48:53  

What about the title? So you talked about having the egg tray, would you have a egg holder as the keyword phrase and one of the variations? It depends,

Bradley Sutton 49:04  

it depends if if like, it has very if both egg tray and egg holder are like the two top most relevant, I’m going to have both of those, those are two word things, I can easily put those in my title and I want both to have, you know, equal equal footing out there. But um, if there’s like, you know, seven or eight like that are all like really High search volume and all relevant. You know, I could perhaps, you know, do some experiments to to have a launch on one variation for the one keyword and another variation for the other keyword even though both are probably going to be indexed for it anyways, and to try and help but I none of the products I’ve been launching like really needed that so I personally haven’t done that. Alright.

Kelsey 49:49  

For many if I want hot index for a keyword and I want after 60 days to get indexed for more, how do I do this?

Bradley Sutton   49:58  

What’s hot index Compared to cold indexed, or is that a norm a norm? Isn’t there?

Norman Farrar   50:04  

I don’t know.

Kelsey 50:07  

Okay, Manny, if you could just clarify what you mean by hot index. Yeah. And we’ll take another question. From resume. What do you say as the product collection store spotlight, very strong for the Traffic Conversion? Should we go with the long tail?

Bradley Sutton 50:26  

product collection and store spotlight very strong for the Traffic Conversion? Should we go with long tail? Like it means like, if it’s, you know, very, you know, high competition, if that’s what he means, you know, a lot of people have that question where it’s like, Hey, I know what my main keyword is. But this, this is just too much competition. I can’t afford, you know, PPC or whatever, I can’t afford to really compete there. Should I go for the you know, the longer tail ones at first? And the answer is yes, you know, until you can build up the reviews or until you can build up your capital that you have enough to invest to get there. I absolutely do go after the longtail instead of the the main ones.

Kelsey  51:03  

Okay, great. From Rhonda is 30% sales from PPC at 10%. Less of your breakeven point. Is it okay?

Bradley Sutton   51:11  

That that’s a very, you know, wide open question. I think I think it depends on first of all, you know, your budget, and obviously, your you know what your profit margin is, but if 10% is your breakeven, I’m looking at my, my, my, my tacos, my total A cos, alright, because there could be times where the answer is yes, the answer is no, like, um, if some people are worried, like, Oh, my goodness, you know, half of my orders are coming from PPC, you know, like, I’m a complete failure. But at the end of the day, if your tacos is good, and you’re still you’re still profitable, you know, across the board, then I don’t care how many orders, you know, come from PPC, if I’m profitable at the end of the day, profit is what matters. So make sure that you know your total a costs. And if if, if you’re under your breakeven point there, then I say go for it.

Kelsey  52:04  

Okay, this is from Tyler, what does your initial Amazon product launch look like? Do you run Amazon PPC rebate giveaways? Drive external traffic like influencers? Drive external, paid traffic like Google ads?

Bradley Sutton   52:17  

Yeah, so all of those we mentioned today, I personally, you know, just because I don’t have enough time to really focus on this. What I do is just the first to PPC, and then having people do search, find buy, because that doesn’t take much time at all for me to do but I know everybody uses or other people use influencer traffic they use, you know, they use press releases. Obviously, we got somebody here who knows that they use external paid traffic, they use special Google links, you know, like Casey Goss does a really cool presentation on that. So I just personally use the first few, but I absolutely see the benefit in using all of them. And if I wasn’t working full time for helium 10. And just doing this Amazon thing in my spare time, I probably would be using all of those.

Norman Farrar  53:03  

And interesting enough, just doing those two things. You’re doing fine.

Bradley Sutton  53:08  

Yeah, I’m fine. I’m fine. Maybe I’m leaving up a couple dollars on the table, you know, here or there. But like, I’m still fine.

Kelsey  53:16  

Okay, so we’re getting to the top of the hour here. Maybe we can just do a couple more, but then go over to the wheel. And okay, it looks okay, go ahead. Oh, oh, okay, from Simon, if you mess up the launch, honeymoon, can you recover? And can you take this ticket? You get it to a happy place?

Bradley Sutton  53:35  

Yeah, sure. You if you miss the window or something, it’s not the end of the day. Actually, the interesting thing about this, some of the things we talked about the Maldives honeymoon launch strategy, it actually works on even older listings, like relaunching, you know, like, I was out of stock of that egg tray for like three months due to some personal mismanagement there of that account. And, and I and that was when it was the listing was like a year old, I went in there and like, Hey, I put the keyword in the title that I want to launch for. And then I did all the same things. And it still didn’t work as effectively, but it still works. So don’t think that just because you missed the, the the window there that that you have to start over from scratch, not you should be good to go. Good.

Kelsey   54:13  

Okay, and we’ll just do one more, we’ll Manny reached out to us. And he said, If I once got indexed for a keyword, and I want that, okay, how do I do this?

Bradley Sutton  54:24  

Um, yeah. So sometimes, you can get indexed for even more keywords that aren’t in your listing by running heavy auto and broad campaigns. And Amazon is going to show you for a bunch of keywords that you’re not even indexed for just because that’s Amazon’s prerogative, I wish we had the power to do that. But if you start converting, and sometimes it only takes one to three conversions for one of those keywords from an auto campaign, you’ll get indexed for it. And you don’t even have the word in your listing. So that’s one way to do it. Another way is just you know, rotate you know, like, if you If you if your index completely test it by taking out a keyword, but you know if it’s just like one of those, you know minor ones, test to make sure that you’re still indexed for it because that means you probably got some conversions in PPC, and then you can replace it. I rarely, if ever do that I usually use the first method of just trying to invest heavily in my auto abroad campaigns that Amazon will show me and I can get conversion sport. Very good.

Kelsey  55:25  

Okay, so do you want to move to the wheel, Nora? Yeah, let’s do that. Okay, and just to let everyone know, if we didn’t get to your questions, feel free to post it into our Facebook group. We’ve got a great community, a lot of experts in there and I’m sure someone would be able to help you out and give you an opinion on your listing. But uh, Okay, it’s time for the we’ll probably get ready. It could be a little loud sometimes. So here we go all right, people. So I’m gonna just gonna shuffle these up quickly. And thank you everyone who entered. If you’re the winner, please email me at K at lunch with Norm comm especially YouTubers, I can’t reach out to you. You have to reach out to me. We can connect you so okay@lynda.com And here we go. We’ll Oh, Kelsey. You gotta

Norman Farrar   56:31  

get that song down.

Kelsey   56:32  

I’m trying. Who is it? Oh, Brian. All right,

Norman Farrar  56:39  

Brian. Congrats. Okay, making that list of questions for Bradley.

Kelsey   56:48  

Yeah, so Brian, just email me Caitlin’s with Norm calm and we’ll get you connected with Bradley.

Norman Farrar   56:57  

All right, Bradley. This has been a super session. I hope we can get you back to talk more about whatever you’re doing maybe it’s the bomb is not the Maldives is timer. Yeah, I don’t know what you’re

Bradley Sutton  57:07  

gonna be working on the Bora Bora listing optimization. Yeah, they’re always gonna come up with something. Bali title technique.

Norman Farrar  57:15  

There you go. But anyways, I really appreciate you coming on. I know you got a busy day. And you’re awesome. So thank you again for coming on. And we will talk to you soon.

Bradley Sutton  57:27  

Thank you for having me. You’re very welcome.

Norman Farrar   57:30  

Oh, all right. So I think that was an awesome episode. If I know I might be a little bit biased. But anyways, I think that was awesome. And thank you again, Bradley for coming on. We have on Monday. I really great guest a guy that knows a lot about Amazon. Jamie Davidson. He’s from Amazon or AMZ insiders. Now we’ve got a couple of different topics we’re going to be talking about. So tune in on Monday. To, to hear all about it. Anyways, a big thank you to our sponsor, global wired Advisors, a leading digital investment bank focused on optimizing the business sales process. For more information, please call Chris and his team over at global wired advisors.com. All right, Kelsey. Where are you?

Kelsey   58:20  

I’m here. Yeah, thank you so much, everyone who turned out today we had a huge crowd. So really awesome. And any of our new listeners, I see a bunch in the comment sections. We do this every Monday, Wednesday and Friday at 12pm. Eastern time. So if you’re looking on Facebook, YouTube, LinkedIn where we’re everywhere, pretty much. And you can also find the recordings on our website as well. That’s the norm.com and we have all the recordings there. So yes, thank you, Simon Manny, Jenna for Jessica Rabbit shot. So many people we really love to see the community here or beard nation, as we like to call, call it and if you’re interested in joining our community, if you love today’s show, you can go over to our Facebook group. That’s lunch with more Amazon FBA and ecommerce collective. That is our main group. And that’s where you can ask those questions that you have about your Amazon listing. And if you want a little extra beard, as we like to say here, you can join our membership program. That is our Patreon. It’s a very tight knit group. We do guest lessons. We’ve had Michael Kurtz. Ben Leonard up a lobby, and we’ve got plenty more plans. We also do small group sessions with Norman i, where we answer your questions a couple of times a month. And so there’s a bunch of different options. You can get some stickers official mug, a bunch of fun stuff there. So thank you guys so much. And yeah, I think that’s it.

Norman Farrar  59:48  

Yeah, let me do my job. Go ahead. All right. You did. There. I see. I didn’t I didn’t cut you up. I said you did a good job. All right. So join us every Monday, Wednesday, Friday at noon Eastern Standard Time. And thank you for watching. Thank you for being part of this community. We really couldn’t do this without you and enjoy your weekend. Mantra

Transcribed by https://otter.ai