#32: Power of Influencer Marketing
w/ Paul Baron & Shane Oglow
About This Episode
Today’s episode features Amazon Expert Paul Baron. Paul is a million dollar seller. Paul Baron has founded and co-founded several companies, including Messenger Bot University and Physical Product Pros. in today’s episode we dive into the power of influencer marketing.
We discuss how to build long lasting relationships with your brand ambassadors and the return of investment you can expect. Surprise guest Shane Oglow drops by as well to offer his thoughts about influencer marketing.
About The Guest
Million dollar Amazon seller, Amazing.com instructor, ASM5 student, and a sought-after expert consultant on Chatbot Marketing Automation. His brands have received consulting from Shark Tank’s Barbara Corcoran, and have been featured on the Rachael Ray Show, and Forbes magazine.
Shane has been an Amazon seller since 2013 and was fortunate enough to realize early success by building his first brand to over 1 million in revenue in just over a year.
Since that time he’s continued to not only sell and grow on Amazon and other marketplaces but has been active in training literally thousands of Amazon sellers, primarily in the past through the highly successful Amazing Selling Machine program and continues to be a regular monthly contributor to Amazing.com as host of their “Amazing Updates” program.
His latest endeavour is that of co-owner of prREACH, a video and traditional press release distribution platform, where they’re crafting revolutionary and unique content marketing strategies specifically designed for Amazon sellers to build brand authority and increase traffic like never before.
Date: September 7, 2020
Episode: 32
Title: Norman Farrar introduces Paul Baron, CEO at Chat Marketing University and Shane Oglow, a Successful Amazon Seller Since 2013.
Subtitle: Using influencers in marketing in building your brand
Final Show Link: https://lunchwithnorm.com/episodes/32-power-of-influencer-marketing-paul-baron-shane-oglow/
In this episode of Lunch With Norm…, Norman Farrar introduces Paul Baron, CEO at Chat Marketing University and Shane Oglow, a successful Amazon seller since 2013.
Both Paul and Shane are million dollar sellers on Amazon. They discussed the power of influencers marketing and how it is creating a change in the ecommerce world.
If you are a new listener to Lunch With Norm… we would love to hear from you. Please visit our Facebook Page and join in on episode discussion or simply let us know what you think of the episode!
In this episode, we discuss:
- 7:02 : Paul’s start in using influencers marketing
- 13:49 : Nano influencers’ engagement higher than bigger influencers
- 16:36 : Building relationships with brand ambassadors
- 21:43 : Building audience through nano influencers
- 27:51 : Influencers a content creators
- 29:19 : High quality content
- 33:21 : Choosing the platform for sourcing micro influences
- 44:09 : Building your brand to be the best
- 46:43 : Branding first approach, the difference between marketing and branding
- 54:44 : Tracking the performance of influencer marketing
- 1:00:50 : Good conversion rate of likes and comments
- 1:01:50 : Strategy in finding and reaching out to micro influencers
- 1:06:41 : Tips by Shane Oglow
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Explore these Resources
In this episode, we mentioned the following resources:
- https://www.linkedin.com/in/jpaulbaron/
- chatmarketinguniversity.com
- paul@chatmarketinguniversity.com
- https://www.facebook.com/chatmarketinguniversity
- https://www.youtube.com/channel/UClazOmjBss_E4wpFc9uGTeg
- https://www.linkedin.com/in/shane-oglow/
- https://prreach.com/
- https://www.facebook.com/prreach/
- https://twitter.com/prreachnews
- https://www.instagram.com/accounts/login/?next=/prreachnews/
- https://www.youtube.com/channel/UCdM1ubLI-X41PjkazbcMIBg
- https://www.youtube.com/channel/UCdM1ubLI-X41PjkazbcMIBg
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