Episode: 178
Title: Norman Farrar Introduces Shane Oglow, replacing – Talor Ofer, a co-owner of prREACH, a PR and digital media company that specializes in
building online authority for brands using public relations, earned media, high
quality content and traffic driving strategies.
Subtitle: “New Content Strategies for Amazon FBA Sellers in 2021”
Final Show Link: https://www.youtube.com/watch?v=34ENlXTTxeY&t=237s
Back on Lunch with Norm…Join Today’s episode with Shane Oglow, Co-owner of prREACH to talk about new strategies for sellers, the importance of content in 2021, methods to rank online and the power of press releases and editorial recommendations. Shane’s e-commerce background began in 2013 when he started his first Amazon brand, generating over 1 million dollars in revenue in the first year and teaching others to do the same.
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In this episode, we discuss:
- 0:00 Intro/Housekeeping
- 4:30 Welcome Shane Oglow
- 6:10 New Content Strategies
- 15:12 Different Types of Content
- 18:00 How an Amazon FBA Seller Benefit with New Content Strategies
- 23:00 Content Distribution Tricks and Tips
- 26:14 Social Media Press Release
- 29:35 Content and Product Listing
- 41:05 Content Action Steps for New FBA Sellers
- 49:00 More Content Strategies in 2021
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