Episode: 194
Title: Norman Farrar Introduces Vince Montero- Product Manager for Helium 10’s PPC tool and ADS
Subtitle: “Latest Updates to Amazon PPC in 2021 – Ready for Q4?!”
Final Show Link: https://www.youtube.com/watch?v=aqqC1_VqBrU
Back on Lunch with Norm… On today’s show we have Vincent Montero, Product Manager for Helium 10’s PPC tool Adtomic is here to talk about the latests changes in Amazon Advertising accounts, how to control you advertising budget better and how has reporting changed in Amazon advertising. Vincent has a long career in digital marketing in which he focused on the latest ad-tech in both America and the UK. Today as a consultant he focuses on bringing that experience to Helium 10 with the goal of designing the ultimate PPC tool and helping Amazon sellers advertise effectively.
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In this episode, we discuss:
- 0:00 Intro/Housekeeping
- 2:57 Welcome Vince Montero
- 10:57 Latest Changes In Advertising Accounts Within your Budget
- 15:58 PPC Daily Budget Recommendations
- 19:15 Having a Better Control Of Your Advertising Budget
- 21:03 Difference Between Budgeting Tools and Third-Party Tools Within Amazon
- 22:48 Data Points Reporting
- 28:54 Helium 10’s Adtomic PPC Updates
- 36:31 Product Auto Campaign and Keyword Isolation
- 38:39 Ways to use Adtomic with Google Ads
- 40:37 Reducing Keywords Index By Using Adtomic
- 48:19 Increase Rankings with PPC Campaign
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