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Lunch with Norm | Amazon PPC In 2021 - Ready For Q4?

#194: Amazon PPC In 2021 - Ready For Q4?

w/ Vince Montero

About This Episode

Product Manager for Helium 10’s PPC tool Adtomic, Vincent Montero joins today’s Lunch with Norm with surprise guest host Tim Jordan to discuss the latest change Amazon has made to advertising accounts, what can sellers do to have better control of their advertising budget, how has reporting changed in Amazon Advertising and what the latest update to Adtomic. Vincent has a 14 year career in digital marketing, in which he focused around the latest ad-tech in both America and the UK spanning everything from Affiliate Marketing to Mobile Marketing at an app development firm. Now he focuses on helping Amazon sellers advertise effectively on Amazon and brings that experience to Helium 10 with the goal of designing the ultimate PPC tool.

About The Guests

Vince Montero is the Product Manager for Helium 10’s PPC tool, ADS. During his 14 year career in digital marketing, he built his expertise around the latest ad-tech in both America and the UK spanning everything from Affiliate Marketing to Mobile Marketing at an app development firm.
 
As a consultant since 2016, he’s focused on helping Amazon sellers advertise effectively on Amazon and brings that experience to Helium 10 with the goal of designing the ultimate PPC tool.

Sponsors

This episode is brought to you by:

Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.

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Episode: 194

Title: Norman Farrar Introduces Vince Montero- Product Manager for Helium 10’s PPC tool and ADS

Subtitle: “Latest Updates to Amazon PPC in 2021 – Ready for Q4?!”

Final Show Link: https://www.youtube.com/watch?v=aqqC1_VqBrU

 

Back on Lunch with Norm… On today’s show we have Vincent Montero, Product Manager for Helium 10’s PPC tool Adtomic is here to talk about the latests changes in Amazon Advertising accounts, how to control you advertising budget better and how has reporting changed in Amazon advertising. Vincent has a long career in digital marketing in which he focused on the latest ad-tech in both America and the UK. Today as a consultant he focuses on bringing that experience to Helium 10 with the goal of designing the ultimate PPC tool and helping Amazon sellers advertise effectively.

 

If you are a new listener to Lunch With Norm… we would love to hear from you. Please visit our Facebook Page and join in on episode discussion or simply let us know what you think of the episode!

 

In this episode, we discuss:

  • 0:00 Intro/Housekeeping
  • 2:57 Welcome Vince Montero
  • 10:57 Latest Changes In Advertising Accounts Within your Budget
  • 15:58 PPC Daily Budget Recommendations
  • 19:15 Having a Better Control Of Your Advertising Budget
  • 21:03 Difference Between Budgeting Tools and Third-Party Tools Within Amazon 
  • 22:48 Data Points Reporting
  • 28:54 Helium 10’s Adtomic PPC Updates
  • 36:31 Product Auto Campaign and Keyword Isolation
  • 38:39 Ways to use Adtomic with Google Ads
  • 40:37 Reducing Keywords Index By Using Adtomic
  • 48:19 Increase Rankings with PPC Campaign

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