#181: Growing Your Amazon FBA Business In 2021

Episode: 181

Title: Norman Farrar Introduces Jamie Davidson – Co-Founder of AMZ Insiders

Subtitle: “Growing Your Amazon FBA Business in 2021”

Final Show Link: https://www.youtube.com/watch?v=oBZlbl59j9w&t=13s

Back on Lunch with Norm…Jamie Davidson joins the show to take us through the process of building and Amazon business, why people don’t succeed, and the biggest challenges for sellers. Jamie is the Co-Founder of AMZ Insiders, a leader in training people to create their own e-commerce business leveraging the power of Amazon and other e-commerce platforms.

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In this episode, we discuss:

• 0:00 Intro/Housekeeping
• 3:00 Welcome Jamie Davidson
• 5:40 Jamie Davidson’s Amazon Journey
• 10:38 Unique Amazon Opportunities in 2021
• 14:40 Resilience is Number One in 2021
• 17:40 Processes to Follow for Amazon Sellers
• 22:43 Managing Amazon FBA Operations
• 25:00 Amazon FBA Mistakes to Avoid
• 31:08 External Traffic Strategies to Take Advantage
• 37:55 Social Media Ads for your Amazon FBA Business
• 45:15 Funnel Targeting for Amazon Business in 2021

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Explore these Resources

In this episode, we mentioned the following resources:

• Amazon Brand referral program – https://sellercentral.amazon.com/forums/t/launch-of-brand-referral-bonus-program/877950
• Amazon LIVE – https://advertising.amazon.com/solutions/products/amazon-live
• Amazon Posts – https://advertising.amazon.com/solutions/products/posts

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Norman Farrar   0:01  

Hey everyone, it’s Norman Farrar, aka the beard guy here and welcome to another lunch with Norm, the Amazon FBA and Ecommerce podcast.

Norman Farrar  0:20  

Alright, on today’s show, we’re gonna be talking about growing your Amazon FBA business in 2021. Our guest is co-founder of AMZ insiders. He helps sellers get to six and seven figures on Amazon. He’s also the award winner of multiple two comma, the two comma Club Award winner, and he is an Amazon selling expert I’ve known. I’ve known Jamie Davidson for years. He’s an awesome guy, and can’t wait to talk to him. But before we get to that, I just want to give a big shout out to our sponsor, global wired Advisors, a leading digital investment bank focused on optimizing the business sales process. For more information, contact Chris and his team over at globalwiredadvisors.com All right, Mr. Kelsey, boy, child, where are you?

Kelsey 1:10  

Hello. Hello, happy Monday.

Norman Farrar   1:12  

Happy Monday. Did you behave yourself on the weekend?

Kelsey  1:15  

I did. I definitely did. I went biking for the first time in Toronto too. So my legs are killing me. And I’m happy to be sitting for the next couple hours. And I’m not looking forward to standing back up. But welcome everyone to the show. Welcome Simon. And Zee elites. Good to see everyone. Andrew. Really great to see all of our beer Nation members joining us. Let us know where you’re watching from. And if you have any questions throughout the show, please just throw them over into the comment sections or just let us know what you did this weekend. We’d love to know. I’ll be in the comment section to hang out with you guys. But before we get to the show, if you could just please smash those like buttons. Share this out to any friend’s family that is interested in selling on Amazon or ecommerce. We also have a really great price today. That will be coming up as well. And if you’re looking for full highlights of the show, if you’re new to the show, and you don’t know where to look, just head on over to our YouTube channel. That’s probably the easiest. Just search Norman Farrar or lunch with Norm and our videos will come up. We have about 100 Almost 180 episodes coming up. So lots of content for you guys to dive into. But I think that’s about it.

Norman Farrar  2:38  

Okay, and I see AMC Elite is from Oh, formerly lifestyle concept. Okay, now we know who you are. Okay. All right. So if you have any questions, make sure you shoot shoot them over into the comment section. So at this time, sit back, relax, grab that cup of coffee and enjoy the episode. Welcome, Mr. Jamie.

Jamie Davidson  3:01  

And norm. Hey, great to be here.

Norman Farrar   3:03  

Yeah, it’s great to have you. Hey, for those of us who may not know you, can you just give us a little bit of background of who you are and what you do.

Jamie Davidson   3:12  

Sure, yeah. Jamie Davidson, co-founder of AMZ insiders you shared before we do a lot of coaching, consulting, helping people build their Amazon business over the last about the fifth year we’ve been doing that. So that’s a lot of fun. We’re pretty well known for having a large Amazon operation. I’ve got 200 plus employees. On our team. I’m here in Atlanta, Georgia. And down the road, I’ve got a 25,000 square foot warehouse. were huge in the cell phone, accessory space and about six other brands. But that was what really built us large. And I’ve got a team of little over 200 people over in Shenzen, China that, that we leverage a lot of our teams similar to a lot of people leverage teams in the Philippines. But my co founder is a native native from China, but located here, as well, too. So yeah, we’ve got a lot of experience in the space and always great to connect with with people like yourself.

Norman Farrar   4:11  

Now that’s interesting that you have your offices over in China. With everything that’s happened this year, has that affected you.

Jamie Davidson  4:21  

Yeah, it’s been interesting. I mean, that the last year plus, right last year and a half has been interesting in that, like a lot of people with COVID in the business of first you really didn’t know what was going to happen with the business which direction and, you know, on the top line, things have been really good, really strong. But the more the challenges came definitely on the logistic side inventory management, some of the expense, side upward pressure on the cost of goods. So definitely some challenges but you we started brand back in 2011 or 12 That’s the reality is every single year, it’s been a different challenge. So, you know, we just view it as the next problem to solve, right? It’s definitely been been different, you know, the past year, then what the challenges were the couple of years before that.

Norman Farrar   5:12  

That’s a really great point. But every year, there’s something different, and it’s just getting over that hurdle. And, you know, for us it stay in the game. That’s just less competition for those who bill. So. Okay, so why don’t we talk a little bit about your journey, you know, from you said, five years ago, but let’s, let’s go back to your Amazon journey getting on Amazon, how did you get there? I think you’ve got an interesting story. So why don’t we talk about it?

Jamie Davidson  5:40  

Yeah, sure. Norm. So, you know, I always say no one went to school to learn ecommerce, right? No one went to school or college to become an Amazon seller. So I think every story is unique. Maybe, you know, over time, that will change maybe but so you know, my background is more of a, I guess you’d call it a traditional corporate background. I was an Army officer early in my career, after I graduated from West Point, did my master’s degree. And I was kind of the Hey, climbing the corporate ladder, did pretty well, I did do well in the corporate environment. But I brought me to Atlanta, originally from New York, I was it was in banking in the Delaware area, Pennsylvania and moved down in I moved down basically, to Atlanta as part of a private equity deal, I was basically a hired gun, I call it a hired gun for some private equity companies to run. As an operator, I’ve always been an operator to run these companies. So I was a chief operating officer and a for one deal I was a CEO for for another deal. But for those that aren’t familiar with that model, it’s a little bit like the aggregators. Now, you know, what you’re seeing with big investments in the Amazon businesses, but essentially investment groups going in and buying these companies are taking a majority stake and either leave the the primary founder in place, and bring me and other guys in as kind of the executive team with them. Or in some cases, you know, they may replace that person and put them on the board and have you run the company. But that was, so that was what my, that’s where I was in my career. And it happened to be my next door neighbor, at the time, and my neighbor in Atlanta, just neighborhood about 20 minutes from here. i He was literally my next door neighbor. And we became kind of buddies. At first I saw him selling like, the cell phone accessories out of his garage. And it was like, is he doing eBay, I really didn’t understand what the heck that was. But we became buddies and just, we had spent time over at his house, we do like just go over there for some beers and some drinks. And the more I understood it, the more I could realize this was a real opportunity. At the time, he would kind of joke, or he would always say, Oh, you’re such a big deal. Because of my corporate role. And he had a he had a he was an IT consultant the time, but but he always say, oh, you’re a big deal. And I always be like, you know, shut up, man. And let me understand what you do. So we just had different strengths. He was really technical. Like he was really good at coding and setting up systems. And I had like an analytical mindset. But I wasn’t that extent. But I was more in terms of building teams and hiring people and understanding, you know, leadership and that type of things. But but you know, he had that angle on the the Amazon side with China. My first impression, because, you know, when he first was involved with it, and he was talking to me about getting involved it first I thought, first I didn’t quite get it right. I didn’t really understand how people could sell on Amazon. I thought that was Amazon, you know, that sold all the products, I didn’t understand that you could be a third party seller. But the second thing I always look for like angles, why someone else can be successful, something that maybe you cannot, or, you know, what’s the competitive advantage? And so my mind at the time, I thought that Oh, well. He’s native Chinese, he speaks Mandarin. You know, I’d hear him on the back porch late at night, you know, the talking with suppliers or the team. So I just thought initially, I thought, Oh, I can’t do this, because I’m not Chinese. I don’t have that understanding on the sourcing side. So that was course a long time ago. And the long story short is just, you know, initially like anything, I didn’t feel comfortable to even ask him intelligent questions to understand him about it, I can understand strategically but in terms of getting my, my hands wet, or my hands dirty, I just, I just opened an Amazon account and just started putting stuff up there to see just so I can make like dumb mistakes. So I could then ask him like, more intelligent questions and understand and come to kind of come to the table, you know, with a more, you know, at least a baseline understanding of what we’re doing. So anyways, that’s how I got it took a little while, basically a year or two later, made an investment to get in Where because the business, the business took off pretty quick. Like it got the 10 million 20 million $40 million within the first like four years. And there were some plateaus along the way, which you could talk about. But then, you know, we built the team in China was where we broke the $100 million. Mark. So. So Jamie, that’s a little bit of the backstory.

Norman Farrar  10:21  

I’m curious, if you were to take that same product line. And you were to do it last year, do you think you would get to 100 million in the same time period?

Jamie Davidson  10:35  

No, I would say definitely different. Now. I mean, there’s, there’s some unique opportunities that are more exciting, but there’s, in terms of the path we took definitely would have to be a lot different. Right? At the time, it was like definitely the wild wild west. Like, it’s funny, because, you know, in 2015, nowadays, people like, oh, that’s like, you know, a long time ago in 2015, it was like, oh, yeah, it’s like, everyone always feels like they missed the boat. 2015 2016 They’re like, Oh, back in the day. But back initially, those first few years. You know, first of all, there’s so much Blackhat going on, like stuff that’s going on now, it wasn’t even really deserved. Blackhat it was just like, the way of doing the business. It’s like, back in erage, way back when with Google, if you were doing stuff, you know, how you got ranking SEO? You know, you were just the entrepreneurs are so far ahead of the system, or what Amazon I think it took them years ahead. So in order to compete, and we’ve told Amazon this person, like, if we fall Quantico all the rules back then we wouldn’t have a business for one thing to is your now it would take a lot more capital, it doesn’t take you know, you don’t need a ton of capital now in terms of finding niches, but the niche and the product we’re in is one of the most competitive out there. I mean, really cellphone accessories and supplements, you know, because the stakes are high, right, the amount of money that’s involved. So it would definitely in be more different or difficult now. And even we’ve seen that as we’ve launched. Brands. You know, we don’t go after we don’t sell supplements, we don’t sell, we find other niches that we think, you know, our systems and processes work well. But, but yeah, we definitely take a lot more capital, I think, to go after some of those big markets, which which is doable. It’s just a different business strategy.

Norman Farrar  12:21  

I wish we could go back to those days, it was so easy to launch your products. Okay, so before we go to the next question, we’ve got a giveaway today. So get this a consultation with Jamie Yep, you’re gonna whoever wins, i You’re getting consulted by $100 million. Amazon seller. Not too bad. Not too shabby. I think he knows a little bit about his stuff. Anyways, that’s what we’re going to be doing. It’s going to be hashtag. We’ll have Kelsey, if you want to another entry. Just tag two people, either in the group or outside the group. Kelsey, is there anything else?

Kelsey  12:57  

Yes. So we also have our Monday giveaway with Marsha Reese. Oh, they’re in copper too. So that is hashtag, I want to stay well. And you’ll receive one of these copper plates that help keep you germ free during these months, and for more information, just visit stable copper calm. And yep. So the hashtag is I want to stay well, and that’s available for US and Canada only.

Norman Farrar  13:23  

You know, and I want to talk about that for a second. So you know, a big shout out. Congratulations to Marsha for sticking with it. Jamie we talked about hurdles just a second ago. So Marsha, she she’s had over a billion dollars worth of sales. She’s very successful entrepreneur, she brought this product onto Amazon started selling incredibly well. And then all of a sudden the PPE issue came up. Now she has a natural product. That’s copper, that you can either wear on your body or put on the back of your phone. It’s an antibacterial, you know, probably a product. She got shut down like from I don’t want to say the numbers, but it was six figures a month. And she was just getting started. And then she got shut down. She was resilient. She could have given up. And she didn’t. And just I think it was last month with the help of near Raava. They got relisted and now they’re selling again. So just, again, just a quick shout out. And she didn’t stop there. By the way. She looked at different outlets. So she looked at going out to Shopify, she looked to going on to Walmart. So it wasn’t like oh, I didn’t get on to Amazon. But she didn’t stop. She just kept going. And I think that’s the type of person you’ve got to be in 2021 is to be resilient. At least that’s probably my biggest if you’re going to be an entrepreneur on Amazon. Resilience for me is number one. What do you think?

Jamie Davidson  14:53  

Yeah, I think I think you nailed it. It’s it should I’ve seen it, you know, first time ourselves when we were building a business But especially over the last four or five years, I’ve seen so many different people, both people that we’ve worked with, or just other people that like yourself and friends in the industry. And so I think I’ve seen some commonality within those that have been successful in those of not that have not been, and not just with an Amazon, but I think as you kind of refer to it’s really a common thread around entrepreneurship, is that, you know, there is a lot of fear. And it’s understanding in the space, when you’re really sphere about yourself, whether you’ll be successful. And in every day. And one moment, one week is going great the next week is not. And so I think a lot of people naturally are kind of looking for, you know, it’s just mind games mindset game of almost looking for a way out, right? So there, there’s always like the next thing that you go, Oh, well, that worked before. But now this happens, right? So it’s not going to work? Or if you’re in the Facebook ads versus the iPhone, oh, well, now, they change the terms. And so now you can’t track people with your pixel as well. Oh, now it’s, so there’s always those things in on Amazon, oh, they’re cracking down on this, or they crack down on that, or you had inventory limits, a year ago, or my product. So there’s so many of those things, and, you know, people do get frustrated with them. But a lot of it is, you know, people not willing to kind of having a level of discipline to, to stay with it. I think part of that is the challenge of not having some, some I call it discipline or some processes or routines in place to make sure that you’re plugging along in your business, as opposed to kind of just getting blown over when you know, the next big, big storm comes through. Or the wind. So yeah, without a doubt, because I mean, the reality is, is, you know, we talk about the Ag Raiders is different topic, but But you know, there is more excitement going on, there’s more capital in the business right now than there’s ever been. There’s your your Amazon brands never been more valuable, right? If you can do it the right way. I mean, it’s your assets, like, you know, the value of your house like that they all just doubled, right, more or less in the last year or two if if it’s done the right way. And so you know, there’s a ton of a ton of positives, a lot of excitement there. And the game just continues to change, you got to know just you know, what to focus on what are the new opportunities. But so yeah, absolutely agree with agree with that point.

Norman Farrar  17:26  

You’re talking about processes to put into place? What are some processes that sellers can put into place to help you to help them get to the next level?

Jamie Davidson  17:38  

Yeah, sure. So it’s interesting, you know, I was at a, an event allergy. That was Amazon powwow, strong Hasidic Jewish community up there. And they asked me to talk about, they want to talk about, you know, to get into eight, nine figures, a lot of successful sellers there. As interesting as you get to those bigger numbers, the things you talk about, or if you were really to dig in with the aggregators and how they’re operating, because there’s actually a lot of similarities with the aggregators, these big investment groups are backed groups are bringing is, most all of them or any of them that will end up being successful, are really good on the process and strategy side, whereas the typical entrepreneur, consumer, or someone listening, gets super excited by the next hack, right, or the excited of kind of the shiny new objects. And those help you can plug in those tactics along the way. But those that are really successful in building and scaling the business next level, it’s not as sexy as exciting, as you know, as some people think. But it is really based in routine and discipline and processes. So you know, I think, two big areas, which is initially you probably don’t have a lot of team members, so it can be very operationally focused, you have an operational processes, and then as you grow, and most people do get to this point, if you’re sticking with it, you need to have equal processes around how you’re going to hire, hire your team, how you’re going to manage your team. A lot of people just kind of winging it in terms of how they go about it but you know, for I was at another event down in in Orlando speaking and a friend of mine, Ashley Thompson was speaking as well to Ashley’s a nine figure, you know, their nine figure sellers and he was talking about their process for his whole talk he decided to do on how they hire people. And it was very similar to us, it was a lot more disciplined and process around how we interview people, how we follow up with with reference checks, then, you know, the typical seller probably would ever imagine. But you know, from a process standpoint, you know, one thing is you got to have, you know, daily, weekly monthly routines, right. So we have, you know, we have dashboards in place, we have weekly meetings in place, I have like a Tuesday and Thursday check in with key members of the team. So, you know, some of those things I talked about when if you were in a corporate environment for a job that maybe you disliked and you thought entrepreneurship would be a lot more fun, because you’re not tied to certain things, you got to be sure you’re careful that you don’t, your business doesn’t lack those things around there. So, for example, like, on a given day, you know, what is it that either yourself or your team, you know, that certain team members you want them focused on? So, we have scorecards for every single person in our in our company, specifically, not just a job description, but you know, what are the targets? Where are they trying to get to, to get there? You know, at its simplest, most of I would say, kind of a smaller seller, and they also in a given day, you know, think about, you know, what tasks are you doing that are actually moving the needle? You know, specifically, you know, if I was going to pick a couple, I would say, you know, what are you doing to? What are you What are you doing to drive reviews on your listings, right? And to what are you doing to improve the efficiency of your PPC? And what are you doing to, to improve and drive your your keyword, your organic keyword rank, for example, those would be three broadly if I was building this business by myself, so you know, in our case, one of our advantages, reason why we were able to scale back then, which I credit my partner, Jason, with which the aggregators can have this ability to now and again, there’s a lot more tools, so everyone has more ability, now then the, but the ability to understand how to leverage systems and software tools. So we use NetSuite, you know, to really kind of customize and build out our, our global logistics chain in our global when I say global, because you know, we have team in China, we have team here, we have a team, a small team in the UK. But you know, to be able to have data and understand where we’re at and manage our inventory, and not be out of stock, and have processes for listings and optimizing listings, all that stuff is connected, we’re not just winging that. And that’s what you know, if you’re going to pull back, what it looks like in most of these big operations that you see that are, you know, I’d say certainly get past eight figures, we get to 20 million and above, you’re going to see more and more of that otherwise, you just can’t grow and scale unless you have those processes in place.

Norman Farrar   22:23  

I’m interested, you’ve got all these processes? Do you assign somebody to review the process? Because like title optimization, or listing optimization can go out of date very quickly? How do you how do you go about that? So you’re doing it correctly? And you’re not doing old, old school methods that don’t work?

Jamie Davidson  22:42  

Yeah. Now, that is a good question. Because there is a little bit of a, it’s a little bit of a gray area and understanding where things really are with the market. Sometimes we’re like a little slow to things to change things, and we’re a little bit behind. So a lot of that’s trying to stay plugged in. That’s actually one of the reasons for us, like doing the coaching consulting in the last four or five years is, we enjoy that. But it’s also really plugged us in more to other people in the industry of what’s going on. To go out there because we you know, with a bigger operation, where it’s like a little bit of bigger ship to turn it is that takes a little bit, there’s also more risks. So we want to be careful nowadays, in terms of that we don’t implement something across our infrastructure that’s gonna create risk or, you know, get us in trouble with with Amazon’s Terms of Service. So but along those lines, I mean, we do have I mean, I will, you know, have insights, the things that we will float out there in terms of these are techniques will test things at a small level, too. But, you know, for as far as a process, I’ll give you an example. Like, because we have a team in China that, that we have a lot of people in China that manage our listings and our things, though, but they’re not they’re not native English speakers. So anything that they do, we have a right team here in Atlanta, we’ll review it before we go live with it, because sometimes the language and the nuance, the nuances of it are a little bit off. And so, you know, there’s a process that goes from here to hear. But yeah, in terms of periodically, you know, it’s, it’s hard to say depends on what the thing is. Some things don’t change that much over years, but certain things around, you know, strategies for keyword rank or like you said listing optimization, or could just be new opportunities, things like Amazon live or leveraging, and I know you do some some really cool things in terms of PR media, some of those things are just different things that we haven’t done. And so we’ll mix those in as kind of tests and once we feel good with it, then we’ll then we’ll build it into our processes.

Norman Farrar  24:45  

Okay, so let’s talk about the successes or what what sellers can do very quickly. And what are they doing wrong?

Jamie Davidson   24:59  

Yeah, So I would say you know, a couple of things to make sure you get right. And that you understand fundamentally, or at least what I believe, is, this is understanding making sure your brand focus. So I like to work backwards, you know, start with kind of the end in mind. And I do like the model, even though we’re a bigger business and haven’t been in the business of selling our brands, I like the model of those that are, you know, basically build to sell. So like my good friend, David, and the cops, you know, they’ve sold five of these businesses in the last two years. And so kind of working back anytime I sold one, they understood a little bit better what they could do to run the business, so they could get a bigger valuation for it. But one things is, you know, hey, Amazon loves brands, right? They love private label brands, for a lot of reasons, including that they, it’s less risk them they can, if it’s been vetted, if it’s having a trademark, if you’re in their brand registry, they know there’s less odds for counterfeit issues. And it’s, and it’s, you know, legitimizes on brands, they reward you with that. So, obviously, be heavily brand focused, try to get into that brand registry as quickly as possible. I know they have the IP accelerator program, you know, tool. So that’s kind of step one is just have this mindset of, of building the brand. For those that are already up there. You know, you’ve got your products if you’ve got a good products. You know, that’s kind of of course, the, the big thing always is if you know, if you’ve got a great product, everything else on Amazon so much easier, right? So I have a there’s a woman who started working with us in March, and in June, she was in I was in a clubhouse room. And she was talking about going I know her and she, I didn’t know at the time, but she told me she did over 200,000 in sales through the middle of June so far in the month. And I was like, what, alright, let’s jump on a call, let me understand what’s going on. Because that is not typical, right? Someone’s been selling for four months, and you’re on a cup right now her product was seasonal, a bit seasonal. And Father’s Day was it. But as I understood our product, I’m like, wow, that’s really interesting products. She’s working on, you know, she’s working her tail off, she’s really a go getter. But she has that product piece, right. So it makes everything else so much easier. So now she’s really working on how to stay in stock and inventory. So obviously, if you get that product, right, that’s critical. The other probably the biggest thing I would say, for any seller, whether you’re new or older is just, you know, the keyword research side is just really understanding, you know, how much Amazon is a search engine, game in large part. And so many people I still see they, they don’t really understand and haven’t really put the time in to really do the amount of keyword research that you need, on the front end, listing optimization, you know, how do you drive traffic, using keywords and the game around that. It’s something that the techniques have changed a little bit, the tools now are better than they’ve ever been. But the but that it, I mean, so many people, I guess, you know, you have a real physical product at the end of the day, that that ability to be optimized for so many different keywords, and how you do that is so critical. And so I think what changes is how you drive traffic. You know, the techniques available now are more dynamic than they used to be, you know, there’s lots of different techniques you can do, and we can talk through some of those as well. But, you know, to me, those are some of the biggest things to be successful on the business. You know, I talked about earlier about making sure you have systems processes, that kind of stuff in place, you know, at the end of the day, if you want to aggregator want, I mean, that’s one way to see, you know, they they’re interested in successful businesses, for the most part, they’re not looking to buy turnarounds or things. They’re trying to mitigate their risks. They want you know, they want they basically would tell you, not all of them, but a general guide, because they’re figuring this stuff out themselves with all this money to invest but generally, they would say, hey, we want you know, we want brands or an ACN that has you know, as a top three, under primary keywords, top three rank, it has a enough reviews that there’s some moat around that brands, there’s some level of protection that they’ll sales are going to continue in the future. They’re gonna want margins of Dibley, 25% or greater.

Jamie Davidson  29:21  

On average, and from a business size, they’re probably gonna be attracted course the bigger the better, they’re gonna probably going to say they’d like a business, you know, 2 million up, whatever. So anyways, those are those are kind of guidelines to work backwards from and how you run your business to get to those metrics. Um, oh, and they want businesses that aren’t like that haven’t plateaued and going down, they want that there’s runway, right? So Right. These fundamentals we’re talking about these are the exact same funnel before I ever did Amazon. This was the same stuff when I was in the private equity space. Were running the company for four or five years. You know, now at the time, be shorter, you can run your Amazon business for you know, whatever, two years but You know, you want to have a directory so that that there’s this runway for the next person to acquire your business and you get a nice payout for it. So but yeah, those those, you know, those are some of the things that focus on terms of keyword research, but also, you know, trying to understand the right tools in terms of driving outside traffic.

Norman Farrar   30:21  

Let’s talk about that. Yeah. Okay, so driving outside traffic, Amazon is rewarding us now for driving outside traffic. So they’ve got that new referral program, which is great. In case you guys don’t know what that is, it’s Amazon’s brand referral program, where they’ll pay you on average, up to 10%, or not up to 10% average of 10%. And if you drive traffic from Google, or wherever, they’re going to take that off your referral fees. So you’ll get a discount, instead of paying, let’s say, 15%, you’ll be paying 5%. So it’s a bit of a bonus. But let’s talk about external traffic, how are some ways that you’re driving traffic or other ways that you’ve heard of that? Sellers can take advantage?

Jamie Davidson   31:07  

Yes, that’s good. And this, like, this program is a good example of, you know, hey, things are always changing. And, and you want to make sure you’re dialing into the pulse of things as they’re going on. Because that’s a, you know, an interesting approach. And you want to also kind of think, sometimes you want to put yourself in what Amazon’s trying to accomplish as well, too, because some people initially always think, oh, Amazon’s, you know, hate sellers are working against something else. And the reality is, Amazon is trying to think about, you know, how they grow their business. And it’s why when you talk to an Amazon rep about your business in your national, you know, like your best buddy in the world, they’re like, Oh, we can do this for you, we can do that for you. Why it’s because they’re trying to grow their brands, and they’re, they’re looking for you, you probably feel more like a partner in that scenario. Same thing with these other programs that they come out, is I like to just try to think that way. So I can try to understand what does Amazon want that fits, that aligns with what we’re trying to do. So Amazon, you know, in terms of whether it’s outside traffic, or whether it’s social engagement, or social aspects, they don’t want to be kind of this outdated platform that’s just static. Meanwhile, the world’s changing quickly, right, the world of tick tock and Instagram reels and Instagram and whether YouTube, Google so forth, so they have to constantly keep up, you know, on how the experience is going to work on their platform versus other, you know, other platforms out there. So, you know, up to that point, you know, a couple of ones, like a couple of ones you say it’s, it’s not necessarily outside but it’s outside tools is certainly, you know, you think about things like Amazon live leveraging that more. So, these I consider these kind of social aspects that are within the platform, you know, certainly Amazon live and Amazon posts, which is kind of I consider that your poor man’s version of Instagram. But you know, anytime they’re, they’re incentivizing traffic for something, I consider that you know, a an opportunity that you want to take advantage of, well that windows open so those are two big ones. There’s lots of ways in terms of like Amazon live it’s even though it’s within the Amazon platform, I think of it as a bit of an outside traffic because you can leverage experts, you can leverage influencers just like you do on Instagram, you can basically give them just access to that part of your account so that they can plug in and go live on your platform. So there’s you know, basically resources and experts out there that will for your niche obviously want relevant that have some audiences that can then promote it on their on their bigger platforms to help drive traffic to Amazon. We’ve done a lot in the last couple years. You know, again, one of the things we built we started understanding you know, how to do this digital marketing and you know, it’s like the Funnel Hacking stuff all that stuff is we understood the power of influencer marketing a lot more we never did that until about I guess now it’s been about three years. But so we have our team here in Atlanta is really heavily focused our marketing team the only marketing we do here in the US is really our influencer marketing or things we think we hear so we do use YouTube influencers a lot we have an our case for example. So for cell phone cases, you know, we will we will identify YouTube influencers for unboxing videos are you might do like drop TAS any type of things like that and we will send them you know, we have in in our offices down there we have all these things are just designed for influencers products that we send out to them to get out there in the market to help our branding. So we’ve done some paid traffic with unboxing videos well to via YouTube. And, and some Google ads as well too. But, you know, those are kind of really the focus we had we’re gonna work We haven’t done the new, the new influencer program. But I guess it’s I don’t know what the new day was called ambassador, but we what you just refer to, that’s like the new thing that we’re looking into more in terms of how we can, how we can leverage, leverage that. So you may have some more probably have more insight than us right now around on how we’re going to do it. But we’re plugged into that stuff. So we can quickly evaluate and see if we want to include that in our, in our products as well, too. So there are some other strategies out there too. Like, one of my team members here, MC Saturday leverages like Reddit ads, as well to some other kind of niche platforms. I would just say any of these platforms, just make sure you’re careful. Like, you know, don’t make sure you really understand the strategy before you go do it. Because you can, you know, you don’t want to waste money with platforms, as we’ve made that mistake in the past as well. Right?

Norman Farrar   35:53  

Have you ever thought of using YouTube pre rolls?

Jamie Davidson  35:59  

Yes, that’s something that I definitely know. People have done. We have not tested that for but I know that’s been an effective strategy that people have gotten some real low costs in the cost per clicks been really has worked pretty well, especially because a lot of my YouTube experience on the digital side was kind of the opposite. It was pretty expensive. On the front end, but it was you’d always get like a quality type lead. But what’s your what’s your experience on that side?

Norman Farrar  36:28  

Great. So yeah, and especially if you’re working with a YouTube, I don’t know, consultant, let’s say it’s a consultant, but somebody that knows how to put together the video, to get the majority of the people off who aren’t interested, if you’re not interested in my product, yet off, click at the 24 second mark, you know, just to just to make sure that you’ve got a captivated audience, and then the clicks are very inexpensive. So it is a great way to do some advertising. And so many people are just not using it. You know, we’ve talked about YouTube pre roll for years. And this is something that, you know, I would highly recommend people use because it’s such a cheap form of advertising. And I mean, just where you can target and what you can do with it. And YouTube in general, like you mentioned the YouTube influencers. You’ve got to be careful, because you can just get Yeah, if they can. I don’t want to how do I say it politely though, they could pull the wool over your eyes very quickly and charge you an arm and a leg, but like we had, I don’t know if you know Joe Martin, but he was on. He’s the founder of boxy charm. He only 100% only did influencers and he grew his company to half a billion dollars when he sold it to Etsy. So jet and that’s strictly by influencer marketing. Pretty cool concept.

Jamie Davidson  37:55  

Yeah. Yeah, it’s it’s really interesting to be being smart with these platforms understanding. You know, it’s just like, I have a friend of mine who’s who’s not as big as done pretty well on Etsy. She doesn’t sell on Amazon, but she does really tick tock ads are doing really well. So I’m like, Alright, let me understand when you say tick tock ads. Let me understand the steps you know, you’re taking from here to a landing page pixely them there and then retargeting them so sometimes there’s like a couple steps. So I think these platforms I just tried to understand enough like say when influencers for us it’s a little bit more of a try to build some level of trust because there can be a lot of manipulation you know, with social platforms in terms of, you know, like, let’s say you take Instagram or YouTube’s in terms of certainly people can buy views and buy certain aspects so you want to you know, you want to try to weed out the best you can and make sure you’re getting people that are actually like said you’re your target audience that’s going to actually move the needle

Norman Farrar   38:57  

new sellers there’s a lot of people that are listening to the this podcast that are brand spanking new, they might not even have their product yet. There might be taking a course which I hope they’re doing if they’re going to get into Amazon, understand the platform capitalization so being able to properly afford the product in the marketing What are you looking at like once you get your inventory? How much capital do capital do you need? Roughly it to survive?

Jamie Davidson 39:28  

Yeah, so it’s great question it’s retirement it’s it’s just y’all think of it in terms of I think of like just my friends right or norm your own friends when people I have people you know, reach out of course just like you do reaching out going, Hey, can I meet you for lunch? I want to think about talking about getting this Amazon business. So you get a lot of those type things. And you know, as I think about that generally and you know, some of my friends have a pretty successful so they have a lot of capital. Or I know a lot of people don’t have a lot of capital, right? So even if you have a lot of capital, so we don’t want to spend more than you need to probably the number that I think, I believe really would say about $10,000 would be an amount that I think would be, would be, okay. Not great. I’d rather have more 20,000 50,000, you know, you know, we put in $100,000 Each to give you perspective, right. So we didn’t just granted, we had some success, we knew we invested back into it, but but I would say $10,000, if you’re below that, sure, you could start a business, of course, you can do it with a couple 1000 Or buy some real low cost product. But the reality is, there’s no doubt between reorder and inventory, I mean, your first couple cycles of selling your product, typically, through ranking the products, you’re typically not going to have a lot of profit back or, you know, you’re gonna maybe get some funds back whatever funds you get back, you’re going to need to plow back into your next order. Right. So there’s a appear that you need to make sure that your margins are sufficient, right? Yes, part of the reason why you want to make sure the math works unit economic works, because if not, you’re going to have no room for air as well, too. So yeah, I would, I would put the number of that now, I know people that have gone into it with less. And sometimes it depends how you’re defining, you know, they have access to, to debt to they have access to, you know, credit cards, whatever else. But the reality is, of course, I’m not a huge fan of, of, you know, if you don’t have any capital, or if you can’t afford to invest it or lose it, you’re probably not in the right spot, and you want to be out you’re not desperate, right? Because otherwise, it’s like, it’s like in Vegas, they say it’s like gambling was scared money. That, you know, it’s like, I need this to work, or else I’m totally screwed on this one product, you’re gonna you’re just don’t have any room for those mistakes at that point.

Norman Farrar   41:52  

All right, before we get into the questions about one last question about cost of goods, so the the whole environment, the whole atmosphere on Amazon has changed? What type of multiple do you need? Would you recommend and this is more of a How long is a piece of string question? You’ve got a product at $10? What should it be selling for on Amazon? Yeah, so

Jamie Davidson  42:19  

because as the value goes up, the multiple can or as the cost of the product goes up, it gets to the multiple, you could say, you could you could decrease that multiple little bit. But you know, at those lower price products, my mind, first thing I’m looking at is about five times the cost of that product. So if it’s costing me three bucks, you know, to get the product, I want to be selling it for at least 15. As a especially the lower if you’re talking about a product you’re acquiring for $1 $2 $3 For to kind of those lower cost products, meaning you’re selling them for, you know, $12 $15, up to $18. The margins are tighter, because the Amazon, you know, the cost of Amazon fulfilling the order, or anyone filling the orders is somewhat fixed, right, based on the size and the product, the sales commission fee is variable based on the sales price, but you’re gonna have less room, you’re gonna have smaller margins there. So, you know, typically we’re gonna want margins before, you know, besides the multiple, you know, we’re gonna want margins of 40% or greater, before PPC, or before external traffic or YouTube, pre roll ads, whatever else we’re gonna want that cushion, ideally around 40%. Because we may spend, you know, 10% 15, or even 20%, on marketing, that’s gonna leave us with a 20% margin. So that’s really what you want to work, you got to make sure that you have enough of that buffer. So when you add in, you know, your cost of not only just buying the product, but shipping the product to the US right now is more expensive than ever. So you ready to have enough of a buffer right there. And you got to make sure you know, your pricing itself. I mean, there is some upward pressure on price. I’d say some inflation, I you know, because of these costs that people, you know, you may need to look at, you know, raising your price in terms of what you can sell for as well.

Norman Farrar   44:10  

Right? Yeah, that’s great. I’m right, with a sliding scale. If you’ve got a product selling for $150, it doesn’t have to be as great, but you got to take advantage of those dollars or it might look like it’s selling, you’re pushing volume, but you’re earning pennies, and you’re not going to survive on pennies. Okay, so I think it’s time to get into some of these questions. Cool.

Kelsey   44:34  

Okay, great. Also, if you are interested in today’s giveaway, that is how I forgot I’ll see you. Hashtag we’ll have Kelsey to win a console with Jamie. So that’s just comments over in the comment section hashtag we’ll have calcium you’ll be entered. Also we have another giveaway hashtag I want to stay well and that is a giveaway from stable copper to win a copper phone plate and that is for you. US and Canada, addresses only. But yes, let’s jump into the questions. First one is from Andrew. Norman, where do you funnel your audience with you to pre rolls ie Amazon website, sales funnels, etc.

Norman Farrar  45:14  

It depends you can, you can drive it right over to your Amazon page, or you can have a landing page that will. And this is kind of important too. You don’t want just tire kickers right. So you can drive people over to a landing page over to a funnel and then kick them over to your Amazon page. And that way, the people that are landing on your page are more likely to convert. So that’s probably the best thing. However, that being said, you might want to drive people over to your website, your website might be, it might be a Shopify site, it might offer different products on Amazon, It just all depends on the funnel, because you can do some really cool things. You could drive people over to the site, you can give them a product, like a free product that you don’t offer an Amazon to get their email. And then when they go to the tax it, you can give them a coupon to go over to your Amazon site to buy product for 10% off or 15% off. So not only do you got get their email you can get there. You can get a sale on Amazon. There’s lots of different ways to do it. It’s just how creative Do you want to be? You can you can drive, like from social media? Well, this was specifically Kelsey was this. I can’t even read that. Specifically about YouTube. Yeah. So again, with YouTube, you can drive it pretty much anywhere you want. For the most part, we’re driving it over to Amazon, but there’s no reason why you can’t put it over to a landing page, and then over to Amazon, whatever you’d like.

Kelsey  46:55  

Okay, great. From Mohammed, if I have only one product, and I want to bring external traffic to it using attribution links, should I bring traffic to my store? Or to my product detail page?

Norman Farrar   47:09  

Hmm, what do you think about that, Jamie?

Jamie Davidson  47:14  

Yeah, so if you know, it’s, it should often we’re probably gonna go more to the product detail page. Obviously, the My store is kind of the the extra step there too, in terms of the click. But, again, we’ve done we’ve certainly played around with the two click URLs and or two step I should say, verse one step, but most, most typically, we’re going to drive it directly to our to our product.

Norman Farrar   47:41  

And that’s because of the double click for the most part, you you’re going to drop traffic. Anybody who’s in E commerce every time you have that extra click, you’re going to drop off.

Kelsey  47:56  

Okay, from Sarah, Jamie, how has $20,000 shipping costs affected your business?

Jamie Davidson  48:04  

Yeah, so I mean, it definitely impacts the margins. As we were talking about a moment before, too, we’ve definitely looked recently at we’ve increased our prices at some point in terms of what we’re selling products for. And obviously, this depends on your category, what you’re at. But, for example, I mean, you will see some of your competition, raising prices. And, you know, that allow, that helps you a little bit if you see that, the ability to do that. So, you know, we’ve done a little bit more fulfilled, fulfilled by merchant and also, we actually opened a second warehouse here, we’re in the process of opening down the road. I know a lot of people don’t run their own warehouses. But in terms of third party, three, pls is, you know, there’s been more demand for that to leverage that there’s no doubt there’s the cost is higher, but everyone’s dealing with that. So you have to, you know, just be smart in terms of, you know, there’s some downward pressure on our margins for that meaning a little bit less profit. So we have to look for more opportunities to potentially raise prices, and also just to find better opportunities to sell, you know, more volume of our products, you know, that will fluctuate over time that may work itself out and come back down. So, you know, we’ve had years where it a bigger scale, you know, our margins are, you know, with a big team and everything else, our margins are a little bit lower in terms of our total margins. But, you know, we’ve had years where we’re at, you know, 15% margins, we might have a year where we’re at 7% as a company, I mean, we’re still profitable and it’s a large dollar amount still, but then we may have a year what worked 25 or 30%, bounce back the next year because our Costco go back down. So, so yeah, that’s definitely something you got to be just really on top of and understand how to leverage potentially not that a three PL or someone else doesn’t change the cost, the costs are what they are. But you know, we try to do as much as you can to have products In Country here, so that, you know, we’re not dealing with the longer lead times and the shipping times. And you know, we just handle that a little bit more on the US side than we typically would.

Norman Farrar 50:10  

And for those that are. So let’s just say you’re selling Bully Sticks, or no, not bully sticks, let’s say you’re selling some beauty product that you’re getting out of China. Well, it’s an inventory game. So by the time people are selling, that have inventory in stock, they can keep their prices down. But over time, that inventory is going to run out, everybody’s on a level playing field. I mean, if you want to stick to your margins, and you know, sell at a lower price, that’s fine, you lose, everybody’s going to be moving up. So it’s somewhere it’s got to be absorbed. And at the end of the day, for the most part, the consumer is gonna have to pay for it. You know, we’ve got to move it up. Now, cell phone cases might be slightly different, because in a $20,000 container, you can put a heck of a lot of cell phone cases.

Jamie Davidson  51:02  

Yep. Yep. No, it’s it’s a no, but you’re right, there’s just upward pressure, pressure, you know, there’s basically inflationary pressure, because, you know, anyone who’s on Amazon for a long time, you know, no one’s on there to break even right now, when selling a product. So people are profitable, and that’s baked in the in the costs, and so that that’s where it ends up being in the short term. You know, you want to you want to be you want to operate more efficiently than your competition, so that you can, you can better withstand or drive more profits through that. But so, yeah, it’s definitely definitely a challenge. Of course, the upside has been this, you know, through the pandemic, initially, the sales, I mean, the volume of people that came in E commerce, right was was a huge lift. Right. So then it’s more about, we had a, we had a lot of top line growth, but we had to manage, you know, how do you how do you make sure you get the the bottom line as efficient. The other thing I would say, too, is, even though of course, you prefer lower prices, but any of these challenges, they kind of make you a better operation anyways, because, like, for example, having to turn your inventory faster in Amazon is, is something that you’ve had to do because Amazon’s required you with inventory limits, right. But it’s also really good for your business in terms of, you know, turning that cash, you know, the return on your investment. So some of these things, whether they’re painful, it’s kind of like it’s a good pain, because as you build these, as you get better at it, it’s going to be better for your your operation. You know, if you’re going to stay in this space, right.

Kelsey 52:33  

Okay, so we have time for just a few more questions. As we’re wrapping things up, but from Simon, what percentage of Jamie’s business is Amazon? If mostly Amazon, do you feel having all your eggs in the Bezos basket is a high risk?

Jamie Davidson  52:50  

Good question. Yeah, so it’s good question all around. And it’s probably changes over time. We’re at about 80% of our business is in Amazon, traditionally, it’s been even higher than that. So we’ve always been, you know, super aggressive. When it comes to Amazon. itself, in terms of like we’re talking about earlier, hey, do we send stuff to our website? It’s a little higher margin, or do we send to Amazon, we always send it to Amazon, because we’re so huge on that keyword ranking, were talking about earlier, that we know we want to drive the volume that we get through Amazon. That being said, we do sell on like 30 other platforms, the we’ve got a small team that manages that, like day to day, I don’t even look at it as well, but it’s, uh, over time, I think you want to call it diversify over time. But I think it’s a little bit of a balance. You know, I think at the end of the day, Amazon is a distribution channel, right? It’s a product distribution channel, that’s super powerful. But it’s that our business is not an Amazon business, our business is a is a brand of each of our products, we use Amazon as a distribution channel. But we want to build as normal difference, you definitely want to build assets off of Amazon. So even if we even if we’re gonna focus heavily on Amazon, we definitely want to have ways to collect emails or cell phone numbers, or, you know, have them tied into us in certain Facebook groups, or whatever it is. So we want off Amazon assets. We still believe Amazon is going to be, you know, has a long ways to go. So we’re definitely heavily focused on that. But we do you know, we do we sell on Walmart, we sell, again, we all the other providers we sell, but our big focus is Amazon. I think if I was you know, a newer seller, I would still focus on Amazon, mostly, but understand, you know, how to build those assets. And, you know, if you need to take advantage of those other opportunities, do so just make sure that you’re capable of executing multiple platforms. Otherwise, you know, you may not have any business if you can’t execute on one platform, right.

Kelsey  54:59  

Okay, And we have a big question here. So I want to read it, because it’ll cover the whole screen. But is that a hole that I saw somebody? Yeah, so I’ll break it down. So it’s, let me see, it’s a me too product. And there’s, it’s one of the products that there’s no differentiation possible in terms of design or anything, he has the option of doing the cardboard packaging, instead of shrink poly wrap. But the issue is if he adds a cardboard with the logos, it would increase his product dimensional weight, increasing his shipping costs, and he’d have to increase this price. So he’s not sure if you should do it or not. And this is from Muhammad,

Jamie Davidson  55:42  

I can kick off my mind. So suppose is that Chris, I don’t really love that position in the first place, we would err on the side of, of actually not spending more money in terms of putting the logo on the box, everything else, that is technically a way of differentiating, and it can depend on the product, like if you have, like, let’s say, a really cheap piece of jewelry, like, I love you to the moon and back, and it costs you virtually nothing, and you invest a little bit in the packaging, so that you know you can sell it for 20 bucks, and it gives it a really nice feel a nice gift, then you’re creating some value through that packaging. In our case, like using cell phone cases, or let’s say I have a backpack, a lot of the stuff, we don’t see a lot of value in that. And so we actually, it’s one of the reasons why we actually got out of some of the physical retail stores, when we used to sell is because we didn’t want to deal with the packaging requirements and hanging because we want to be as efficient as possible in that scenario, but I don’t love you know me to product trying to differentiate just based on packaging, in the first place, I think that’s a tough spot to be. It’s a little bit of a race to the bottom. And especially like you said, you’re going to add some additional costs with packaging. I’d rather in that case, I’d rather try to out market and not bad try to have a cost advantage and try to out market, then add more costs, thinking that’s gonna kind of help differentiate. So that’s what

Norman Farrar   57:10  

I mean, if you if you take a look at, let’s say, some plastic shoe stretcher, in a plastic shoe stretch or red or black, I use this example quite a bit. If it’s cheap plastic, and the spring doesn’t, you know, support the shoe in a breaks all the time. And you see that seven people are already selling it. So it’s me to product, the highest ratings three and a half stars. You know, why get into it? I mean, the me two products got to be pretty darn good. And have you talked to the manufacturer? Like let’s say it’s red and black, you know, shoe stretchers? Can you make it green? Or you know, try to find a different color? Can you change a spring somehow, but like talking with your manufacturer, they should be able to give you some idea how to stand out if it’s a low dollar item too. And putting that 25 cents worth of packaging or 50 cents worth of packaging is going to kill the margins. Yeah, yeah, it’s it’s tough to do. And I’m not a me too. product guy. You know, if alabi was on so Applebee’s, my partner in honu and, and he’s just 100% against me to products like he, if you want to differentiate yourself on Amazon right now, why go to a plastic shoe stretcher? Which seven other people are selling? How do you differentiate that? It’s very hard to do? So. Yeah, my answer, actually, long winded answer is sometimes the packaging if it’s just the same product, and you’re gonna have the same pictures as everybody else. I agree with Jamie, it’s gonna have to be all about your marketing and how you get out there. And, you know, present yourself. It’s a tough one, Muhammad,

Jamie Davidson  58:52  

that’s great. You know, that too, is you have to have it to meet your product, you still need a unique competitive advantage. And, you know, so for example, if you have a community right with that, that supports that product, like you have a community other people don’t, you know, are you you’re tied into someone’s Facebook group. And like so, you know, then you have an advantage that even though maybe it’s a me too product, but there’s a there’s an affinity to your community or group that that helps that are you built, then I think you can you know, ties and out market, but without that then yeah, then it’s it’s gonna be difficult long term.

Norman Farrar   59:31  

Like, that’s actually a great point. That’s one way to differentiate a me too product, get into a group answer questions, be active, get engaged.

Jamie Davidson   59:42  

Okay, so we’re just over the hour mark. So I think it’s time to head over to the wheel if that’s okay with you guys. Okay. All right.

Norman Farrar   59:50  

So we got Dan back. You’ve never seen this.

Kelsey 59:54  

Before we do I just want to say thank you for all the questions that you guys have sent in. If we didn’t get to any just Please can post them over to our Facebook group lunch with non Amazon FBA e commerce collective and someone from our community will help you out there. But yes, here we go the wheel of Kelsey. Three two

Kelsey 1:00:25  

all right. All right. That is our real Kelsey. And here we go. This is for the consultation with Jamie. We’re gonna go shuffle these names up. And here we go. 321. If you are the winner of today’s we’ll have Kelsey, please email me at K at lunch with noyon.com. Looks like we have a new winner today. Who’s that? The Vash

Norman Farrar 1:00:52  

Oh, okay. Very good. Congrats.

Kelsey 1:00:54  

All right. Congratulations to Vash so please email me Caitlyn for dharma calm. And then we have one more giveaway that we’ll do quickly. With our stable copper. Here we go. All right. So I’m just going to show these ones up to one. Oh, writes the winner is? Jessica rabbits. Okay, Rosalyn. Alright, Rosalyn, so I have all your contact information. So that one will be easy. But i Congratulations, everyone. And thanks for entering our we’ll Kelsey draw.

Norman Farrar  1:01:36  

Okay, Jamie, well, thank you for coming by. I hope that you’ll accept the invitation for the next episode.

Jamie Davidson  1:01:45  

Absolutely, it was a lot of fun.

Norman Farrar   1:01:48  

You know, I should mention that you’re all over clubhouse. So if people are on clubhouse, which most of us listening are, make sure that you check out Jamie, follow him ring that bell so you can get notifications. He drops a ton of knowledge. He’s got some great guests. And anyways, Jaime, how to people contact you or the company? Yeah, I’ll

Jamie Davidson  1:02:13  

make it real easy. I tried this one other time to work for you. Well, I will. I’m just gonna I’ll share my cell number to my actual phone not to a Yeah. Okay, there you go. Most people don’t they ask me what my number is. Best way is via text 404 to 758643. So that is my number. If you will text me one info we can you know, I can help them with things or connected with my team. That was we’re on Facebook, Instagram. You know, any kind of direct messaging is is always good. You mentioned clubhouse, but But yeah, I figured it would try out Jack directly to my phone if people want to reach out.

Norman Farrar   1:02:57  

That’s dangerous. Okay, well, you know what, I wonder when the first call is gonna come in. All right. Jamie, thanks a lot for coming on the show. It was fantastic. Thank you for the information. And we’ll talk to you soon.

Jamie Davidson 1:03:12  

Thank you. I appreciate it. Thank

Norman Farrar  1:03:13  

you. No problem. Okay, Kelsey, let’s see. What do we got going? Oh, we’ve got to say thank you to our sponsor, H refs. So, h refs is a new sponsor came on this month, and there, they have a fantastic tool. But anyways, you know, from the lunch with Norm podcast, that e commerce website is critical for the rise of any micro brand and 2021. We just talked about that today. But how do Amazon sellers like us for the find out how to optimize your website? You know, like we were just talking about the Shopify site, how do you get traffic there, if you’ve got no idea how to get traffic there, or if your traffic’s, or if your pages are indexed, or what’s going on, you know, it’s not going to help out. It’s like having an Amazon listing with no listing. So anyways, Ahrefs got a free tool out there. And if you want it, it’s absolutely free. I downloaded it the other day, I tried it on lunch with Norm, and there was a bunch of issues with indexing and duplicate titles and stuff like that. Check out h refs.com/eightwt. That’s ah, rdfs.com/awtandcheckitout it’s, it’s free and you’ll get I think, I don’t know, I got a huge report that came back anyways, it was very useful. So check that out. Now, Kelsey, where are you?

Kelsey  1:04:45  

Alright, so thank you everyone who showed up today. We have a lot of new listeners too, which is always great to see. And yeah, if you’re interested in joining our community, head on over to our Facebook group. That’s lunch with Nora Amazon FBA and E commerce collective. And yeah, ask your questions. If you have any advice for any new sellers, just feel free to put that over there. And let me see also, we have something interesting coming up in September, it’s going to be our 200th episode. So we’re going to be doing a little contest and see if we could have some beard Nation members on the show, just like we did for I think it was like our 75th episode or something like that. But it was really fun. We got to meet Mark, Marcia Simon, and a whole bunch of other beard members, or beard Nation members as well. So stay tuned for that. And that’s all going to be happening in our Facebook group. So head over there. Also, if you’re interested in more of the beard, if you’re doing some guest lessons, free SOPs. Do you want to hang out with me and norm and ask your questions. We actually have our patreon q&a For the Platinum members tomorrow. So we’re going to be answering questions about Amazon ecommerce, social media, all happening tomorrow. So yeah, check that out. That’s our lunch with Norm website. And you can click on the membership tab for all the information

Norman Farrar  1:06:08  

by Yeah, there. You can buy Kelsea coffee, or find me a coffee. Okay, so join us every Monday, Wednesday and Friday at noon Eastern Standard Time. Thank you, everybody, for joining us today. Thank you for everybody, all these new people that came in and joined us today. That’s fantastic. We’ve got an incredible group of engaged at an engaged community. So join us and for the community. That’s always listening. Thank you so much. We just we love it. It’ll keep on tuning in. And as long as you’re tuning in, we’ll provide the content. So enjoy the rest of your day, everyone

Transcribed by https://otter.ai