I am joined by the incredible Regina Peterburgsky. Regina is an Amazon Seller, Mentor, and Coach! As a successful 7-figure Amazon seller, Regina now spends her time building Amazon brands and helping others do the same in-between single-handedly raising her 11-year-old daughter. In this episode, we dive into Regina’s entrepreneurial background and her experience of conquering Amazon while being a busy solo mom. We take a look at how Regina is using simple & fast chatbots to launch/rank products on Amazon! Regina also shares with us some of her stories traveling the world for 10 years.
After 30 years without a “salaried” job, Regina Peterburgky considers herself to be unemployable. In fact, when she had a realisation just about 6 years ago that the business she was in would not get her the financial or freedom goals she had set herself, she was propelled into becoming one of the new breed of Amazon entrepreneurs…… ordinary people who have managed to escape the 9 to 5 rat race and build the lifestyle of their dreams through their Amazon businesses.
Regina has tried her hand at many careers in life – succeeded in some and failed in others. She has done everything from selling advertising, cars and insurance on commission, to travelling the world as a Tour Director for 10 years and more recently owned a fashion business with manufacturing, wholesale and 2 retail stores to manage.
And it was during a difficult time in this last business that the “lights literally went on” and Regina saw the opportunity that an Amazon business could offer.
As a successful 7-figure Amazon seller, Regina now spends her time building Amazon brands and helping others do the same in-between single-handedly raising her 11-year-old daughter and acting as house maid for their 2 opinionated cats!
She recently published a no-nonsense online training course for Amazon sellers wanting to harness the power of messenger bots to launch and rank their products.
Having met and been inspired by so many successful Amazon sellers who do NOT come from e-commerce or even business backgrounds, and in the spirit of sharing, Regina is also the host of the Women on Amazon Podcast where she interviews a range of guests with a view to inspire and educate others.
Date: October 14, 2020
Episode: 50
Title: Norman Farrar Introduces Regina Peterburgsky, a Successful 7-figure Amazon Seller and the Host of Women on Amazon Podcast.
Subtitle: Take a leap and jump.
Final Show Link: https://lunchwithnorm.com/episodes/episode-50-an-entrepreneurs-journey-solo-mom-and-amazon-regina-peterburgsky/
In this episode of Lunch With Norm…, Norman Farrar introduces Regina Peterburgsky, a successful 7-figure Amazon seller and the host of Women on Amazon Podcast.
Regina Peterburgsky is also a mentor and a coach. She discussed how she uses simple & fast chatbots to launch/rank products on Amazon and her experience of conquering Amazon while being a busy solo mom.
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Norman 0:01
Hey everybody is Norman Farrar, a.k.a. The Beard Guy here and welcome to another Lunch With Norm, the rise of the micro brands.
Norman 0:20
Alright, today’s guest is a very good friend of mine, Amazon seller, coach and mentor Regina, Peterburgsky and Regina and we are going to be discussing her entrepreneurial journey as a solo mom as well as we’re going to be discussing a few other strategies, fourth quarters strategies and what you can implement today. So before we get to Regina, we’re going to be broadcasting and want to tell you that we’re broadcasting live on Facebook, YouTube and LinkedIn. If you’re watching on my, if you’re watching this as a replay, you can always skip ahead. If you’re watching this on our personal or my personal Facebook page, you can always go over to Norman Farrar, a.k.a. The Beard Guy and check out the whole episodes, as well as new content and video highlights. We post every single day and the person who posts has to be on here now. Kelsey, where are you? Hello? Hello. See the postmaster?
Kelsey 1:17
Yes, that is me. Postmaster.
Norman 1:20
Yep, Postmaster general.
Kelsey 1:22
So we’ve got some exciting news, actually, today and I don’t know if you’d notice. But we’re streaming to an extra place today. We’ve got our Facebook group that we just launched. So I synced it up to the stream yard and we’re going so.
Norman 1:40
That’s very cool. So that was something we’re going to talk about today is that we’ve had a lot of people asking us about this. So we’ve decided that we’re going to create a Facebook group. What’s it called Kels?
Kelsey 1:53
It’s called Lunch With Norm, Amazon and e-commerce collective.
Norman 1:58
There you go.
Kelsey 1:59
Yeah. Nice.
Norman 2:01
Amazon and e-commerce collective. Okay, cool and you can’t miss it. It’s got a big sandwich.
Kelsey 2:08
Yeah, so in the group, we just started like last night, I put it up. So we’ll have like post post discussions. After each episode, we’ll do a bunch of fun stuff. We’ll do giveaways. Get your insights on different things. So that’s all brand new. So bear with us show notes, show notes, or any discount codes that guests provide us with will put them in a master sheet, all that stuff. So it’s a very exciting time and yeah, if you’re watching right now, please like and share. Follow us on YouTube, Facebook, Instagram, Pinterest, TikTok, we’re up on everything and we are an official podcast so you can follow us. Just search Lunch With Norm and you’ll be able to find us on Spotify, Apple, wherever you get your podcast.
Norman 3:00
Our group right now. I’m a real boy. Okay, as Japan always said.
Kelsey 3:05
Marina, thank you, Marina.
Norman 3:08
Hey, Marina.
Kelsey 3:09
Yeah, let us know where you’re watching from, our guest today is from Australia. So she’s up and it’s three o’clock in the morning.
Norman 3:15
It’s three o’clock in the morning. So she is a trooper.
Kelsey 3:18
So where are you watching from? We’d love to know and say hi, in the comments. I’ll be posting or I’ll be talking to everyone. So yeah, let us know.
Norman 3:26
Alright, very good. So just before we begin, if you do have any comments, throw them over into the comment section, and we will definitely get to them during the podcast. If not, we’ll be answering them afterwards. So sit back, relax, grab a cup of coffee, and enjoy the show. Regina, hello.
Regina 3:45
Hey, hey, hey.
Norman 3:51
How are you?
Regina 3:52
Oh, I’m awake.
Norman 3:55
Oh my gosh. I can’t believe that you stayed up till three o’clock in the morning.
Regina 3:59
Well, I didn’t actually. I went to bed, had a little nap and woke up.
Norman 4:06
Sshh, shh. You shouldn’t say that.
Regina 4:08
But my days of partying till three I think the last time I did it was without when I was with you in LA.
Norman 4:13
That was crazy.
Regina 4:15
I was thinking about this before as you go through live, there are certain days or nights or Hey, Laura, certain evenings in one’s life that that you always remember and that night we had at the Mexican restaurant, I think is one of those nights that that’s deep in my memory of an event that I shall always treasure.
Norman 4:38
Oh, it was a lot of fun and then heading over to Omni or whatever it was. What’s that nightclub we ended up at and we close it. Oh my god, anyways.
Regina 4:46
No, I don’t stay for the nightclub. I didn’t stay for the night club.
Norman 4:53
I remember you. You might tell your daughter you didn’t but I remember you at the nightclub. Alright, so why don’t you tell everybody a little bit about yourself?
Regina 5:05
Oh, goodness, well, I am in Melbourne, we’re sort of currently heading towards the end of the very, the world’s longest and toughest COVID shutdown. But we’re getting there. Good morning Axanar. I’m a solo parent, my daughter is 11 and so she’s actually not been coping very well at all. It’s been one of my challenges this year as my child’s mental health, which is something that I never thought I’d be handling at this stage. I’ve been selling on Amazon for just over five years. I launched my first product in 2015.
Norman 5:51
What course did you go through?
Regina 5:53
ASM five.
Norman 5:54
Oh, you did? Okay. Yeah.
Regina 5:56
Yeah, yep. Yeah, I did ASM five back in the day and funnily enough, when I was chatting to a friend about courses that we’d never finish, all the trainings that we buy, and that we never finished and funnily enough, ASM five is the one that I’ve made the most money off, and I never finished it either. No, no, I think I’ve got up to module four.
Norman 6:17
Yeah. I went to purchase the course through. I don’t know if it was, we started off in the beta. AMM.
Regina 6:27
Oh, way back before.
Norman 6:31
Me and a buddy decided, oh, we’ll go to one of their conferences and it was good. I got one thing about amazing that I think they put out a good, like a really good product.
Regina 6:41
They do. Absolutely.
Norman 6:42
It’s always quality. So if you’re new, there’s a bunch of different courses out there out there and, like, I think first thing I think of quality courses is the ASM course, a Freedom ticket by Kevin King. I mean, there’s some really great, great, great courses out there and you know what, just like you said, you paid for it. It wasn’t free youtube videos, this is free if you do youtube videos.
Regina 7:08
Oh, yeah. No, no, no.
Regina 7:10
Back then it wasn’t free. But the thing that I liked about it, and then people asked, what did you do is the way that ASM works and also freedom ticket, which I love Kevin stuff, is you follow the bouncing ball, you do this module, you go away and do it. You watch the next video as you go into it and what I see these days is people just consuming lots and lots of content, because there’s so much more content out there now. They just consume, consume, consume, and then they get stuck. They get this sort of paralysis by analysis, because there are so many gurus out there, and everybody’s got a different way to approach the situation and if you sort of following too many different approaches and some of them are at odds with each other. One person says, do this to find your product and the other person says, do that to find your product, and you can get like so confused and end up not doing anything and I think the fact that I didn’t know, there was other information back then. ASM was the only game in town and that’s what I did and I was fortunate enough to ride a very nice wave and do very, very well. So that’s my sort of Amazon journey, I guess and I’m still there. I’m still building businesses. I now also have my own podcast.
Norman 8:38
Yeah, I was on that.
Regina 8:40
You were on there. I was talking to Kelsey about a year or so ago, we talked about prREACH. So that was really cool. So yes, I’ve had my podcast, but I don’t think I’ve done as many episodes as you have in the last couple of months, I’m not nearly as productive.
Norman 8:55
So that’s what happens when you have the kids in the house and they’re making you sit in front of a camera day after day. They’re posting, it was actually great because we didn’t know, I guess it was really a COVID project and Danny McMillan also, kind of gave me a boot to kind of do this as well. But yeah, it wouldn’t have happened. I wouldn’t have had time because I travel, you travel a lot. But yeah, this is one of the advantages that happened during this time. But hey, I, you talked about shiny objects and tons of information. I noticed that Laura McCall was on. Yes, she’s one of the owners over at sponsor profit.
Regina 9:39
Yes. In fact, she’s my she’s my next over already done the interview. I just need to publish it. She’s my next podcast guest Laura had it last week with her fabulous new software and what they’re doing.
Norman 9:54
Yeah, and this is like she’s in the same sort of boat because you’ve got all these Amazon sellers or even just e-com in general, that there’s so much information about the right way to do PPC.
Regina 10:10
PPC is such a big topic these days and everybody’s an expert. Except for me, I’m one of the few that says, PPC, no nothing. Not going to give advice. So I talked to, a few people that are recommended to me, actually, I tend to go by the people’s recommendations and Laura was one of the people that was recommended to me by one of my people in my group, he said, they’ve used his services, and they have been pretty cool in the app. So yeah, but yeah, PPC so many out there, and I don’t think any of them are wrong. I think it’s just a matter of finding one that works for you. Yeah.
Norman 10:55
Yeah and that’s what I was just gonna say is a lot of people may make the mistake of trying to listen to too many people about one subject and then it clutters. You know what you should be doing and usually you can find one or two people. Listen to them. You don’t have to follow, what was it? I’m not sure if it was Jason Flatland or somebody was on stage talking about all these shiny objects and shiny objects.
Regina 11:22
I love him. He’s very much one of my mentors and probably the main reason I never finished ASM because I started doing his stuff that he was doing. I set aside from ASM and I just love his stuff.
Norman 11:39
Yeah, he got me once or twice on his program for the satellite like Amazon or ASM through him. Yeah, I think twice. But I know not a lot of people have done that. So I don’t feel like I got suckered. But anyways, he has great content. Yeah, but anyways, I just wanted to give a few shout outs here so Marina, from Toronto and Laura. Yeah. Welcome from the UK. Oksana. How are you?
Regina 12:08
There’s so many familiar names seven.
Norman 12:11
Yeah. From all these conferences that we go to. Yes and Yarrow, Baptist. Oh, hey, how’s it going? I think Baptist is out in Singapore and all my old army buddy, Dave Apperley. I just saw him pop up. Hey, everybody, just welcome. Welcome to the show. Let’s dig into this and let’s get into the fourth quarter and later on, we’re going to be going into more of the entrepreneurial journey but right now, we’re in Prime Day.
Regina 12:44
Well, we’re on Prime Day and I’m amazed that so many people are sort of watching the podcast. I thought everybody’s just basically, refreshing their Amazon app.
Norman 12:55
So that’s what I’m doing on the side but.
Regina 13:00
It’s a Prime Day refresh, refresh, refresh. It’s been a funny old year on Amazon there’s been a lot of losers and there’s been a lot of winners on Amazon I think it’s been pretty much how you’ve positioned yourself, what’s your product. So yeah, it’s been a very interesting time so.
Norman 13:21
Well, let’s go down that road. How did you position yourself differently this year going into Prime Day than other prime days?
Regina 13:29
Well for me this year has been scrambling for products to be honest. I sort of missed the boat on Chinese New Year. I had products in factories that were about to be completed just after Chinese New Year and as we know, that’s pretty much when everything went a little bit nuts. So for me this year, it’s been mad, challenged by not having enough product in and getting it all, on time because of course, planes are not flying. So once the factory is over there opened, we couldn’t get out of China. The planes not flying, so then putting them on ships and things and so then, Amazon shipping delay, it’s all been lots of fun. So that’s been my challenge. How have I positioned myself differently basically, I chose not to participate in deals this year. In fact, I cancelled one at the last minute. Most all the products that I had the deals for it was just all the words the deals that were offered to me this year were for not my best selling products. So they weren’t particularly well ranked and what I’ve found in past years is the Amazon deals that do well for products that are already really well ranked and then it’s worth paying the money. $500 this year, $750 last year for deals. So what I’ve done this year is more private exclusive discounts. Of course, you’re still giving away margin, but you’re not paying for deals on top of that, and I’m sort of spending the money I would have otherwise spent on deals on driving traffic from Facebook and chatbots and emails.
Regina 15:27
So outside traffic.
Norman 15:29
So are you using any form of social media to drive external traffic over to your listings?
Regina 15:36
Yes, Facebook, that’s pretty much it. Yeah, Facebook, that’s where my customers live. As I always say, to people that I mentor, coach, it’s to find out where your customers are. So if they’re on Pinterest, go to Pinterest, if they’re on YouTube, we can’t be jack of all trades, not all of us have got sons that have come back, we’ve got nothing to do and can get us across all the social media. Yeah, so given that, I don’t have a team. I’m a solopreneur. I don’t have a team. So I focus very much on Facebook, that’s where my customers live and I’ve spent years building up a Facebook page, an interest page, and I do have a VA who posts on there and the last few years, I’ve been very much working with chatbots, doing all sorts of different coupon promotions, not just for ranking, but just for velocity and sales, flash sales, with chatbots and yeah, so that’s what I use personally, to drive traffic to my Amazon listing.
Norman 16:56
So I know, we talked before the call about the chat bots, and we might bring it up a little bit later. But let’s talk about that right now. So for the fourth quarter, you were talking about your chatbot strategy before, can you share with people what you’re doing with chatbots to drive sales over to your listing?
Regina 17:15
Look, I’m not in the launch phase at the moment. So I’m not doing all the big rebates that I actually teach people how to do rebates for launching, that’s one of my things that I do. In fact, when we were in LA together, Amy Reese encouraged me to put together a little training course, which I have done, which basically is just a real plug and play for rebates. So, I do a little bit of that, but I certainly don’t do full price rebates anymore. I do a 60%, 70% rebate, if I’m going to do a rebate, or I do flash sales, and I use chatbots to do 30% code, 20% code, just to get traffic up. So that’s my strategy, I put a little ad up in the group saying, Hey, would you like 30% off, click here, and then take them through a flow and sometimes I’ll do some really simple things like, click here, get your code and sometimes I do things a little bit more tricky and gamified with add to cart type things with mystery discounts, which I learned from one of the Danny’s.
Regina 18:33
The chatbot gurus, which I find is really cool. It’s a really interesting strategy where you do a mystery discount code, and I load up 10% codes, 20% codes, 30% codes, and the customer actually has to put the product in the cart and apply the code in order to find out what the discount is and so this is a very white hat way of getting an Add To Cart transaction and then, as we, as some of us know that somebody puts your product in their cart, even if they don’t buy that does have a little bit of ranking juice. Because, Amazon bits on itself doesn’t it, that if they can get you to add something to the cart, they will come and they’ll stalk you until you actually buy it. Right. So it does have a ranking juice. So one of the bots that I love is this sort of mystery, discount, add to cart, and then I follow up with the customer through a couple of hours later saying Hey, did you get the code? Did you use the code? Yes or no and if they say no, nine times out of 10 it’s because they got one of the crappy 10% codes and they didn’t want to use it and in often in that case, I’ll say, was it because the discount wasn’t high enough? I’m terribly sorry, would you like it at half price and then I send them through rebate. See if I could, so it’s a rebate follow up. So then you get the add to cart, the cart abandonment, followed by a saved cart, which, it’s a really nice, very elegant way of doing some slightly tricky stuff that Amazon loves. So that’s been one of my favorite strategies that I’ve used this year. So you get some people that use the 30% codes, and then some people where you’ve rescued an abandoned cart with a rebate.
Norman 20:33
So you got it covered?
Regina 20:35
Yeah, you got it covered.
Norman 20:37
Are you using any of the niche specific apps like seller chat bot, seller tools? Any of those?
Regina 20:45
I do. I do have a seller chat bot, I have used seller tools. Look, I think the guys what they’re doing there is great. However, for me personally, it’s too tricked out, too many integrations, sort of gets a little bit too complicated and when something goes wrong, you can spend hours trying to figure it out, I try to keep it a little bit, small, simple. I recommend them, if you’re a tech geek, and know how to do all of that stuff, API’s, and click through here and integrate with that. It’s too much for me. So the seller tools I personally don’t use however, I think it’s great. Seller chatbot? Yes, I do use seller chatbot and I also do most of my codes now through many chats. So I use a combination of many chat and seller chatbot, but I think I was one of Danny’s first customers there. Not Danny.
Norman 21:43
Yeah, it’s Paul Harvey.
Regina 21:45
Paul. Yeah, Paul sorry, the Pauls that are the chatbot kings. There’s two Pauls in the chatbot space and I followed them both. I think I was very much Paul Harvey’s first, one of his first followers and yes, I do use seller chatbot.
Norman 22:01
Of course, Paul Baron.
Regina 22:07
He’s working on his beard. It’s not as good as yours, right?
Norman 22:09
Oh, yeah. He’s trying.
Norman 22:12
I think he might even be listening today. But anyways, yeah, just to give a shout out to Paul Harvey, because he does have a done for you service, with his app and I know, and I’ve got to be completely transparent here. Paul Harvey or Paul Baron and I and Shane Oglow and Jason Ayres have started our own chat agency too, but it’s a little bit different. It’s more on the influencer based side.
Regina 22:43
I know Paul Baron does a lot in that space. So he’s the guy to go to for that stuff.
Norman 22:49
I’m the guy with a beard. He’s the guy with the brains. So
Norman 22:54
But anyways, yeah, chat bots are three years ago, people were talking about chatbots.
Regina 23:00
Oh, look, I started using it, I had a look at my account, I’ve read my first chatbot and it was, put together with with tape and string, three and a half years ago, so I was one of the one of the first sellers to actually start using them and now, they’re on everybody’s lips, but I’ve been playing around with them for four years and I love them absolutely loved them and I’m still to this day telling people to get onto it. It’s not the Wild West out there, when we first started, it was like, build your list, spam, send, spam your list, send people codes all the time. Of course, you’ve got to be a little bit more clever as to how to do that these days, but you still very much build your listand you can still send messages through to your customers, you just have to be a little bit more judicious and a little bit more careful to, how you do it. So you stay within Facebook’s Terms of Service.
Norman 23:57
So let’s talk about building a list. Now is the time, fourth quarter is definitely the time to build your list. Most people’s sales are happening right now. Chatbot is definitely a way to build your list. Do you use any other form of traffic or any other strategies to build lists?
Regina 24:17
Look, again, and these strategies changed. There was a time when I was doing email pens. For my Amazon customers, it’s been probably a good 12,18 months since we’ve been able to do that. However, one of the strategies that I think people might want to look at now is it because you can still download your customer data from Amazon. You can only do that going back 30 days, so you can download your customer data and then upload it into Facebook to create custom audiences and I love doing that. So you can create a custom audience of your customers and then, advertise purely to that target segment, advertise only to them and invite them to either your chatbot list or landing page and collect their emails. So there are ways that you can, again whitehat access your customers and then of course, if you want to expand into flash sales, you create lookalike audiences from your actual Amazon customers. So it’s a great way to make sure you’re targeting the right people, because you can spend a lot of money on Facebook and get diddly squat for it, right?
Regina 25:38
So you’ve got to be very, very careful with your targeting. For pretty much anything you’re doing right.
Norman 25:45
I like to share a couple things that we do. Like one of the things that we’ve started, and one is a newsletter. But like I say, at the end of every podcast, our newsletter does not suck. It is a really good quality product, we share all the top people in the business that talk about e-commerce, digital marketing, and there’s really no advertising in it. We’re doing it to provide content and who knows, maybe there’ll be a promotion in there one of these days. But anyways, the purpose of it was to provide high quality content, videos, people can watch and get something out of. So an added value and it works. As long as you’re providing high quality or good quality value. No problem, you’re building a list. The second part to this and I don’t know if you’re doing I shared this last week, I think but because we’re talking fourth quarter, it’s important that one of the areas that we’ll do is do exactly like you said, if you had either an email pens list, or if you’re just driving traffic over to your website, you drive traffic over to your website, you have like a pop up that comes up, which has a product from Amazon with a product or it’s some sort of added value. I think I used a shampoo bottle with a smaller bottle of conditioner, they can’t get it on Amazon, they have to buy it there. They buy the product, you get the name, and then you give them the coupon code to buy another product for 10,15,20% off on Amazon. Now you’ve got two sales and the list that you can get to the person.
Regina 27:27
Beautiful. Absolutely beautiful.
Norman 27:28
Yep. So that’s just I mean, that’s one way that we’re gathering lists that we can target.
Regina 27:34
But yeah, there’s so so many different ways to do it and and I do believe that if you’ve got a list of customers, you can use them to create sales, use them for ranking, if you need to do, did prior to Prime Day, one of the things I did was I emailed my customers with some pre Prime Day promotions and of course, used some interesting links to get some ranking juice and it’s a win, win win. Everybody’s happy, the customers are happy, they’ve got a discount. I’m happy. I’ve got a bit of ranking juice, Amazon’s happy, they’ve made money. There’s no losers here. Right?
Norman 28:13
I mean, you’re nailing it. These pre Prime Day deals that you have or pre Black Friday. First that lets people know about it. They can buy the product early, maybe you can give them a different discount on Prime Day. But you can do, do you do this with your website? Do run Prime Day, but it’s not going to Amazon, it’s going over to your website.
Regina 28:39
I haven’t done much with my website, to be honest, because all of my products are on Amazon. So I still have to do an FBM listing. So I do have a website yet, but I’m not really doing much with it. To be honest. It just sits there and if I get a sale, great. But I know, I don’t have another 3PL that I’ve got upcoming for December. So yeah, so my own Shopify site I really haven’t done a lot with, but I know there’s so many things you could do in drive traffic, you can drive traffic to it. I’m pretty much pure play Amazon.
Norman 29:17
Okay.
Regina 29:18
But literally, we’ve now got Black Friday, Cyber Monday, and everybody’s talking about how December is going to be a bit of a shit show with deliveries on Amazon. So, the earlier we start, we shouldn’t be waiting for Black Friday, Cyber Monday to be doing promotions and waiting to be making money. We need to be pretty much from tomorrow, once Prime Day finishes, get out there and promote, promote, promote, promote, promote, and drive sales, drive rankings to cash in.
Norman 29:52
You brought up another good point because we don’t know what it’s going to be like getting into Amazon. I have no idea. It could be three weeks, it could be four weeks, it could be two days, depending on where they’re receiving. But one of the we’ve said this on three different podcasts, started with Kevin King a couple weeks ago and went right through. I think everybody’s mentioned this, for now, to make sure that you keep your ranking and to keep your sales going over the holidays. We’re recommending that you do two listings. Do your FBA,
Regina 30:24
Yes, I’ve actually done that and I’ve never done that before. But I’ve got some product on the water now and we don’t know what the customers are going to be like, hopefully, it’ll arrive in time, but I actually have a portion of that shipment is going to a fulfillment warehouse, right and I’ve created an FBM listing because that’s I think it was Adam. What’s his name, Adam Rehnquist on the highest, the highest report, which is one of the YouTube stars, gurus, whatever that I follow. He did a really nice posting on this a couple of months ago, and I thought, Ah, there’s something to do, and it’s but now if you haven’t done it yet, it may be too late, because a lot of the third party fulfillment warehouses are jam packed, and they’re not taking on new customers and products. But that is something I mean, if you’re in the USA, or in a position to do it yourself, you definitely want to have that as a backup, if you’re not able to find a third party fulfillment warehouse, I mean, obviously, it costs more to do your own FBM. But, you want to be able to keep rank and make sales. If Amazon shuts down, it’s Christmas delivery. I mean, I know here in Australia, Australia Post has already said that December 12, is the last postage day that they will guarantee before Christmas delivery. So that’s two weeks out, we’re used to Amazon delivering day off. Now, we don’t know whether this year, they’re going to be in a position to do that. So we need to make plans for deliveries, not just because we can’t get the product in, but also because we may not be able to get the product out in time.
Norman 32:06
The other thing too, even with the FBM. FBM, if they’re asking, let’s say it’s being shipped out, and you’re looking at a week out, UPS could get backed up just as bad as everybody else and they might deliver two or three weeks out as well.
Regina 32:27
It’s global, I was saying I had a shipment, actually to an Amazon warehouse here in Australia the other day, and I laugh, but it’s not really funny and it had to travel from my home, which is a Melbourne suburb to another Melbourne suburb, probably about a 10 kilometer, maybe a 15 kilometer maximum distance, it took 10 weeks with Australia Post. I could have walked it fast. I don’t know what happened to that particular shipment, I was going to give up. I thought it already got lost, and all of a sudden, it arrived. So I don’t know whether that was Australia Post or whether it was sitting on the dock at the Amazon warehouse all that time and also here in Australia, I’ve been giving refunds, backwards and forwards because people are just not getting their packages. Because Australia Post has been overwhelmed. So and I think that’s going to happen globally. Really.
Norman 33:27
I wonder if you communicate that in an email, like in the initial email that goes out that there could be some delays, and contact you if there is an issue, because one of the things I was gonna say, just before you were talking about your 10 week problem, risk evaluation. So something that you can do now is if you think that this is gonna be a problem later, already have an action plan on what you can do to correspond or do something to get rid of that plan. If it is refunding or if it is putting out those emails, if you have that, if you think ahead, it’s going to solve a lot of issues. So we try to do that, we try to, if there’s issues that we think could happen, we try to put together a plan ahead and then that way in our case, we have to hit it and this is what you have to do.
Regina 34:27
Yep. Yep. contingency plans. Absolutely.
Norman 34:29
Yeah. So Kelsey, are there any questions?
Kelsey 34:35
No questions, just some comments. We got a Baptist saying thank you for your flow comb here. He’s saying a nice flow combination. Alec, Alec is a good one about chatbots and it’s a great tool to drive traffic and I too have worked with many of his customers or many of my customers. Some people are talking about your newsletter. So we got Marina that signed up and Laura, Laura loves it. Oh, perfect. Yeah and that’s it for now.
Norman 35:07
Okay, so at least there’s nobody that says it sucks.
Regina 35:11
That’s good. Excellent.
Norman 35:15
I’m sure it’s gonna happen, I will see that. Those two words.
Regina 35:19
Well, yeah, you know what, instead of saying it sucks, just unsubscribe. Easy, easier. There we go. Problem solved.
Norman 35:30
So let’s switch gears a bit and let’s talk about you as an entrepreneur. So what have been some of your biggest struggles?
Regina 35:39
Oh, well, my main issue or my life is I’m actually unemployable. So I didn’t have a choice but to be an entrepreneur, I’ve pretty much been fired from every proper job I’ve ever had. I’m just not good at making nice with other people and listening to what they say when I think they’re wrong. So I basically had to be an entrepreneur and create my own opportunities as I’ve gone along and that’s very much a personal personality trait. I’ve always said, I’d rather do something that I really want to do, than face the slog of working for someone else, it’s something that I hate just to get a paycheck. So I started off, back in the early days, I used to sell,you know this Norm, you’re old enough to possibly remember. Do you remember the success motivation Institute SMR? Basically it was books and tapes in a box. Okay, say it was a personal development product, that it was like cassette tapes, shows it how old it was, it was cassette tapes, and I still have my cassette tapes, that taught people how to set goals and it was a positive mental attitude and goal setting program. That way back in the 80s, was selling for over $2,000 Australian, so we’re talking these days, that’s a considerable amount of money, right and so I was selling that direct as a commission salesperson, so that was sort of one of my first jobs and that’s where I really learned about people buying stuff, and not using it, because you’d be amazed again. I guess $2,000 in the 80s is probably close to10s of thousand dollars, now. Equivalent money, and people would buy this briefcase full of stuff, and I’d follow up with them. How are you going to setting your goals, and eight times out of 10, they never actually opened that briefcase. It was often, the decision that they made to invest in themselves was often enough, and they’d say, Yep, doing great, haven’t listened to anything, but I feel better. So, I’ve sold insurance. So I’ve sold cars, have been sort of like in the sales and marketing niche pretty much from way back, way back when I took a little detour and decided to travel the world for 10 years. So I had the best job in the world. It’s the one that I wasn’t fired from because I was a, what do you call it. I never actually worked for somebody, I worked as a tour, would an American you’d call a tour director, or tour leader. So I would take British people, I was working for a British company, I would take British people on holidays around the world. So I did that for 10 years. So I got to see some of this beautiful place we call the world and also, if you ever have problems with customers, if you’re in the public domain and complain about your customers, the true customer on holiday is a whole other level of problem customers. So you, whatever complaints you get in your Amazon business, nothing compared to when you’re stuck on a boat, or a river in Russia, and there’s moldy bread on the table. You have 100 customers screaming at you going this is not what I paid for. So that was a lot of fun and funnily enough, I was talking to my daughter the other day and they were talking about starting new things and I found this to be really great. Both when I got into travel and since in other things. Most of the things I’ve done, if I knew what I was getting myself into, I never would have done. It’s almost like this, the fact that you’re ignorant of what you’re getting into, and you go in with excitement and you don’t know what you can’t do. So you just go ahead and do it, so that’s really something that I’ve always done, I didn’t know that I couldn’t do it. I hopped on the train, talked myself into a job, because I didn’t know that you’re not supposed to do that and I spent 10 years traveling, and it was the same, and Amazon these days, people focus very much on all of the problems. But if you didn’t know what all the potential pitfalls are, and you just decided to go in and jump in and bet on yourself, you probably do better than listening to nine out of 10 of the gurus out there these days. So yes, I came back to Australia, what, 16 years ago, after my 10 years of traveland, again, to start from scratch, and I got myself into, I had a bit of money. So I actually spent more of the money that I’d saved for my travels and got into retail. So I decided I was going to be in the fashion business, never done it before. But of course, I didn’t know that you couldn’t. So off I went, spent a lot of money and bought myself a retail business and I built that retail business. I wholesaled, I became a fashion designer. Because again, I didn’t know that I couldn’t do it. So off I went and I used to go to Europe and buy samples. I was private labeling, back in my retail business. I would go to Europe, to buy product for my shop, and at the same time, find samples that I liked and I would then go to Hong Kong, and find fabrics that I liked and so I would reinterpret the samples from European fashion that I liked and would have them made up in China to my own specifications. So I was actually, private labeling way before I got into Amazon and so I did that for about 10 years. 10 years seems to be my timeline of doing things. So then I saw the Amazon opportunity. So all of the things that I’ve learned in my retail business, the customer service, the marketing, the private labeling the dealing with Chinese suppliers, all of those things that I already knew how to do, I transferred them across into my Amazon business and just thought was such a great, great opportunity for a different way to do retail.
Norman 42:52
Kels, Is there a question? Nathan’s got something?
Kelsey 42:55
Yep. So, Nathan, he’s asking, have you failed any products or anything you do again?
Regina 43:05
Oh, look, some products are really successful when they start and then they peter out and some products don’t do as well as you’d hoped. I don’t think anything is a failure. But I have had products that I haven’t restocked, for example, a couple of years ago, I did did some toys, and I got the same toy that was aimed at boys and one that I was aimed at girls and I thought that was grateful for both and funnily enough, the one that was aimed at the boys just absolutely well, I can’t say it was bombed, but it failed to sell in the volumes that I would have liked and yet the girls one I still restock. So you just don’t know and I did exactly the same thing in terms of the marketing and the launching and everything and for some reason the girls one is still moving and the boys one is not.
Regina 44:06
What else have I had that’s failed?
Regina 44:10
Yes, I did a product that I actually found in my search term reports. I found that people who buy my product were searching for a complimentary product. They were searching for complementary products, showed up in my search term reports and I thought Oh, that’s interesting, didn’t know what that was. Found it, sourced it, manufactured it, couldn’t sell it. So yeah, not everything works right? But that’s part of business, that’s you know what I mean, when I was in fashion, though, I would buy things in Europe target Oh my god, this is amazing and I buy it, I’d bring it to Australia and I couldn’t sell it for love no money and then because often, European fashions are ahead I would find three years later, when sorority got rid of it, all of a sudden mainstream stores were selling that particular style. Sometimes you’re a little bit ahead, sometimes you’re a little bit behind the market and sometimes you just get it wrong. But, that’s the ups and downs of entrepreneurship. If you didn’t have the fight, if you didn’t have the failures, you wouldn’t be able to appreciate the successes. Right?
Norman 45:25
Exactly. So, like I call it paying your tax. Yeah, you just learn, you’re constantly learning every time you launch a product and like, I know, some of your products, and they’re very good quality. But sometimes, even if they’re a great quality product, in that niche, something might be wrong, who knows?
Regina 45:47
Yep. Competitors come in, when I first launched my product, I made a huge improvement to the category and it didn’t take long for everybody to copy me. So, this has been before we were getting patents and things and everybody, but, if I was to do the same thing now, I’d make sure, protect it. But, back then I didn’t even think of that sort of stuff. So, because I launched a premium product in my space. Hey, Sharon. I launched something that was a huge improvement to the product in that space and of course, everybody jumped on board, copied my photographs, that was hilarious. There was one time where, because I don’t have my own photographs taken and I use myself, I use my sister, I use my daughter, I use my nephews, I use my mother in my listing. So, we’re a family affair and there was one of them, that was my hand was actually in the photograph and I saw a Chinese listing popped up, actually and I recognized my hand. So I sent them a cease and desist for using my photo, they’d photoshopped a few of the products out, but there was still my hand in their photograph. So they went back and they photoshopped it further by changing the nail polish and taking out some of the wrinkles in my hand. But these things happen, and it doesn’t matter how good your product is. Somebody else can do something that’s different, things said, every product has got its ups and downs.
Norman 47:40
Right. I just saw that message from Faye. Thank you very much, Faye, I hope you enjoy it.
Norman 47:45
Next question would be, if there’s something that you can just say that you’ve done over the last few years that you would never do again, on Amazon, off Amazon, what would you do, what would you tell new sellers don’t do?
Regina 48:05
Oh.
Norman 48:07
That’s a loaded question.
Regina 48:08
It is a loaded question. I guess my most costly and I again, I don’t call it a mistake, but learning was because I had such amazing early success. I invested too heavily in inventory. So rather than doing frequent turns of smaller orders, I got very excited, I went, oh my God. I’m just going to go full out and I invested in huge inventory orders in order to what I thought to save money. Because my factory said, Well, if you order 10,000 you get this, but if you order 20,000 units, you’ll get to this price, I thought Yep, great, give it all to me give it to me and that was a probably the, one of the biggest issues that I’ve had, because it it tied up my cash flow and then things, things change and so that that huge inventory order, it got held up so I wasn’t able to get some of that in, in time to profit from holiday sales and there was various knock on effects from that. So that’s probably my biggest advice is to really watch your cash flow and monitor your stock turn and inventory levels and it’s hard because we were trying to read a crystal ball. Because you don’t want to run out and, but at the same time, you don’t want to be overstock and so really find balance, that’s pretty much. I think a big part of this Amazon business, which most people don’t talk to you about is the inventory management side of things because that’s sort of very heavy. So I guess that’s probably one of my biggest mistakes was over investing in inventory and being overconfident in it. But at the time, I didn’t think I was because things were going so great and I was selling so fast, and they really were just going amazingly, until it didn’t. Close down and then, there was that one year where my accountant said, well, Regina, you’ve made this much money and I’m like, Well, okay, where is it? It’s certainly not in my bank account, you’re gonna pay tax on it. But where is it and when I looked at where it was, it was all sitting in warehouses. So yeah, so cash flow is something that’s a constant thing that we as Amazon sellers, and any retailers really need to have a very careful and tight hold on.
Norman 50:53
Chelsea Cohen, do you know what she’s doing? Her app, So Stocked.
Regina 50:58
I’ve heard of Chelsea. I don’t know her personally.
Norman 51:05
She was on a little while ago, we weren’t so much talking about So Stocked. But it’s a great app, like for inventory or supply chain management. Very inexpensive. I think it’s like 59 bucks a month. Yeah, we’ve taken a look at it. I don’t have anything to do with Chelsea’s company.
Regina 51:24
I think Helium 10 is launching some kind of inventory.
Norman 51:21
I think they are too. Yeah, yeah.
Norman 51:31
I don’t know. Like, I haven’t seen anybody.
Regina 51:33
I know somebody who’s testing it out at the moment. I’m just waiting to, to hear back.
Norman 51:40
I know, Chelsea’s is a very inexpensive inventory management system that allows you to do all these projections, and a combination of shipping. So anyways, that’s you could check that out. It’s called sostocked.com, I think it’s probably one of the least expensive apps out there for inventory management. But, hearing what you were just talking about, just the amount that you’re sending over at one time. Afolabi, who is my partner in Honu. He was telling me that he was talking to an eight figure seller that the way that they were shipping things over that he was able to save them, get this $800,000 a year because they were shipping over basically all at once and by breaking up the shipments into intervals that it was able to save them time, money. It was in their cash flow.
Regina 52:41
Yep. Yeah, absolutely.
Norman 52:44
Oh, what else? Victor’s talking about something about Helium 10.I can’t read.
Regina 52:49
Oh, he basically said Helium 10 has potential but is nowhere near as powerful as sostocked.com. For that feedback.
Norman 52:55
Got it. Thanks. Okay.
Norman 52:57
Alright. So now we’re running into the COVID. The COVID Mom, how are you handling this? Like? Are you doing anything different than what you would normally do? I know, we travel and meet and have fun.
Regina 53:12
Eating lots of chocolate carbo loading. I know some people have taken to the drink. I’m not a drinker, bags of chocolate biscuits.
Regina 53:25
Look, to be honest Norm, the lack of travel, I do miss a little bit. But, as I was saying before, I’ve done a lot of travel in my life. So if I don’t go get on a plane again, it doesn’t really bother me. Of course, I miss seeing my friends, like you and some of the great events that I’ve been to. However, for me, personally, the lack of travel, it doesn’t really bother me and the whole isolation thing. Oh, that’s pretty much what I do anyway, it doesn’t really bother me, and I’m happy to stay six feet away from everybody, for pretty much the rest of my life. It doesn’t bother me. However, as a mother of a tween, I guess they call them preteen. COVID has been hit very hard at our house. We’ve pretty much until this week, we were online learning from March. That’s a long time and the social isolation for my daughter has been particularly hard and we had sort of periods in last couple of months where her mental health was not good at all and of course, as a parent that meant my mental health was affected in trying to help her and I know there’s a lot of children and adults too, who have been affected by the the isolation. I think at 11 , with puberty starting to kick in and being away from friends and just having, just me as the good cop, bad cop, teacher, mentor. That’s, it’s tough. It’s tough for a person. So it has been so so in my house, that’s the main negative effect that COVID has had. My business has done well, from COVID. Especially here in Australia, funnily enough, more so in Australia than in other territories. But, I’ve done well. But I’ve been fortunate to not as well as some of my friends who are selling home exercise equipment. But nevertheless, I can’t complain, I know, I don’t like Tim Tams, Laura.
Regina 55:53
Too much biscuit. Not enough chocolate. Although they do make the dark chocolate ones now.
Regina 56:03
So I’m saying yes, so. So the mental health of my child has been a real struggle to the point where we’ve had to get outside help in and a child psychologist is involved now and so my hope is that as we come out of COVID, that people who are struggling with mental health are able to get help, and able to get strategies that we’ll see them through for the rest of the life and that’s very much what I’m hoping for my daughter is that this will help build her resilience moving forward and that the help that she’s getting from the professionals will give her tools and strategies and that will stay with her and be of help because I’ve got the tools and strategies, but because I’m her mother, she won’t listen to me. So it needs to come from the outside, I’ve got bookshelves full, as I said, 30 years ago, I was selling personal development product, and it’s very much an area that that I’m involved with, and I love and so I give her tools and strategies, but because they come from me, they don’t get listened to or implemented. So it does have to come from an outside source. So that’s really been the main struggle, aside from getting shipments out of China, but, we get over that, that’s business. But the bigger issue has been my daughter’s mental health and hopefully, now that school is back. We started back this week. That’s going to improve. The rest of the lockdowns as I said, I’m happy to stay in my bunker and six feet away from people forever. As long as school is back and my daughter is fine.
Norman 57:52
Right? We did a podcast a little while ago with Brian Hansell and he has a foundation called the Paul Hansell Foundation, you might want to check it out. It was all about mental health and coping during COVID. But he’s got something called the convo plate and it’s a fundraiser for the foundation. But it’s also meant to stimulate thought about mental health and if you want just check it out. It was probably a I don’t know, it was probably a month ago that we did it. But it was Paul Hansell and he was talking about combo plates. So yeah, very, very great guy. I’ve known him for 25 years, and he’s gone through hell. But out of hell he can came up with this foundation. So anyways, check it out if you’re interested. Now I’m kind of curious about, we’ve got intermediate, experts. But we also have new people on the call, you’re an entrepreneur, a solopreneur working out of the house, talk about the advantage of the experts or the advanced people or the intermediate people pipe in because I really want to tell people that are looking for jobs that are out of work. What are the advantages of working online?
Regina 59:18
Oh. How long have we got? Look online, I mean, I’m so thankful I’m not in retail. Let me tell you. I got out of retail four years ago, and this year, I’ve been taken for a long time but this year in particular, the advantages of working online is, I love working for myself. But that takes a certain personality because there’s risks involved in working for yourself because your income is, it goes up and down. So you have to have a reasonably high risk tolerance. However the rewards are in your mental freedom, freedom to you. We’re able to travel to travel, to work from pretty much any way you like, to be self reliant and to be on the cutting edge, and in the current circumstances, there’s parts of the world that are going into a second lockdown, or Australia, we’re coming out of one. But, Europe seems to be going into second load of lockdowns that people are working from home, people are looking to do things from home, there are so many opportunities, e-commerce, people that said that in the last sort of seven months, e-commerce is the rate that it’s grown, that would take five to 10 years normally, so we’ve accelerated. Home shopping, we’ve accelerated online learning, we’ve accelerated anything really to do with online. People are not spending time going to the shopping centers and I think some of that is going to be long term behavioral change and so working for myself, and being able to take advantage of some of the changes that are going on, that are going to be long term, we’re not going to go back to how it was before, in all ways, post COVID, however long that takes, I mean, here in Australia, looks like we’re not gonna be able to travel probably for at least six to 12 months, before we’re allowed to leave the country. So, we have to make other plans. So, post COVID world is going to look different, in a lot of ways, a lot of the things we took for granted. So, working for yourself, you’re able to pivot, and I’ve seen a lot of that, people are doing a lot more online learning, and a lot more people are moving their areas of expertise into online training, and that’s an area that that’s been of great interest to me, as I said, I’ve put together a little training course, I actually did it pre COVID. But nevertheless, there’s a lot of people out there that are, whatever they are, I bumped into post office the other day, one of my school moms, and she was a yoga, oh, in fact, a laughter yoga teacher and she was saying that she’s actually given up her studio, she’s moved all of her business online, and she’s not going to go back to in person training, even once things open, because things have just gone so well online. She runs live courses, and she’s developed training. So no matter what your area of expertise is, opportunities now for you to be able to market yourself to a bigger world, through online and e-commerce. So whether that’s on Amazon, or on one of the other numerous platforms, there’s so many different ways to be able to support your family online, I think it’s, if I was 21, again, now, oh, my God, the things I’ll do. But, I’m lazy, I always take the path of least resistance, like what’s the least amount of work I can do to get the biggest bang for my buck and I say, Amazon is still absolutely a great way to do that and again, put in terms of driving outside traffic, find one, find way, one way we can’t be a jack of all trades, we need to pick one, and go deep. Go deep into it.
Norman 1:03:36
Great advice. So we’re at the top of the hour. Last tip, last thing, no, no, just if there’s anything that you can add to what you’ve already said.
Regina 1:03:50
Okay. Again, I think that the biggest thing is, is to just really just take the leap and jump, if you didn’t know what you couldn’t do, what would you do. Right, and I think I think that’s such a great philosophy to have, because the biggest obstacles, obstacles we have in our life and generally narrowed in our own minds. So we need to get it out of our own way and take the leap and sort of create the life that you imagined for yourself. Really. That’s it if you didn’t know what you couldn’t do, what would you do?
Norman 1:04:30
Right, I was talking with Isabella Hamilton.
Regina 1:04:35
I love Isabella.
Norman 1:04:37
Another Boss Lady. Right?
Regina 1:04:39
Another Boss Lady. Yeah. She’s awesome. Absolutely.
Norman 1:04:42
Between you, her, Melissa Simonsson. All these boss ladies. Regina, how can people get a hold of you, your podcast, your course?
Regina 1:04:56
Yeah, look, my podcast is Women on Amazon, I have a Facebook group called, wait for it, Women on Amazon. It’s not exclusive to women. So, please, it’s a welcome one at all. The aim of both the podcast and the group was to amplify women’s voices in the space, but it’s certainly not an exclusive women’s space. The best way to contact me is but, I live on Facebook and Facebook Messenger. So, I’m the only Regina Peterburgsky, there is some pretty easy to find. So you can feel free to reach out, if you want information about my chatbots or I’ve got a sort of I just designed a little free chatbot workflow checklist. If you want to grab that, send me a message, and I’ll send it across you, as I said, just Facebook Messenger me. That’s the easiest way to get in touch. I’m also on LinkedIn. That’s one of the other places I tend to hang out, so you can message me via LinkedIn. But yeah, podcasts and Facebook groups are where I spend most of my time.
Norman 1:06:13
Okay, very good. Let’s see. Thank you, everybody. I see Simon, Baptist, Marina. Thank you for joining everybody. Thank you for joining. We appreciate you taking your time out of the day and you Regina four o’clock in the morning. You are a trooper.
Regina 1:06:29
I’m gonna get back to bed or just stay up.
Norman 1:06:32
I’m so sorry. I’m gonna send you over a copy.
Regina 1:06:35
It’s good. I’m doing the same thing tomorrow with Danny McMillan, so.
Norman 1:06:39
Get some sleep.
Regina 1:06:41
It’s all fun and games. No, it’s been an absolute pleasure. Thank you. Thank you Norm, for having me.
Norman 1:06:45
Hey, no problem. We got to have you back. Okay, everybody. Thank you for joining the podcast today. If you’re looking for the whole episode, or any other episodes, you can always go to Norman Farrar, a.k.a. The Beard Guy. That’s my Facebook page. If you’re looking for video, you can go to our YouTube channel, Norman Farrar and you’ll see a ton of repost highlight clips. This is Kelsey’s job. He posts up, man he posts 24 hours a day basically, to get you guys content. Kelsey, where are you? Speaking of the area’s postmaster.
Kelsey 1:07:20
I thank you for watching everyone. Hope you guys enjoyed it. So the most important thing right now is you’ll see this pop up right here. Just a second. We’ve got a Facebook group, here we go. So I did post the link in the comment section on YouTube, Facebook, in the two Facebook’s. So you should be able to find them. Just to go over a few things if you’d like to stay with me people. So first of all, you may have noticed new thumbnails for YouTube and Facebook. So I hope you guys like them kind of like freshen it up a little bit.
Norman 1:08:01
I think they’re great.
Kelsey 1:08:03
I really dove into the lunch part of it.
Kelsey 1:08:06
But yeah, so the Facebook group or the Facebook group, it’s Lunch With Norm, the Amazon FBA and e-commerce collective. We’ll be diving into everything Amazon and e-commerce, as well as talking about the shows. So right now I just put up a post discussion for this episode. So if any thoughts, opinions, comments, you can go ahead and go there and talk about them. We’ll invite all the past guests too, into the show. So I think the only thing you need to do to be a part of the group is there’s three things, email just to say. Thank you, to keep you involved. There’s a challenge. What’s your biggest challenge and what do you hope to gain from the group? So there’s three things you need to join in. Kelsey, you’re doing great. Oh, thank you, Michelle. It means so much and yeah, so you can introduce yourself on the page. We want to get lots of engagement. build this community with you guys and yeah, hopefully you enjoy it. I’ll be on there talking to you guys. I know Norm will be on there, too. So yeah, we’re excited to see where this goes and it’s our little baby. So yeah, it should be fun.
Norman 1:09:20
Yeah, I’m looking forward to it and we’ve already got a bit of engagement going on in there right now. But we really want to, again, spread out content, and bring people together that are in different areas of the business. So if you need help with social media, if you do need help with maybe putting together a Shopify store outside of Amazon, you’ll have somewhere to talk. It’s not just Amazon focused. So I think that’s probably it. Oh, remember, the newsletter doesn’t suck. I noticed that a few people have joined it. Thank you. Thank you, thank you. But if you want to get ongoing content again, even more content. We’re curating it from Neil Patel, Digital Marketer, a variety of different high quality sites out there. So we can help you become a better seller online.
Norman 1:10:14
I think that’s probably it for today Kels.
Kelsey 1:10:19
That’s it. Yeah. If you haven’t yet, please like and share. If you want to listen to this on podcasts, Apple and Spotify, and yeah, the group. It’s not going to be like, spammy posts. It’s going to be Yeah, all conversations, discussions, advice, opinions. So if you got anything, throw him in there, we’re gonna be a little family. So it’s gonna be great and yeah, that’s it.
Norman 1:10:43
Okay, so, Tuesday. Tuesday?
Kelsey 1:10:46
Not Tuesday. Friday. Oh, sorry. I missed it.
Norman 1:10:51
Okay, thanks Kels.
Norman 1:10:54
Right, they’re gonna dock your pay on that one. Coming up on Friday, we’re going to be joined by email or eBay, platinum power seller, John Lawson. So this is going to be interesting. We’re going to be talking about eBay and other forms of social media strategies for Amazon. So please tune in every Monday, Wednesday and Friday, not Tuesday, Monday, Wednesday, Friday at noon, Eastern Central Time and have a great day. I know I have to screw it up. I always do that at least once a podcast, mess things up. Have a great day and we’ll see you next time.
