#37: The Exit Process For Online Sellers

w/ Yael Cabilly & Idan Barzilay

About This Episode

I am joined by the Co-Founder of Fortunet, Yael Cabilly! We are also joined by 7 figure seller, Idan Barzilay who successfully sold his business. Idan is here to tell his experience about selling his business, as well as to help give us the all important “seller perspective”.

In this episode we discuss whether you should start with an exit strategy, how to make your business more attractive to buyers, and mistakes to avoid for first time sellers! We also discuss problems that arise during the exit process, and how to avoid them.

About The Guest

Yael Cabilly is the co-founder of Fortunet, an investment banking firm that deals with the sale of Amazon businesses. For more information about Fortunet please visit

Date: September 16, 2020

Episode: 37

Title: Norman Farrar Introduces Yael Cabilly, Co-founder of Fortunet, an Investment Banking Firm that Deals with the Sale of Amazon Businesses. Joined by Idan Barzilay, a 7-Figure Seller who Successfully Sold his Business.

Subtitle: “What you want and what you really need to sell the business for the right price is a high profit.”

Final Show Link: https://lunchwithnorm.com/episodes/ep-37-the-exit-process-for-online-sellers-w-yael-cabilly-and-guest-seller/

In this episode of Lunch With Norm…, NNorman Farrar introduces Yael Cabilly, co-founder of Fortunet, an investment banking firm that deals with the sale of Amazon businesses. Joined with Idan Barzilay, a 7-figure seller who successfully sold his business.

Yael and Idan discussed whether you should start with an exit strategy, how to make your business more attractive to buyers, and mistakes to avoid for first time sellers. They also discussed the problems that arise during the exit process, and how to avoid them.

If you are a new listener to Lunch With Norm… we would love to hear from you. Please visit our Facebook Page and join in on episode discussion or simply let us know what you think of the episode!

In this episode, we discuss:

    • 02:40 : The exit process in the e-com business
    • 04:58 : How Idan Barzilay started his first e-com business
    • 07:14 : The Importance of microbrands to Amazon
    • 08:42 : How to start and build a successful Amazon business
    • 10:49 : Preparing reports, understanding growth and creating forecast
    • 12:08 : Areas that are critically important
    • 17:06 : Idan’s exit strategy and Yael’s help in the process
    • 22:41 : Idan’s potential mistakes
    • 25:12 : The difference of having VA’s than employees
    • 28:54 : Account transfer in Amazon and the possible effects of account suspension
    • 37:27 : Selling different brands at different times
    • 44:08 : Chinese Amazon business
    • 52:35 : Idan’s advice to sellers

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