#24: Talking SEO
w/ Steven Pope
About This Episode
On today’s episode, I have Amazon expert Steven Pope, also known as “My Amazon Guy”. He joins me to discuss the intricacies and strategies involved with Amazon SEO. In this episode, we go over Steven’s 3 step process to give your listing the best chance of success.
We also discuss new changes to Amazon’s algorithms and some of the big mistakes Amazon sellers are making that are hurting their listing. This episode is packed full of actionable steps you can actually use and implement today!!
About The Guest
About My Amazon Guy: A 100+ client full service Amazon Agency in Atlanta, Georgia. We growth hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more all in house.
About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. After dozens of requests to side hustle consult for Amazon clients he started the agency to make it easier to growth hack the platform.
Steven owns MAG, My Refund Guy – a clawback FBA service, and Momstir – a Private Label FBA Wine Glass brand. He has more than 300 tutorial videos on YouTube showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
Show Notes
Date: August 19, 2020
Episode: 24
Title: Norman Farrar Introduces Steven Pope, an Amazon Expert who is Also Known as “My Amazon Guy”. He Discussed the Intricacies and Strategies Involved with Amazon SEO.
Subtitle: My Amazon Guy.
Final Show Link: https://lunchwithnorm.com/episodes/24-talking-seo-steven-pope/
In this episode of Lunch With Norm…, Norman Farrar Introduces Steven Pope, an Amazon Expert who is Also Known as “My Amazon Guy”. He Discussed the Intricacies and Strategies Involved with Amazon SEO.
This episode is packed full of actionable steps that you can use and implement today. Steven talks about the 3 phases of SEO process to give your listing the best chance of success, new changes in Amazon’s algorithms, and some of the big mistakes Amazon sellers are making that are hurting their listing.
If you are a new listener to Lunch With Norm… we would love to hear from you. Please visit our Facebook Page and join in on episode discussion or simply let us know what you think of the episode!
In this episode, we discuss:
- 2:10 : Norman introduces Steven Pope
- 6:21 : Norman talks about SEO
- 7:57 : It’s very easy to become a guru or an expert in this information age
- 11:02 : The Three phases of SEO process
- 12:32 : The First phase of SEO process
- 21:42 : The Second phase of SEO process
- 30:22 : The Third phase of SEO process
- 41:16 : What Steven feels most people get wrong about Amazon SEO
- 52:11 : Norman talks about the Trademark Angel
- 56:10 : Steven talks about PPC data
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Explore these Resources
In this episode, we mentioned the following resources:
- https://www.linkedin.com/in/steven-pope
- https://myamazonguy.com/
- https://www.youtube.com/myamazonguy
- Podcast.MyAmazonGuy.com
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