On today’s episode we discuss video content for your Amazon Business! We dive into what to look for when wanting your video content to go viral, and if any brand can have viral video content. In this show we ask why is video content so powerful, and go over the mistakes when creating video content. Jason Anderson is the CEO of iMotion Video Corp and Founder of Video Buddy. He leads teams of editors, social content writers, animators, and compositors to provide turn-key and bespoke content for small to mid-size businesses. Jason has been responsible for producing over 30,000 individual video productions for his clients and agency partners.
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Episode: 229
Title: Norman Farrar Introduces Jason Anderson – Founder – iMotion Video Corp – Custom promotional video production for business and white label provider for consultants and agencies
Subtitle: “Amazon Black Friday Tips LIVE With Kevin King”
Final Show Link: https://www.youtube.com/watch?v=8IHxffLljec
Back on Lunch with Norm…On today’s show let’s talk about video content for Amazon and eCommerce businesses. We discuss what to look for when doing video content, and why is video content so powerful. Jason Anderson is the CEO of iMotion Video Corp and Founder of Video Buddy. He has been responsible for producing over 30,000 individual video productions for his clients and agency partners.
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Norman Farrar 0:03
Hey everyone is Norman Farrar aka the beard guy here and welcome to another lunch with Norm the Amazon FBA and Ecommerce podcast.
Norman Farrar 0:22
Okay, I’m not sure what’s happening lately, but the last couple of days we’ve had groans in the system. So we’re starting out late again, don’t know what’s happening, we got to check out and figure this out. So this doesn’t happen any longer. But thanks for sticking with us and tuning in. We do have a great show. Today we’re going to be talking about how to create viral videos. And just overall video, you know why it’s so important for your Amazon brand. Our founder is our founder. I think I’m the founder. But our guest is the founder of video buddy. And also used to provide services for a company called motion video, which I can tell you I subscribe to for years and years and years. It was a great service. But a new company called Video buddy is a VIP sort of white glove concierge style for video editing. And it’s really cool. We’ll get into a bit of that while we talk to him. And see, I’m still frazzled by this thing taking so long, but our guest today is Jason Anderson. And I got to take a chill pill Kels, why don’t you come on?
Kelsey 1:37
Alright, yes. Welcome, everyone. We have had some technical issues, but we’re promised we’re going to be fixing these and coming to you live on time. Norm right now, I think your mic is causing some static or anything, so you don’t need to unplug and replug in. But other than that, I want to throw it over to our sponsor, and we’ll be right back with you.
Norman Farrar 2:03
Thank you Zee.CO for sponsoring this episode of lunch with Norm. Are you looking to take your ecommerce business from local to global, you can with help of zee and their brand new app. That’s right. You can track live shipments with push notifications. Get detailed lead times for each stage of your shipment, and store all compliance and VAT reclaim documents in the palm of your hand. All while listening to lunch with Norm. Ready to expand your Ecommerce empire. And take your Amazon FBA business global. Use the link in the description to learn more about Zee’s new app that’s now available on desktop and mobile. That’s zee.co, ZEE.CO. Alright. We’re back and hopefully Kelsey is my mic better.
Kelsey 2:56
We are good to go now. All right. So welcome, everyone. Well, we got a big crowd joining us we got Marcia red. Andy, Jeff DK Kim Amar Marina. Welcome everyone. Welcome Rosalind to. It’s good to see everyone. So if you have any questions about video contents, please just put it over into the comment sections. And we’ll get that right over to you. And we also have a great giveaway as well. So stay tuned for that. And also let us know how your December’s going. If you have any plans, what what do you got going on? So please smash those like buttons. Let us know how you doing and we’ll get this thing started.
Norman Farrar 3:39
Okay, so let’s see if we can get this thing moving right along. Ah, Gremlins in the system. That’s all I can say. Anyways, questions over in the comment section. And I hope we can sit back, relax and grab that cup of coffee and enjoy the episode. I’m going to try if you see me slip into the fetal position. You know why? All right, Jason, where are you?
Jason Anderson 4:03
I’m right here. How you doing?
Norman Farrar 4:04
Are you really want to know,
Jason Anderson 4:07
I see you’re frazzled. I can hear the I can hear the clicks, I can hear the static, you know, you’re doing live stuff, man. You know, I’m used to doing all this post production stuff. So we never anything I put out doesn’t have anything, any of the frazzles involved with it.
Norman Farrar 4:21
Yeah, that is absolutely the fear I had getting into a live podcast, you know, and we were okay. We had it where guests didn’t show up. We were able to handle that. But when it’s technical malfunctions, or if you’re going live like I’m going to be traveling next week. It’s really tough because if the Wi Fi cuts out or if you give it like if if it goes to if it’s if it’s under the normal standard. It’s tough to put out there but anyways, I hope I’ve got I’ve got an alternative alternative can camera. I’ve got a different mic. We’ll see what happens today. and I hope it’s good. I hope it’s good for you. So I want to make sure that the guest experience is, is you know everything as well. So, you know, Jason, you and I have worked together forever and really not together. But I’ve used your your SaaS service called I motion and it was a service you had, what, five, six years ago, maybe where you upload, like, I would upload my script, give you guys some information about what I wanted in a video, and you would produce basically a one minute video for me. And it was good quality for you know, for the price. Yeah, well,
Jason Anderson 5:39
I appreciate that. And, you know, I started it in 2009, turned it into a membership that you signed up, it was around 2010, I’m not sure when you signed up for it. But I know that you were with me for a very, very, very long time. And you say that it was about four or five years ago. And that is true, that service that it was to get people you know, to give people an idea of what we did, we did the explainer videos, right? It was motion graphics stuff, you know, you give me a script, I’ll have a voice actor do it, and then have my video editors and compositors create a video about it. And a lot of them were like the commercial type videos. And so you mentioned you know what, you know what, we don’t do that we actually still do that, obviously. But I’ve actually pivoted my business model my video towards more more along the lines of the you shoot, we edit type things where we took everything that we learned from video compositing, After Effects and all that stuff and turn it in to something that’s, that works a little bit better in today’s environment with social. And so what we found was that, you know, motion graphic videos are there’s a, there’s a good time and place for them. But they’re it’s not really what’s working on LinkedIn, it’s not what’s working on Facebook, you know, on Twitter and things like that, or even you know, sometimes the website, you know, how many? How many motion graphic videos can you have, that are interesting that people want to watch. So, I think that, you know, you’re doing these lunch with Norm productions here, these are, you know, with your audience, if people are getting engaged, this is the talking head type thing. And you’re actually producing content. So we wanted to work with people that were, you know, doing stuff like this, like their lunch with norms, other podcasts, or people who do a lot of documenting people that, you know, like the people that want to put out stuff that like, you know, the grant cardones and Gary Vaynerchuk, and things like that, that, you know, those guys have teams, you watch those guys. You know, I was, I was watching a video from Grant Cardone the other day and he walked into his editing room, and he had five or six full time editors that are working on just chopping stuff up for him, you know, and if you take a look at all the stuff that he’s producing, it’s great, but he’s got he’s got a team behind him. And so what we did five years ago, and this is I’m sorry, for the long introduction on what I do, we basically, I’m a fractional video production company now for people who don’t necessarily have the six figure income budget, to hire out a team of people to chop stuff up for him. And that’s basically what we’ve been doing. So it’ll be interesting how you I know, the, the topic you had was viral videos. And so you know, I know, we want to start talking about that, because that’s what that’s the holy grail of videos, if you can get more eyeballs, on your ecommerce videos, and hopefully, does that equate to more sales? We’ll find out.
Norman Farrar 8:29
Right, exactly. And, you know, that was, that’s the topic for today. But then it’s just kind of drilling down into, you know, video, basic SEO, what can people expect? How do they do it? So over the next hour, we’re gonna be talking about all sorts of different aspects of video production. But Jason, let’s talk about viral videos. And actually, if anybody listening right now has had a viral video, let us know how you did it. Like was it a fluke? Or was it something that you intentionally set out to do with a budget? So what about you, Jason? What are some tips here? What have you seen in the past? I mean, is this I don’t want to ask 1000 questions on top of a question, but viral videos, what can be expected?
Jason Anderson 9:19
What can be expected about a viral video is that you can’t, you can’t plan a viral video, you can do things to increase the likelihood that more people are going to like your video and share your video and stuff. But we’re talking specifically here and I know this is a you know, an Amazon ecommerce channel that you’re that you’re you’re talking about here. So it’s, you know, if if somebody’s selling staplers, you know, on their website, or however, you know, I’m not an E commerce guy, I’m a video guy. But if somebody comes to me and says, Hey, listen, I really want a viral video on how to sell more staplers that it’s a pretty tall order. There is you know, but it I think It can’t be done. But the ideas have to come from a brainstorming session, you need to know who your audience is, there’s, there’s certain, it’s just like copywriting, you know, the the pre production, the, the planning of the video, whatever you’re going to do, you can’t really anticipate just like movies, for example, let’s kind of backtrack for a minute, millions of dollars are spent on movie sets. And you’ve got executive producers and stuff that are spending lots and lots of money on a on a movie that can absolutely flop in the movie theaters. And so when people are planning out their their videos for their ecommerce or for their service, or whatever it is that they’re doing, I know that we’re trying to stick to the E commerce side of things. You have to know that, that there is nobody that can tell you I know, no service, no copywriter, nobody can tell you, I can make you a viral video. Because what’s going to make the video viral? Is people actually sharing that video at more, you know, wherever, wherever is that so long story short, there is there’s no there’s no formula. But there’s a formula for I guess increasing the likelihood, if that makes sense.
Norman Farrar 11:21
Okay, so I want to get to the formula. But this is one thing that I’ve seen, I’ve seen ads, I’ve seen emails, just people reaching out and talking to me about, oh, let’s, let’s create a viral video for you. And when I see that I kind of okay, how are you going to do it? You know, what is it going to cost? And you’ll see things that are I mean, it’s just too good to be true. And typically, that’s what it is, is too good to be true. Like you said viral videos. Sometimes they’re just a fluke, like Kelsey was telling me about something that was happening on Tik Tok, just the other day, that this, this influencer just kind of went completely viral over something I guess he didn’t mean to do. And it was just a fluke. But let’s hear about the formula. What What, where can you start, at least if you’re looking at trying to become viral? Where can you even start with this formula?
Jason Anderson 12:20
Well, first of all, like, it depends, like, again, are we focusing on like E commerce brands, like where we’re actually selling physical products? Like, let’s kind of let’s really break it down to what are we actually trying? Like, who are we? We’re
Norman Farrar 12:34
okay, so ideally, we’re targeting Amazon sellers or E commerce sellers, they have brands. So there’s smaller brands. We could take something in the pet niche. So let’s say we’re selling a pet bed. Some kind of simple. Yeah, or a pet product, it might be a bully stick.
Jason Anderson 12:53
Okay, so definitely products. This isn’t a you know, this isn’t consulting or coaching or stuff like this is definitely product then. Like, like the stapler that I brought up before? I mean, how do you make Okay, so a pet bed or a stapler, let Patna choker. The formula that it’s actually very simple, you don’t even need to write it down. The formula is to figure out what obviously you need to know your audience, which is the copywriting research, right? But then the formula is, is how do you make something funny, right? Funny is what gets people to share stuff. When you’re on Facebook? Do you share something that is you might share something that’s interesting, but people that get a good laugh, that’s where people are sharing and, and so if you want to talk about you know, dog beds, then we need like, I couldn’t give you the script right now within you know, two minute just thinking over, you know, you given me that topic, you’d have we’d have to sit down and to the, to the to the ecommerce owner and say, Okay, so you’ve been selling these dog beds, who are you selling them to who like, what’s the dogs that you’re that you’re, you’re that they’re buying for? Then it could literally be everything and I’ve got big dogs, small dogs and medium dogs. So what’s you know, what would be something funny to show that, that might get more eyeballs on your on your product? And then and you you might not really know exactly what is going to be funny, and or what’s going to be shareable until you actually put out a couple of different iterations of it. So like, maybe you and I could do that. And um, you know, let’s think about let’s think about like dog beds. If I were working with somebody, and they said, Jason, can you help me come up with a viral idea for dog beds? I probably need to think about it for a minute, a little bit more than an hour. Obviously, as long as we’re on here, maybe we can workshop this a little bit. Come up with a you know what would be a funny situation for somebody who’d want to share this and then we also have to think about what’s the call to action on these videos, you know, if, if you’re making a soul commercial people aren’t going to share it either. So, the I think that the the, the most effective videos that we have produced for our clients are videos that actually lead your prospect to look into you more look into your store more look not not necessarily go by right there. Okay, so it’s real hard to track the ROI from that video, unless it’s an actual sales video. So you can try to plan your, your viral videos like we’re talking about right now. But the viral video is all about getting people to share for brand awareness and, and for basically to become have that that video itself to become famous. And then so hopefully from there, then people can start going to your sites and to you know, checking it out and kind of go from there. But I if you don’t mind, I think that the the time that we spend during this hour is to workshop, something out something like that, so that we can have like a real world situation on, you know, if you were selling dog beds, or whatever you want to, you know, maybe maybe you could take one of your you know, something one of your products norm or whatever you’re doing, maybe we can kind of work on something like that and come up with the ideas. Because once you have the ideas, and we can come up with, you know what needs to get done. Now, it’s just a matter of assembling and puzzling together the video, right. And so the, the, the, the hard part actually is coming up with a viral idea.
Norman Farrar 16:20
So just just going off of that brainstorm, and I think this is a really important part of any video, there’s a couple things that I thought of with these dog beds, and this is just off the top of my head. And then you know, I’ll just shoot them over to you. The first thing, you know, I was thinking about is sort of like, after a hard day’s work, and you’re seeing this dog, doing his thing during the day could either be a service dog, or it could just be a lazy dog, you know, going outside, you know, taking a leak coming back in resting. I mean, after a hard day’s work, and then you see him kind of laid out in the bed. The other one is a bed that’s more comfortable comfortable for for every family member or something like that. So you see the dog, the cat, and then you see the pet owner something just some land on the bed. Right? Yeah,
Norman Farrar 17:08
something like that, or something.
Norman Farrar 17:10
So those are two things that just kind of quickly came up.
Jason Anderson 17:14
Yeah. And and we could actually go through and come up with a dozen more, right? So there’s no, there’s no bad answer. But we’re at least we’re starting somewhere within the first three minutes here. We’ve got these are a couple ideas. What are we going to do? Those are not? I don’t know, because also one second here? Sorry. The, you know, the other thing to think about is when you’re coming to the ideas is like how complicated is it going to be to produce? How? And are you actually going to do it? So you know, we can come up with a bunch of ideas. You know, you can study, you know, the really funny videos that are out there, and you’ve got different scenes and you got people that are acting, but can you as an E commerce seller, can you actually pull that off? Is that something that you can film? Is that something? So we also need to think about when we’re trying to create content for ourselves? What can we do now? Not so far in the future? And with a huge budget? What can we do now to to increase the type of content that we have out there. And if the goal is to come up with a viral video, that is a great lofty goal, I think that you might be able to, to get there. But if we’re thinking about sales, if we’re thinking about you know, coming up with a sales video, I think it’s going to be that it’s going to be tainted. And so we really need to think about entertainment only. Right? So we’re only wanting to do what can we do for our product that’s entertaining, that you know, that your audience who’s like, I’m a dog lover, I’ve I’ve got Shirley’s my dog. She’s 11 years old. We just literally had a cancer scare. Two weeks ago, she had a death sentence given to her we thought we had to, we went to our normal vet and they said, take her home for a week lever up and bring her back so we can put her down and I’m like, I’m not I don’t I don’t accept that. And I want to research more about you know, what it is how aggressive is this cancer. And so we actually went to Michigan State University and this is two weeks ago, literally two, they they did the ultrasound and they same conclusion like this is 99% probably going to it’s malignant. This type of cancer is very bad. And but we need to at least have some spleen surgery right now. I’ll speed up the story. But we we had the spleen surgery and we had the biopsies on the liver and stuff come to find out it was benign. So she’s cancer free. We have the spirit spleen removed. We are you know, we have been given a new lease on life. So you know, I tell the story because I’m a dog lover so I love this, you know, the idea of you know, the dog beds you know, we’ve got a Chilean how you know we’ve got a dog bed, obviously we lovingly call it the $60 Bet it’s kind of funny because I remember we were you know, we’re like Petsmart or something when we got it and we’re going through and it was like $60 and, and this is 10 years ago and You know, we’re joking around, it’s about 60 bucks on our dog. Well, guess what, people spend a lot more than that, you know, now with this new diet that we’re doing with her, you know, like, I’m now thinking, you know, I’m, we’re, we’re not gonna give her this kibble anymore. We’re, we’re thinking about, what can we do to, you know, keep our dog healthy. So talk niche is so it’s such a passion niche, and something that people can really get into, you know, thinking about how to make these funny situations, right. So whether it’s the dog better the collar, or the, you know, the, if they’re selling, you know, the full body harnesses, or if they’re selling food, or any of this kind of stuff. There is a passionate niche behind that. So I you know, I guess I want to backpedal against more Norman say, you know, if we go back to the stapler issue, I mean, how passionate somebody’s going to be about a stapler, how passionate somebody’s going to be about Office products, but staples did a good job coming up with, you know, if you think about the, some of the commercials that they did before, and now they’re kind of they’re, they’re, they’re in trouble. Now. You know, Staples isn’t doing great. But I remember, you know, the easy button and stuff like that. The Easy Button went viral, because people talk about it all the time, people were making jokes about it. Right. So that’s a great example of it now, is that going to be you know, is that going to do they know is going to go viral? They probably had a pretty good idea because they brainstormed it. But that’s the idea of how to make like a stapler, you know, viral, you come up with the easy button, boom, you know, and so, so think deeper than what your actual product is think about, you know, what are the scenarios and now that we have iPhones and webcams and things like that you can actually create, think about? Well, I’m going to be showing a video that’s going to look like it’s homemade. Okay, so let’s, now that we know that we’re not doing other lighting and professional, audio and stuff. Take that into consideration when you’re writing your script, or when you’re kind of coming through that. So I’ve been talking a little bit too long. I don’t really know how much I’ve been rambling here because No, no,
Norman Farrar 21:56
because, you know, you’re talking about, you know, with an iPhone, sometimes, I would think that doing these homemade looking videos would could pull it off better than a professional production, and it’d be so much less expensive.
Jason Anderson 22:14
Depends on Well, where’s the medium? You know, we’re gonna post these videos.
Norman Farrar 22:19
Yeah, so let’s, let’s say we’re using YouTube Facebook a the typical ones, right? Social media, right? Yeah, social media.
Jason Anderson 22:30
Even, you know, even television sometimes, you know, I mean, you take a look at some of these, you know, your local cable commercials, some of those, somebody brought out a, you know, a camera, and they, I think of H fac all the time, oh, it seems like those guys always hire a wedding videographer to create their commercial for him. Because you can tell that they’re, they’re not the high end commercials, right. So but they have, you know, they’re also creating funny stuff, and jingles and things like that, too. So like, jingles is a good way to get like, if you’re going to say, for example, if you had a podcast and you wanted to make snackable, like we have an hour long podcast that’s going on right now. And say, out of this hour, we come up with, you know, five or six, like some golden mic drop moments that are really good that about 90 seconds, and we were to cut them out from that. And if you had like a jingle or something that came along with this, and people start consuming your 92nd videos, maybe one after the other after the other because they’re looking for these, they’re looking for the answer. They’re not looking for this long, convoluted story that takes an hour long to get, but they’re coming along with that stuff. You know, you’ve got the jingle of whatever, though, you know, whatever it is that that you’re doing. There’s this company called service professor and they they sing as the dumbest thing in the world. You know, they’re they got the guys up there the service they basically Service Professor as they come in there, the heating and cooling and all that other stuff. And then the jingle is service protector will fix it in a snap and they go like this and snaps. And when I heard it, I was like, Oh, that’s so dumb, but I’ve heard it 500 times now. And now I catch myself singing that damn song in the shop. You know what I mean? So, um, and then also, what’s the other one? The other one that I like this one everybody’s gonna know. Liberty.
Norman Farrar 24:13
Liberty, liberty, mutual Liberty, Liberty, Liberty,
Jason Anderson 24:17
Liberty. When I first heard that, I’m like, they paid somebody a lot of money to come up with Liberty, Liberty, Liberty, Liberty. I’m like, wow. And I didn’t like it because it was just so it seems so unoriginal. You know, it’s like, but it works because my wife is doing it Liberty, Liberty, liberty, you know? And so you’ve got, you know, how do you like it’s, it’s, it’s sometimes when you’re talking about making things viral. We’re talking about sometimes making your brand funny, not necessarily a single video, take the pressure off of yourself to to come up with a single video that’s going to be a viral hit, because even people that are going to agencies and spending seven figures for them to come up with the ideas and the skits. The actors and all this stuff to come up with a Superbowl type commercial. You know, even sometimes those can flop. When’s the last time? I mean, the Superbowl commercials? How many times have you watch the Superbowl and you’re totally disappointed by and you know that that brand, put a lot of money not only just to place it on the table, but to produce it and make it you know, it’s like, stupid. So, yeah, that have you got to get here. If you don’t come up with the best idea within five minutes of thinking of something,
Norman Farrar 25:32
right? Okay, so, if I’m kind of interested, if you’re not using video, and we’re gonna get into content in a second, but if you’re not using video right now, why not? And let’s see, we do have a giveaway today. Alright, so what is the giveaway today, Jason?
Jason Anderson 25:56
Well, we were talking about that earlier with your son. And we mainly obviously, I’m a service and I was like, he goes to everything giveaway like not really, I’ve got a full staff and I’ve always got a I’ve got a full client list of people that will work and stuff every single day. And they only have the bandwidth to do free work. But I have personally I have the bandwidth of being able to work with somebody to maybe for an hour where we can brainstorm what the who they’re who their audiences who they’re talking to, and then come up with the video ideas of stuff that they can do on their own. With or without a video editor. Video, you know, having a video editor helps obviously to puzzle the stuff together. But coming up with with with a with a list of actual ideas, and maybe some scripts that within an hour, like where you and I are talking we will be we wouldn’t be I don’t know, going from topic to topic, but they would literally be a one on one, you know, what’s working based upon the 30,000 videos that we have in, you know, in my pocket that I’ve done in over since 2010? Really? You know, what are some ideas based upon their specific, you know, what are they selling? You know, this is so easy to do. Like we’re talking about staples, and we’re talking about dog beds, but to whoever’s listening, I bet you whoever’s listening is not selling staples, and it’s likely that they’re probably not selling dog beds either.
Norman Farrar 27:19
Right? Yeah. Okay. And that’s a, that’s a fantastic price. You can go right to the main person, Jason knows his stuff. So that would be hashtag. We’ll have Kelsey, tag two people, and you will get a second entry. So Kelsey, can you let’s see, I think we should break right now for word from our sponsor. I wanted to give a quick shout out and say thank you to global wired advisors for sponsoring this episode of lunch with Norm. Global wired advisors is a leading digital investment bank focused on optimizing the business sales process. For more information, please call Chris shuffling and his team over at global wired advisors.com That just reminded me, Chris is going to be down in Miami this weekend for the event of Festivus event. So if any of you I see Jessica, so Roz, if you’re down in Miami, hopefully you can join us and just meet up or I’m only going to be there for the one day. But it should be a great event. So if anybody from the communities in around the Miami area, just come on over and say hi. Alright, let’s switch gears a little bit. And I asked the audience about why they’re not using video. Video makes great content. You and I, we know it we’ve been doing it for years. You know better than I how good you know how great content is. So what type or how can we use video for content?
Jason Anderson 28:58
That question for me is that question? Yeah, that’s for you. Alright, so listen, video is the reason why I like video, especially post production video more so than even this live stuff is because you can’t really screw it up. You know, if you if you if you if you make a mistake, you can just rerecord, right or if you or you can just say the sentence over and then cut out you know, either you or the editor can cut it out you know if I’m want to, if I like don’t like the way that I delivered something, then you know, there’s there’s no pressure when you’re shooting a video then there’s and you’re not live Tell me a vote. And you don’t have any, you don’t have static right, you know, or and if you did, then you’d make sure that you cut it out or you’d reshoot it. So the reason why I like video is because you can also buy dope by recording yourself. Excuse me by recording yourself. Sometimes you come up with some moments of genius that you just normally you just wouldn’t if you were to sit down and like write out a blog post or something, if you’re actually talking some for having a conversation, whether it’s through a camera, you know, like, I like these these types of, even though this is live, I like the fact that this is still something new, I could take this recording, and give it to my guys and say Chop, chop up this stuff, you know, forgive me a 32nd Give me Give me 3/32 bytes out of this, that would be helpful to somebody. And then those are, then I’d have three videos that I wouldn’t even think of doing on my own I, you know, I’ve got, but through by having a conversation, now we’re creating stuff it’s being recorded. So there is, that’s why I like videos, is you have so much flexibility, if you’ve got, you know, even just the slightest bit of editing ability, just cut and chop, you know, cut, just learn the basics, you can still you don’t have to, you don’t have to spend a lot of money or even spend any money to take these, you know, it just takes a little bit of time to take what you record, publish it, and just keep, you know, I think that most people don’t publish because they’re afraid or they, they, they think that their, their performance isn’t good, or there’s all sorts of things, well, it’s not live. So if your performance isn’t good, cut another cut another take until until you’re happy with it, right? So you accidentally come up with content when you’re recording yourself. So obviously prepare, if you’re going to shoot about something, it’s like, you’re gonna Okay, let’s rather than viral videos, let’s let’s go right to the sales video, if you’ve got, you’re selling dog beds, and you’re sending them to a landing page for your Shopify store, your Amazon or whatever, however, you’re selling it wherever, whatever your platform is, and that video is there, that’s if you’ve got a 92nd video you plan it out, then obviously, you know, you’re going to write out the things that you want to do. And, you know, we brainstorm, you know, what’s gonna, what the video is gonna be about. And you kind of have a little bit of a script. But even then, you know, when you are, you know, when you’re recording stuff, impromptu even, that’s usually where we find the most, the brilliant, accidental, good copywriting is you’re just spitting stuff out. And the nice thing is, is that with video, it’s not live with video, you can actually chop all the stuff out that made you look dumb, right? Or that made you look like that you didn’t know what you’re talking about. But here’s this or, you know, you, maybe you did find that golden nugget, and then you’re like I’m gonna make, I’m gonna write about that, or I’m gonna, I’m gonna make a quote card for myself, you know, like, this great thing that I thought and then maybe even come up with a video idea from the golden nugget that you found. So I really liked the post production stuff. That’s why I’m in this business here, Norm, you know, I know the videos we did for you are mainly like the explainer video stuff. But you know, what we’ve been doing for the past five years doing our, our, actually you shoot, we edit stuff for mainly, you know, coaches and influencers and things like that people who have podcasts, and we’re, you know, breaking stuff down speakers. Were fine finding these golden nuggets with within the Dropbox and the Google drive some of these videos that they just give us and just have us work on to find stuff. That’s where we’re finding that the content, it’s, it’s, you know, yeah, we’re doing this giveaway, where I’m going to help somebody for an hour or we’re going to brainstorm, you know, specifically for their product, you know, what can be done? And what are some videos that can be shot right away, and, and some shortcuts to, you know, to have some, some content, you know, within literally the same day that we have our conversation. But we’ve got, you know, I’m kind of losing track of where we’re going with that conversation, but it’s more along the lines of I do what I do now, because the the fact that we’re able to find stuff rather than kind of create it from scratch is always seems to be more authentic, and you know, and more shareable when it comes to social.
Norman Farrar 33:59
Right. You know, I, I find that the advantage to doing live the disadvantage to doing live is you have issues that can come like hap what happened earlier today. But the or sorry, the disadvantages, the advantages, are those those exact same things, because people will it’s like a Formula One race, right? They’re, they’re waiting for the yellow flags, or the red flags. Same thing here. Now, if you mess up or if it’s natural, people actually, at least I look at it as people like that type of podcast, where you can take it, and then you can repurpose it. Yeah, so you can have your blooper. Like I’m sure we’ll have a lot of bloopers from just this podcast that I screwed up. But you know, a if I go into the fetal position during a podcast, sometimes that makes great content. The other thing is like I do have this other video
Jason Anderson 35:00
Go to fetal position on your podcast. Make sure you do it on your dog bed.
Norman Farrar 35:04
There you go. Okay, yeah, we’re right here. But I do have another podcast that lunch with norm or is sorry, the I know this guy podcast that they are pre recorded. And you’re absolutely right. Some of the best nuggets that come out of that podcast are not like we have it edited. Hayden my other son does the editing. But then we take the snippets, and we’ll get the 30 and the 90 seconds that are just, we didn’t put it into the the the actual podcast, it was missed. And we’ve got these golden little nuggets that we can put out. And the other thing I want to add to this is even if you go live, or if you go pre recorded exactly what you do, you take out those snippets, those nuggets, and you repurpose, repurpose, repurpose, you know and, and that’s what we found that we have content now that we could just continually repurpose. And we have a team that just takes snippets and repurpose is on different platforms. Yeah.
Jason Anderson 36:07
And that’s honestly this is like that’s like this recording right here, where I’m taking a look at the live things, 36 minutes and 13 seconds, you know, all of that maybe there’s good three, you know, some some good, some good stuff. If there’s not, there’s not but you know, you’re able to at least go through and whoever’s watching now is obviously somebody who’s already your audience member, somebody already likes you, somebody who likes your content knows that you bring on different guests and, and maybe they’ve got some time to maybe you know, write down one thing that’s gonna help them with their ecommerce business, and that’s why they’re here. Right? But then others, you know, you’ve got the recording, I think, I don’t know how many people actually watch your, like, recorded stuff, but that’s what your podcast is all about. It’s not about I mean, live is the this is just the recording the podcast, somebody might listen to this a year from now, who knows who it’s gonna be, you know, so, you know, it’s when it comes to like, e commerce and stuff, you know, I was and I literally saw, you know, cuz you’d asked me, you know, because the reason why it was so casual with us is like, Hey, man, you want to do a podcast? I’m like, Sure. And then let’s schedule a date out. And I’m like, great, here it is. And then I saw that there was like an invite and says, how to how to make viral videos. And I was thinking myself, how am I going to tell him how to make viral videos, when we all know that you can’t plan a viral video out? Nobody has a crystal ball. And nobody has that? You know, even the people that are, like we talked about before, even people who are spending millions of dollars for Superbowl ads come up with some dumb ideas that they thought was a great idea, but it just flopped to the audience. So the answer is, is you can’t make viral videos, viral videos happen. And the only way for you to have things happen is to like, obviously, think about things that you can do that’s going to be easy to produce, it’s going to be funny, but then also to create more content. Because the more content you have, the more chance you have of something going viral. Right? Well, so yeah, that’s really the secret if somebody wants to, that’s not even right at right down double. That is just, I knew when we were going to be talking about this today. I’m like, This is honestly, and some people don’t know that. But I think most people in here intuitively know that. It’s, it’s just impossible to say it’s a let’s make a viral video really cracks me up. When people actually fall for like you were talking about before. They’re selling programs on how to make a viral video and, you know, spending 1000s of dollars to here’s, here’s this long, convoluted course on how to make a viral video. I think it’s bullshit to tell you the truth. I can say that live TV. I think I can. It’s all right.
Norman Farrar 38:42
Okay, so I know we’ve got a hard cutoff time today. So Kelsey, can you throw up some questions?
Kelsey 38:51
Yeah, absolutely.
Norman Farrar 38:53
We do have and I can’t read them, by the way is another thing I can’t even see. That’s my
Kelsey 38:57
job. All right, from Doctor cause. Hey, Jason, when you chop up videos, do you pop the the smaller shorts on YouTube, for example? So do you cut them in the smaller video content onto YouTube for shorts?
Jason Anderson 39:12
Well, um, what? Actually, I know about the YouTube shorts. Yes, we are. We haven’t been doing those specifically. But we’ve been doing shorts for the past five years where people are making their own shorts, we call them snackable. And normally, it’s from stuff like this. I could say it’s a podcast, but we usually make stuff up that are again, we chop stuff up and things aren’t necessarily linear either. Like say for example, if you’re to take this this conversation that Norman I are having, I might say something that’s you know, that starts off with the concept kind of go off kilter a little bit, but then kind of wrap it up with a nice sentence and then so we just kind of do some hard, hard cuts and like, put them put the two nuggets together. So instead of having a four minute video, where I go on and on and on I’ve got something where I say something kind of introduced the concept, I say whatever I need to, you know, concisely, say, and then I have like a wrap up sentence. And, and so, you know, we’re taking the time to actually chop those things up and put those into 30 seconds. So I don’t know if I’m answering your question. But yeah, we, I would say 90% of the work that we do are not necessarily YouTube shorts, but they’re short snackable stuff for all, you know, Instagram for, for the, you know, a 32nd Facebook video that has, or especially like, LinkedIn is really working well, if you’ve got, if you’re a professional that has advice and stuff. And I know we’re talking to ecommerce stuff, but like, right now, you know, if I were doing shorts of E commerce stuff, I would, how can we demonstrate stuff? That’s, you know, what’s a really cool thing like about a dog bed that you can show that would, you know, not necessarily be viral? But what can you show what’s so what’s great about this, this bad? I don’t know, you know, you have to really, what can we what can we show and then, you know, pepper in some motion graphics over it, maybe a voiceover some music and stuff like that, all of a sudden, now you’ve got, we’ve got something that’s that’s kind of cool. But the thing is, is, and I’m wandering away from your actual specific question, but, you know, let’s stop thinking about how to how to sell stuff, and let’s start thinking about how to show stuff. And then the selling comes kind of a little bit later. Because people can sniff out a promotion anytime, you know, right? Out of a sales video. They’re like, they’re not going to share that there. How many times have you shared a sponsored video other than that, if it’s, you know, you might click it, and you might like, be a prospect for whatever it is that’s on, you know, on that social ad. But it’s never going to be it’s even if it’s great, it’s not going to be a viral video, you know, if it’s if it’s too salesy,
Norman Farrar 41:50
yeah, one other thing, too, is the amount of content like if you’re just trying to put out a simple video, and that’s it, you know, when we started the podcast, I was talking to myself, well, Kelsey was there. So we were talking back and forth. But as we started to get more and more, and we started to bring out more content, put it on more platforms, the audience grew. So you know, just you can try to be the one and done. But a lot of the times, you know, it’s based on content, you know, it’s just, and that’s a Gary Vee thing, right? It’s just put out content.
Jason Anderson 42:26
And your chances of becoming viral are going to be exponentially higher, if you know what your audience likes, and how do you know your audience likes if you don’t put stuff out? So you know, maybe you you, you talk about a specific topic, and it’s serious, not even funny, like we’re talking about the the main component to viral video is humor. But what if you actually talk about something that’s very serious, you know, what if I told my story about my dog, that’s emotional, and I could make that into a concise story, 30 seconds, and then kind of tie it into, you know, why, like, why, like, dog stuff. And you know, what, if that really, a lot of people were, you know, into it, you know, now like, they’re, they’re making comments on my page there. Because they’re interacting, and how social works, as you know, this, there’s a whole formula behind that. But you get more and more people to comment and like and share stuff, now your stuff is going to show more to them, to those specific people, because they are commenting, I know, they’re giving you all this stuff. So you know, if you’ve got some emotional stuff that you can do. Now, because you are posting more and more and more content, they’re going to start seeing it more and obviously, you know, you, you know, there’s just so much there’s so many ways to get to viral viral is, is really, you know, you if you’re, when I say a nobody, if you don’t have an audience, unless if you’re going to spend ad money, you’re you’re not going to have a viral video because you don’t have an audience to begin with. So you need to, you need to think about that, you know, before you start thinking about viral start thinking about content, you know, stop, stop trying to, to think that the viral video is going to be the thing that’s gonna save you. It’s not an audience is going to be the thing that saves you.
Norman Farrar 44:07
Very good kills.
Kelsey 44:10
Oh, right. The next question is from Michael, we are getting close to the cutoff time. For Michael, are the quick hand drawn forgiving attention?
Jason Anderson 44:21
They have they have been for us we’ve we’ve done several of them. We I you know, I think that they were more effective earlier when it was more of a you know, like a novelty. They haven’t seen that before. But it’s still, whether it’s hand drawn, or you’ve got motion is What does well, so that’s why, you know, I named my company, a motion video where everything we did was motion, but we’ve noticed that you know, as long as you’re moving something every 10 seconds, whether it’s a hand drawn and you’ve got something moving to keep people engaged other than the story then then you’re doing Yeah, so yeah, I mean, absolutely. The the handdrawn explainers are good but they’re not you know, I think that they’re Good when they’re peppered in, but if you’ve got a five minute or 10 minute hand drawn explainer video, after the first 30 seconds, the effect is gone. So, you know, it might not be worth investing that, you know, whether you’re you’re investing the time to create it yourself, or hiring, you know, if you were to hire somebody to do a 10 minute hand drawn video like that, you’re gonna spend 1000s of bucks. So, I mean, is it worth it? I don’t know. Right.
Norman Farrar 45:25
Okay, let’s do another question.
Kelsey 45:29
I think this probably the last one. Yep. Okay, from read, which editing software do you recommend? And I guess, do you recommend having doing it yourself in editing? Or should you go to a service?
Jason Anderson 45:39
Well, I recommend, do I recommend that that you learn the basics and not not, I guess the, like the apps, I would get the real video editing software like Adobe Premiere, I would get, you know, or, you know, the Sony Vegas or the Apple, pro, anything, just learn one where you’ve got, and you can, honestly, just YouTube basic editing techniques on these things. And then so from there, we’re talking about, you know, creating these videos, rather than these apps, the rabbit hole that that I find myself and some other clients they find themselves into, they find this thing that they can buy for $19 on the Apple store or whatever. And then or it’s limited, or they’ve got, you know, they will learn how to like, maybe create a video within Canva, which now has like, kind of like a motion kind of creator, you find that you spend three hours in there trying to work within the constraints of what they have, and then see it gets something and you’re kind of happy with it only because you just spent the three hours of your life getting it done. So my recommendation is, is if if you don’t have a budget, then just learn how to you know how to come up with some content that is that you don’t need to edit heavily. And that’s usually just a talking head video with your camera. And, and just do some some short edits, you know, and from there, get the get the real editing software and just learn learn the basics from there, because you can also you can hire freelancers, you can hire an agency like myself where that you know, we’re a video centric, you know, we’re, we’re basically a fractional video centric content team is what we are. You know, normally when I first started off, it was all about video editing. But we’re, we’re actually right in 2022, we are in the pivot of becoming more of a video center content and not just to be known for video editing, video compositing, we’re starting video first. And then from there, we’re taking like that, that technique that I was talking about before where you you film, like a podcast like this, you got an hour worth of content from that now you can create transcripts, you can create the story, you can get a copywriter that’s going to create some stories around it around maybe some of the the ideas that you touched upon, come up with the snackable moments of the actual of the actual recording that type of stuff. And so to answer the question, what would I recommend, I recommend that you work on your content first, and not what you’re going to be content with? And to make your content? Good. You know, just get in front of a camera and start talking about it right? And then if the The nice thing about unreal about unlife stuff is that if you don’t like your performance, or if you don’t think that was great, you don’t have to publish it, you know, right. So,
Norman Farrar 48:24
Unknown Speakerso one of the things so last chance to register for hashtag will have Kelsey take two people, you get a second entry. But Kelsey, just anybody comes into the last second throw them into the wheel. Not literally, but Jason how do people get ahold of you?
Jason Anderson 48:43
Ah, email I would say just Jason a video buddy dinette is the one of the best ways to get a hold of me right now. Or, you know, obviously, they can they can get a hold of me on Twitter. I’ve been on there for long enough that my actual name Jason Anderson is my at simple. No, I can’t get that. So, um, so they can get me there. But email is probably the best way.
Norman Farrar 49:03
Okay. And we have posted the URL as well to your video buddy done that. Yeah, yeah. Okay, so Kelsey, are we ready?
Kelsey 49:12
already? Yes, we are. And thank you, everyone who joins today’s we’ll have Kelsey and here we go Okay, everyone, let me see. This is today’s entries. Thank you everyone who entered. No, spin the wheel. Here we go. If you are the winner, please contact me Kate at lunch with nora.com and let’s see the winner.
Norman Farrar 49:54
Oh man I had
Kelsey 49:56
read was the one that asked how to contact you, Jason. So yeah, So there we go.
Jason Anderson 50:00
What? You know, is this rigged?
Norman Farrar 50:04
Yeah, exactly. Alright, so that’s fantastic read. And it’s especially since I know your products, this could work. Perfect for you. So I think you’re going to grab a lot of information from Jason when you talk to him. Okay, sir. Thank you. I know we’ve been talking for a long time about get you on to the podcast. I really appreciate you coming on today. There’s so much more we could talk about. And you know, hopefully, if you have some time in the future, that we can get you back on.
Jason Anderson 50:35
Maybe a maybe if what I do with rad actually takes off then we can do another one. A little case study about what happened? Because that would be awesome. Yeah, that would be fantastic. Kind of puts me under the gun to make sure that we get rad tech or RAD right. Well, we get taken care of good. Yeah. So that takes the pressure
Norman Farrar 50:52
off of me. So yeah, good. Good. All right, Jason. Thanks for coming on. And we’ll talk to you soon. All right. Thanks. Thanks for having me. You’re welcome. All right, everybody. Once again, sorry for the flaw of the flubs, you know, at the beginning, hopefully you learned a ton today about viral videos and how to use content. I will be digging more and more into this. I know in the Centurion group the other day, I had a full presentation on content and the different types of content and how to use it. So this isn’t something that’s just going to stop with this one podcast. We’ll do many more about it. Okay, so Monday, I think it’s Monday. Is that correct? Is it Monday or Friday, Kelsey, Nate Nathan’s gonna be on.
Kelsey 51:43
Sorry, we are having some technical issues with the Wi Fi. He Nathan’s going to be on Friday.
Norman Farrar 51:49
Oh, it is going to be Friday. Okay. So anyways, Nathan will be on Friday. And Nathan Hersh, he was with free up. I think probably a lot of people know of him. With free up. Now. He’s without source school. And we’re going to be talking about the journey of the entrepreneur, the best and the worst moments. Now before we go any further, let’s have a quick word from our sponsor. Thank you, solarize for sponsoring this episode of lunch with Norm solarize is your comprehensive solution for your everyday business needs. Everything you need to grow and scale your Amazon business is just one click away. For more information, contact demon his team over at solarized calm and remember solarize is with one our Oh, okay. So just remember, if you do want more beard, if you want to become a Beardo, visit our Patreon site. We have all sorts of different membership levels to meet any budget from buying Kelsey a cup of coffee to having like really cool, not one on one very small training sessions. And Kelsey, if you want to come on, we had a really great one yesterday. I wasn’t able to attend. But I heard it was fantastic with Steven black.
Kelsey 53:11
Yeah, that’s right. And I just want to say, Jason, I know you have to get going. So if you are, if you do have to leave, we can talk afterwards and catch up later. Or if you have time, we can stick around to chat. Anyways, yeah, we had a great session with Steven black. It was great. We talked a whole bunch about actionable steps to build your communities. And yeah, it was awesome. It ended up being like an hour 10 minute conversation. Well, so he shared a screen he took a step by step. So yeah, it was pretty cool. If you are interested, all of these recordings are are all of these sessions are recorded too. So if you join the Patreon you have access to all of those courses that we did in the past, not just the ones going forward. So pretty cool stuff. Steven Black is definitely an expert. And yeah, it was really cool. I can just sit back and let him go. And it was it was awesome. Oh, you know,
Norman Farrar 54:07
we do have to talk to Jason to see if we can use the word snackable. You know, it kind of goes with lunch with norm.
Kelsey 54:14
I was thinking the same thing. Yeah. We’ll have to hit up about that
Norman Farrar 54:17
one. Okay. So join us every Monday, Wednesday and Friday. noon Eastern Standard Time. A we have flubs you’re the part of the community. I hope you accept the flubs. I’m sure you do. You’re probably like me screwing up. But anyways, we couldn’t do this without you guys. You know, if you do have any suggestions for guests or topics, just let us know. And I guess we will see you on Friday. Have a great day.
Transcribed by https://otter.ai
