#226: Growing a 7 Figure Brand Through Micro Influencers

Episode: 226

Title: Norman Farrar Introduces David Morneau – Montreal-based entrepreneur and agency owner

Subtitle: “Growing a 7-Figure Brand Through Micro-Influencers”

Final Show Link: https://www.youtube.com/watch?v=yllUnYUTBl4

Back on Lunch with Norm…On today’s show we discuss what influencer marketing is. Learn how to find the right influencer for your Amazon FBA business. David Morneau is a serial entrepreneur, co-founder and CEO. He’s known for his unusual strategies when it comes to influencer marketing. With extensive experience in the agency world, he has scaled his companies to 7-figures and helped numerous brands do the same.

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In this episode, we discuss:

• 0:00 Intro/Housekeeping
• 4:16 Welcome David Morneau
• 5:27 The Definition of Influencers
• 6:19 Three Reasons Why You Use Influencers
• 7:57 How Much Does the Micro-Influencer Cost?
• 9:06 Where to Find for Micro-Influencer?
• 10:23 Building a Long Term Relationship With an Influencer
• 12:29 Benefits When Using An Influencer
• 15:58 Tools to Evaluate Influencer
• 18:28 Pointers to Promote Your Product in Influencers Network
• 20:28 Find Compliance Terms When Running an Influencer Contest
• 23:18 Difference Between an Influencer and a Brand Ambassador
• 29:40 Managing Expectations When Working With Influencers

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 Norman Farrar  0:02  

Hey everyone, it’s Norman Farrar, aka the beard guy here and welcome to another lunch with Norm, the Amazon FBA and Ecommerce podcast. Alright, so on today’s show, we’re going to be talking about growing a seven figure brand through micro influencers. Our guest, a fellow Canadian, based in Montreal is an entrepreneur and agency owner. Currently he divides his time between being a co-founder at BT agency and founder and ceo@breeze.co. At his agency and BT, he helps brands leverage thousands of collaborations with micro influencers. So our guests for the first time on the podcast, David Morneau. But before we get to David, let’s have a word from our sponsor. I wanted to give a quick shout out and say thank you to global wired advisors for sponsoring this episode of lunch with Norm. Global wired advisors is a leading digital investment bank focused on optimizing the business sales process. For more information please call Cris Shuffling and his team over at globalwiredadvisors.com. Alright before I bring in Kelsey I’m going to grab it because he always says this But a welcome everybody I already see there’s a bunch of people here Rana Welcome. Welcome Jessica from Miami. We know that’s really Roz. Andrew from Georgia. Rad,How’s it all going? Alright. If you have any questions, make sure you ask. I mean, I love influencer based marketing. And if you’re not doing it, this is definitely the podcast to hear. Okay, let’s bring in the Boy Wonder squire Kelsey.

Kelsey 1:55  

That’s me. Hello. Have you noticed anything different?

Norman Farrar  2:00  

I noticed that you looked younger?

Kelsey  2:03  

Yeah, I think I lost about 20 years.

Norman Farrar  2:07  

Now. This is, yeah, around 12. I would say

Kelsey  2:11  

all right, I’ll take it. Anyways, hope everyone is doing well. Good to see everyone. Let us know if you’re watching in the comment sections. I’ll be hanging out there during the show. But to get this thing going smash those like buttons. Share this out to anyone who would be interested in learning about micro influencers, how to get started. Where to look to this is going to be a great episode. I’m going to try and tackle as much as possible. Like I’ll see. Yes.

Norman Farrar 2:39  

When you say it’s going to be a great episode, would you would you say it with some meaning? like you mean it? It’s gonna be a great episode. It’s pronounced episode I Yeah. Episode Episode. Yeah. Sorry, go. Out there.

Kelsey  2:57  

But I’m also just want to let everyone know, if you didn’t catch Monday’s episode, Lauren Petrillo offered up another hour of consultation time for those who write a review for us. So if you’re interested, I’m going to put some links in if you want to write us a review, or record a video testimony for us. Um, you’ll be entered into a bonus. We’ll have Kelsey that will do on Friday. So more information in the comment section. So just hang out there. But yeah, if you

Norman Farrar  3:26  

didn’t hear if you didn’t hear that podcast that that giveaway that she’s giving away is incredible. I mean, she is. She’s incredible at what she does.

Kelsey  3:37  

Yeah, yeah, definitely. So yeah, we a lot going on. Get to see Steven and abou and Nathan. Yeah, only 35 days till the next Movember start your countdown. Alright, and Marina, welcome. So, yeah, if you have questions over in the comment sections, but we can get started.

Norman Farrar  3:55  

All right, and I see a booze on here too. Are you going to that Christmas party that Tim Tim Jordan in the gang are going to just wondering, I know that you’re in over in London, so just wondering if you had an over, but Okay, let’s get started. If you got any questions, throw them over in the comment section. And Now sit back, relax, grab a cup of coffee and enjoy the show. Welcome, fellow Canadian David.

David Morneau  4:19  

Hello. Thanks for having me. Pleasure to be here. Hey, over there, too.

Norman Farrar  4:24  

Oh, I’m freezing my butt off today. I got literally I’ve got my hands around my cup of coffee. And it’s just like the cold air is coming through the windows and this is ah,

David Morneau  4:33  

yeah, but it’s gradually then suddenly, right. Yeah, it’s just a

Norman Farrar  4:38  

damp cold. But anyways, why am I in Canada?

David Morneau 4:43  

Nice place to be. It is it

Norman Farrar  4:45  

is but I want to eat I want to eat. Um, for those of us who don’t know you and could you just give us a bit more information about what you do and you know who you are what you do?

David Morneau  4:56  

Sure. So essentially, I’m CEO and co founder of mbete agency And indeed Ko, which is a database product that people use to find micro influencers and influencers for that matter at scale, we have contact information for a bunch of influencers, we provide you with that. And those are the two things I do we help you by doing it ourselves kind of a white glove solution, and we provide you with the tools, so you can do it yourself, if you know you have the resources and time to do it. That’s essentially what we do in a nutshell.

Norman Farrar  5:26  

All right. So let’s start off like, let’s dig into it. First of all, for the people who don’t know, like, what are influencers? What do they do?

David Morneau 5:36  

So, essentially, influencers are just people, I mean, we look at influences, like the ability to have influence on someone’s buying decision that’s at the core of it. So anyone that falls in that definition will be an influencer to us and, you know, if we extend that we have nano influencers that are going to be the smaller types, they can have 100 followers, for all that matter that care as long as their followers believe in them trust and, and so forth. And for micro influencers, we typically look at influencers with a follower range of 10,000 to 25,000 followers on Instagram. So it’s kind of like the quick definition, there’s a lot of nuance to it. The industry hasn’t, you know, settled on a definition yet. But yeah, that’s where we stand.

Norman Farrar  6:18  

There’s, um, there’s a lot of Amazon sellers that they’ve heard about influencers and how to use them, and how to get lifestyle photos and all this other stuff. But why use them?

David Morneau 6:31  

So three reasons that we see, you know, sales, they can drive sales to your your store, you know, the wreck promotion, promo code, here’s the products, display, and so forth. Content, really great way to create content, we’re talking product shots, videos, testimonial videos, really good way to do that at an affordable price and market research. Right. So what we extend to with micro influencers is that we typically ask them an array of question where it’s like, hey, how would you promote this product? What products should we release next? What have you bought recently that you’re super excited about? so forth, right? So really good way to dig into that. The hypothesis behind the kind of market research model is that these micro influencers spend a lot of time on social media, they have a pulse on the trend. And that’s how, that’s how that kind of expense of that that service was born by accident on our side when like a company came to us and say, Hey, we want to run a focus groups with micro influencers and like, well, that’s pretty cool idea. And then we ran that, and we just derived tons of amazing insights. And we’re like, okay, like, we can use micro influencers to gather market insights. So yeah, that’s, that’s about it.

Norma Farrar  7:42  

So you’re using it. For focus groups?

David Morneau  7:47  

Yeah, we did a focus group with micro influencers for positioning of a specific campaign, how should we position it and so forth. And that was, that was an interesting,

Norma Farrar  7:56  

cost wise, like I’ve, I’ve always gone to other types of companies, other types of apps for this, I really haven’t used micro or nano influencers for focus groups. What kind of cost is associated with that.

David Morneau  8:12  

So you need a moderator, right? That can run you like on a cost level that can run you $100 per hour or two, a couple $100 per hour, give or take, right? That’s just what the cost is going to be then the influencer, you can pay them what you’d pay them in terms of a typical collaboration that can run you, you know, anywhere from, you know, $100 to $400, depending per participant. So give or take, right? And that’s really just it can be all over the place. And then, you know, if you’re working with an agency, you have to factor in kind of the agency fees in there. But it’s interesting, right? Because you can say, Okay, we want to see how our message can land with Hispanics in California, and we let’s get some Hispanic micro influencers in California. Let’s run a focus group with them. And then let’s see where that comes.

Norma Farrar  8:58  

So at towards the end, we’re going to talk a bit more about your plant platform and beat up for for people who want to go out and find their own nano influencers. Where do they start? Are there just general platforms? How do they search for them?

David Morneau   9:15  

Yeah. So I mean, of course, as you said, right, there’s databases like ours that exist out there that allow you to do that. I don’t recommend using a database like that if you’re only looking to work with a couple nano micro influencers. So if you’re looking to work with just a couple of nano or micro influencers, then look into your followers that you have already on your social media. Do you have any customers that are potentially nano or micro influencers? That’s where I’d start looking and ask them to create content, look at who’s resonating, give them a discount if they post something on social media, that would be kind of my first part of the hunt. And then second part would be like, Okay, what are the hashtags, right? You know, that a lot of products are like, Hey, we target moms, well, you know, go and look at moms on Instagram and then maybe go by location. And then you know, just man Nearly Scout Instagram till you find influencers that are like, wow, this is a good influencer their contents good and I’m just gonna reach out to them. Email addresses are always available on well not always but most likely available on the Instagram app. And additionally a lot of influencers will include it in their bio just to get, you know, they want those deals too. So yeah.

Norma Farrar  10:22  

Right. So when you’re reaching out to an influencer, is it? Is it something that’s a one and done? Are you trying to build a, like a long term relationship with them?

David Morneau    10:34  

Yeah, we’re look, I’m a numbers guy I love I love kind of like the numbers approach to things. I’m pretty sure a lot of your audiences too. It’s just, I look at it from like, okay, let’s work with 100 of them, right. And then let’s see who’s our top performers. Let’s identify these people and top performer I mean, they drove sales, they created amazing content, and they’re easy to communicate with. And that third point looks subtle, but makes the world difference when you’re looking to collaborate with them on an ongoing basis. If they can’t deliver on time, like they say they will, and you’re managing 100 of them. Just try imagining what it’s going to look like when you’re trying to activate your kind of network of micro influencers for a new product release. So ease of communication, quality content, sales driven. That’s, that’s how I evaluate them. And we funnel down you know, start with 100. And with 20, run another batch start with 100. And with 20, and so forth, right? And yeah.

Norma Farrar  11:29  

Luckily, today, I took my brain supplements, and I’m thinking clearer than normal. But we have a giveaway today. And it’s an awesome giveaway. You want to just describe what it is.

David Morneau 11:42  

Yeah, so essentially giveaway is we’re gonna give one year of in beat, you know, the brand plan, which is a $80 value per month. So 960 value total. Yeah, to anyone who, I guess you decide what the giveaway parameters are. I’ll let you talk.

Norma Farrar  12:01  

So yeah, so it’s $1,000, basically, for the giveaway. And I mean, first of all, David, thank you. It’s awesome. We ask them for, you know, a quick giveaway goes, Oh, how about if I give away 1000 bucks? Yep, very much. So, it’s gonna be for those of you first time listening to the podcast has hashtag, we’ll have Kelsey. And if you want to enter twice, it’s going to be just tagged to people. And hopefully they comment. Alright, so the other thing we got a lot to talk about today, working with influencers, most of the people on the this podcast are Amazon or E commerce, people. How do we work with them? How do we get outside of the focus group? What do you see a seller using? How shall I say is the benefit of an influencer using your platform or just reaching out to influencers?

David Morneau   12:57  

Yeah, the so benefit is, you know, drive sales to the platform to your platform directly. You can you know, you can for instance, let me give you an activation use case, right? We work with mothers right to promote give you an Amazon product that you have on top of your head and let’s start with the six. What are Bully Sticks? God, that

Norman Farrar 13:15  

was Dr. Bull penis. Okay,

David Morneau   13:19  

so let’s say we’re who’s who’s our target audience? So adjustable Mark dogs. Okay, so So we’re looking at, you know, pet lovers, right? And then what are the benefits of that? Right?

Norman Farrar   13:30  

It’s a healthy nutritional snack. Now we’re

David Morneau 13:33  

looking, yeah, we’re looking for pet owners, and we’re selling this bull penis on Amazon. And we’re just looking for pet owners that could could promote that. So essentially, what we do is we can go look into Instagram or into a tool like ours to find influencers build kind of a basic list of like, okay, these influencers could be legit. And then are they better for certain breeds than others? That’s quite easy, because Instagram people just tagged their dog breeds like, like, there’s no tomorrow. So very easy to kind of categorize dogs by breeds. And then after that, you know, we build our ideal kind of influencer list, make them 10 to 25,000. And then we go and we say, hey, dog owners, we’d love to, you know, pay you and send you our nutriment supplement. And, you know, we send out their way if we negotiate with them, right. Okay, how much are they charging? What should we pay them? That depends, and the best way to do it is, you know, contact a bunch of them, then you’ll get a good understanding of the price and whatever price they say say that it’s too much. That’s just the baseline of negotiation. You just always say that it’s too much and see where they can land. And then after that collaborate with a bunch of influencers, right? And then get them to give them a promo code that they can share with their audience. So the way I recommend doing promo code activations is you know, in not adding it directly to, to the, the description of the post, read the caption, sorry, the reason is that that gets scraped, you get added on Tell me not and then all of a sudden, like, oh, wow, this influencer drove 400 sales for us now it’s just people that are checkout, you had a coupon box, and they just want to check. So give them give them through the, like, you know, the me for the promo code creates kind of an exclusivity. And additionally, it allows you to kind of track the real kind of,

Norman Farrar  15:17  

that’s a great, really good point.

David Morneau 15:20  

Yeah, so that stuff. I mean, we’ve we’ve learned that the hard way, right? It’s just that and yeah, so essentially, after that, you you you track sales from there, and then you evaluate, like, make yourself at three kinds of criteria evaluation, you know, model and it’s like, okay, was this influencer easy to communicate with one out of five? Did this influencer drive sales more than it cost us return on investment one out of five, that this influencer trade content that we can reuse in our paid media, or in our Amazon listings or whatnot, right, one out of five? And you know, just identify your top craters like that?

Norman Farrar  15:58  

I’ve seen, especially in databases, but I’ve seen a lot of 100%, fake influencers? Yep. So how do you tell like, you go into a database, or if your search searching it out on it, let’s say Instagram, or wherever? How do you know if they’re real or not?

David Morneau   16:17  

Yeah, great question. So the way we go at this, this is our model to go at it. We have tools to evaluate fake follower count. It’s limited, though. I mean, it’s just like, you know, it’s it. It might be very limited. So what we do is we look for a minimum engagement rate per influencer, we’ll say, okay, like out of this bunch, we’re looking for 2% engagement rate, if we’re looking at pets, we know the engagement rates are higher. So we could, you know, bump up that that engagement rate metric. And then after that, we look at quality of content, because we assume that high quality content just has kind of a dentistry baked into it. So if we see people that have way too high engagement, but their content looks like terrible, that we know that they’re probably there’s there’s they’re not, they’re not passing the sniff test. So we just get get rid of them. So that’s how we work. We baseline we bet we benchmark on a minimum engagement rate. And then after that we look at okay, is this content visually appealing?

Norman Farrar  17:16  

Right? I mean, just a couple of things that we look at, too. Are they emoji to death? Or is it like one or two word answers?

David Morneau   17:25  

Yeah, true. So there you go. That’s an amazing way to see like engagement groups. If you look at people’s comments, and you see people are just like writing a single emoji, or they’re like, Oh, my, and then you see the same words being used over and over, across the entire comment feed, then you know, that this is engagement group stuff that again, right? It’s just like, we tried to think of it of like, okay, let’s give every influencer that has 2% engagement rate and that our follower count a chance. And then you know, let’s see if they drive sales or create good content. And then, you know, from there, we’ll we’ll try to get them as long term collaborators. So it’s, it’s a numbers approach. It’s a numbers game to me. And that’s how we run it.

Norman Farrar  18:06  

I have to say that I have to congratulate you on the way that you handled my niche. Because you just said like, you just kind of went Oh, yeah, it’s just like another product. Yeah. What kind of what?

David Morneau 18:20  

I mean, when you do marketing for long, it is what it is. It’s just a checklist. Yeah, that’s right.

Norman Farrar  18:27  

Okay. You know, we talk about different types of content that you can get user generated content. One of the things that you mentioned, I liked it, we don’t talk about it enough. It usually when we talk about a influencer, nano influencer, we’re talking about, Oh, give me a photograph, possibly a video, maybe some user generated content. But what really makes things come together is what you just said, getting them to promote it on their network, maybe creating a contest or a coupon code. Do you have any pointers on that?

David Morneau   19:04  

Yeah. So contests, if your product is not contest worthy, give a gift card, like straight up if follower growth is your goal, for instance, like some people are like, Oh, I sell like a garlic crusher. Right? And it’s, it’s, you know, well, you know, that’s not gonna do a great contest, right? That that has no value whatsoever to the audience of anybody, right? You know, you’ve drunk garlic crushing kit, no one needs that. Right? Right. Sure. If you sell, you know, high end shampoo, then it’s a whole different story. And you know, you can run a diff, you can run a giveaway. So that’s one of the pointers if your product is not, you know, high net promoter score, let’s call it like that, right? A for lack of a better term is just, you know, find something else that people care about, and that can be an amazon giftcard you know, just go in that direction. And you can contest will usually be a good tool to grow your follower count, and get engagement on those posts, you know, make that make Your product, the center of that post and in terms of promo code, personalize it to the influencer, that’s a pretty basic pointer, but essentially make sure that they can. They can they can do it. And you know, if you’re paying them, get them to to buy your product on Amazon, I don’t know what the terms of use are there you you, you guys decide what you do with that. And but essentially, I just get them to buy it on Amazon and pay them back through the through the the the pay deal that we have.

Norman Farrar  20:28  

Okay, and that was my next question. There are usually some terms of compliance issues when you are running contests. Yep. Do you know are where can people find those compliance issues or compliance terms?

David Morneau   20:43  

So the way we run it is we just had them tag it. Everything is a paid partnership, just because that’s the way we have to run use the hashtag, ad. And then then from there, that’s it.

Norman Farrar   20:54  

So just hashtag add, and then

David Morneau   20:56  

and then you can tag yourself as a paid partnership. I don’t know if you know what, yeah, exactly. So those two things, and that’s enough.

Norman Farrrar   21:02  

So that’s really important. If you if you’ve never done a content that is very, very important. Yeah. Yeah, you need to do that. All this other stuff, though. Like I do you know, Paul Baron? No, I don’t. Oh, Paul. Paul is a great guy. He’s been on a few times talking about how he has a swim diaper, and how he’s built up his brand ambassadors. So over the period of three months, he got 2000 user generated images. Yeah,

David Morneau  21:32  

it’s crazy, right? It’s it’s, it’s

Norman Farrar  21:34  

11,000. Now, like, over the period of this year, he’s got 11,000 images from influencers. It’s crazy. It’s crazy. And the other thing that I really like about it it’s videos now videos are a little bit different. But what he did, he needed. He gots I believe it was, I believe the story was he got some negative comments or something. And he needed to show that the negative content content of the negative review was just crap. He he went out and he said, Look, can you like influencers? I need some videos. He ended up over the weekend getting 30 videos showing that this, this review was just you know, it well guess. Yeah, yeah. bogus. And, you know, it’s just when you start to build up and you build up those relationships. It’s great like this, Paul goes out. It you know, Paul’s probably listening, but, and his head’s probably like this right now. But anyways, Paul actually treats his influencers incredibly, incredibly well. He, it’s part of his marketing team. He will gather, like, if he’s in Southern California, you’ll say, Hey, if you’re, you know, part of our influencer team, we’re meeting over here, lunch and drinks on us, you know, and you know, the people will come and he’ll pay for everything. So it’s really cool the way that he set up this long, long term relationship with the influencers. It wasn’t like a one and done deal. And he’s converted that over to a brand ambassador program.

David Morneau  23:10  

Yeah, there you go. That’s the that’s the next logical step. Right?

Norman Farrar  23:15  

Yeah. So I love it. And maybe what let’s get into that. What is the difference between an influencer to a brand ambassador,

David Morneau   23:26  

like an ambassador gives a crap about your brand. And you know, they’re they’re working with you long term, right? And it becomes less transactional, more relational. That’s the nuance. That’s the way we see it, we, you know, and you can give them a special name. But essentially, an ambassador will reactivate on an ongoing basis, right? We will reactivate every month, every two months, whatever it is, right? And, yeah, that’s how I distinguish them. And that’s where the cutoff is. But that’s great. What will Paul that is fantastic. Just treat the relationship built a relationship. And I was, was actually on a webinar this morning. And it’s like, these people become better customers of your brand. Usually they’ll buy they’ll buy more from you than they used to buy, because they feel like they’re part of something. And that’s just, that’s just the model. And it’s, it’s amazing.

Norman Farrar  24:15  

I forgot about that until now. But we talked about a focus group, and I forgot Paul mentioning this, but he was bringing out a new package for his product. And he just sent it out and just said, Hey, what do you think about this and he input and he did get a bunch of free input. You know, people just sent him information. Because this is his brand ambassador group. This is his real trusted confidential group that live for the brand. How, you know, poopy diapers. I don’t know how much brand living you can do. But you know, if you’re a mommy blogger, or if you’ve got a new child and you’re a blogger, hey, that could that could be great for you. And it’s not Like it’s there’s a influencer niche for everything isn’t there,

David Morneau   25:07  

there is there is there are products that are much more identity driven, these are even better, you know, she’s step away from the commodity status and you’re like, I think of gardening right as one of those niches where you can create a focus group, not a focus group, a Facebook group, with all people that bought your product, and you can bet that they’re going to interact with one another because people that are into gardening or into gardening, you know, they like they can share tips, they can share checks, they just love that community thing. And same thing with birdwatching, whatever, there’s so many niches out there pets, right? You know, identity driven stuff, just crushes it. And but there’s a niche for everything. There is an influencer for everything. And

Norman Farrar  25:47  

the interesting part about that niche. So let’s say that you’re going into pets or gardening, so you’re into gardening, but now you can go deeper into gardening now, it might be garden, spring gardens, spring flowers. I don’t know, I don’t know anything about gardening.

David Morneau   26:08  

hydroponic, you know, yeah, and

Norman Farrar  26:11  

dive even deeper into each one. So it’s a very minute niche. And you might have a much smaller group of influencers. But these are people that are really passionate and know what they’re talking about. And who was it the other day, we had somebody on the podcast, oh, Steven black, saying that you get into these groups, and you start to understand the tone of how people talk. And these influencers when they create content, or posts or whatever they’re doing for you. You get to hear what they’re talking about.

David Morneau  26:43  

Yeah, I that resonates with me so much. We had this one client that was selling men underwear, right? And we like to target things, right? The man, the woman, right, women buying underwear for their husband in this case, and it’s just like, hey, tell us your boxer story, right. And we just had these women telling us about, like, you know, in their own words, and that’s the most important thing about, you know, their husband’s underwear and how, you know, he’s not capable of buying new underwear, and he’s cheap on that, and so forth. Right? And we just ended up and I’m not saying it, I’m not making that I’m not, I’m not, you know, making justice to the tone that was using it was like, and then it was a revelation at that point of that, you know, other like, qualitative market research is like, holy cow, they speak our audiences language word for word perfectly, because they talk to them every day on their social media. And it was like, we can use this in our paid ads, we can use this as our copywriting. And then you don’t need to kind of, okay, how would the how would the end customer like this to be said, right? We haven’t like word for word, we can even put quotation marks on it, you know, and then make it a quote in the ad and ask the influencer if it’s okay, that we use it and so forth. Right. And I was huge revelation. So yeah, like you said, they talk the audience’s words. And that’s extremely important.

Norman Farrar   28:03  

So I just want to remind people that we have an incredible giveaway, really just access to David’s massive database. It’s an $80 a month giveaway for the year, so it’s $960 1000 bucks. He’s handing out today. And that’s just hashtag. We’ll have Kelsey tag two people, and you’ll have a second entry. The other thing, it’s that time, Kelsey, we need a word from our sponsor. Kelsey, hit that button. Alright, just like Kelsey. Your job get? There we go. Thank you Z CO for sponsoring this episode of lunch with Norm. Are you looking to take your ecommerce business from local to global, you can with the help of z and their brand new app. That’s right. You can track live shipments with push notifications. Get detailed lead times for each stage of your shipment, and store all compliance and VAT reclaim documents in the palm of your hand. All while listening to lunch with Norm. Ready to expand your E commerce empire. And take your Amazon FBA business global. Use the link in the description to learn more about Z’s new app that’s now available on desktop and mobile. That’s z.co z e dot C Oh, usually Kelsey does just to make me look stupid. He’ll just pause for that extra couple of seconds and go there like deer in a headlight. But anyway, oh my gosh, he’s not getting paid this week. Alright, so you know, let’s talk about expectations. And managing expectations what to expect what not to expect.

David Morneau  29:46  

Yeah. So in terms of what to expect, right, you know, making making this a first of all, let me start with the you know what not to expect making this a sales channel is a long term effort, this is not a this is not a Facebook ad you’re turned on. And even arguably, Facebook ad isn’t that type of channel but you’re not getting you’re not getting the kind of you need to build it you need to understand positioning, you need to understand, again, build that relationship with these influencers that are that become kind of your VIPs, right, the people that are going to get the your trustees, you know, the people that are going to be advocating for your brand, you need to build rapport with them. And that’s, that takes time. And they, the more you have rapport with them, the more they have rapport with their audience in regards to your product, so it is a long term effort. What to expect is, I mean, terrible content, you’re gonna get people that are gonna, that’s, that’s the thing that we tell all of our clients, when we started, like, be, we’re gonna get bad content, like it’s gonna happen, just stick with us here. Like, not all these craters are going to create a good piece of content, we can ask for feedback, we know, but we’re gonna get gems, right, we pay for those gems we play for those videos that are gonna be like, well, like we couldn’t have even storyboarded this and you know, here it is on our in our Google Drive folder, and all of our marketing team can use it. So that’s, that’s, that’s it. That’s really it. I mean, a lot of influencers are going to be much better than their peers. And you’re going to be you’re going to, and multiple reasons for that they care about your product, you know, that it’s right up what they need right now, you know, whatever, there’s tons of reasons for what and these influencers you want to retain. And that’s like, what you can expect is that there’s going to be some killer influencers that are going to be amazing at this thing. And you want to work with them long term ongoing. And that’s just where it comes in. So that’s kind of how you set the expectation to a realistic kind of tone is like, Okay, well, you know, we’re not. And to be clear, let me let me, let me let me put this in norm because I just want to make sure that people understand that YouTube, and Instagram are very different and YouTube in terms of an influencer, there’s two ways of sponsoring a YouTube video, right, you can have a dedicated video to your product, or you can have a kind of insert inside the YouTube as a sponsorship, and kind of like a spa podcast sponsorship, that is a media buy play. So very different from the relationship you’re creating with your nano micro influencers soon to become ambassadors, I just want to make that clarification. Because Youtube is just like a different category where I’m essentially just buying your your, your your eyeballs that you’re getting, right, that’s what I’m buying, that’s all your sponsors are buying. And that’s right, and very important to distinguish that don’t go into the relationship with your Instagram influencers, thinking it’s a media buy play, because it’s not just to be clear.

Norman Farrar   32:36  

All right. And you know, you’re talking about these really great influencers or great images or videos. Some of the times on Amazon, there’s something called an Amazon post, you probably, you know, don’t know about that. No, I don’t know what that is. It’s Amazon social media. And you can create, like these images from the influencers, you can put them out and you can repurpose it on your social media. But you can also put it on to your Amazon posts, which is great. I mean, the Amazon is trying to build brands and communities around brands. But we found out this is crazy. That sometimes the best, like you think oh, wow, this is like professional photography, the person Yeah, scripted better, I would have paid a ton for this. And then you’ve got this one that’s, you know, some moron silhouetting himself, you know, and you can’t even see the product. All of a sudden, that’s got more engagement than

David Morneau 33:34  

the other. Yeah, that’s another thing, right? That’s another thing you don’t know. Like, you don’t know, if you’ve ever run any Facebook ads, that is the baseline is test everything because your taste might be completely off. So just test everything.

Norman Farrar  33:49  

I found that so many times. Oh my gosh. So anyways, I just thought I’d bring that across.

David Morneau   33:55  

I think I think that’s spot on. And I think to me, I explained that phenomenon through ad blindness, right people when it’s too well produced, just become blind to it, skip it automatically. And when it’s you know, home main home ground type of thing, then people give it more attention.

Norman Farrar   34:12  

So I’m kind of curious for the listeners. Have you used influencers? Just kind of curious how it went for you now with influencers, any of them any of the types so you go right, Nano, right up to the celebrities? Are there like are there ways should you be looking for an influencer? That could be a general influence, let’s say and I know this is big bucks, but let’s say it’s a Kardashian where they’ll if they like it, they’ll they’ll throw it up there very little engagement. You know? I don’t know how much trust there is. But anyways, they do anything, right? It could be anything where you can niche it down and you can be very, very, very specific to Gore may Bully Sticks. You You know, somebody that’s that’s targeting those? Should you look for both? Like when you’re doing a nano let’s let’s be more realistic, not Kim Kardashian. But let’s say it’s a nano or micro influencer and their general you go to their site and you see general products, not a specific niche. Does that matter?

David Morneau  35:19  

Yeah, I think it matters a lot, especially if relevance is important to your product. You know, I wouldn’t trust Kim Kardashian for my barbecue choice. But you know, grill with grill with Norm, if you had a, you know, grilling page, right, I trust that a lot more. And that just relevance and it but if you’re a lifestyle product, and you’re very general and have many very big total addressable market, then it can make sense to go general, again, these products that we use everyday makes sense can be beverages, you know, what not, and that’s really a different that difference, I would I would, if your product needs relevance, then I would definitely stick to people that are relevant. And if your product is general, then you can extend that reach. But having said that, the low hanging fruit is always going to be the people that have your exact audience as their audience.

Norman Farrar 36:10  

Another really good point. So Kelsey, I’m kind of curious. The questions, I’m sure there’s gonna be a bunch.

Kelsey  36:18  

Yeah, yeah, we definitely have some questions coming in. This one just came in, I think it’s kind of interesting. From Nathan, what do you need on your account before starting with influencers? Like how many posts should you have? How many followers is that important? Or can you go in?

David Morneau  36:34  

So here’s, here’s the thing, right for for all social proofing that you don’t have, you’re gonna have to pay dollars. Like, that’s just how I see it. If your brand isn’t like, let’s let’s start with this concept norm. It’s just if your brand is a brand that the influence wants to work with, I’m talking like, let’s let’s take Nordstrom, right, let’s take a huge brand like that. And then for them, it’s extremely easy to get it’s, it’s it’s done, right? But that’s kind of how it is, it’s extremely easy for them to get collaborations on the cheaper side, because the influencer, this is a bilateral relationship, the influencer gets to flex the fact that they’ve worked with the big cool brand, right? So very important. So to answer that question, Nathan is really, like, build as much social proofing as you can make sure the content looks great, make sure your brand looks polished, and these things are going to save you a lot of money and will get a better endorsement from the influencer while you’re working with them. So say, say 1000 followers is probably more than enough, you know, you know, you don’t need to have 100,000 followers, it’s going to help, right because the influencers, you can then reshare them on your page to get visibility and so forth. So you can add that to your negotiation process, and make it 10 posts, right, but make sure those posts look good. Don’t over you know, don’t just make, make your brand look cool. Like I mean, that’s, that’s what you need to do, the influencers are going to judge you based on what your brand looks like. And if you look like a brand, a drop shipping kind of website, and it’s not going to cut it, you’re not going to get good influencers. And then just to give you just a clear, clear answer of like, you know, number, get a good profile picture, right, make it look nice. And then 10 Some cool stories on top of there, right? And as soon as you get influencer content, then those stories there, make sure that the influencer, see them when they come there. And yeah, that’s essentially how I’d go at it. But social proofing is gonna save you a bunch of money.

Norman Farrar   38:25  

You know, this is something that not only for influencers, but we say this for anything, if you’re in we talked about this Amazon list, and you have an Amazon listing, and if it looks really good, or if it looks really crappy, will determine whether you get a sale, if it’s a look, if it looks really great and the price is in line, what are you going to do, you’re going to go and you’re going to click off of it because nobody knows a micro brand. They’re going to go over to Google, they’re going to search you and if they see you’re on social media, they’re going to check out your brand is consistent with your Amazon listing. Is your website consistent? Do you have any content out there? Like, the way that we always talk about it is you have to become the authority or it has to at least authority equals trust. Your trust is your brand consistency. And those two things will equal sales. You know, if you don’t have it, people are going to click off of it. Because like you said, if it looks like it’s a drop shipper or some website that was made in 1997 You’re gonna lose trust people think it’s a scam.

David Morneau  39:27  

Or it’s, it’s that’s just how it is right? That’s just how it is. And we have like a Like the other day we realized that, you know, one of our Google My Business listing only had three reviews, it’s like, well, we need to write to clients to get those three reviews up because again, it’s like the buyers journey. If you’re buying an agency, or $100 product on Amazon is the same. You don’t just go linearly through it without you know going to check for well, potentially $100 You might you know, but like for bigger products, you don’t go linearly through the kind of buyers journey. You’re going to go check YouTube videos, see what it does. Are these headphones any good? What does Google say about them right and so forth, so becomes really important to have that consistency across. It’s not it’s not siloed by any means. And that’s just one of those plus ones you add to your brand.

Norman Farrar  40:15  

Right. Okay, Kelsey, next question.

Kelsey  40:19  

Right, this one is from rad. How do you pay your influencers? Is it a percentage flat fee? Is it something you work with the influencer with?

David Morneau  40:27  

Yeah, that’s exactly that’s something we work with the influencer. So you know, it can be a percentage it can be a flat fee. Really depends. What is your product worth? What is it worth in the eyes? Like there’s perceived value in real value? If the like kids clothing let me give you an example of kids clothing, right? Kids clothing for a mother is essentially the same as getting cold hard money? Because they’re gonna need kids clothing, right? Is it a must have for them? Or is it a nice to have? In that case, you can you can get away with giving product and probably not pay as much in flat fees. If your product has less of that, you know, and then it can become like flat fee as a thing, then percentage, I’d go with percentage in a more in a more. In a more long term partnership, what you see an influencer is bringing in sales, because here’s one thing, if your influencers bringing you $40 of sales on a post, like you don’t want to pay them out a $6 commission, that’s kind of dumb, right? It kind of give them more product at that point, right, it’s gonna make them feel better you get and then same thing with $200. Right, you’re gonna end up paying them a $30 commission, right, which seems very low. So if your influencers are driving good amount of sales, and what I recommend is there, give them an affiliate kind of offering that they can promote to their to their phones. So that’s how we go at it. Case by case it as much as you can get a pulse for it. Remember that influencers are being pitched all the time by people, okay, we want to work on a performance only basis. So I’d recommend you’d be respectful of that. And offer at the very least, you know, a minimum flat fee can be $20 $50. Just show that, you know, you’re not all about performance, and it’s going to make it easy for think about it as a relationship again, right. It’s just the same thing. It’s always a relationship you’re trying to build and build from there.

Norman Farrar  42:09  

Yeah, one other thing. You just mentioned this about how you interact. Check your egos at the door. Yeah, we’re all entrepreneurs. We’re passionate. But check your egos at the door. And remember, turn it around, they’ll make the influencer feel special about working with you.

David Morneau  42:30  

Yeah. Yeah, that they can’t agree more with that. That’s a check your ego at the door, they could care less about your product, most likely tell the narrative. And you know, like go the extra mile, right? If they want to get on a call, get on a call, build that relationship, build that rapport, like we get on calls with influencers all the time, because we realize, okay, this just builds a lot of value for our clients, because we talked to them. And it just makes them feel like they’re part of something bigger, like we discussed earlier. Right. All right, kills.

Kelsey  43:00  

Alright, the next question is from Jessica Rabbit. How do you approach an influencer to work for you to request or demand exclusivity for your niche from them?

David Morneau   43:11  

Yeah, so exclusivity is one of those topics that we don’t we don’t ask for exclusivity upfront on a one collaboration basis. It’s just It’s asking a lot, right? You’re like, hey, we have this dog product. You don’t know us, but work with us. And we’ll we want you to not work with any other dog brands. Like, at the end of the day, if you look at it like that, it doesn’t make much sense for the influencer, they’re just gonna charge you a massive premium for that exclusivity, because they’re gonna like if they have a dog, all the people that all the brands that approached him are probably treats or toys brands like theirs, or maybe pet insurance, right? You know, there’s not many categories. So don’t ask for exclusivity. But Jessica, exclusivity can definitely become a topic if you’re onboarding them on a long term basis, right. And at that point, you know, exclusivity doesn’t have to be contractual. If they are loyal to your brand, they’re not going to start and post other random brands, like if they’re a brand ambassador, and every month they receive something from you don’t expect them to go and, you know, promote other brands that are competitors. That’s like kind of the soft effect of being a brand ambassador, but you can you can definitely plan for illegally based on your situation, but I don’t recommend doing it upfront.

Norman Farrar   44:20  

You know, we talk usually about some really success stories that we’ve, we’ve seen, you know, and these are home runs these are not the norm. But you know, we’ve had two podcasts where Brenda Brenda Mendez was on. She has Snow, Snow lip balm, snow gloss, and she grew that company with her partner from zero to $100 million dollars. And all they did was work with higher end. They had the budget for this though. They worked with Conor McGregor they work with Gronk was named Gronk. Oh, okay. guy.

Kelsey 45:00  

All right, Gronkowski There we go.

Norman Farrar 45:03  

I told you I didn’t take my brain supplements, or did I say I did anyways? All right, well, they’re not working. But um, you know, she grew. She grew into $100 million. And then we had Joe Martin on with boxy charm. And he did work with the Kardashians, but he had the product, the quality, the perceived value, and he sold it to ITSE for $500 million. Both of these people, when I talked to them said that the only marketing strategies that they had, well, the primary ones were influencers. So can you grow a brand? Yes, with influencers. And these are special, you know, they had the money, they have the investors, they have the ability to do it. But you can go at any starting point and start to grow, you know, at whatever your budget is.

David Morneau  45:53  

Yeah, exactly. And at that, if you’re working these bigger collaborations, then you know, definitely treat like if a collaboration is costing you $80,000, then by all means, you can ask for exclusivity, right. You know, that’s just but if you’re, if you’re working with a micro influencer, we’re talking a couple $100 per collaboration tops like, it’s kind of doesn’t work doesn’t make sense. So yeah, but yeah. Oh, these are big brands. I didn’t realize that a $500 million. Yeah. Yeah. For boxy charm. Well, that’s a great.

Norman Farrar   46:24  

Yeah. And the other thing I just saw from Simon, it’s important, this is so bloody important. is to make sure that you have who owns who owns the the, who owns the images? Who owns

David Morneau  46:37  

Yeah, that’s right. We have the question right there, right. That’s a Si. Si, Simon. Simon. Okay. There you go. Do you include a clause in the contract that permits? Yeah, so copyrights super important? How do you deal with that micro influencers, nano influencers? It’s pretty straightforward. You can ask them to reuse the content, if you reuse it in your advertising, you’re gonna have to include that in there as well. If you if you repost them on your social media, please tag them. I think it’s kind of insulting, even if the contract allows you to do that. Just tag them. Again, it’s to build that brand equity. So yeah, we typically ask for unlimited copyrights. And we negotiate down from there, you know, if they’re like, Hey, I’m not too okay with that. I don’t want to be whitelisted. And you’re spending, you know, $10,000 paid media budget behind my post and okay, well negotiate from there. But usually they’re okay with that.

Norman Farrar  47:29  

Yeah. Yeah. Especially the nano and micro. Yeah,

David Morneau   47:33  

exactly. Start from bigger than it allows you to kind of anchor the negotiation into a more favorable term to you, then, you know, the middle point becomes much more favorable to you in the long run. Right.

Kelsey  47:48  

All right. So speaking about contracts, another one from Jessica Rabbit. think is important. Do you use a template for contract with your influencer? What terms? Do you include Pecos up with performance, etc.

David Morneau  48:03  

Two contracts that we use Jessica, we use an ambassador contract which and we use an influencer contract for the influencer contract never or rarely do we? I mean, never know. It’s probably we’ve done it. But we don’t we don’t we don’t do a paid performance clause in our base contract or a base contract with the influencers? Like let’s test this out and an ambassador contract? Well, we’ll we’ll exactly scope out these, these kind of percentage tiers and so forth. And and if you’re looking to you can go as you know, affiliate affiliate contracts get pretty, you know, intense with how you can promote the brands and so forth. So you can take that as far as you want, right? You can say, Okay, well, you know, we allow ourselves to run this amount of paid media, if we go over that we’ll pay you extra, and so forth. You can also say, Okay, well, we want the copyrights for six months, 12 months, unlimited, whatever. And for the performance, you can again, like usually that’s managed directly in your affiliate kind of stack. And it’s pretty straightforward. But you can structure that however you want. And that’s just like a personal preference. We have clients that are like, Okay, we don’t care about that. We don’t care about the order value, we care about the new customers, so we’ll pay you a flat fee per new customer. That’s how we roll, right? And then like any affiliate program, you can say, Okay, well, if you drive us 100 new customers, then you know, we’ll pay you $10 More per new customer, you bring our way, right, and that’s just how you can, you can do that. So it’s really a personal preference. I think it’s a good idea to do a page that goes up by performance allows you to kind of align incentives with your top performers and build with them further along the line.

Norman Farrar   49:42  

All right, Kelsey.

Kesley  49:46  

writes, another one is from Abu also congratulations, abou Yeah, I saw that. Yeah, the newest member to his family. So congratulations. So we kind of talked about relations before But, but maybe we can dive a little deeper. What’s your thoughts about influencers? Who do only product clubs versus niche specific ones?

David Morneau   50:09  

Yeah, so niche specific low hanging fruit you know, brother influencers nice to have once you’ve once you’ve gone through kind of the low hanging fruits doesn’t make much sense. We gave that barbecue example earlier. Kim Kardashian would not be the person I trust with barbecue advice. But a YouTuber, like that’s got a grilling channel, you know, even if they have 1000 subscribers could be, you know, a good advice and yeah. Okay.

Kelsey  50:42  

Okay, so we had one from Ronna, I’m not sure about the first half of the question, but me just so here’s the question, should we go for an influencer missing with software tools? bar where how much budget? How much budget should be the I’m guessing for like influencers? Like what’s a, what’s a budget that we can go for.

David Morneau   51:08  

So if the word is software, you fall into b2b territory, and that gets a little different than kind of there’s a lot less b2b influencers than our b2c influencer, which makes it not as much of a buyers market. And that’s the thing we need to understand is that micro influencers on a b2c side, there’s a bunch of them, they are good traders, there’s a bunch of great cell phones that take great pictures and so far, so it’s really a buyers market as the brand you kind of have an edge on, for b2b. It’s very different. The attention space is controlled by a much lower number of players. So you have to think differently about kind of how you do your b2b, influencer marketing in the sense that you need to, who are the thought leaders that are influencing the people that make buying decisions in your space, and then find that and then after, try to build trust with the eye, go on a more, much more one on one basis, try to get contact with them, talk to them, try to convince them more cool. leave your ego at the door, get help them in any way you can, right? Can you give them a backlink on your website for whatever, right, you know, just find ways to help out and then after that build rapport. And that’s, that’s all based on the assumption that we were talking b2b. And this was software at the word with software. So apologies if that was completely the wrong hands.

Norman Farrar 52:25  

And this will be the last chance to enter we’ll have Kelsey tagged to people and you’ll get a chance to win twice and it is for a huge prize today. $1,000 An annual membership to in beat.

Kelsey  52:42  

Alright, so we just have a couple more questions. This one is more on the Amazon influencer side. So normally, maybe you have more insight into this. But how do we find an Amazon influencer for special products? Do they promote it on YouTube and social media? Like regular influencers? Yeah, read

Norman Farrar   52:58  

Amazon does have an influencer network that you can work with. But a lot of the influencers that you’d be looking for on on YouTube, on Instagram or whatever, you could definitely, definitely target your your listings on Amazon, like either drive people back to your store, or get them to drive people back to your store. If it’s user generated content, you can have a link going back to your store lots of different ways that you can use influencers, to either go to Amazon, over to Walmart, over to Shopify, whatever, whatever you want. So I don’t know if you have anything more to say on that.

David Morneau   53:40  

I mean, curious, curious to more pick your brain on this norm? I mean, let me let me ask a couple questions. Right. So we’ve been toying with the idea of shopee and Lazada, in Asia Pacific region, and they have like, you know, live stream built into their platform and so forth. And I’m just curious, they seem to have a very strong, like, people actually go to the website to consume kind of content, like they would go on Facebook. Is that the case with Amazon? Like, is Amazon trying to create a content ecosystem? And are people gonna salutely? Yeah,

Norman Farrar   54:08  

yeah. And, you know, right now they have it and the influencers for like, they have something called Amazon live. So yeah, Amazon live is, you know, an influencers dream.

David Morneau   54:20  

Yeah. And is it restricted? Or is it open to any influencer?

Norman Farrar  54:26  

I don’t know what the terms and conditions are, but I can find out and get that to you.

David Morneau   54:31  

Hmm, that’s interesting. Yeah, that’s definitely something we’ll need to explore. Because I feel like we were we were looking at shopping, and Lazada. And they’re like, have you looked at shop loop? Now, what is shop loop?

Norman Farrar   54:43  

That’s Google’s influencer platform. Oh, really? I didn’t. It’s like, live streaming is just like the shopping network. But for Google,

David Morneau   54:52  

okay. Okay, for Google Shopping, right. So they’re trying to build that kind of ecosystem. I know Google. I know YouTube has just released some kind of life. Live Streaming, live shopping kind of into their platform. Everyone’s trying to mimic Asia on it. So

Norman Farrar   55:06  

what’s really cool? I didn’t know about that. Yeah,

David Morneau  55:09  

but I didn’t know about shop. Definitely. There’s so many tools out there. I know I didn’t I don’t even I like I’m in this like, I get all the newsletter and I missed that one. Alright girls.

Kelsey  55:22  

All right. So I think that covers all of the questions. I did post a little comments in the Facebook group, anything to the other post. But there’s a really big story that’s happening on Tik Tok right now with a guy named I think, Kyle Shealy. But basically, he did this like viral campaign. Or he did this viral video of him posting him with a meal, saying like, he has a brand new meal coming out, and you put it in a gas station that has like a restaurant. And everyone thought it was hilarious. And people started taking pictures with it. And the campaign started going viral, like the videos are going viral. And people kept going to this poster of him with this meal that didn’t exist at this gas station. And it blew up. He got millions of followers, like big brands, were contacting him saying like, Oh, I think you should do a meal with us, like, like McDonald’s or Wendy’s or like different restaurants. And we’re getting a lot of it’s Kyle really, I think. But it was a tick tock thing that just kind of blew up and is amazing for that. So what happened was that the gas station come and go, they decided to do a meal with him an official meal that they worked together with and posted about it. And everyone was like, super excited for it. I thought it was great. And it came full circle. But a couple days later, he just made a video saying I’m really sorry. But this was an ad. And he never disclosed it anywhere. And basically, this was his his campaign with come and go to do this ad and it just completely, like backfired. I guess someone got word of it. And leaked it. So we had to make an apology video and I’m guessing a big lawsuit is probably coming, because he didn’t see FTC. Oh, wow. So these are

Norman Farrar   57:22  

the things you gotta know. Like, even, you know, if you’re not sure about something, you can talk to a lawyer, like go to council, ask a question, you know, pay 100 bucks, you know,

David Morneau  57:36  

yeah, but pay 100 bucks.

Norman Farrar  57:39  

He got to know this stuff. Especially like when you’re when you’re in, you know what? We can’t know everything. But there’s ways of finding it either do a Google search, try to find these things out. But stuff like that could take gold and just turn it into coal? You know, it’s it’s unfortunate, but yeah, it’s too bad.

Kelsey  58:02  

Oh, we did get a question. This is a pretty important question. David, how can we contact you?

David Morneau   58:07  

Yeah, that’s a good question. David at indeed dot agency you can directly contact me by email and pretty responsive spend too much of my life in my inbox but that’s that’s how you can contact me

Norman Farrar   58:23  

and in French David

David Morneau  58:25  

at in BT dot agency, right.

Norman Farrar 58:28  

There we go. Make that clear for anybody that you know, French we

David Morneau   58:33  

didn’t we get we can run the next one Norman French. And we’re from Montreal. So yeah,

Norman Farrar   58:39  

mon J, what is it mon j with normal? Whatever.

David Morneau   58:43  

How’s it mostly? I think no matter where you go, we have it.

Norman Farrar  58:48  

Those are my only two French keywords. Well, actually, I can also say mayonnaise, but Okay, girls, it’s that time David has not seen. We’ll have Kelsey.

Kelsey  59:00  

Right. Get ready, David, this is the wheel of Kelsey. It’s a little we like to go a little extra off here on this podcast. But anyways, here are the entries for today. Thank you everyone. If you are the winner, please email me Kay at lunch with norm.com. The winner has 48 hours to contact or will spin again. We just don’t know if anyone sees it. Okay, there you go. We got the name. I

Norman Farrar   59:50  

can’t see the name Kelsey. Who wanted

Kelsey  59:53  

i in it. I think that’s all right. All right. So congratulations. I believe that’s in the Facebook group.

Norman Farrar 1:00:00  

1000s of dollar giveaway. So thank you and congrats. Awesome.

Kelsey  1:00:07  

Yeah, so congratulations on it. And yeah, great. And I

David Morneau  1:00:13  

know if there’s any anything we can do, you know, write to us in a live chat and we’ll help you operate the tools as best as we can.

Norman Farrar  1:00:20  

Alright, so David, thank you for coming on. Stay on. It’ll be coming back on just after I talked to Kelsey for a second by one talking about a couple things. Sure. Thank you so much for having

David Morneau  1:00:32  

1. Norm. This is great, great production. You guys are awesome. It was Vegas.

Norman Farrar 1:00:37  

Thank you. Thank you and right back at you.

David Morneau  1:00:39  

Yep. Have a good one. All right,

Norman Farrar  1:00:41  

everybody. I hope everybody liked the podcast today. Kelsey, who’s coming on Friday.

Kelsey  1:00:48  

We have Molly, Tortola. She’s going to be talking about like giving back using fundraisers different things, for social impact with your businesses. So if you’re interested in running like a fundraiser or charity, allow your

Norman Farrar  1:01:07  

mom Molly’s very interesting guest is this is where we’re just about to work with her on on a project and can’t wait to talk to her about this. Alright, so let’s just have a quick word from our sponsor. Right you we Oh, thank you Z CO for sponsoring this episode of lunch with Norm? Are you looking to take your ecommerce business from local to global, you can with the help of z and their brand new app. That’s right. You can track live shipments with push notifications. Get detailed lead times for each stage of your shipment, and store all compliance and VAT reclaim documents in the palm of your hand. All while listening to lunch with Norm. Ready to expand your E commerce empire. And take your Amazon FBA business global. Use the link in the description to learn more about Z’s new app that’s now available on desktop and mobile. That’s z.co z e dot c o Alright, bearded wonder beardless wonder mustache lists wonder to me

Kelsey

all rights. Oh, did I sorry, I played the wrong ad.

Norman Farrar  1:02:33  

It’s coming out of your pocket.

Kelsey  1:02:35  

All right here. Sorry, guys.

Norman Farrar  1:02:36  

Thank you. solarize for sponsoring this episode of lunch with dorm salaries is your comprehensive solution for your everyday business needs. Everything you need to grow and scale your Amazon business is just one click away. For more information, contact demoness team over at cellar eyes calm and remember seller eyes is with one our oh man, you’re killing me.

Kelsey  1:03:04  

There we go. All right.

Norman Farrar 1:03:07  

So take it home. Cal’s taken all

Kelsey 1:03:09  

are very professional podcasters. So it looks like Simon has gone away for two weeks. Simon, please come back. Come back after those two weeks. We’ll miss you. And we definitely will talk about you while you’re gone. So. Yeah, thank you everyone for listening. If you haven’t yet, please smash those like buttons. Yeah, we do have that bonus. We’ll have Kelsey happening for Friday. So if you are interested, you can just leave us a review on Facebook or on Google. You can screenshot it send it to me at Caitlin’s with Norm and you’ll get entered into a special draw with a consultation with Lauren who’s a pro at Facebook ads. So an hour for time, you’ll definitely see a pretty big reward from

Norman Farrar 1:03:58  

things she says she charges 1200 bucks an hour. I think that’s what she said.

Kelsey  1:04:02  

Yeah. $1,200 for 90 minutes, 90 minutes. Okay. Yeah. All right. That’s pretty big.

Norman Farrar 1:04:08  

So Kells, you’re done. Let me finish. Okay. Hold it get off the screen. There we go. Alright, everybody. Thank you for joining us and join us every Monday, Wednesday and Friday, at noon, Eastern Standard Time. And oh, a big, big congrats to Marsha for being our top of the leaderboard. She’s our main contributor this month. And thank you so much, Marsha, for being there and being part of the community. And that goes for everybody. We couldn’t do this without you. We really appreciate you being part of our community. And enjoy the rest of your day. See on Friday. Mantra

Transcribed by https://otter.ai