Today we have Million dollar seller, brand builder and Founder of The Chat Agency Paul Baron, joined today’s Lunch with Norm to discuss how Instagram’s Direct Automation work. In this episode, we dive into what Social Media platforms should Amazon Sellers be focusing on, ways sellers can use IG Direct Automation to benefit their brand and mistakes to avoid when using chatbots. Paul is an expert consultant on Chatbot Marketing Automation and Amazing.com instructor. His brands have been featured on Forbes magazine and the Rachael Ray show.
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Episode: 204
Title: Norman Farrar Introduces Paul Baron – Amazon seller and Founder of The Chat Agency and Chat Marketing University
Subtitle: “Instagram Direct Automation & Micro-Influencers”
Final Show Link: https://www.youtube.com/watch?v=oEsDz5BacLM&list=PLVIz0IewRSqDUVXG_IAXsVx9ZWE8_Vanz&index=10
Back on Lunch with Norm…Founder of The Chat Agency, Paul Baron joins today’s show to talk about Instagram Direct Automation, what Social Media platforms should Amazon Sellers be focusing on and any mistakes to avoid when marketing in social media. Paul is a million dollar Amazon seller, expert consultant on Chatbot Marketing Automation. His brands have been featured many times in magazines and TV and has received consulting from Shark Tank’s Barbara Corcoran.
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Norman Farrar 0:01
Hey everyone, it’s Norman Farrar, aka the beard guy here and welcome to another lunch with Norm. The Amazon FBA and E commerce podcast. Fetal position time, Kelsey,where are you?
Kelsey 0:24
Oh, nice here. Don’t worry.
Norman Farrar 0:27
Oh, he’s there. Okay. Okay, so now we can get this thing on the road. All right, I don’t have to be in the fetal position. Anyways. Yeah, our guest had a bit of a tech problem. So he is back. So I’m excited because today’s show, we’ll be talking about the challenges of selling on Amazon. We’re going to be talking about editing, or auditing and reimbursements. I guess you’ve probably heard of them as the co and co-founder of Gatila. He’s, I didn’t know this, but he had a successful run on Amazon FBA yet a $20 million business on FBA selling fashion brands, internationally. So that’s really cool. But most of us who have seen yawning around known from gatila, which is probably the largest leader in the niche of auditing and reimbursement, so we’re going to be talking about that. And that’s Yoni Mazor, so he’s coming on in a second. Hopefully, the tech glitches are over. But before we get to that, I just want to give a big thank you to our sponsor, for this episode, global wired Advisors, a leading digital investment bank focused on optimizing the business sales process. And for more information, please visit Chris and his team over at global wired advisors. Okay, now, Mr. Kelsey, where are you? Alone? Hello. Hey, you know what, I just give a quick shout out to AMZ elite, Tom, this is awesome. So I’m going into London very, like on a very quick trip like it’s within 36. I think it’s 36 hours I’m in and out is just to go to the cellar session. Live. But Tom is picking me up at the airport. That is super cool. So we get to meet one of the one of the beard nation, but I really wish that we could do these live events or meetups while I’m in London. I know. I’m going to be in Austin for two events. And then I’m going to be over in Miami for the Amazon pow wow. And that’s November the fourth so you know if we can get together and if we can’t have lunch or dinner, it’s always really great to do. We don’t really talk about that. But it’s always great meeting everybody.
Kelsey 2:54
Yeah, definitely. It sounds like it’s gonna be a lot of fun. Yeah, and yeah, so we are doing some traveling this coming weekend. So it’s gonna be a little messy with the schedule. So bear with us, you’re gonna probably be seeing these sporadic lunch with Norm episodes pop up. And maybe I think Friday, we’re not going to be able to do it. So we’re hopefully moving into Thursday. And just bear in mind, this is gonna be a fun ride for the next week or so.
Norman Farrar 3:24
See, I tried to get Kelsey to do Monday, Wednesday, Friday, if I could not do it, but he will not. So I need some encouragement, you know, from any listener. You know, seeing if Kelsey will do the podcast, and then we’re so salty. He’ll just do it.
Kelsey 3:37
Yeah, you gotta pay me more for that. Not so
Norman Farrar 3:41
you don’t get paid anyways.
Kelsey 3:43
So anyways, alright, let’s smash those like buttons. Let’s get the word out. Give us those thumbs up and get the episode going on. We do have some Yeah, awesome giveaway for everyone that we’re going to be throwing out to you guys as well. Let’s see. Yeah, if you are new to the show, we go live every Monday, Wednesday, Friday at 12 o’clock pm Eastern time. So if you want to be part of the community, go over to our Facebook group. That is lunch with Norm Amazon FBA e commerce collective. And that’s the best place to go. And you can meet some of the beard Nation members. And yeah, we can get started. So this is an open conversation where we’re going to be having a conversation for the first half, and then we’re going to be doing some q&a questions. So if you have any questions at all, put them in the comment sections, and we’ll get started. But uh, yeah,
Norman Farrar 4:34
Kelsey, because we had that tech glitch. We were just talking to Jani before he came on. I just put something in the private chat message if you could check and see if, if he can answer that question for me. And of course, you guys don’t want to hear about what Kelsey and I are talking about. Of course, if you have any of you have any questions, throw it into the comment section and Now sit back, relax. Grab that cup of coffee and enjoy the episode. Where is Jani?
Yoni Mazor 5:06
Hello.
Norman Farrar 5:07
There’s the man the myth. How are you? Good, good.
Yoni Mazor 5:10
How’s everybody doing?
Norman Farrar 5:12
Great. You have me a little bit concerned. I was just on the floor, you know, curled up. And then I heard you were back on. So that’s good.
Yoni Mazor 5:18
Yeah, so I’m testing your nerves. No, actually, it seems like I have a Jewish internet connection the moment you asked for free things. The whole internet connection disconnected went bungee jumped away. I was like, no, no.
Norman Farrar 5:32
So you’re back. That’s the main thing that is out the the main thing. So, look, for those of us who don’t I think you’re you know, with our listeners, you’re pretty well known and probably everybody does know you. But in case they don’t. Can you just give us a brief introduction of who you are what you do?
Yoni Mazor 5:48
Sure. So yeah, my name is Johnny Mazhar. I’m the co founder and actually chief growth officer. So Kelsey can just update the post. It’ll be no oh my god that Kelsey, it’s okay. I just hired I hired a CEO and we had a whole shift. See role so I shifted from CEO, which I was to recently to Cgo. And you guys Yeah, one of the co founders and chief growth officer some good Tierra in a nutshell you Tito where technology company. Our claim to fame is our ability to help Amazon sellers, FBA sellers get the maximum FBA reimbursements that the eligible to receive. So even if they’re doing it themselves, and they have their own team, and they want to keep them, they can keep them, we can customize and bring you that extra juice that you never expected to have. We ordered billions of dollars worth of transactions every day. For our users. We’re active on global Amazon marketplaces. So even if you’re in Canada, back with Norm selling, we can help you on the Canadian market. If you Mexico, if you’re UK, EU, we can help there as well. Myself, as you mentioned earlier, I used to be a seller and get Tina was actually born from our journey a seller’s from our challenges. I started selling over a decade ago on online and about 2000 2013 and started selling on Amazon business grew very quickly from zero to 20 million in annual MBA sales, then we became a part of a larger group that together as a group, we did about 100 million in sales. And we constantly had to struggle with discrepancies. And because we have so much volume and data, it just pushed us to create a software and a team to create the solution. And that was early Genesis will get you 10 to 15. So in a nutshell, I hope I hope that’s enough.
Norman Farrar 7:21
That’s enough. All right. So you know, one of the things that you were talking about is this growth 20 to 100 million. And I kind of want to start their tips right now for 2021 20 22/4. Quarter going into 2022. Do you have any tips for everybody on you know, scaling, growing your business, growing your Amazon business going into other platforms, anything that you could shed any light on?
Yoni Mazor 7:46
I mean, this is a great question. And I unfortunately, it’s not like a one size fit all because everybody has their own kind of position in the cycle in the game, so to speak. So I’ll try to be useful. And then this advice. So try to have like a checklist of kind of everything under the sun that, you know, you should be prepared to, and have some sort of a strategy or determination set up set up there. You know, it could be the sourcing, the logistics, the PPC, the advertising, make sure you have a check when you have somebody or something or schedule set on it. So basically, you’re gonna be airtight, as long as you are tight and you feel at least a year tight and you know, that you did above and beyond to prepare yourself, you’re good. Anything else that happens that was unexpected, you know, force majeure this year, right? That’s, you know, for some nature, you cannot control it, try to control your domain as much as possible. And if you just have that attention on all these things all at the same time, with the right people, you’re probably gonna have a good quarter, you know, fourth quarter and everyday that a little bit that all of you do as an organization to move the business forward. Well, it’s gonna do its thing, you know, hopefully with this q4, and q1, I always say everyday, a little bit more, but with your organization across the board with you and your team, it can be even if you’re a solopreneur even first, so make sure you have a checklist. So you are the team. If you have a few VAs or if you’re like let’s an aggregator you have hundreds if not 1000s of employees just have it all on lockdown in terms of schedule and a list. And that’s it. Hopefully that’s kind of one size fit all answer to that question.
Norman Farrar 9:15
Oh, you attend a ton of conferences. You know, you, especially the last little while you’ve gone over the product we’ve met over at prosper. We’ve just met over at VDSS you’re attending a ton. And I’m wondering if are you hearing anything that that where there’s the buzz in the business right now, you know, things that are happening that might be not really well that well known what’s happening right now, it could be an inventory issue, or it could be something that people could address to get better sales. Yeah,
Yoni Mazor 9:51
I mean, some of them are more well known. I’ll start with those and some of them are maybe less well known, obviously the global sourcing and logistics from from overseas as a big issue. Not all Amazon sellers, you can resell as a source of measure. I know some of them that are actually sourcing domestically here in North America and doing actually really good. Because they have enough inventory to sustain the growth trajectory that they need. So yeah, all the shipping the cost of shipping cost of containers, it’s punishing a lot of sellers out there. They’re kind of saying that there’s a little bit of decrease meaning Yeah,
Norman Farrar 10:26
there is right now.
Yoni Mazor 10:27
Yeah. So it’s, it’s, it’s an indicator, hopefully towards the right direction. Still, the issue is not over yet. So on the trend side, it seems like it’s subsiding. So that’s a good news. That’s something there. Obviously, because of that, it’s gonna be very interesting, at least on my end, I’m sure for others, how’s this all gonna play out with q4, and Amazon’s top numbers, right? Because everybody together even for Amazon is probably hard to source a few products, quite a few I would say. So how’s it gonna affect their overall results and marketplace results, and who’s going to be the winners and losers, you know, to be determined, but I guess I’m the aggregator side, I can maybe share with you kind of the whispers or the streams that are here underneath is that because of that issue and other challenges, some of them are kind of choking, then are doing really well, because the model, the way that works for aggregator for the most part, I’m going to dumb it down for everybody, as much as possible, is that they have Institute financial institutions that they say, Oh, you want 100 million or 200 million, okay, you have it here in our bank. In order for you to use it, you’re gonna have to find businesses that basically are fit to be purchased. Under your model, you create this model of like a checklist, if it checks all the checklists, then they’re gonna buy it. And then once they give them the money to buy it, they owe that money back. So if you give me $10 million to buy somebody, and they have an interest of, let’s say, 20% a year, they have to pay me back. So based on the margins that they had, before this whole craziness started, they all do well. But now that the costs are so high up there, and they can’t source on time, and they’re losing rank losing sales, and you have to jumpstart the whole business, it’s shaking up or squeezing a lot of the margins out of their pockets. And they’re not able to potentially pay back the debt that they took upon themselves. So some of them are not on the larger side. But on the smaller side, players are feeling the squeeze. So they’re offering themselves out to be purchased or to basically cash out. So that’s happening on the aggregator side. In other words, this is what I call the actual operational level. And apparently they’re having a squeeze. They’re having that, you know, marketplace dynamic shifts and challenges, which is kind of shaking up there, there are fundamentals. And because of that they have to either collapse or just shut up, roll themselves off to another bigger player that has the capacity to swallow them. So that’s kind of what I see happening right now. I just wonder how this is gonna affect valuations. I know valuations actually rise used to be two and a half 2.5, multiple, three, multiple, now it’s actually four or five, easy. So I wonder if it’s gonna go up or down because of the the squeeze because there’s so much money that was placed in the marketplace to be to be purchasing other brands out there.
Norman Farrar 12:54
Yeah, those are some really great insights. The freight. I was talking to Tim, we did a little Legion live yesterday about it. And just because it’s it’s we’re showing about 30% down right now. So hey, it sounds like it’s a great time. But the problem is, if you’re rushed to place your order, we don’t know if this is going to be a short term burst our gut is that it’s only going to be a very short term period, once the factories start producing again, on a regular basis, then what’s going to end up happening is the fees are going to go back up. That’s our prediction. So you know, take advantages if you can. The other thing we were talking about was, don’t play around with your price. If you’ve built into your forecast, this $20,000 shipping cost, maintain that in your forecast, don’t bring your your cost of goods down by or your shipping costs down by 30%. Maintain it because everybody else on Amazon are going to be using that as a factor when they’re selling their price. And so just you know, gain like make a couple of bucks while you can while that’s happening. Because these prices, they’ve got to go up, it only makes sense for them to go up because we’ve got the holiday season followed by Chinese New Year, followed by everybody who didn’t do their orders on time, followed by July and August, which are the main the main freight forwarding months, so who knows what’s gonna happen there. It’s a really interesting when you talk about with aggregators, too. There’s everybody, your next door neighbor must be an aggregator. My next door neighbor must be an egg. Everybody’s jumping on the aggregator bandwagon, right? Yeah. And I think what we have to look at as sellers and this is just me on a rant, but if you get approached by one or two or three, you got to check them out. Not every aggregators are good aggregator. And you might be getting low balled, they might and also the contract that they provide. If you’re on and they run it into the ground, and you’re on there and you’re expecting to get a, like a payout,
Yoni Mazor 15:18
or Now they call it earn out. Yeah, yeah,
Norman Farrar 15:20
exactly an earn out. And they don’t produce or they go under, because they don’t understand Amazon. And I, what I found, which was crazy, is there’s a lot of aggregators that have no idea about Amazon.
Yoni Mazor 15:34
Yep, that’s right, or they do have, but they, they’re, they’re in the game for so short of a time, maybe a year or two, then realize there’s cycles that come around, that they’re out of the blue that can really mess things up. It’s all these waves, sometimes it’s wave, the overseas wave, we’re always you know, when Chinese sellers can enter the domain and start attacking with bots, and this and that, if you survive it, you prosper if you don’t want to get eliminated. So this is one of those ways that I came from an unexpected place that whoever is going to survive is going to be stronger, or is not going to be eliminated. And that is something always to be on the lookout for, or have at least the awareness. And yeah, this is definitely going to create the reality of the bigger will get bigger and stronger and more formidable. And the other ones will kind of fade away. And that’s why this tip is tremendously important. If you have an earner component, know who you’re dealing with. Because if you just cash out and go, you’re good, doesn’t matter who pays you that check? And you’re out, that’s fine. But if this internet component, or yes, some of them actually expect the sellers to kind of stick around to grow with the organization. So if you plan to have a career, yeah, so obviously, you want to kind of align with the best powers out there.
Norman Farrar 16:39
Right. Okay. Before we get into reimbursements, and auditing, I do want to talk about mistakes. There’s all sorts of mistakes that people are making. And whenever I’m talking to a guest, I want to know what they’re doing. Right, you know, if they see anything, and secondly, mistakes, do you see any mistakes that are that are happening right now that are that could easily help sellers make more money?
Yoni Mazor 17:04
Yeah, I don’t know if this is kind of a mistake. But this is a maybe the thesis that might sellers, maybe kind of need to adjust is, there isn’t anymore, as far as I consider for the brands, not the resellers. resellers is a whole different world. Or if you’re a brand owner, if you just expect one vessel to create all your sales, you gotta you gotta you gotta shut that down, you got to be okay, if you have a good vessel or a good track that creates a lot of your cells, it’s good to keep it, we’ve got to nourish other chairs, that chart for Miss most of them, if not all of them is that PPC track, right? Like sponsored ads built in traffic with Amazon. But I do believe that a lot of them have to kind of go around in really develop their brands and other venues, it can be with content creation, it can be with social media, with blogging, it could be physical events, house parties, whatever it is you can do to create a real following, and admiration to fit your brand. And then you’re going to get fed up with traffic into Amazon sales, and maybe even your website, from from other venues. And that’s gonna be very powerful for your business to be a real business. So that’s kind of a, it’s not a mistake, maybe it’s kind of a realignment of your thesis, it’s not just all PVC is great. There’s a whole master mastering game about behind it, it can, it can do wonderful business, and you can actually create and sell a business just based on a venue. But try to develop the alternatives as well as it’s probably just going to work even further.
Norman Farrar 18:22
And we’ve had some world class SEO guys on this podcast, a world class. And that the tips that they talked to me about content marketing, so just being able to dry becoming that authority figures. So authority equals trust equals sales. And I was talking to a bunch of sellers just recently I was doing a just a room and clubhouse on content. And the people that didn’t realize or have no clue that you can’t just pop up a blog article and expect that to give you optimization. And it’s Neil Patel always talks about, you have to be the best. If you’re not, if you don’t have the best article out there, you’ll never be found, you’ll know you’ll never be looked at. But not only that formatting. So understanding how to put out your title and create an optimized listing on Amazon is one thing, but you got to learn how to format a bloody blog article. Or it’s it’s a waste of time when you’re present. Yeah, so anyway, I mean, that’s just a rabbit hole
Yoni Mazor 19:34
into a hole. I myself well, you know, a few years ago when we started really focus hard on content, you know, just not just on the reimbursement side, but in general selling because, you know, beyond the FBI auditing and reimbursement capabilities that we have, we share a lot from my own experience on the marketplace as much as possible because it’s useful. It’s a community approach. So I remember like is exactly like you mentioned the first few bloggers, right. It’s freestyle, like a you know, like, I gotta submit this paper to my professor right? submitted boom. But nevertheless don’t know the professor or the Google professor has its own goggles and glasses that they gotta you gotta calibrate, so it sees it the right way. So it actually you get the best grade possible. That’s kind of a rabbit hole that I went to. And once we calibrate it properly, and once again every day a little bit more, you know, we have fed the machine for the machine, or you look back off and you made a really headway on your own. It’s magic. Yeah, on your infrastructure, and it just resonates. It just works.
Norman Farrar 20:26
Yeah, yeah, it is magic content marketing works. Okay, so I’m not gonna let you get away with this. We’ve got a great giveaway today. I forgot to mention it because we started off late. Jani. What’s our giveaway today?
Yoni Mazor 20:43
There’s gonna be two. So one of them is going to classic, you know, we, you know, just visit youtube.com forward slash lunch with Norm. You’ll get $42 in free FBA reimbursements. So what does that mean? It means that if you’re an Amazon FBA sellers, seller, we’re going to get you $400 Back from Amazon with reimbursements. And that’s a guarantee because it might take us a day might take us a year, but you’re gonna have $400 extra in your pocket. That’s value right there. After forgery box, if you want to leave us that’s fine. If you want to stay with us, that’s fine as well. That’s kind of a one thing just to get
Norman Farrar 21:14
out of the way. That’s That’s awesome. $400 in your pocket.
Yoni Mazor 21:18
Got it. Now the second one, we kind of you you pitch me about it. Say I need some more juice. And then my internet connection just one did I guess that was internet connection now, not my heart and soul some articles with you. So I guess this is an open discussion. So I was trying to present it to you on the crash. The connection. We sponsored a lot of events, some of them quite exclusive. They’re pricey. We can share a free ticket if that helps. For example, sellers dinner is happening next month in Miami. And it’s $1,000 ticket to come in if we can, you know try to sponsor one ticket for for any listeners. There’s another event week after that with the Titan network. I think the qualifying it FBA live, super exclusive, very nice community there cost a few 100 bucks to get in, I think maybe three or four or 500 bucks, we can sponsor maybe a ticket there. You let me know and if anything is good, if we’re sponsoring it, and we have available for tickets, we’ll we’ll just hit it there. So we kind of we have the spectrum available for for anybody who wants to come in and gauge and get a free ticket to all these cool events. Well, I opened that up for discussion or why
Norman Farrar 22:26
don’t why don’t we do this, we’ll say that, because some people can’t get there. Some people can’t get to an Austin event. I you sponsor a ton. And this was well beyond what I was expecting. So but we’ll do we’ll have Kelsey, and we’ll put up a few events. And we’ll give the winner the opportunity to pick wherever they want to go. And some of these have virtual events too. So they can just log in and watch if they can’t make it. And you know, who knows, like what happened yesterday AMZ elite Tom, and we got something for the the Amazon meetup in Austin. And he’s in London, he couldn’t do it. So he gifted it. I mean, just an awesome guy, right? Just an awesome guy. But we can do the same thing here. So why don’t we do this? We’ll get this thing started with hashtag we’ll have Kelsey, we’re going to post a couple of and we’ll provide you with a couple of events. You pick the event, and it’s on good Tita. Okay. And if you have two people that you can tag that will give you a second entry. What an awesome giveaway. So thank you
Yoni Mazor 23:36
very much. If the event doesn’t work out, for some reason, we can guarantee 100 bucks no matter why you can say I want to come to the event or just alternative. Alternatively, I’ll take on Xbox. Nobody’s gonna go into him. Alright. I was trained down.
Norman Farrar 23:48
Okay, that’s great. All right. So now the big stuff. Let’s talk about auditing and reimbursement. First of all, why aren’t people doing it? It’s free money.
Yoni Mazor 24:00
Okay, so yeah, that’s that’s what we were, we should probably begin. So as far as we know, the world of Amazon sellers is split in the middle. Let me tell you how it works. The first half is not even aware that there were money. So hopefully this episode alone will raise your awareness will take action, you’re gonna make more money guaranteed. If you start with a foreign Xbox, or just go read about or learn about it, visit Tito, we have so much content on blogs how to do it, you could do a chair do yourself, it’s money in your pocket. So the first half is simply lack of awareness. There’s so many flying bullets, so many functions, you need to learn about Amazon. This is just one of them. Just to be honest, we’re not changing the world. We’re not curing cancer. We’re just kind of one of the functions of of selling on the marketplace, which is auditing, recovering that function, so half of them don’t even know that’s needed. So that’s what we also work with a lot of communities and kind of masterminds and educational groups where it’s a component for them to learn even if they don’t use us or anything. We don’t make sure you have some some. This is part of the curriculum, make sure they know about it because it’s money in the back for them. So that’s the first half The other half of the sellers are aware and they’re pretty savvy that they know that they need to otter, they actually take action. Now they want to maybe use a few tools. Refund Genie is a great tool to start with, by the way, from Helium 10. But they’re not aware that there’s even more that they can get. In other words, they don’t know how deep, they can go to extract all the oil, or the goal that’s underneath their accounts, where they can get paid. So we’re raising that banner telling you, they never did it before, there’s definitely money for you there. Even if you do something about it, there’s probably opportunity for you for you to get more. And the way we structured our model is that we can help out because if there’s anything that you’re leaving behind, we’ll be able to get it for you back for you. And only if we’re successful, we get paid because it’s free to join, get theater, for example. And it’s free to stay we’ll get to, we only get paid for new money that we got for you for the seller. So that’s kind of how we’re able to build ourselves up over the year and to raise that banner flag saying, this is one of those functions, it’s an opportunity for you go do it, go do something about it, we can partner with you to see if anything will live behind and customize the experience. And it works out for six years, it has been a hell of a ride.
Norman Farrar 26:07
So there are different tiers. So there are people who are going to try to do it themselves. And that’s fine, go try to figure it out, do it yourself. No harm. Right, then if you want to get to that second tier, you might want to just try it with refund Genie over at Helium 10. Which is is it’s that second tier, they’re going to go so far. You’re going to feel comfortable, you got your money back. But why not tap it even further? Now I have heard. So just so people are aware, we we don’t push apps, we don’t push services, this is just about a system of getting the most out of so putting more profit into your pockets. So with a service like a T two or others, what happens is they understand the system more than just going in under a refund Genie, but they have this charge to it. Some people go, Oh, they’re gonna charge me money. Is this is found money. And I do know like way back when it can’t this is not now because it used to be you could go way back, I had a client that got over 100 grand back over $100,000 back. Oh, guess what we had to pay 25%. He got $75,000. Back. He didn’t know you had it.
Yoni Mazor 27:33
Yeah, that’s that’s where the magic is that I want to do actually kind of a breakdown to for the listeners out there to, for them to have a better idea what’s going on. So, for example, Helium 10 is a tool. It’s like a toothbrush, you gotta brush your teeth, which is great. But we’re the dentist, I want to make an analogy of the difference, right? So the dentist, even if you go visit the dentist to tell you, here’s a free toothbrush go brush it. So it’s a tool they use, it gives you the data you got, but you have to do as a salary you or somebody from a team. So handle all the back and forth, which is great. We encourage that with CATIA, it doesn’t work that way, we’re not a tool, we’re not a software solution. As a solution, we, we find all the problems, all the discrepancies, I’m going to touch the types of them in a moment. So people have a better idea. And after we find the discrepancies, the issue that you’re on money for it, it goes that information goes to our team and our team opens cases with Amazon and manages all the back and forth until there’s a resolution in the format of a reimbursement. Right, so we’re solutions and the way the solution is built is to make sure you get the maximum let’s get the money back from the dead. found money money never expected to have an all new for successful doing it. Only then we get rewarded. So usually it’s built out it’s based on a win win proposition. So that’s kind of the breakdown between a tool because religion is a great tool or a toothbrush and a solution. And we’re like the dentist because a dentist you come in they have all the tools needed to do a root canal extraction for gold teeth, put a blinking bling in your teeth, if you want to diamond, theater, whatever all the cool stuff that you want. We have we have the all the tools plus we got the know how to do it like a dentist, right? So that’s the analogy there. Just to put that into perspective. Now I want to kind of touch on the kind of the main event what happens. What is this all about? Because we haven’t really touched the meat potatoes, right? So let me give you a breakdown, a simple simple down breakdown. You’re an Amazon FBA seller, you ship 1000 units, Amazon’s fulfillment center, and Amazon instead of receiving 1000 units they receive, let’s say 990. So 10 units are gone missing. So that’s entry level, more sellers are aware of this kind of discrepancy and issue that they need to audit for and reconcile that entry level. That’s great. We encourage all the sellers to do it. If you’ve never heard about this, you never knew that you have to do this. After this show ends this episode. Go and do it. Go to your your Szymon log, see if you shipped 1000 missing 10 units, reconcile it, they’re gonna pay you that’s money in the bank guys. It’s your money and there’s an expiration date. If you don’t do it, by certain time it expires you’re never going to be able to get the money back again. So that’s the entry level. Hopefully this is helpful. Now. Once you’re inventories inside Amazon’s fulfillment center inside the warehouse, your units can get lost, or damaged or destroyed or disposed or disappeared, like five elements for the most part, right? That’s inside the warehouse, but also between the warehouses. Because sometimes Amazon might ship your products from Kentucky to California, California to Nevada to have a better spread for the prime. So in between the warehouses, the same elements happen, there’s the loss, damage, destroy the spoils or disappear, right. And then also between the warehouses to the consumers, when the orders come in, not every order makes it, you know, to its final destination. Same thing on the way back from the cost, the customer returns and refunds. We know from the consumers back to Amazon, things happen, they’re also Amazon back to the seller, right? If you do a removal order, so all these logistical friction points, and the lifecycle of inventory is that Amazon’s warehouses, that’s where all these discrepancies happen, right, and sellers are not even aware. And it’s, it’s very hard as especially when you scale to, to keep reconciling all that is crazy, it’s a lot of data, it’s a little more around, so that the technology that we build is like a shadow, every single unit that you and all the users that we have shipping to Amazon’s fulfillment center where there’s like a shadow behind them, you know, kind of monitoring them like personal bodyguard, what’s going on. And if there’s any issue that was fine with that unit, only then we take action on your behalf to make sure that you get the recovery that you’re eligible to get from Amazon. So that’s kind of the high level perspective of the name of the game that sellers should be aware of.
Norman Farrar 31:24
Okay, so to get started, you talked about you know, just reconciling any missing shipments, so and that’s simple, you go into your shipping plan and you can reconcile there are there any other like again, this is for the startup the person who wants to do it themselves. Are there any other simple things that they can look at and how do they get that money How would they try to claim that money back just on their own?
Yoni Mazor 31:50
Yeah on their own so honestly, I give the easiest thing the second thing I’ll try to give it I’m not sure that simple I’ll give my best attempt sure but just shows you how quickly this this escalates to data processing. There’s okay so you have it now on the on the FBA shipments, you have nine months to reconcile in the United States and then you have six months if you’re in Europe, just you know, hopefully that’s helpful. Now, there’s three reports you can download on Seller Central to basically audit for loss and damage units. All the stuff I just mentioned with all these between the wires is everything you need to kind of three reports to download and use to reconcile so the first report I believe it’s called Amazon FBA inventory adjustments. Amazon FBA inventory adjustments. Okay, the second one is Amazon FBA inventory event detail, Amazon FBA inventory vendita. And the third one is Amazon FBA reimbursements, you got to download all these three files, and you got to go back 18 months all the transactions in past 18 months from these three files. And essentially, I’m going to dumb it down as much as possible, all you got to do is the following. You find let’s say exact unit that got lost in one report all the units that got lost in one report, there’s a special code for that. And the next report is going to tell you Okay, now see if Amazon found it. If they found it, you have no issue. If it wasn’t found, looking at the report, see if you got paid for it already, if you did nothing to be done. And after that, if you got lost and never found never paid, then you’re eligible to open a case about it. Sam was I could consider reimbursing you that it’s kind of distillery process like a whiskey like a good whiskey, you know, 18 year old or 21, it depends on your flavor. That’s how it works. And that is the easier, that’s the next step up, which is a bit easier elements. So hopefully that’s useful helpful. But if it’s too much, emetic, definitely there’s solutions out there that help we happen to be one of them. So we’ll be happy to help you know if anybody needs help with that.
Norman Farrar 33:41
So with let’s go back to the next tier, so the refund Genie in yourself. So with refund Genie, how often would you tell a seller to try to get the funds out out of refund?
Yoni Mazor 33:58
Honestly, on the personal side, as soon as possible, it really depends on the volume if you don’t do that much volume once a month, once every three months. But if you are large and volume, you probably should do it every day. Because every day you probably can be every day. Yeah, that’s what we do. We audit all of our users every single day that goes by, because that’s what we are doing billions of dollars worth of transactions every single day. So it’s real time non stop auditing. Because if two things, two reasons, one of them you don’t want to stick it to expire, because if it expires, sellers use a lot, they lose a lot, they lose two things. The first thing they lose is their cost of inventory, cost of goods sold right, you sourced an inventory and we know how painful it is to source now more than ever before. But the second thing you lose, which is really, really interesting is your profit. And why? Because when Amazon pays a reimbursement they pay the retail value, not the cost the retail as if you sold it on Amazon. So our ambition is to make sure you get the maximum because if you do, you’re gonna shift the double negative to double positive you’re gonna get your money back and you’re gonna make profit. But there’s a timeframe there’s an expiration So so the first objective for ours is to make sure that never expire, you never lose out on that opportunity, right? That’s the first thing. The second thing, get it back to us as soon as possible. Because if you do, we’re going to get that cash back, and reinvest in the business ticket and new investments here are your marketing, your advertising, your sourcing, whatever it is, money is king, right? Cash is king, it’s your cash, obviously, make sure you get it. So we’ll we’ll make sure to do that. But also as soon as possible. That’s very valuable, especially if you have debt, if you’re paying debt, and you paying interest and stuff like that. You bought money. Money costs money. So as soon as you get that money, as soon as possible, you’ll be able to recycle that road or lower the debt or pay for the debt, whatever it is. So that’s kind of the commitment that we have there. And that’s kind of what we recommend the sellers have this power in their hands.
Norman Farrar 35:45
Very good. So got a question for the listeners. Have you or are you trying to get refunds? If you’ve received refunds? What are some stories good, bad or ugly? Do you have any horror stories? What were some mistakes? What were some things that we could take advantage of love to hear your comments, love to hear your questions on reimbursements, and auditing of listings. So just throw it over into the in the comment section, we’ll get to it in a second. The other thing is that, again, I really do want to thank Yani for this great giveaway, of either a free ticket to an event. So we’ll reach out and we’ll let you know the events that are available. So we want to make it convenient for you. But if you can’t make the event, they’re gonna give away 100 bucks to you. So just like the refunds, you got nothing to lose. So hashtag hashtag Kelsey. Okay, what other? What other tips tricks? advice can you give to anybody that’s listening right now for refunds or auditing your listings?
Yoni Mazor 36:51
Yeah. So the basic message is do as much as you can on your own to get everything that you owed, exhaust yourself, right. And then if you want to let us have a look, and then whatever is still out there available for you, we’ll we’ll we’ll bring it back to you. Just to calibrate your mindset a bit more to this domain is that our data suggests on a statistical level, that the discrepancy rate on an annual basis is between one to 3% from your annual revenue. So if you’re doing a million dollars, it can be between 10 to $30,000. Right? If you’re doing $10 million dollars can be between 100 to $300,000. Like your friend is probably doing big volume. Yep, you got $100,000 back, that is a domain. So you all know your own numbers, look within your numbers. That’s potentially what’s available for me. Yeah, that’s what it is take action, do yourself, and then have the dentist look and deeper. If there’s still more cavities, any root canals needed to be addressed, we’ll take care of it. And only if you get paid, we’ll get paid, that it’s valuable, it’s money out of the dead, and improves your bottom line, another chicken hack, especially for the ones out there that are trying to sell their Amazon business, dude as soon as possible. Because if you’re trying to sell the Amazon business, you’re going to plug into your data, for example, or another solution provider, that’s fine, we’re going to go back 18 months in your data, right, we’re going to bring back all this money and maybe one to 2% from your revenue that you never had before. And all the money is going to flush run into your bottom line to your profit line to or what they call EBIT, earnings before interest tax and amortization. And that’s what the aggregators or the buyers are buying, they’re buying your profit. So for every dollar that you add to your profit, it might be worth three, four, or $5 Depends on the multiple that you get. So let’s say your friend, he got $100,000 back out of nowhere, yep. And he wants to sell his business. And let’s say they’re gonna pay him a multiple of three, right? Because it is that $100,000 is gonna go to their profit line. Also, they’re gonna get paid $300,000 Extra on their exit. In other words, you’re trying to exit this is a hack to, to make more money, right, so every dollar that’s recovered, you get three, four or $5 extra, so clean up before you sell. So you get that juice. Because if not, what’s gonna happen is the one buying it from you. They use us they’re they’re savvy, there’s a savviest players out there, they go back 18 months on a business you sold to them, they get money that you know was owed to you, but now they own the business. And they have a better ROI return on investment. So that’s kind of the name of the game, either you get a first or they’re gonna get after you and they’re gonna reward themselves. So that’s a that’s a hack or a trick I can put out there.
Norman Farrar 39:15
Yeah, so I think that’s a some great advice. And the the other thing, just about the refunds, we have to understand, just like you said, you might have went over it really quickly, but the giving us the retail value. So if you’re going in there and you’re worried about, oh, this company’s charging 25% Well, you’re probably still making a profit. That’s the crazy thing about it, you’re still you’re most likely making a profit after they pay the 25% of the money that they had no idea that they had.
Yoni Mazor 39:54
Yeah, don’t forget, you don’t have to spend a cost what’s a cost to do good ad costs 20% 15% Yeah, yeah, to avoid Oh, yeah, you avoid all that there’s no cost attached attached to the bite off your hands if you sold it Amazon with no advertising. So if you want, we’re like the advertising costs that you, you actually pay advertising before you get any sales, we guarantee money back and only that we get rewarded. And if you can avoid all the other advertising payments that you probably do on the advertising domain, so I just I just realized this right now actually.
Norman Farrar 40:24
Yeah. Okay. So do we have any questions? Kells? Comments, questions?
Kelsey 40:32
Let’s see, I don’t think we have any questions coming in. So far. But yeah, as you said, if there’s any stories of your reimbursements, how much money? Let us know in the comment sections? And yeah, we can. We’ll be happy to take your questions. This is an open episode. So if you do have questions, concerns about reimbursements, how to actually do it. What does reimbursements actually mean? If you’re a brand new Amazon seller, let us know in the comment sections and we’ll let you know.
Norman Farrar 41:03
I see a comment from near you got a fan there? You got a fan in near? There you go.
Yoni Mazor 41:11
Is the man Yes. I don’t say oh misled Israel. I’m saying hi to the people in Israel watching.
Norman Farrar 41:18
So the the other thing we’re talking Amazon right now, are there any other shopping platforms that you can perform this on?
Yoni Mazor 41:26
So that’s a good one. So we used to actually audit for other marketplaces and more like platforms like Walmart regular if you do brick and mortar with Walmart, or Best Buy and stuff like that. But over time, we’ve found that something interesting, this is kind of I guess, a personal experience that I can share maybe others will make sense for you guys as well is that we really realize that, okay, we have this capability to do other channels. But compared to what’s going on with Amazon, it’s like a drop not in the bucket, it’s like a drop in the ocean. That’s one thing. It’s almost like not worth our time. And while so we said you know what, let’s kind of trim all that. All the other marketplace that we help with auditing, and focus just on our core and take leadership in that space. And once we did that, we really were able to compound their abilities more and more and more and more. So in other words, all the lands that we had, we kind of trimmed them, we focused really on our land. And we explored it from there. And it proved to be very, very worthwhile with our well and our users. Because on the NBA side, we can guarantee that we’re going to work day and night nonstop, just in this and only on this, we don’t sell on Amazon, we don’t do retail, we don’t do it. This is where the we’re the best brain surgeon in the world. And we only focus on brain, we don’t focus on ears or foot or whatever. That’s how it works. Also, with medicine, you see in the world of medicine, you have the generalists, and you have the specialists. So we we weren’t a generalist at some point. Or realize once we’re a general specialist, we really shine and perform on the best level, and it paid off. So if you’re in those moments where you you kind of are generalist and you have all these things that you kind of okay, but one of them you really, really good, you can really identify how you really, really, really good, better and better than others, maybe you should kind of keep nourishing that and try to reach the maximum potential level it can be in life it can be in business can be can anything around, when you really identify something that you’re really good at you and your team or organization, you can clearly see the distance, or the mode between you and others. Nourish that before you kind of maybe if you feel mediocre, or even less than mediocre and other other things that you’re doing. They’re just kind of tip and advice that I have up there. But to answer the question, no, FBA is the only thing we’re focused on, and we’re comfortable in Atlanta at this point.
Norman Farrar 43:30
You could have said no. But no, no, no. Okay. So when I go to if I go to a specialist, I would expect to ask questions. If people are going to go and there’s a lot of refund companies out there, you’re the leading provider in the field? What type of questions can people ask? So they know that they’re going to get the best service?
Yoni Mazor 43:52
Got it? To go on? Never thought about that? Okay, so few things. Visibility, what’s the visibility, right? Who’s working on my account what’s going on? So we actually have a dashboard, I never gonna share that yet. But once you set up with your team to actually get an extra set dashboard, so real time you get real visibility, see the cases that are being opened? What’s the status of each case, you get paid, they get rejected is still pending? How much money recovered in past 30 days, 60 days, 90 days, and so forth. So you get real time visibility of what’s going on. So you don’t have to guess you’re not in the blind. So that’s kind of the first thing Yes, because someone told you I’m in a basement somewhere, I’ll send you a report once a month. You know what’s going on? They work in Oregon, we don’t have that word, we’re real time. What’s it called projection, we can see it in the dashboard. And we actually won an award for this. We won the Gold Award from the American business awards for our dashboard technology. Because think about it in the back end. You have a whole army working on your behalf. But all that work is translated to a real time dashboard, a cohesive dash where you can always log in and say, I see what’s going on. I have full transparency and visibility. So I remember we’re sitting at this was prosper a few months ago, I had a kind of user, a client that sits down with us is like, you know what, you’re kind of the only solution out there that I never have to babysit. I don’t have to babysit, I have agency, this agency that you kind of babysit what’s going on, you don’t have to babysit because if we don’t provide you anything, you pay us nothing. Because one month we got your $100 up to $25. Next month, we got you $0 You pay $0 And no subscription. So we wake up every day started at zero. And we have to really perform to to get something out of nothing. Day one. Like Jeff Bezos says they want us to process everyday is day one. I really connected to what Jeff Bezos said for Amazon back in the day. Okay, so visibility, what’s going on with that? More like international, like, for example, most of them would just only do the US we’re actually invested in other marketplaces, we do Canada, Mexico. So as you expand globally ready for you, we’re just there ready? Not a problem. Also, who’s the team? So we have a big part of our team are former Amazon employees who used to work in those departments, they’d be reversed with departments. So we know what we’re looking for how to present issues, how to manage all the back and forth, we have a global team of 70 plus people. So ask how big is the team? If I tell you I got one or two people? Maybe not getting the right attention? Right, you need attention to actually performing this, you need attention. Also, on top of all this are there in the app store, the Amazon, Amazon actually has an app store? Amazon has this it has invested about $14 billion to create this app app store for the sellers. So are they in the app store? If they’re not, maybe should look for the ones who are in the App Store? Because if they are Yeah, they have a double commitment, because they’re authorized by Amazon, right. So we have a commitment to the seller, but also to Amazon to make sure that we’re Terms of Service compliant, data security, private policy. So these are the four or five kind of line items that you know, sellers can can ask like dashboard, or, you know, authorize How big is the team? Are you International, and things of that nature? That should be helpful if you if you get all these wonky answers, maybe should think twice, but if they all kind of check the checkbox, timeout, it can be asked to be other that’s fine. Check him out. It’s it’s gonna reward you.
Norman Farrar 46:58
Perfect. Okay, so unless there’s any questions, Kelsey, we can head over to the wheel.
Kelsey 47:05
Yep, we do have one question here. Sure. Kathleen. I requested returns of inventory back in July, Amazon cancelled many of the skews. I had to wait 90 days and they ended up back in my inventory now with
Yoni Mazor 47:17
long term storage fees. LTSS. Have
Kelsey 47:19
you had this? Yeah. Have you had this situation in success getting fees removed and products finally returned to warehouse? Here? The cancel requested returns out of FCS now prioritizing incoming outgoing inventory.
Yoni Mazor 47:33
Yeah, Caitlin. Great. This is a beautiful example. I appreciate that. Yeah. So this is the type of situation what we call specialty cases. We have the the cookie cutters, let’s say. But these are the extra the extra ability that we have to kind of help other one we do it ourselves are we actually provided via so at this point, I’m just going to give you advice. As far as I see if I understand your your data correctly, or your your narrative correctly. Yes, you’re going to be owed money. If you can show Amazon the evidence. Say, Hey, this is already the removal order ID that I created in this date. Okay, this the evidence and in it and you’re supposed to give it back to me, we cancelled it for whatever reason, that is your problem, not my problem, because you have all these prioritization concerns, they want to purchase inventory coming in, because they need the stock, as opposed to coming out. But anyways, you say I did my what I had to do on time, you did not deliver on time. And that’s where the inventory stayed there for longer than expected. And then you strike me with a fee, a long term storage fee. That’s what happened. So you calculate the amount of fee that they overcharge you, or they charge you for no reason basically, presented to them with the evidence and they should give you a recovery reimbursement. Once again. It’s all about narrative thinking about luck toward the court. Here’s the evidence I did this. There’s up to you you didn’t perform and you charged me at a later date. Right? It’s all clear and evident. Here’s the calculation of how much he overcharged me please process our reimbursement or return it sure work. Try it out. If it doesn’t reach out to us we could take another look. Maybe have our team perform on this and work on this for you and hopefully help out so hopefully this is helpful
Norman Farrar 48:59
and you’ll save $400 There you go.
Yoni Mazor 49:02
Yes if it’s $400 word that’s a no brainer. They that’s if the overtime they charge you $400 $200 That’s in the bag that’s a no brainer.
Norman Farrar 49:09
Okay, I see near you can’t read it but near wrote something.
Kelsey 49:12
And here’s a little story about Jani. I have a story to tell about Jani cheetah when our customers need to appeal if they have Katina connected it is much easier. We had the case with reimbursements due to lost units during the shipment to the warehouse. The info from containers team was all we needed. Were almost so it is another layer of protection.
Yoni Mazor 49:31
In other words, thank you for that. If you basically when you actually reconcile the shipment, sometimes it could get very convoluted and Amazon might actually strike you. You’re welcome, Kathleen. So Amazon might some sellers experiences we saw this year some sellers came to us they got complications with reconciling the shipments. Long story short, Amazon was cracking down on sellers that are kind of playing the system and how do they play the system norm? I’ll tell you this Amazon I’m sure shipping 1000 units, right? And but they actually only shipping 100 units, right by the time I’m shipping 1000. So they shipped Amazon 100 units are supposedly missing. And they Amazon was mandatory, Amazon pays out. Okay, first round, second round or third round. So after a little while Amazon is able to detect, this is a pattern here the players playing the system, you know, as they say, Fool me once shame on you Fool me once shame on me is kind of thing. So I was on a crack down a row players that tried to constantly short ship into the warehouses and expect Amazon to pay to pay reimbursement. So the other guy that did it, obviously the owner of the game, that’s a good thing for all of us, right? We don’t want to kind of play with real players, but the one who by accident gonna get caught in that trap. Because when I was in cleans up, they might clean up also good people we have and they were the users were actually able to have all the data in line or the bill of lading, proof of delivery, all the documentation needed to show and prove to Amazon. No, they shipped 1000 units, they have all the ducks in the row, all the data, all the evidence available to say, hey, we did everything we need to do. It’s all in evidence. And if a short ship is not because we short shipped, and it’s really on your end, and you look at it, and then you go to Amazon. So that’s what kind of veneer is suggesting here that it’s another layer of protection, when you reconcile and then Amazon might have concerns about you or wonder they want to strike you one way or another, you have less of an issue because you have an audit professional auditing team, constantly working with you and making sure that you’re aligned. We didn’t even touch that level of depth. But as you reconcile shipments, Amazon is evidence, documentation. Basically, we have a whole Documentation team that works with our users to make sure that it’s always available if there’s investigation going on. So that’s another kind of benefit.
Norman Farrar 51:45
Okay, great. So, that’s it for the questions. Kelsey. Is that correct?
Kelsey 51:50
Yep, that’s it. And,
Norman Farrar 51:52
ya know, you’ve never seen the wheel of Kelsey.
Yoni Mazor 51:55
I don’t think so. I’m, I’m gonna drink water for this.
Kelsey 52:01
Thank you. Here we go. All right. Hey, Chelsea, I’m just gonna double check and make sure everyone’s pin Yep. Alright, so if you are the winner, please contact me at K at lunch with norm.com. And I’ll give you the list of events that you can choose from. And there’ll be in person or virtual, or you can pick the $100 option. So thank you for everyone who entered and here we go. We’ll do the spin. So remember Kate at lunch with Norm calm for the winner. Right? And winners are gonna be Tom. Tom Hartley. Fantastic. Yes, Tom Hartley.
Yoni Mazor 52:55
Is that the second in a row that he wins?
Norman Farrar 52:58
i He didn’t win. No, no, I don’t think so. No, I was at AMZ. Elite. He won yesterday. Another time.
Kelsey 53:08
All right. Yeah. Further. Awesome. Okay, so Tom, email me Caitlin’s with norm.com. And I’ll get you those list of events that you can choose from.
Norman Farrar 53:17
All right now I just saw that nary has a comment there can’t read it. But
Kelsey 53:23
we continue to to happy that you guys let my VA to do the Big Easy chunks of reimbursements and take care of the ones we missed.
Norman Farrar 53:30
Alright, Thanks, Mary. Sir. Thank you so much. I’m sure I’m going to be seeing a lot of you in the next little while. I think we’re going to be at a lot of the same events. So really appreciate you coming on. It’s been a long time you should have been on a long time ago. But we got John and you know, anything that we can do to, you know, to help you out if you want to provide any content on our blog, that would be great. But you know, really do love having you come on and clear up this whole tiered structure. People are missing out on money. And I think today we’ve cleaned that up, you know, understanding the the first year the second tier and then using the dentist. So thank you, sir.
Yoni Mazor 54:13
You got it. Thank you so much like my buddy.
Norman Farrar 54:15
Alright, see you later Jani. Okay, so thanks, everybody for joining us today. We have a change in the schedule. So I am traveling. I’m going as long as my PCR test comes back, but I am traveling to cellar sessions on Friday. We’re going to have this on Thursday. So we have a bit of a glitch. The person can’t make it now on Thursday, so we’re just looking for somebody to come on and we’re going to be doing lunch with Norm on Thursday. We don’t know what that guest is or who the guest is yet. We think we know but we’ll make sure that Kells posts that. The other thing is I do want to give a great big thank you to our new sponsor you probably saw the the the banner solarize solarize is your comprehensive solution for your everyday business needs. It’s everything you need to grow and scale your Amazon business. And it’s just one clip. Click away. So for more information, please visit solarized.com and salaries. It’s just one hour. Okay, where are you, sir?
Kelsey 55:21
All right. Yes. Thank you. That was a great episode. Jani. You’re listening still. So if you’d like to stick around, and we’ll talk to you after the podcast. All right. Awesome. And yes, thank you, everyone. Thank you for tuning in. There’s a great episode. And remember,
Norman Farrar 55:36
like, this is pretty cool. Yonny is part of our resources. But anybody listening is a $400 free money before you pay anything. So just keep that in mind. Try it out.
Kelsey 55:53
yet. So the links right here, if you’re interested. This is for everyone. This isn’t just a wheel Kelsey thing. So yeah, definitely take advantage of that. And let me see. If you are interested in some awesome content. We have our membership program or lunch with Norm, that is small group sessions with me and norm. So you can get two sessions with norm a session with me and a session with a guest lesson. That’s every single month and you get an SOP, an official lunch with Norm SOP every month as well along with the mug, and some m&ms custom mug and m&ms. So if you’re interested in Lay’s, oh yeah, giveaways, a lot of cool stuff. But if you’re interested, go over to our Patreon. You can just go to lunch with Norm website, click on the membership button. That’s the easiest way to do it. And you can check out all all of our different tiers. But of course, your support just watching the podcast is more than enough. So if you’re interested in becoming more part of the community, go over to our Facebook group that’s lunch with no Amazon FBA and E commerce collective and be part of our beer nation community.
Norman Farrar 57:02
Don’t take my name. Do not take my line.
Kelsey 57:05
No, no, no, don’t worry. Oh, and smash those like buttons of course too. If you enjoyed today’s episode, and All right, take it away.
Norman Farrar 57:13
Okay. Thank you, Kelsey, for not taking my line. I look forward to this. Okay. Join us every Monday, Wednesday and Friday at noon Eastern Standard Time. And thank you everybody for watching. Thank you for being part of our community. We could not do this without you and enjoy the rest of your day.
Transcribed by https://otter.ai
