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Lunch with Norm | How To Design Your eCommerce Brand

#198: How To Design Your eCommerce Brand in 2021

w/ Michael Kurtz

About This Episode

Back on Lunch with Norm we have branding expert Michael Kurtz. Today we’ll be talking about tips for sellers using CRM’s for Amazon & Etsy, why are CRM’s important, how to avoid the spam folder. We also review the Beard Nations logo submission’s for our special logo critique. Michael is a graduate of the Art Institute of Pittsburgh with a degree in Industrial Design, Michael has studied and understands how the consumer thinks. He’s perfected ways to create your brand so that it grabs the consumer’s attention and has done it all, from television and video games to marketing for tech startups. He’s even worked to create art for patents.

About The Guests

When it comes to creative ventures Michael Kurtz has done it all, from television and video games to marketing for tech startups. He’s even worked to create art for patents.
 
A graduate of the Art Institute of Pittsburgh with a degree in Industrial Design, Michael has studied and understands how the consumer thinks. He’s perfected ways to create your brand so that it grabs the consumer’s attention.

Sponsors

This episode is brought to you by:

Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.

For More information visit https://globalwiredadvisors.com/

.CLUB is the most used new top-level domain name and the perfect web address for your membership or subscription-based startup or business. Why? Because your customers are your CLUB! Grow your business with a domain name that instantly means membership and subscriptions.There are a lot of great domain name choices today, but if your business is about building a community of members around a product or service, there’s no better URL than YourName.club. With 1.3 million registrations worldwide, there are already thousands of e-commerce sites using .CLUB. – great subscription businesses like Soap.club, Firstleaf.club and Coffee.club.

You too can join the .CLUB today.

Visit www.get.club.

Episode: 198

Title: Norman Farrar Introduces Michael Kurtz – Designed from Scratch Concepts founder

Subtitle: “How to Design Your Ecommerce Brand in 2021”

Final Show Link: https://www.youtube.com/watch?v=cc0S1jnKuzs

 

Back on Lunch with Norm…Back on the show we have Michael Kurtz that joined to talk about tips for sellers using CRM’s for Amazon & Etsy, why are CRM’s important, and how to avoid the spam folder. At the end, we review the Beard Nations logo submission’s for our special logo critique. When it comes to creative ventures Michael Kurtz has done it all, from television and video games to marketing for tech startups. He’s even worked to create art for patents. He’s perfected ways to create your brand so that it grabs the consumer’s attention.

 

If you are a new listener to Lunch With Norm… we would love to hear from you. Please visit our Facebook Page and join in on episode discussion or simply let us know what you think of the episode!

 

In this episode, we discuss:

  • 0:00 Intro/Housekeeping
  • 3:59 Welcome Michael Kurtz
  • 8:37 What is a Non-Fungible Token (NFT) Business?
  • 11:14 Customer Relationship Management for Amazon
  • 16:10 Subject Line Tips for Email Marketing
  • 20:56 Email Marketing for Etsy
  • 22:38 What Makes Etsy Special?
  • 25:25 The Importance of Digital Marketer
  • 28:49 Types and Uses of CRM Tools
  • 30:59 The Best Time in Sending Email Campaign
  • 38:00 Logo Feedbacks and Tips
  • 57:09 Separating And Changing Brands on Amazon Listing

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Explore these Resources

In this episode, we mentioned the following resources:

  • Mailchimp
  • Automatic script write
  • Hubspot

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