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#99: Enhancing the Customer Experience

w/ Brenda Ruby

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About This Episode

We have our returning guest, Former COO of SNOW –  Brenda Ruby back on the podcast to talk about how online sellers can enhance their brand! Find out how you can enhance the customer experience and better serve your customers, as well as how you take control of influencer marketing. Brenda was part of the initiation of Snow At-Home Teeth Whitening; a premium line of oral care products where she helped grow it from $0 to a 9 figure multimillion-dollar e-commerce brand in just 4 years as the COO. She learned how to grow multiple teams, developed award-winning products, lead partnerships with A-list celebrities like the Kardashians and helped launch the products in major retailers like Target and Neiman Marcus. 

About The Guests

Brenda went on to graduate from Arizona State University debt-free in just 3 years from the business school and landed what she taught was her dream job; the biggest accountant firm in the world, Deloitte. She soon realized that was not the path she envisioned for herself and went on to work for a local marketing agency where she found a deeper passion for helping entrepreneurs with marketing. A new venture came along where her passion for startups and building an everlasting brand started.
 
Brenda was part of the initiation of Snow; a premium line of oral care products where she helped grow it from $0 to a 9 figure multimillion-dollar e-commerce brand in just 4 years as the COO. She learned how to grow multiple teams, developed award-winning products, lead partnerships with A-list celebrities like the Kardashians and helped launch the products in major retailers like Target and Neiman Marcus. She since then stepped down as COO and now serves as partner and advisor to Snow. Brenda has ventured out on her own to consult the next big startups in e-commerce and helps other brands with branding from a genuine passion for business and people.

Episode: 99

Title: Norman Farrar Introduces Brenda Ruby, Branding and Marketing Specialist and Former COO of Snow, a Premium Line of Oral Care Products

Subtitle: “You Can’t Fake The First Impression.”

Final Show Link: https://lunchwithnorm.com/episodes/episode-99-enhancing-the-customer-experience-w-brenda-ruby/

 

In this episode of Lunch With Norm…, Norman Farrar introduces Brenda,  Branding and Marketing Specialist and Former COO of Snow, a Premium Line of Oral Care Products.

 

Brenda helped Snow to grow from $0 to a 9 figure multimillion-dollar e-commerce brand in just 4 years as the COO. In this episode, she talks about how online sellers can enhance their brand and how to take control of influencer marketing.

 

If you are a new listener to Lunch With Norm… we would love to hear from you. Please visit our Facebook Page and join in on episode discussion or simply let us know what you think of the episode!

 

In this episode, we discuss:

  • 3:42 : Brenda’s Background
  • 7:16 : How to Enhance the Brand Through Customer Experience
  • 8:06 : Buying Competitor’s Product
  • 10:15 : Working with Influencers
  • 12:22 : Working with Macro/Celebrity Influencers
  • 16:57 : How To Get The Most Engagement With Micro Influencers
  • 20:28 : Dark Posts
  • 23:21 : Where To Find Influencers?
  • 27:23 : Proving Your Product’s Claims
  • 31:15 : Using Public Relations in Marketing
  • 32:47 : Amazon Editorial Recommendations 
  • 34:46 : Amazon Socials
  • 38:16 : Micro Influencers’ Costs
  • 42:12 : How Many Influencers Should You Collaborate With?
  • 44:08 : PRs in 2021
  • 45:16 : Authority And Trust Equals Sales
  • 49:14 : Brenda’s Tips for Sellers
  • 52:33 : User Generated Content
  • 54:27 : How To Increase Your Followers
  • 56:00 : Clubhouse
  • 58:25 : Wheel of Kelsey

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