#364: How to Create Helpful Content Search Engines Love
w/ Steve Wiideman
About This Episode
On today’s Lunch With Norm, we are with Academy of Search’s, Steve Wiideman! We discuss how to create “helpful content” that search engines love. Today, find out what can brands do to better understand searcher intent, how brands can make content more shareable, how important is expert-reviewed content? Our guest is a writer, scientist, professor, and practitioner of search optimization. He lives, breathes, and eats SEO. He is the author of SEO Strategy & Skills. While serving as an adjunct professor at UCSD and CSUF, he’s also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.
About The Guests
Writer, scientist, professor, and practitioner of search optimization, Steve Wiideman lives, breathes, and eats SEO, SEM, and inbound marketing. He is the author of SEO Strategy & Skills, a college textbook through Stukent. When he’s not leading his team of SEO consultants for franchise, multi-location, and e-commerce brands, he’s a cheeseball romantic, entertaining dad, and world traveler with a passion for life; embracing culture and diversity.
While serving as an adjunct professor at UCSD and CSUF, Steve’s also building the Academy of Search, while volunteering time to help improve transparency and industry standards as an agency trainer.
Sponsors
This episode is brought to you by:
Startup Club is the largest club on Clubhouse supporting the Startup ecosystem.
Startup Club offers an exciting sense of belonging to established and aspiring entrepreneurs, startup businesses, and companies wanting to Learn, Connect, and Grow. Join us for conversations with founders, entrepreneurs, angel investors, venture capitalists, subject matter experts, and more.
For more information visit https://Startup.club
Post Purchase PRO specializes in helping Amazon sellers create more sales, ranking, and reviews through post purchase marketing. Finally your email marketing can be actively managed by professionals with over 30 years experience so you can focus on running your business. Increase repeat purchases, drive better organic search term ranking, get more reviews, and build a real asset.
For more information visit https://www.postpurchasepro.com/lunch
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