If you are looking to expand your brand’s reach locally or around the world, press releases will help you do so easily. Professional press release writing and distribution companies will help you gain an audience with:
Watch Shane Oglow, President at prREACH, break down what press releases are all about in this episode of “Lunch With Norm”.
https://www.youtube.com/watch?v=ZP1YNqQjasQ
But there’s more. Here are eight benefits press releases provide to brands.
Brand building is your path to increased profits, whether you’re on Amazon, Shopify, any other e-commerce platform or a local business. Properly done, press releases put your company in front of new audiences. According to Shane, “When properly written and optimized with high-quality distribution, they’re a brand-building, traffic-driving force to be reckoned with.”
Say, for example, a product was released with the wrong expiry date. Together with the public relations team, you write and distribute a press release to address this before the media reports about it. This helps you to manage the situation from the source.
A press release is your opportunity to articulate what’s important to you, share your intentions behind a service, explain your product’s unique value, and to respond to claims that others may have made about you, your services, or your company.
Transparency is vital, and so is consistency for new or existing brands. Press releases tailor-made for the brand’s public reputation management focus on:
Interested in learning more about Public Relations? Check out what PR veteran Michelle Harriss had to say about Brand Building:
Used consistently and over time, digital press releases can help you improve your company’s rank on Google through appropriate keyword optimization. As Shaneexplains, “… if you distribute an eloquent and compelling press release that is then picked up by a newspaper, media outlet, or blog, your company gains a link, like, mention, visibility, brand recognition, citations, and the grand prize: referral traffic.”
With over 2 billion users visiting social sites every day, brands are capitalizing on these platforms to help them grow their business. Boost the power of your press releases by tweeting about them or posting them on your Linkedin or Facebook timeline.
Here are some tips for making the most of press releases and social media connections:
Sending press releases regularly keeps your brand relevant. Anytime someone needs to find out something about your company, the news releases will speak for you. A regular schedule is the key.
The internet never forgets. Anytime you send out a press release, it is automatically saved and stored in online databases. These records are also archived and can be retrieved by interested parties who want to know where your brand has come from, where you are now, and where you are heading to.
You can distribute press releases to specific audiences. Unlike other digital marketing tools, it is possible to target only particular audiences with your content. This optimizes the number, and the different people reached. As a plus, you can also include the demographics of the population you wish to contact with the press release. For example, you need not target general populations when sending out a press release announcing ‘new baby feeding bottles.’
To maximize the press release’s reach:
You can also let the press release distribution company know when, where, and at what time they should distribute your press release. This applies if you are not sending out the press release yourself.
At the very least, press release reports can tell you which news outlets picked up your press release and data on which keywords you are currently ranking for. However, some packages such as News Dominator from prREACH can give you more detailed information, including:
Some of the data will help you make decisions about what areas you should improve on or how satisfied your customers are with your products and services.
Looking to stand out from your competition? Press releases will help you showcase your expertise in your industry. This could be through:
Be very specific about what your company does and don’t beat around the bush. Remember, transparency is critical. Don’t give false information or over-promise and under-deliver. All information sent out through a press release should be consistent and reflect the company’s dealings.
If you’re stuck on what to write about, here are a few topic choices for press releases from your company or business:
Press releases are handy brand-building tools that have short-term and long-term perks to brands. As discussed above, these digital marketing tools utilize the power hidden in social media to grow your brand by:
Don’t let lack of expertise or time prevent you from exploiting the power of press releases. To continue to learn more about the latest n e-commerce and digital marketing, listen to our podcast “Lunch with Norm” here
https://podcasts.apple.com/ca/podcast/lunch-with-norm/id1525564513
Norman Farrar Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a leading expert with over 25 years of product sourcing, development, and branding expertise, Norm is an advisor to many and an inspiration to all.
Norman Farrar Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a leading expert with over 25 years of product sourcing, development, and branding expertise, Norm is an advisor to many and an inspiration to all.
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