High-Level Keyword Strategy and Striking Distance Rankings

Note: If you still have some bytes left on your backend KWs, just add them. NEVER delete existing KWs.

8. Have someone (Dustin or Katrina) check your spreadsheet and keywords after implementing

1. This will minimalize errors made across the task. Implementing this strategy is more complex than the first two Phases, and everyone will likely make mistakes as they perform this task.

9. Create a recurring Asana task to track progress

1. Once you’ve checked off your work make a recurring Asana task for checking the progress of the Strikezone keywords.
2. Set the task to recur every 90 days (three months) and include a link to the spreadsheet you made in the task description.
3. Assign the task to yourself unless otherwise directed.

10. Check on the Strikezone keywords every 90 days

1. 1. 1. When checking on the progress of Strikezone keywords, first duplicate the green “reporting” table in the spreadsheet you made.
      2. Using Helium 10’s Cerebro tool, look up the ASIN. Make a note of the following:
         1. The number of organic terms the ASIN indexes for
         2. The current rank of the organic terms recorded in the blue table on your spreadsheet
         3. Include your name in the green table in the appropriate cell so anyone with questions knows where to go
      3. Check each keyword’s current organic rank against the rank when you first made the spreadsheet.
         1. If the current organic rank is higher performing, report it to the client.
         2. If the current organic rank is the same, rotate that keyword out and replace it with another keyword from your list (with that keywords organic rank). Then report to the client.
         3. If the current organic rank is lower performing, rotate that keyword out and replace it with another keyword from your list (with that keywords organic rank). Then report to the client.
      4. Finally, if a Strikezone keyword now has a ranking of 1-19, notify the client and rotate that keyword out as well. This is considered a success and is the whole point of this SEO strategy.
      5. When done make sure that an account manager is aware of the progress/report.

Note: When rotating out keywords for any reason, make sure that you also go change it in the listing backend or A+ content. Only changing it in the spreadsheet does not update the listing.

Other Strikezone Notes and Resources:

Adding KWs on A+ Content:

Steps:

1. 1. Inspect your A+ Content by right clicking the image, and click inspect. You should see something like this: