When it comes to deciding Jungle Scout vs Helium 10, which is the better software for Amazon sellers? The answer depends on whether you are a first-time seller or are looking to scale and manage your existing Amazon business. Both have pros and cons, but ultimately it depends on the seller’s needs and where they are in their Amazon journey. Now, let’s take an in depth look so that you can make an informed decision!
What Are Helium 10 and Jungle Scout?
For those who don’t already know…
Helium 10 and Jungle Scout are web-based software suites (web apps) to help you start and grow your Amazon business.
Both platforms can help third-party sellers find viable products to sell in the main Amazon marketplaces.
“Getting the right tool for you onlyne business can make all the difference.” – (Source: Canva)
How Do Jungle Scout and Helium 10 Work?
By providing you with product, market, competitor, and keyword data in seconds – Jungle Scout and Helium 10 make keyword and product research more manageable and less time-consuming. Many successful Amazon sellers (FBA and FBM) use these essential metrics to help them:
1) Decide which products to launch
2) Manage and grow their e-commerce businesses by streamlining and automating some of their online processes
What Features and Tools Do Both Jungle Scout and Helium 10 Have?
Both Helium 10 and Jungle Scout offer a useful set of features and are two of the best Amazon research tools currently on the market.
Why do I say this?
Because they both provide:
- Detailed data that can be filtered
- Searchable Product Database
- Product Tracker
- Niche/Opportunity Finder
- FBA Profitability Calculator
- Keyword Research Tool
- Keyword Rank Tracker
- Reverse ASIN Lookup Tool
- Trend Analyzer
- Listing Builder & Analyzer
- Index Checker
- Sales & Profitability Analytics
- Email & Review Automation
- Alerts Tool
- Inventory Protection & Management
- Tool to help find suppliers
- PPC Tool/Ad Manager Option
- Google Chrome Extension
- 24/7 Customer Support
- Training Videos & Webinars
- US & EU Marketplace Support
So how do you determine which one is better?
To help you fully understand the features of each platform and the differences between them, let’s take a deep dive into the Amazon tools both offer.
Product and Keyword Research Tools: Helium 10 vs Jungle Scout
The keyword and product research tools in Jungle Scout and Helium 10 are very similar.
Both Helium 10’s Black Box and Jungle Scout’s Product Database & Product Tracker tools allow you to search a database of over 450+ million products, pulled directly from Amazon, to begin the product research process.
Using the advanced filters that both tools provide, you can quickly sort the data by product category, monthly revenue, price, review count, review rating, number of images, number of sellers, best seller rank (BSR), and more. Sorting the data in this way can help you discover high-demand, low-competition product ideas based on your preferences and target niche. You can track your results and save them for future reference.
You can instantly find high-ranking keywords and profitable product niches using Helium 10’s Cerebro, Magnet, and Trendster tools or Jungle Scout’s Opportunity Finder, Keyword Scout, and Category Trends tools. These tools also allow you to spy on your competitors (with a reverse ASIN search) and track historical performance data so you can spot and capitalize on seasonal and unexpected trends.
Listing Optimization Tools: Jungle Scout vs Helium 10
Again, both Helium 10’s and Jungle Scout’s listing optimization tools are comparable.
Using either Jungle Scout’s Listing Builder or Helium 10’s Scribbles, you can easily create and optimize product listings by targeting relevant keyword search terms to rank high on Amazon search results. Jungle Scout’s Listing Builder allows you to sync your listings directly with your Seller Central account. Helium 10 is currently beta testing a new and improved listing optimizer called Listing Builder, which also has this capability. At the moment, Scribbles doesn’t have this feature.
Once you’ve created your product listing, both platforms have tools that will rate the quality of your listing – based on your title, description, key features, keywords, images, and back-end keywords. Jungle Scout’s tool is Listing Grader, while Helium 10’s is Listing Analyzer.
Analytic Tools: Helium 10 vs Jungle Scout
Both Jungle Scout and Helium 10 offer several tools that help Amazon sellers track and monitor key business metrics as they scale and grow.
Keyword Analytics:
Helium 10’s Keyword Tracker & Index Tracker tools and Jungle Scout’s Rank Tracker allow you to track the organic and sponsored position of multiple keywords over time so that you can uncover which keywords are ranking well and which are not. You can also check which keywords your product is indexing for and track your competitors’ keywords to see how your Amazon SEO strategy compares to theirs.
Both tools will generate important metrics like keyword ranking position, percentage changes & ranking trends, and estimated monthly searches. Any changes you make can be logged to analyze their impact on your ranking and sales.
Financial Analytics:
Both Jungle Scout’s Sales Analytics and Helium 10’s Profits tool organize and track your Amazon sales history, net profit, ROI, revenue, Amazon FBA fees, promotions & PPC campaign expenses, refunds, supplier & shipping costs, hidden fees, and more. This data allows you to monitor the financial health of your business and adjust your strategy accordingly.
Market Analytics:
Helium 10 offers an integrated tool called Market Tracker. Market Tracker helps third-party sellers see competitor data, BSR, revenue, market share, new entrants, reviews, pricing, and more – helping to keep you one step ahead of your competitors.
Jungle Scout offers a service called Jungle Scout Cobalt that they market to brand owners and agencies. It is an added extra and is not included in their web app packages.
Operations Tools: Helium 10 vs Jungle Scout
Helium 10 and Jungle Scout both offer Amazon FBA sellers a way to simplify and streamline their operations – which is very handy as your business grows!
Inventory Management:
“Having the right data can make inventory management an esay task.” – (Source: Canva)
Jungle Scout’s Inventory Manager and Helium 10’s Inventory Management tool take essential metrics from your Seller Central account and help you to accurately predict how much stock you will need to order and when. In this way, you can prevent stockouts and excess storage fees.
As we all know, product launches can make you vulnerable to coupon stackers and malicious competitors wiping out your inventory. Helium 10’sInventory Protector and Jungle Scout’s Promotions tool both allow you to limit the number of units buyers can order – to protect your stock.
Another essential feature of both platforms is their ability to alert you to hijackers and any changes in your listings so that you can respond to potential threats from scammers and counterfeiters straight away! You can program Jungle Scout’s and Helium 10’s Alerts tool to send you daily, weekly or monthly reports via email – making it easier for you to monitor any changes in the state of your Seller Central account.
Email Follow Up & Review Requests:
Both Helium 10 and Jungle Scout understand the importance of follow-up email sequences & customer reviews and have built this capability into their web apps.
Jungle Scout’s Review Automation and Helium 10’s Follow-Up tool automate the review request process, saving you time and ensuring you never miss the opportunity to gain a product review again!
Additional email templates are provided by both Jungle Scout and Helium 10 for you to use as part of your customer support strategy. As you know, Amazon is very strict about what you can and can’t do! Before sending out any email sequences, make sure you adhere to Amazon’s Terms of Service (TOS).
Marketing Tools:
Unfortunately, advertising on Amazon is no longer a choice but a necessity. Jungle Scout and Helium 10 both know this and offer their own PPC management tools.
Helium 10’s Adtomic tool is included in its web app platform. But, Jungle Scout’s PPC management tool Downstream has to be purchased separately.
“The right tool can save you time on research and analysis.” – (Source: Canva)
Jungle Scout Chrome Extension vs Helium 10 Chrome Extension – What Does it Do?
Both Jungle Scout and Helium 10 offer a free chrome extension that plugs right into your browser. It allows you to access a powerful suite of tools as you browse the Amazon catalog.
Helium 10’s Chrome Extension includes:
- X-ray: access to market data to find your next successful product
- ASIN Grabber: capture ASINs to use in your targeted ad campaigns
- Profitability Calculator: quickly gauge what your ROI and profit margins would be
- Inventory Levels: keep an eye on your competitors’ inventory levels
- Review Insights: quickly analyze and download product reviews to find keywords and new ways to differentiate your product
- Supplier Finder: direct access to Alibaba’s supplier database to help you source private label products
- Demand Analyzer: analyze consumer demand to identify the best product opportunities
- Sales Estimator: get a monthly sales estimate for your product based on the current BSR and other competing offers.
- Seller Assistant: request multiple reviews through Seller Central in one click
- Walmart Functionality: use some of the tools on the chrome extension on the Walmart marketplace as well
Jungle Scout’s Chrome Extension includes:
- Product Insights: get BSR, estimated sales data, price changes, and monthly revenue, plus other key market metrics
- Opportunity Score: evaluate a product based on demand, competition, and listing quality.
- Product Tracker: monitor, track and compare products ideas and sales metrics
- FBA Profit Calculator: quickly calculate a product’s profit margin and ROI
- Listing Quality Score: identify poorly performing product listings
- Keyword Cloud: view the most popular search terms for a product
- Customize Settings: adjust filters and other settings to sort product research data and easily export it to your computer
- Review Request & Downloader: request bulk product reviews through Seller Central in one click and download up to 5000 reviews per ASIN
- Walmart Functionality: use some of the tools on the chrome extension on the Walmart marketplace as well
Important Note: Jungle Scout used to charge extra for their chrome extension, but now it is included FREE in all their pricing plans – just like Helium 10’s chrome extension!
What Features and Tools Does Helium 10 Have that Jungle Scout Doesn’t Have?
- Frankenstein: processes your keyword lists and removes duplicate keywords and modifiers
- Misspellinator: finds the top misspelling for your seed keyword so you can target them in your product listing back-end and rank for them
- Refund Genie: helps you calculate any money that Amazon may owe you and has a set of pre-written messages you can copy & paste into Seller Central when you contact Amazon Support
- Portals: helps you create landing pages to drive external traffic from paid ads and social media sites to your Amazon product page
- Alta: financial services that help sellers to scale, pay business expenses all from one place, and easily register & file for taxes
- Audience: A/B split testing tool
- Trusted Partner Directory: directory of trusted professionals
- Mobile App: access critical data you need to run your Amazon business directly on your mobile device
- Free Tools: Amazon Keyword Search, PPC Audit, URL Builder, QR Code Generator, Amazon Anomaly Tracker
- Web App Walmart Functionality: use Cerebro, Magnet and Profits on Walmart
What Features and Tools Does Jungle Scout Have that Helium 10 Doesn’t Have?
- Supplier Database: a database of confirmed, high-quality global suppliers to help you source products
- Freelancer Marketplace: vetted freelancers offer their skills to other Amazon sellers on Jungle Scout’s ‘Jungle Market’ place
- Jungle Scout API: access to the most accurate Amazon marketplace data with Jungle Scout’s JSON-compatible API
- Free Tools: Profit Calculator, Sales Estimator, Listing Grader
Wow! We have covered a lot of information!
Just to summarize:
| Jungle Scout | Feature | Helium 10 |
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Product Research
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Product Tracker
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Keyword Research
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Misspellings Checker
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Niche/Opportunity Finder
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Trend Analyzer |
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Reverse ASIN Lookup
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Keyword Processor
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Listing Builder & Analyzer
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Market Tracker
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Keyword RankTracker
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Hijacker & Product Monitoring
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Inventory Protection & Management
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Sales & Profit Tracking
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Reimbursement Assistance
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Review Request Automation
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Email Automation
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Find a Supplier Functionality
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Vetted Supplier Database
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PPC Management
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Landing Page Builder
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QR Code Generator
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A/B Split Testing
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Freelancer Marketplace
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Chrome Extension with Walmart Functionality
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Web App Tool Walmart Functionality |
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Most Accurate Data |
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Mobile App |
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24/7 Customer Support
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7 days
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Money Back Guarantee
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30 days
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Extra Resources & Training
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US/EU Marketplace Support
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“Analyzing data is essential for decision making in the future.” – (Source: Canva)
How Accurate Is Helium 10’s and Jungle Scout’s Data?
Both Jungle Scout and Helium 10 work by using their own proprietary algorithms to gather and process millions of data points daily.
Some of these data points are derived directly from Amazon’s API and represent actual Amazon data. Other data points are obtained from various sources, which, as you can imagine – they like to keep secret!
What we do know is that both companies have their own teams of software developers and data scientists whose job is to make sure that the data displayed in the Jungle Scout or Helium 10 dashboards is as accurate as possible.
The consensus among sellers who have directly compared their existing sales data to the estimated sales data of Helium 10 and Jungle Scout is mixed.
According to a case study conducted by Jungle Scout, they have a data accuracy score of 84.1% compared to Helium 10’s 74%.
I’ll let you investigate that one for yourselves.
How Easy Are Jungle Scout and Helium 10 to Use?
Many sellers say that Jungle Scout is the better choice for ease of use. Its user interface is more straightforward to navigate, making it simpler for you to find the information that you need when you need it. Helium 10’s dashboard can sometimes be confusing with all the features displayed.
The way Helium 10 has named its tools can also be baffling. There is no apparent relationship between the tool’s name and its function – although Helium 10 are starting to change their naming convention to make it easier for sellers.
Jungle Scout’s naming convention is far more straightforward, and the tool’s name has always reflected its function.
What Training and Resources Do Helium 10 and Jungle Scout Provide?
Whether you use Jungle Scout or Helium 10, both have excellent resources to help you expand your expertise. Check out the Resources tab on their websites and Youtube pages to access a wealth of FREE information and webinars.
If you want to follow along as experts find, source, and sell an actual product on Amazon, check out Helium 10’s Project X and Jungle Scout’s Million Dollar Case Study.
Once you join one of their paid memberships, you will access even more training resources.
Jungle Scout offers subscribers access to its Amazon training Academy – which includes over 130 videos and covers every aspect of the Amazon selling journey. You can work through the training videos at your own pace, and if you have any questions, you can attend one of their live Q&A sessions or participate in the forum. You will also have the chance to participate in monthly Livestream training.
Helium 10 has paired up with Kevin King to offer its users the Freedom Ticket Course – an 8 week, step-by-step, Amazon FBA course which you can work through at your own pace. But, if you want to join live Q&A sessions twice a week, you will have to upgrade to Freedom Ticket Extra.
Both Helium 10 and Jungle Scout also offer training videos for each of their tools so that you can learn how to master their software.
If you ever need to speak to someone, both Helium 10 and Jungle Scout have a 24/7 Customer Support Team at your disposal. You can contact either of them by email or live chat – although you may have to wait a while for an agent to get to you.
Now, I bet you are wondering…
How Much Do Helium 10 and Jungle Scout Cost? And Which Plan Should You Get?
Helium 10 has 7 different pricing plans to choose from:
- Free Plan
- Starter Plan
- Platinum (Most Popular)
- Diamond
- Elite
- Enterprise
- Al a carte – only pay for the features that you want
Helium 10 allows new sellers to utilize specific tools for free. It is a great way to try their dashboard and chrome extension before deciding whether it is the tool for you. However, their free version does impose limits on the number of searches you can do. As a result, you won’t have complete access to the full functionality of the tools for more than a few uses per month. But if you’re serious about your Amazon business, you will want to upgrade to one of their paid plans as soon as you can.
Helium 10’s most popular single-user plan, Platinum, costs $99 per month. With this plan, you receive most of the features you require. However, you do have limited access to some of the tools. But, for most sellers, this is more than enough!
Helium 10 also has an ‘a la carte’ approach, which means you only have to pay for the features you need. However, buying one of their four paid plans is better.
For the more experienced sellers looking to scale and streamline their Amazon business, Helium 10 has a range of premium plans as well. Whether you choose their Diamond, Elite, or Enterprise Plans depends on your business needs.
Jungle Scout has 6 different pricing plans to choose from:
- Basic Plan
- Suite (Most Popular)
- Professional
- Start-up Suite
- Entrepreneur Suite
- Freedom Builder Bootcamp
Jungle Scout has no Free trial or plan and its cheapest standard plan, Basic, costs $49 per month. Like Helium 10, Jungle Scout also limits the number of tools and searches you can access.
Jungle Scout’s most popular single-user plan, Suite, costs $69 per month – $30 less than Helium 10’s most popular plan. This plan provides you with most of the features you want. You do, however, have limited access to specific tools. Again, for most sellers, this is more than enough!
Both Helium 10 and Jungle Scout offer a discount on their plans if you choose to pay yearly instead of monthly.
And, if you purchase one of their plans and then decide it is not for you, then both Jungle Scout and Helium 10 offer a money-back guarantee:
- Jungle Scout: 7 days
- Helium 10: 30 days
Still not sure?
Check out the pros and cons of each tool before deciding which is the best Amazon product research tool for you.
Jungle Scout Pros and Cons
Pros:
- Intuitive interface
- Slightly better data accuracy
- Supplier Database
- Cheaper
- Freelancer Marketplace
Cons:
- Fewer features than Helium 10
- No Mobile App
- No Free Plan
- Web App tools don’t have Walmart functionality yet
Helium 10 Pros and Cons
Pros:
- Free Plan
- The most comprehensive software suite
- Keyword processing tool
- Mobile App
- A/B split testing tool
- Cerebro, Magnet & Profits have Walmart functionality
Cons:
- More complicated dashboard
- More expensive
- Slightly lower data accuracy
What’s the Bottom Line?
Several product and keyword research tools are available on the market today to help sellers find and assess profitable products to sell on Amazon. Helium 10 and Jungle Scout are two of the most popular.
Both Jungle Scout and Helium 10 make running your Amazon business easier and increase your chance of success. Both let you search for keywords, check product metrics such as sales rank and revenue, and analyze & track your competition. And, both are consistently adding new features and updating the training they offer.
They do this slightly differently, so you can’t say one is definitively better than the other – instead, it comes down to personal preference and where you are in your selling journey.
If you’re a beginner on a budget and want an excellent product selection tool that is simple to use and that can assist you in finding and launching your first few FBA or FBM Amazon products – then Jungle Scout is the tool for you.
If you’re an advanced seller serious about scaling your Amazon business to 7 figures and are looking for an all-in-one tool that you can use to build and manage a successful ecommerce business – then Helium 10 is the better choice.
Ultimately, the decision is yours.
Whichever you choose, both Helium 10 and Jungle Scout are definitely worth it!
“Tools can help you market your products in today’s competitive environment.” – (Source: Canva)
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FAQ
Which one is better: Jungle Scout or Helium 10?
The answer depends on whether you are a first-time seller or are looking to scale and manage your existing Amazon business. Both tools have pros and cons, but ultimately it depends where you are in your Amazon journey.
For new sellers, we would recommend Jungle Scout, but for more advanced sellers we would recommend Helium 10.
Is Jungle Scout free?
No, you have to pay for Jungle Scout. They do not offer a free trial or a free plan. With their 7-day money-back guarantee, you can try their software suite for 7 days and ask for a refund if it doesn’t meet your needs.
Is Helium 10 Free?
Helium 10 does offer a Free Plan, which allows you to use specific tools without paying. But, their Free Plan won’t give you complete access to the full functionality of their software suite. With their 30-day money-back guarantee, you can also try one of their paid plans for 30 days and ask for a refund if it doesn’t meet your needs.
Which Jungle Scout plan should I get?
For most small to medium-sized third-party sellers, Jungle Scout’s most popular single-user plan, Suite, provides you with all the tools you need. For larger sellers, their Professional Plan may be a better choice.
Which Helium 10 plan should I get?
For most small to medium-sized third-party sellers, Helium 10’s most popular single-user plan, Platinum, provides you with all the tools you need. For larger sellers, their Diamond or Enterprise Plans may be a better choice.
Is Jungle Scout worth it?
Yes, Jungle Scout is worth it! Their software tools and chrome extension enable you to research products and keywords, identify market trends, optimize your listings, streamline your PPC advertising campaigns, track your competitors and keep on top of key financial data.
Is Helium 10 worth it?
Yes, Helium 10 is worth it! Their software tools and chrome extension enable you to research products and keywords, identify market trends, optimize your listings, streamline your PPC advertising campaigns, track your competitors and keep on top of key financial data. Their software will also help you scale and launch your products on Walmart.
Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a leading expert with over 25 years of product sourcing, development, and branding expertise, Norm is an advisor to many and an inspiration to all.
