Businesses with High Google Ads Success Rates: 

If you are strategic and perform proper research, there is a good chance that your Amazon brand will generate higher sales. However, if you have any of the following features in your Amazon brand, there is a higher probability of success for your brand in context with Google Ads:

• If your brand is well-established and has a higher brand recognition than your competitors.
• If your brand has a good marketing and advertising budget and could run a proper paid ad on Google, including split testing and multiple ad campaigns.
• And lastly, if your brand has a unique product to entice a larger audience.
  If you are promoting the same product as hundreds of other brands, and there are few differences between your product and competitors, then there’s a chance your Google ad might fail. Uniqueness and innovation are the key here.

How Can Google Ads Help With Your Amazon Listing Conversions?

Amazon sellers can make use of an external traffic bonus benefit in exchange for driving this traffic to Amazon. This helps make Google ads a more affordable option when looking for more listing conversions.

If a seller is enrolled in the Brand Registry Program then they will be eligible for Amazon Attribution. This allows sellers to create a code (similar to a pixel) that can used in external ads like Facebook or Google ads and receive a Brand Referral Bonus.

To reward Amazon sellers for driving external traffic, Amazon will reduce their referral fee (normally around 15%) down to 5% on any sales driven through external ads with the Amazon Attribution code.

How Can I Improve Listing Conversions?

If your goal in running Google ads is to improve your Amazon listing conversions, here’s how you can achieve that;

 A common mistake made by many Amazon brand owners is that they direct the audience directly to the Amazon listing page via Google ads.

While this could generate a few sales (only if you get lucky), it substantially decreases Amazon conversion rates.

 To avoid that, you need to direct the audience to your brand’s landing page and offer them a discount or a special code to make them purchase the product by choice. The goal here is to improve your brand’s recognition and gain customer loyalty.

Another essential thing to do is to ensure that your brand’s landing page is made in compliance with the terms and conditions set by Google.

For example, you need to ensure it is hosted on your own site, has a link to privacy, and has the required elements within the navigation to help visitors navigate your landing page.

Lastly, you need to create a Google AdWords account to start an ad campaign using the right keywords. You can use AdWords automation and AdWords scripts to boost your Amazon conversion rates.

Why Do I Need to Use Google Ads For Amazon?

While Amazon is one of the world’s biggest online markets and has millions of products listed from thousands of different sellers and brands, 25% of Amazon sellers still use Google ads to increase their sales on Amazon.

Google uses the Amazon AdWords strategy to connect the world’s largest search engine and the largest digital ad platform in the USA, to boost sales, rankings, and improve BSR , while also providing a few additional advantages to your Amazon brand.

Not only that, but you must also consider that, on average, the ROI (Return on Investment) for Google ads is measured up to 200%. So, if you are getting $2 for every $1 you spend on Google ads, why won’t you use that?

Once you start using Google ads for your Amazon brand, you will see the difference in your earnings, and not only that, we are sure you will be able to beat your competition and achieve your sales goals within half the period. You need to utilize this advantage to boost your business and increase your brand recognition.

How do Google Ads Work?

Similarly, as the Amazon Sponsored ads (PPC), Google ads use the keywords and text approach. However, there are a few different types of campaigns you can run with Google ads; our primary focus for Amazon brands would be Google search ads, or as you may be familiar with it, Google AdWords.

Setting up ads with Google AdWords is an easy process and has a higher rate of positive outcomes for Amazon businesses.

 Using Google AdWords, you can target your specific keywords in relation to your brand or products and get listed in the top ads on Google search results.

However, Google search ads work on the bidding format, so you would need to bid for your ad to be shown in the search result for your targeted keyword.

While making the bid, keep in mind that it will impact your position on the search results, and it is better to play with larger numbers to add weight to your ads than your competitors who might be promoting their products using the same keywords as yours.

Other than the number you bid, there are a few other factors that might also weigh in determining whether your ad makes it to the search results or not. These include the factor of relativity, the ad group you have chosen, your landing page, and your account’s history.

Why Do I Need to Use Google Ads For Amazon?

While Amazon is one of the world’s biggest online markets and has millions of products listed from thousands of different sellers and brands, 25% of Amazon sellers still use Google ads to increase their sales on Amazon.

Google uses the Amazon AdWords strategy to connect the world’s largest search engine and the largest digital ad platform in the USA to boost sales on amazon, rankings, and BSR, while also providing a few additional advantages to your Amazon brand.

 Not only that, but you must also consider that, on average, the ROI (Return on Investment) for Google ads is measured up to 200%. So, if you are getting $2 for every $1 you spend on Google ads, why won’t you use that?

Opting for Google ads for your Amazon brand, means you could see an increase in your audience reach. The more views you get, the higher your chances are of reaching your sales target. This will help give you an advantage to your competition who isn’t utilizing Google ads.

Key Takeaways:

Using Google ads for your Amazon brand can benefit you and your business by helping you increase your brand recognition and your Amazon conversion rate. Furthermore, with google ads offering higher ROI, chances of loss or failure are less in comparison to Amazon Ads. We hope the information we provided will help you on your Google ad journey for your Amazon brand!