#176: Behind An Amazon Seller - Highs and Lows
w/ Nir Raveh
About This Episode
Originally from the world of traditional advertisement, Nir Raveh joins Lunch with Norm to discuss the beautiful and the ugly side of amazon, obstacles for new sellers, and the strategies of growth. Nir specialized in business development and marketing in the pharmaceutical industry, now he is Co-CEO of Market Wize and heads the department which deals with all aspects of Amazon, including AMZ algorithm, product positioning and branding strategies.
About The Guests
Sponsors
This episode is brought to you by:
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Episode: 176
Title: Norman Farrar Introduces Nir Raveh, Co-CEO of Market Wize.
Subtitle: “The Truth Behind An Amazon Seller – The Beautiful and the Ugly Sides”
Final Show Link: https://lunchwithnorm.com/episode-118-power-of-a-brand-direct-to-consumer-websites-w-jon-elder/
On today’s episode Nir Raveh, Co-CEO of Market Wize joins Norm to talk about obstacles as an Amazon seller, reasons why many sellers quit, and strategies of growth. Nir Raveh is an expert in brand development and marketing strategies originally from the world of traditional advertising.
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In this episode, we discuss:
- 0:00 Intro/Housekeeping
- 5:03 Welcome Nir Raveh
- 9:20 Active Amazon Sellers Statistics
- 14:00 The Certainty for Amazon Sellers
- 17:00 Dealing with Uncertainty as Amazon Seller
- 26:23 Manage as an Ecommerce Service Provider
- 30:18 The Importance of Product Significance
- 32:23 The Difference Between Loving your Product and Falling in Love with your Product
- 34:52 Growing your Amazon Business
- 45:56 Main Hurdles as an Amazon Seller
- 49:50 Why Amazon Sellers Quit?
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Explore these Resources
In this episode, we mentioned the following resources:
- Sharon episode – https://www.youtube.com/watch?v=FynZVyNbp2w
- Tears for fears song – https://www.youtube.com/watch?v=aGCdLKXNF3w
- Tony robins book – https://www.tonyrobbins.com/mind-meaning/do-you-need-to-feel-significant/
- Amazon referral program – https://associates.amazon.ca/
- Sostocked html converter –https://www.sostocked.com/amazon-product-description-html/
- Helium 10 Cerebro – https://www.helium10.com/
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