Episode: 201
Title: Norman Farrar Introduces Kevin King – Amazon expert
Subtitle: “Kevin King’s Amazon FBA Advice for Q4”
Final Show Link: https://www.youtube.com/watch?v=5dGw2rhwbbA&list=PLVIz0IewRSqDUVXG_IAXsVx9ZWE8_Vanz&index=10&t=1s
Back on Lunch with Norm…Kevin King is back! This time, to talk about what’s new in the world of Amazon, what Amazon sellers need to be prepared for during this time of year and any mistakes to avoid. Kevin has been involved in internet marketing and e-commerce since 1995. He was named one of the Top 40 Direct Marketers by Target Marketing magazine and has been featured as the front pages of prestigious newspapers like USA Today and The Wall Street Journal as well as many TV appearances. He has been a recurring guest on over 30 FBA and e-commerce podcasts and sells millions of dollars of product on Amazon.com.
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In this episode, we discuss:
- 0:00 Intro/Housekeeping
- 3:39 Welcome Kevin King
- 7:00 What to Look Forward in Q4 for Ecommerce Business?
- 13:26 Ups and Downs of Being an Entrepreneur Selling on Amazon
- 15:48 Negative And Positive In Selling on Amazon
- 19:34 Increasing Labor Costs for Ecommerce Operations
- 20:43 Inventory Management Strategies for Ecom Sellers
- 22:49 Amazon Pricing Strategies and Adjustments
- 25:17 Different Ways To Increase Profit
- 28:40 Shipments Best Practices and Strategies
- 31:04 Common Mistakes People Make in Selling on Amazon
- 36:26 Minimizing the Inventory to Attract Customers
- 37:46 What Are the Methods For Keyword Research?
- 40:01 Thoughts About Sourcing in the USA
- 46:59 Creating your Own Shopify Sites Outside Amazon
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