#210: How to Manage Your Growing Social Media Team

Episode: 210

Title: Norman Farrar Introduces Cassandra Craven – Social media maven

Subtitle: “How to Manage Your Growing Social Media Team”

Final Show Link: https://www.youtube.com/watch?v=-KDuiT_wrrc&list=PLVIz0IewRSqDUVXG_IAXsVx9ZWE8_Vanz&index=7

Back on Lunch with Norm…Today on the show we have social media expert, Cassandra Craven. We will be talking about expanding your social media team. Currently working in the Social Media storefront at Helium 10, Cassandra is a social media maven. She has over 10 years of experience and she has managed to produce content for both national and international brands in the TV, film and advertisement industries.

If you are a new listener to Lunch With Norm… we would love to hear from you. Please visit our Facebook Page and join in on episode discussion or simply let us know what you think of the episode!

In this episode, we discuss:

• 0:00 Intro/Housekeeping
• 3:48 Welcome Cassandra Craven
• 7:35 Starting your Social Media Team
• 11:00 Hiring an Ecommerce VA Overseas
• 16:30 Social Media VA – Everything About Price Range
• 21:00 Pros and Cons in Expanding your Social Media Team
• 32:00 Growing your Social Media Team
• 41:20 The Importance of Consistency in Social Media Marketing
• 44:40 Biggest Success Story in Hiring a SocMed VA
• 52:15 Identifying Product Category Opportunities on Amazon

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Norman Ferrar   0:03  

Hey everyone, it’s Norman Farrar, aka the beard guy here and welcome to another lunch with Norm The Amazon FBA and  commerce podcast.

Norman Ferrar  0:22  

Ah, all right, sorry, guys, I’m running a little bit late today like usual. It’s a mate maybe later than usual. I don’t think we’ve ever started his podcast on time. But one of these days we will do that. And now my computer’s updating. So just to make matters worse. Anyways, on today’s show, we’re going to be talking about how to manage your and grow your social media team. So this is gonna be really cool because some of what we’re going to be talking about is just how to build your team. Anyways, our guest today is one of my favorites. She is the social media and content manager at Helium 10. We always have a ball when she’s on the show. Anyways, she’s been making strides in organic social media for over a decade, bringing her edge and expertise into the community management, influencer relations, content creation, social strategy and analytics over at h 10. Yes, and I’m even wearing an old school Helium 10 t-shirt today.Old school.  Anyways, I can’t wait to get into it and talk with Cassandra Craven. It’s going to be an awesome show. But before we get into it, we just wanted to give a shout out to our sponsors. Solarize, Solarize is your comprehensive solution for your everyday business needs. It’s everything you need to grow and scale your Amazon business and it’s just one click away. For more information, contact Deema and his team over@solarize.com. And remember solarize is just with one R, Okay, where is the man the myth the boy legend?

Kelsey  2:02  

Man Hello. Hello.

Norman Ferrar   2:03  

Hi, Squire.

Kelsey 2:04  

Hi, are you late today?

Norman Ferrar 

I know. I know

Kelsey

Me and Casandra. We’re just we’re gonna just jump right in.

Norman Ferrar   2:10  

You were just chilling, right? Yeah, that’s what I was telling mom. I was going up grabbing a cup of coffee. And you know, running downstairs and I said Kelsey is going to handle this.

Kelsey  2:21  

Yeah, maybe some brunch with Cassandra and take a little lunch with Norm takeover. But first off, I want to just give a big shout out to Andy Twilight. Action. AMZ elite. Just a rabbit Andy Craig. It’s great to see everyone. Oh, rad is on too. Good to see you. Let us know what you got planned for the weekend. How are you doing? Is there anything new and exciting in the world that you guys want to talk about? I’ll be in the chats looking over everything. So yeah, just let us know also where you’re watching from. We got people from Miami today. Twila action is in Belgium. That’s Andrew. And yeah, it’s gonna be a good show. Super excited to have Cassandra on. And also I want to get our beer nation going and send them over to the cellar poll. Boat for lunch with Norm podcast as your favorite podcast over at the cellar pole that the cellar pulled calm. I’m gonna put the link there. Let’s get that number one. Okay. That’s our goal. And that’s about it. Yeah, take it away, nor.

Norman Ferrar  3:29  

Well. Thank you, Kelsey, for that intro. All right. Okay, so we’ll get right into it because we are late. If you have any questions, comments, just throw it over into the right hand column. So sit back, relax. Grab a cup of coffee and enjoy the episode. Where is Cassandra?

Cassandra Craven

Hi, norm.

Norman Ferrar 

Hello. How are you?

Cassandra Craven  3:51  

I’m good. I’m in helium 10 HQ today.

Norman Ferrar 3:54  

Fantastic. We usually talk to you at home. So now the office . And look at

Cassandra Craven  4:02  

any surprises.

Norman Ferrar   4:04  

There’s a surprise right behind you right now. Hey.

Cassandra Craven  4:10  

You never know what’s gonna happen.

Norman Ferrar  4:11  

You never No Look at him. How are you sir? Good. Good. Just, they’re working me like a dog over a human. Not well. I think it’s a little bit true.

Unknown Speaker  4:25  

I look the worst part about this office is I guess they heard that Timbo showed up and they brought like massive amounts of donuts and cookies. Yeah. I think we have three boxes of like artists and donuts and cookies and I’m really struggling to stay out of the kitchen. Right?

Norman Ferrar   4:40  

And I’m so Canadian. You know? You say the word doughnuts and that’s it. You have me? The cream they got those like Frou Frou California crumbly, vegan ones? You know? They’re not those good greasy. Don’t do that to a doughnut?

Cassandra Craven  4:55  

No, don’t do that to a doughnut. Alright, a lot of information. Very informative for the audience.

Norman Ferrar   5:01  

Yes, yes. Very informative.

Cassandra Craven   5:04  

Oh my gosh. I hope Oh, we want to spice up the podcast norm so I brought in some, you know, some special guests. Oh, that’s just as healthy as rocking the AMPM shirt. You got legacy Helium 10. I have on serious sellers podcast. So covered. Yeah, you think we don’t? People don’t think we shop anywhere else. Do you think people just think we get our wardrobe?

Norman Ferrar   5:30  

I know I do.

Cassandra Craven  5:33  

Cover you like, year round?

Norman Ferrar  5:35  

That’s right of course. Cassandra, for those of us who don’t know you, can you just give us a bit more information about yourself? Well,

Cassandra Craven   5:43  

normally, I don’t think anyone has ever read my full bio, except for you. And I really appreciate that. So much. Um, I had a copywriter tweak that so thank you so much for, uh, you know, glamorizing what I do, but I am Cassandra Craven Helium 10. Senior Social Media Manager. I’ve recently gotten a wonderful promotion from the good people here at age 10. I do influencer relations. I know all the social media tips and tricks. I Film Television, broadcasting all the experience. And now I’m here to talk with Norman Farrar.

Norman Ferrar   6:16  

Perfect. You know what? I got really excited. And then I got really sad today. I heard that Judge Judy. Coming was coming back for Judy justice. Yes. And then I found out bird is no longer her bailiff.

Cassandra Craven   6:33  

subsetting, right. It is it is.

NormaN Ferrar   6:37  

But anyways, I’ll deal with it on my own. But anyways, let’s get into what we’re supposed to be talking about.

Cassandra Craven  6:45  

Enjoy our banter, though. I really do think so. I mean, I do. I think

Norman Ferrar   6:50  

I do.

Cassandra Craven   6:54  

We’re very funny. Normally.

Norman Ferrar   6:57  

Charismatic, at least I say that in my own mind. Right, in my own mind. But let’s talk about this is, this is a great topic today. You know, and you’re just going through that right now, you just mentioned, I didn’t know that, by the way. So with your promotion, you had to go through and you had to hire a new person on your team. Let’s talk about that process. Like, how does that how does that even start? Where do you go? When do you know, let’s say like helium? 10? Okay, he’s got some money behind it. But the average Amazon person that wants to grow their social media, even their team, where do they even start?

Cassandra Craven   7:34  

Yeah, I mean, okay, so normally, the reason why I also want to talk about this is, for most of my career, I’ve been a team of one, um, even when I was working on, you know, marketing teams and larger wirings for different accounts, I was usually the sole person behind, you know, the Instagram, the Facebook, things like that. So when they presented the opportunity to start broadening my team, I mean, it brought up a lot of excitement. But you also have to wonder, okay, how is this gonna work? You know, because social media has so many components to it that I don’t think a lot of people understand. I’m sure Kelsey does, Kelsey gets it. Um, but it’s, you know, it’s creativity, you have to be on brand, you have to do analytics, you know, it’s kind of like you’re hiring to share the same sentiment across different channels with different people. And you all have to have the same centralized voice tone, you know, a static, everything has to kind of come together and still stay on brand. So, uh, as you said, Yes, Helium 10 may have a little more dollars behind it for broadening your team. But if you’re just an average person, I would or not an F, no one’s average commute, excuse me, entrepreneur solopreneur. broadening your social media presence, I would definitely look to the gens ears norm, the Gen Z kids, those kids fresh out of college, they’ve got a fresh eye, they are excited to be a part of something broader, you know, have that component to their social media presence. And they know I always, you know, I’m probably dating myself, but they know what the kids are into. They know about the TIC tock dances, they know about reels and they know how people use each platform. So that’s where I would start looking. If you’re looking to broaden your social media presence and hire a team and grow. That would be my first stop. And in fact, I have two new hires. And they are both fresh eyed, young, ready to do some tick tock dances. Get it going. We’re

Norman Ferrar  9:34  

not talking about Tim Jordan, are we?

Cassandra Craven   9:37  

No, I passed on his resume. Okay. All right.

Norman Ferrar   9:43  

So I got stuck with him. I recommended him over to you. Yeah. Oh, okay. Very good. Very good. All right. You know, when you’re talking about Jen’s ears, alright, so we know like for Kelsey anyways. We don’t pay him well, we pay him in coffee. But the typical like coming out of the US or Canada, you’re gonna pay a price for that. And Amazon sellers, you know, depending on where you’re at in your Amazon journey, it’s expensive. So, what do you think about like, shopping overseas and looking at a company like going through, you know, Upwork or free up? I don’t even like saying that name. Oh, no, no free up. I love Fiverr free up. I was gonna say they vent we hire from fear free up, and I would recommend that. So I made a edit that out Kelsey. Nathan will kill me. But anyways,

Cassandra Craven  10:38  

I’m glad there’s editing that can be done.

Norman Ferrar   10:40  

I don’t think you can do that live. Oh, yeah, it’s rude. Oh my god, sorry, Nathan. But anyways, compared to a north, I’m red, by the way north compared to North American wages, and over in the Philippines or wherever you’re going? What would you recommend?

Cassandra Craven  11:01  

So I think we’re, you know, when you talk about broadening your teams, I think a, you know, VA overseas, things like that really would come in handy with content creation, if you’re looking for someone to crank out your social media, graphics, templates, animations, things like that. Scheduling moderation. I think all that can be done with a VA, you know, someone to, you know, look over who the comments are, what’s coming in through the sentiment analysis, you know, things like that. And I think it’s a wonderful option, especially if you’re on a budget, and you’re not sure what direction you want to take your social media presence for your brand. I do recommend though, if you are looking to expand content, like tick tock reels, things like that, I would look in your native land, if you will, just because there are nuances that are trending in certain demographics that may not be, you know, cross promoted or translated into other other regions. So with like, tick tock, you know, there’s so many different algorithms, people talk about getting on, you know, they’re on Mom Talk, they’re on clean talk, they’re on Amazon talk. And people are on different components. So you want to make sure you have someone who can keep up with the pulse of pop culture and trends with wherever you want to market your brand to.

Norman Ferrar   12:24  

Now, I’ve always found it harder to find somebody in North America, where are you looking to get these people?

Cassandra Craven  12:33  

Oh, my goodness, norm? Well, you know, that’s one of the advantages to have. As you know, Helium 10, is based in Irvine, California, Orange County. And, of course, you want someone close by and the benefits of that is, you know, being able to be in person Ida together, create content together. But with, you know, obviously COVID and work from home. And now we have kind of a hybrid situation here at Helium 10, we really can look anywhere and everywhere, you know, and the girl that I recently hired, so I have two girls named Sydney. So I highly recommend hiring anyone named Sydney, um, they’re just great. And so it kind of just came together. Um, I had a good rapport with both of them when hiring and the girl who Sydney em in Oregon, she takes the lead on all of our tic TOCs, and her content creation, and I have to say, she will, she’s not local. So we have to ideate via zoom and things like that, um, when she comes up with her content, and sends through like Tic TOCs, based on, you know, Amazon or helium 10, or just entertainment value, Norm, I feel like I have my own private, like, tick tock channel, and I’m, like, so excited for what’s gonna go live. Like, I’m kind of like, this is insane. It’s her genius, just like, you know, exudes through the TIC tock channels, if you will. And it’s just really exciting. But I don’t know that I would be able to get that same sort of trending relevancy from someone overseas. So definitely, there’s, you know, pros and cons to everything. But I highly recommend, you know, looking anywhere in everywhere, because if you have the advantage of being an entrepreneur and working remote, the opportunities are endless, nor

Norman Ferrar   14:20  

so of course they are. I was read, somebody reached out to me last night, and they were talking about they have an Amazon brand. They might be listening today. I’m not gonna mention any names, of course, but they have a brand sells about $5,000 a month. They’re just growing it. They want to get into social media, they have done a terrible job themselves. They want to grow it and they asked me what to do. And All right, so one of the things that I mentioned to them is that yeah, if you don’t know how to do it, job it out. But you have to be careful to that you’ve got $5,000 coming in You can eat up $1,000 Very, very easily with social media. But what I said to them is just concentrate on one or two channels. And if you can’t do one post a day, just do it every other day or every third day, just get something going. But the key to all of this, and this comes back to hiring that right person is to make sure that you’re like, you’ve got a quality, somebody that’s a quality graphic artist, that can create a template. And then once you get to the 10,000 20,000, you can get that template over to somebody on your team that can then start to deliver the every day high quality content, but you could be delivered a like from somebody you outsource your overall banner, your templates, a content calendar, and different types of content that you’re looking for. You can you should you can’t eat into that. Like, really, you can spend 1000s of dollars on a good content manager for an Amazon brand. And that’s the next question. So and I don’t want to get into what you’re paying. That’s a whole different level. Yeah, like seven figures a year. It’s just but anyway, anyways, what should somebody be looking? So they’re hiring somebody for the first time, and then they’re going to start building their team? What’s a range overseas, and domestic it just a rough range? And again, keep in mind, let’s just go with the high, the higher low end, so let’s say 10,000? And under, okay, then when somebody gets over that a month? What kind of price range should they be looking at? For Team? Somebody on their team?

Cassandra Craven 16:53  

Well, Norm, I may be answering this a little vaguely, I’m

Cassandra Craven  16:56  

gonna I’m gonna begi is good. But

Cassandra Craven  17:00  

But I will, here’s what I would look for. Mostly is what what works for you. As you mentioned, how often are you posting? How much do you want to delegate out I think all those will go into factoring how much you want to pay for this person, how often they should be working, how many hours you want them, you know, on the clock, and it’s also about how much you enjoy doing it yourself. So for me, social media is a passion of mine, obviously, I enjoy it, you know, it doesn’t, doesn’t even feel like work norm because I love what I do so much. So, you know, that’s also kind of like passing it over to someone, I realized how much more time that freed me up to do more large scale campaigns, talk with influencers, things like that. So really, it’s about how much do you want this person? Do you want them on full time? Do you want them on part time, three days a week, maybe just a couple hours a day, whether you’re talking, you know, a va overseas or someone you know, in your domestic area. Um, and especially like, if you’re looking for someone in the Gen Z category, fresh out of college, I think that it’s pretty negotiable. And that if they’re looking for some experience, or especially if they have that content creator, Dr. As you know, wanting to be tick tock famous, or wanting to do things on Instagram, maybe they already have an ongoing blog, there’s a lot of wiggle room there. And I think that you can probably, if you’re finding the right person, when you get in talks with them, and if you have a good rapport, you can probably work out something to benefit both sides. That that will be my statement on that. Thank you.

Norman Ferrar   18:34  

Okay, that’s more than vague. Okay. Let’s Okay, let’s skip that for a while. But anyway, let’s go to the next question.

Cassandra Craven  18:46  

I’m not a dollars and cents person, you hear norm, you know, I’m talking content, creativity. I’m keeping keeping your aesthetic your voice and tone in a group setting. Yes, that’s,

Norman Ferrar   18:59  

that is very key. You know, it, you might want to, and this is something that we’ve done. And what we’ve recommended to people is to go out, to free up or to a, you know, to go to an agency find out more Yeah, and just get that little bit. Just get it going, pay for that and get that done. And then while that’s going on, and as your sales are growing, you can expand now I’ll just going to give a rough estimate. Overseas, I can get somebody I would say that if you’re in the 250 to 500 range overseas, you’d be fine. You can expand that out and you can get it and you can get somebody for two bucks an hour would I recommend that now check out their portfolio. Check out to see like sometimes they’re part of an agency that can help expand afterwards. And that’s important then you don’t have the heavy lifting But sometimes you might want to do it yourself, then over here, then you’re probably looking at 1000 bucks, easy. Like just to do that, get it done. And the other thing you might want to do is hire a consultant, go in, talk to them have that work done, like my Gordon, we had her come in, and we had her, like, take a look at what we’re doing, and give us information. She’s affordable. And she showed us a game plan on how to how to plan out our social media. So my Gordon, that’s what I’ll tell you to go and talk to. She’s very approachable, she’ll get your information to you. She heard she does charge. And it’s worth every penny. But we’re not talking 1000s of dollars, we’re talking hundreds of dollars for the end what you do with it? That’s, you know, do with it what you want, you can hire somebody or hire her. Let’s talk about some of the pros and cons. Cassandra about expanding your business, what have you run into?

Cassandra Craven  21:02  

Oh, my goodness. Okay, so I think, you know, Helium 10 is just growing. And I’ve said to you many times, don’t me, and we started with 10 people in a we work, you know, and we’ve just expanded and now we can’t even fit 10 people in a booth at prosper together. So we’re just growing at such a rapid pace. It’s so exciting. Um, I haven’t personally run into any problems, but I will tell you some things that I or made me anxious with hiring someone else is that, you know, I’m, I feel like I’m very much like a self sufficient. I don’t like to depend on other people. If I you know, the old saying, if you want something done, right, do it yourself. Um, so letting go of that was kind of a personal challenge for me. And, you know, releasing the reins, because everyone has their point of view, again, keeping that voice tone esthetic, making sure everything’s on brand, that it’s, you know, cohesive with an overarching concept and things like that. So that was really my big apprehension, and also ensuring that everything goes out at a timely manner. I think there’s a lot of psychology that also goes into social media, in which, you know, people are looking for things in the immediate, you know, you go to an activity, you go to an event, you’re at a conference, people want to see that on social media immediately, you don’t want any delay. So those are some of my biggest apprehensions with, you know, kind of relinquishing the control, if you will, over that. But what I found is, if you find someone who has an aligned point of view and aligned, work ethic, and drive and a shared passion for social media, you don’t have to worry about any of those things, honestly, and I, you know, nor I don’t want to sound cheesy, but I feel very lucky to have the team that I do, not only from a wider team at Helium 10 to our marketing team, but even just my core social media team. And I think that I couldn’t have asked for what more wonderful people to work with. And then the pros are, as I mentioned, you know, they outnumber any cons when you find the right people because, as I mentioned, I have Sidney who sent me number one, she was my first hire let’s call her that. She’s taken over more of like the day to day social media, which has freed me up to do more campaigns podcast with Norm, I have a cleared schedule now norm for you, because of Sydney, I can come in. So what it does it you know, I felt that I wasn’t giving 100% to the community at times, I couldn’t. You know, I was just spreading myself so thin trying to do so much at one time. And the fact that she’s taken that over, I feel that we can elevate our brand more and what we do on social media and the ties that we have with the community. For Sydney number two in Oregon, are tick tock queen, that if you norm Have you made tic TOCs Do you know how long those take?

Norman Ferrar   23:58  

You don’t want to see my dad?

Cassandra Craven   24:00  

No, we do actually. Those are, you know, I don’t know how the Gen Z kids make it look so quick and easy. I would spend like four hours making like trying to fit text and everything. I’m like, how am I going to tell people at helium? 10? Well, I made a tic tock today. You know what I need to like I swear I was working all day. Um, you know, plus, not only that, like recording it and doing the dances. That is not my jam, but I know exactly what we need. And then so hiring Sidney to do that. And she has that creativity that drive, she knows the trends. She’s in tune with the algorithm. I mean, it’s just it’s kind of like this gift you get every day of having someone contribute to you know, this well oiled machine. So I would say when you find the right people, I mean, it’s just like you and Kelsey like good rapport. You know what’s going on you trust them. The benefits out number? Yes. Kelsey is incredible. She is just like We want to do a spin off by the way a social media spin off of maybe like a brunch with Cassandra. Oh, or with Kelsey. We don’t know. We’re working. All right, there we go. Yeah. For us in q1 of 2022. Perfect.

Norman Ferrar   25:17  

Alright, so what about communication? So building a team, it’s all about communication. If that falls apart, you got a big problem. Yep. How do you communicate with your team?

Cassandra Craven   25:29  

Oh my gosh, okay, so when I hired Sydney, so she’s taking over the day to day, again, we had a great rapport. So it wasn’t talking to each other felt so natural. We are on text we’re on we’re sliding into each other’s DMS, on Instagram, we’ve got zoom, we’ve got slack for helium 10. And really, it’s just like an ongoing communication. I noticed for a minute, I was like, Wait, we don’t really have a recurring meeting. But then she’s like, Yeah, but we talk all day, every day. And I’m like, that’s true. So um, really, you have to have just that line of communication, you have to be open. And especially with social media being so I mean, it’s relevant, it’s timely, it’s real time action, you got to be on top of it. And if you have someone who you know, is going to kind of clock out and you know, shut their phone off, which I’m not saying that to have work, like my work life balance is very important and key, but you got to know that this is the essence of the job. And this is what it is, you know, the core of it is communication. And if you can’t communicate with your team, how are you going to communicate with a broader audience? That’s really, you got to make sure that you’re, you’re ready on any and all platforms, but I definitely recommend having regular brainstorms, talking with your team, what’s going on? What’s the, you know, what are you seeing on the back end of social media? What is our audience saying? What seems to be really pushing the needle in terms of engagement? What should we do more of what should we do less of so having those open conversations? And I also think, Norman, this may be a tough one, you know, even for me, but you got to check your ego at the door, because there’s been so many I know, it’s tough. Um, but there’s been so many posts that I think are going to be like, Guys, this is like, gonna go viral. And then it doesn’t. And then you got to know you’re like, Hey, I can’t keep pushing a narrative. That’s not you know, that’s not relatable to our audience, or that’s not you know, catching fire. So you really have to kind of be open to any and all suggestions, edits. Everything, you know, and that’s, I think the big key point here,

Norman Ferrar 27:23  

right. Coffee time. Oh, honey, is pouring a cup of coffee.

Cassandra Craven   27:30  

You know, normally, we’re taking a coffee break. Yes. No, I planned. And I’ve had this with me for quite some time. Oh, sent this to me. Um, so I was gonna do just to kind of a live a live unboxing really quick. I’m very prepared. Very, very well packaged. Um, so we can have this please. Kelsey sent me all any and all edited footage, my lunch with Norm official mug. And it arrived. Oh, safely. I’ve had it in pristine condition. Um, I don’t know that I should eat these now.

Norman Ferrar   28:07  

But chocolate in your teeth.

Cassandra Craven  28:11  

But I also love it. They’re personalized. They have all the norm the norm logo, I love it. And then norm if you know me. I love swag. So I don’t I don’t think there’s any quicker way to my heart than some good swag. I just want to put that out to the community. This is incredible. Thank you so much. You are awesome. I love you guys.

Norman Ferrar   28:33  

Well, thanks. And I’m glad you said it was good swag.

Cassandra Craven  28:40  

Quality mug right here.

Norman Ferrar  28:42  

There we go quality. Which reminds me, we have a giveaway today. And we you know, only a half hour late, you know, but we do have a giveaway today. So Cassandra, why don’t you let people know what the giveaway is?

Cassandra Craven   29:00  

Well, the perks of being here and helium 10 HQ. I got access to all of our cool swag as well. So we have to Helium 10 official where it called on official notebooks. Am I going? It’s those backward cameras. You know, norm I never know. We have to official Helium 10 notebooks, also Helium 10 pens for you to write down all of your entrepreneurial thoughts with your Amazon and Walmart businesses. So this is going to go to a lucky winner today. And who knows I’ll probably throw in some other fun swag that we have around the office.

Norman Ferrar  29:31  

Very good. And to add to that since you were doing your swag, I said to Kells, why don’t we just give away a mug with that too. So the winner today is going to have the helium 10 Swag the mug so all of that good stuff. So if you want to enter in and get the this way, we’ll just call it the swag hashtag we’ll have Kelsey and if you want to get An extra entry that would just be an extra take two people.

Kelsey  30:05  

I guess, for shipping wise, is this available North American? Or is this international?

Cassandra Craven  30:11  

Just anywhere everywhere? Kelsey, for the most part, we will Yes, let’s we will decide details, but I would say anywhere in everywhere. Let’s go with that case.

Norman Ferrar   30:20  

So if that’s the case is the mugs on anywhere as well. So this is open to anybody listening right now anywhere in the world. And by the way, I gotta say, I saw a post from Marcia Reese unveiling the mug on LinkedIn the other day, and I thought it was fantastic. So thank you for that. A shout out there, Marsha.

Kelsey  30:40  

I, I want to make it’s kind of funny, because all of a sudden, we just had a unloading of unboxing videos. And Marsha shared hers today. And yes, he said, I see a trend. This is unplanned. We didn’t like plant Cassandra to do these unboxing videos. This is no coincidence. So

Cassandra Craven  31:02  

we’re also cool. Yeah, we’re, we’re on top of it, Marsha. We know what’s up.

Norman Ferrar   31:10  

Okay, so the question I want to give to everybody that’s listening right now, I want to know what your pros and your cons have been with hiring a team if you have a team. Okay, just throw it over in the comment section. And you know, if you have any questions as well, of course. And now it’s that time, I got to give a shout out to our sponsor. So global wired advisor, our global wired Advisors, a leading digital investment bank focused on optimizing your business, your business sale process. So to get more information from global wired advisors, contact Chris and his team over at global wired advisors.com. And we go, now we can come back and talk about what would be the best advice you could give when growing your team. From one to multiple people?

Cassandra Craven   32:02  

Oh, my gosh, norm. Um, if I had to narrow it down, I was thinking about this. Um, I do think that I’m sure you’ll agree there’s a trend in entrepreneurs, with entrepreneurs, with people who have a passion and a drive for what they do. I think it’s a shared likeness. And I think that is admitting that you can’t do it all. You can do everything, you just can’t do it all at once. How about that you can do it all, just not all at once, right. And so I think when you’re talking about like relinquishing control, and letting people have their own creative lanes, and taking the lead on things, I really think you need to let people drive their own, you know, creative channels, what they want to do for their strategies, let them own it. Because at the end of the day, it’s really just opening up more possibilities for you and your brands, your businesses, it’s helping you expand on a broader level, whether you are working with someone in you know, internationally or domestically, whether it’s, you know, a part time blogger, or whatever it may be content creator, etc, you’re really gonna realize the benefits of having that extra time that you can dedicate to different aspects of your business and not being so you know, you don’t want to be the hover person, you don’t want to be looking over their shoulder, what are they doing all the time. And I have to say, Norm was recently talking to my team. It’s so exciting. I told you like, it feels like my own personal, like, tick tock channel or something of like, oh, my gosh, you know, what are we gonna see next, um, as being on the back end of so many social media channels over the last, you know, 10 years. And of course, Helium 10, over the last few years, it is so cool to see stuff pop up in the feed, like, Yeah, I’m seeing stuff kind of in ideation, or like, you know, fat checking, like copy and things like that. But to see a post, come to life come to fruition, and then be excited about it, because you didn’t know is coming. It’s a really cool feeling. And it’s nice to see all that, you know, happening around you, while you’re able to level up for yourself, for your business for your brand and expand in other ways. So definitely don’t, you know, don’t feel like you need to hover over people, let them own it, let them take the lead, of course, within, you know, guidelines and strategies and things like that. But definitely, you know, be sure to, you know, check any egos let them, let them handle it.

Norman Ferrar   34:23  

don’t micromanage,

Cassandra Craven  34:24  

don’t micromanage. It’s not, it’s not a good look.

Norman Ferrar   34:27  

But I think yeah, I mean, you nailed it. And one of the things that I think has to happen right at the beginning, too. We talk about this a lot. Manage expectations. Yep. So as long as you get that upfront, you talk the person, let let them know what you’re expecting from them, and what they can expect from you. I just had this conversation today. There is something I thought would have happened a couple of days ago. It didn’t happen. Okay, what happened here? Where was the break in the communication? No screaming no yelling, fix it and put that into an SOP. So it doesn’t happen the next time, you know, and, you know, oh, this is the other thing, by the way, you’ve got that team. But here’s the big question, do you? Do you hire a specialist per channel? Do you specialists? Do you have a specialist who has comment and posting? slot? So they’re creative? And they can post? Or do you have somebody that has strictly just engagement, and we, it’s very hard to find somebody who has everything,

Cassandra Craven   35:33  

you know, I do see this a lot. And I, I’ve actually worked with other places that, you know, there’s been a Twitter owner, there’s been an owner of the Instagram, there’s an owner of Facebook, things like that, um, you know, we have moderators in our Facebook groups that own that those communication channels. I will say, I think any social media person I know, and especially because of I don’t know, if I’m dating myself, but I’ve done this to where we were like a jack, a jack of all trades, you know, so you will find people that probably can do it all. Um, but I would definitely lean on, what is their passion? What do they like to do? Because if they’re doing what they love, they’re going to do it 10 times better than someone who’s, you know, kind of begrudgingly assigned to it, if you will? Um, so yes, I’m sure that there’s anyone who can have like, Yeah, I know, a little this, know a little of that. But what they’re passionate about is going to make your business, your brand, your social media presence, just go, you know, take it to the astronomical heights. But yeah, I would recommend, if you’re a larger brand, and all your social media channels are substantial, you can start delegating those out to, you know, specific people. But if you are a smaller brand starting out, I would focus on specific channels that you want to grow and have them dedicate more time to those and then see how they can do a little A B testing on the other lesser channels to see if those take off in the future. Okay.

Norman Ferrar   37:01  

Now, delegation, that’s another, that’s a tough one, right? You’ve got all these tasks? How do you delegate to your team? Oh, my

Cassandra Craven   37:11  

goodness. Okay, so that was another thing to have, like, I remember getting new people in and I’m like, okay, but I’m still busy. I don’t even know how to give you anything, because I don’t, you know, I’m still trying to, like figure everything out. Um, I have Sidney, jump right in, I honestly, they were on kickoff calls, they’re part of the briefs, they’re part of the campaigns, they know what’s coming down the pipeline, it was kind of like they were mirroring me. And that, again, opened up so many possibilities norm like it to where it, you know, removed any sort of hovering or having to relay information. It was like, Okay, you were there, you know, what’s up, ask your questions, and let them run free. Because I think that’s been the biggest component for us to succeed, is having them kind of shadow you for a while, and then letting them take on these tasks little by little. So and then eventually, it becomes you know, things start to build on, and they’re doing more and more, and they’re more comfortable what they’re doing, because they’ve been on it since the ground floor, as opposed to you kind of parsing out, do this, do this, do this, do this, you know, it’s kind of that they have, here’s 10 things that I need done or that need to be done for the brand. You figure out how they’re going to work best and you figure out the priority, and relay the information to the team and back. That’s what I was

Norman Ferrar  38:28  

very good. Well said. Thank you, you know, you were talking about just letting somebody you know, go with it. And we’ve got a great example of that. I think I would call it a great example. But Kelsey, and Eric so they’re part of our team. Kelsey works over at private label Legion as well with Eric. Every Friday, or every Thursday, our newsletter goes out but every Friday, it gets posted. And we don’t know Tim and I have no idea what’s happening. Have you seen them? Yeah, just it’s exciting, right? It’s yeah, we we have no idea what and I don’t know to this, like it might have got published yesterday I have. I have no idea until Kelsey publishes it on my profile what it’s going to be and usually I have a great laugh, you know, it says oh my gosh, what did they do this time?

Cassandra Craven   39:18  

Yep, exactly. That’s what I’m saying. It’s so cool to not there’s something awesome about okay, I did that I brought that to life but there’s something really Yes. So cool about seeing that one

Norman Ferrar   39:28  

is this.

Kelsey  39:31  

This is a this is this week’s Oh my god. That is the best for audio. The Titanic scene with Jack holding.

Norman Ferrar  39:45  

I can’t believe that. That’s hilarious. Oh my God, my eyes are watery.

Cassandra Craven  39:50  

Well, it has nothing on you. You should have thought that was an Oscar worthy. You stolen from you. It could have been you easily

Norman Ferrar  40:00  

So there’s the reaction. That’s usually what happens when I see these. That was, that is the best. That is the best so far. Oh, that’s funny.

Cassandra Craven   40:10  

I think you know, Kelsey, like print these out and like haven’t framed in the whole

Norman Ferrar   40:14  

calendar. That’s a good idea. There we go. But the ones that, you know if Tim’s looking ridiculous, let’s do those pitchers. Okay. I don’t I don’t want to be the one looking. We want him as Frodo or what? Yeah, all those ones? Yeah. Robin

Cassandra Craven   40:34  

strategy, good strategy. I like a good, please get a calendar going. Because would purchase happily would hang in helium 10. HQ.

Norman Ferrar   40:43  

Oh, my gosh. That’s funny happen. Well, we’ll talk to Kevin King, because you know, he’s got the calendar company going. So you know, we’ll have to see if we can do that, then. Oh, my gosh. Okay, going back now that I kind of it doesn’t it looks like I’m crying here I am. But how do you? How do you keep the tone, the consistency, you know, somebody is taking Sydney’s taking over from somebody who knows the brand, right? I literally got tears in my eyes. So anyway, this is a serious question, too. But, you know, how do you keep that consistency with the brand? How do you get them to understand what you want with the tone, the visuals, the brand, we talk about consistency all the time.

Cassandra Craven  41:30  

It was really a gradual process, I’d say to when she came on, I had her do her own social media audit, really take a look at all the different channels, what we’re doing on each platform, look at how the creative is presented the copy the voice, the tone, and really get acclimated with the brand first, you know, as opposed to just diving in. And, you know, hey, let’s see what happens. So really knowing that voice and tone she’s on we have internal trainings with Bradley. So she’s learning the tools. She watched Project X, she watched freedom ticket, like there’s a lot of getting in the headspace getting into groups, seeing what people are talking about seeing how we present ourselves at Helium 10. And how the audience reacts to our you know, our posts, our engagement, the sentiment, etc. So really having her take a deep dive before diving into actual content creation, I think was a huge benefit. And then, you know, we have, as I mentioned, there’s another Sydney in Oregon, who’s remote and yes, we’ve got zoom calls. And you know, same thing, we have this great line of communication. But Sydney, here is in LA. So she’s able to come in the office, she’s you know, she can come in to HQ and really get the vibe even when we have people like Tim Jordan and guests. We have also Emma from marketing by Emma, she’ll be in our office later today. I’m meeting those people and really getting a sense of them on a personal level, I think did incredible wonders for our content just because then you know what people are going to gravitate towards. She also came up with her so I don’t know if you saw Bradley was in Hawaii. We had on a pair of shorts and sandals. And she was we should do a reference to Tim shorts and sandals from Project X. I was like, It’s good thinking it’s good thing that takes see that’s when you know you found a good person when they can know a Tim Jordan reference. There you go. You don’t like you did your homework. Yeah, exactly. Exactly. So you know, things like that. That doesn’t. You can’t teach that to someone. It has to be, you know, acquired over time. And that goes with finding the right person shared passions, things like that. Okay, anyone you can roll with Tim Jordan is pretty chill in my book. I probably hired them.

Norman Ferrar   43:45  

Okay, luckily, you said that, you know, he is my partner.

Cassandra Craven  43:52  

Yeah, cuz I know, you know, she handles a lot of stuff for him as well. And so even you know, when they first met and stuff, I was like, hey, got it, you know, know His voice and tone know his personality. And I think she’s done a wonderful job of that.

Norman Ferrar  44:04  

I would sum up if I had one way. One word of summing up Tim Jordan, it would be noodling.

Cassandra Craven   44:13  

And, and why why norm? Why would you say so

Norman Ferrar   44:15  

deep. So catfish, stick your hand in the hole. Wait for it to you. i That’s Tim. I mean. Anyway, let’s, let’s get to the last question. Okay. And that reminds me if you do have any questions, throw it over to the right. Okay, let’s talk about your biggest success story. So bringing on somebody, you didn’t do it, something went viral or something happened. What’s your biggest success story? Oh, my gosh.

Cassandra Craven  44:43  

Okay. So again, I recently like I took a sabbatical in August. And that’s where I hired Sidney in Oregon. And as I mentioned, she’s our tic toc queen, and I think she was kind of, you know, she was getting acclimated you know, you’re doing you’re doing freedom ticket. You’re listening To the podcasts and all that stuff, and she’s like, I think I’m ready to create content. And her first one out of the box was a trending sound. I understood the assignment and it was a freedom ticket 3.0 promotion. And it norm It was hilarious. It was so funny. It caught fire on social, it ended up being a promoted organically promoted post on Facebook, just because of the amount of engagement it got on Instagram reels it they decided to push it over to Facebook as a recommended posts not paid all organic. And I remember people commenting and saying, Okay, we got to take up our tic tock game. This is how you do it. This is how reels are done. And I could not have been more proud. And I had, honestly, I would love to take the credit for it. But it’s all them. It’s her she’s ideating it. And like I mentioned she doesn’t even have access. You know, she’s an Oregon she’s, you know her home, and to make such exciting content that relates to a new audience that she you know, she was just becoming familiar with. That’s one of my biggest successes. It I think it’s about 10,000 10,000 views at this point, which I’m not mad at that. That’s good. That’s some good engagement right there. Right?

Norman Ferrar  46:14  

Yeah, that’s great. Again, it comes back don’t micromanage, let people do their thing. Yep. Exactly. Kelsey, do we have any questions?

Kelsey 46:26  

Yes, we do. I can jump into them if you’d like. Right, just give me a second. Yay, or first question? Sorry. There’s a lot of comments that have come in, from Jessica Rabbit. Question up by hours on the clock, or the quality of the products or reviews of their pay, and bonuses, or percentage of views improvement or increase measured? Or are there other criteria?

Cassandra Craven   46:56  

Norm? Can we 5050 this answer?

Norman Ferrar  46:58  

Go ahead?

Cassandra Craven  47:00  

Well, here’s what I would say. Um, I think if you’re looking for someone to do more templatized work or something that’s a little more on the back end of moderation, things like that. hours on the clock would probably be the way I would pay them. But if you’re looking for someone to really, you know, just kind of here’s the reins take control, and Ida concepts, that’s when I would look more at taking a look at their portfolio, taking a look at their content creation, what they can bring to the table as well as past experience. And I think all that would factor into their pay as well as you know, standard things like how many hours do you want them to work? How many days full time expectations etc? What are your thoughts norm?

Norman Ferrar   47:45  

Alright, so I agree. So if you’re starting out, it could be an hourly wage, no problem whatsoever. One of the things you might want to take in consideration, if you are trying to expand out and is more than social media, you can probably get them involved with being a copywriter, or if they’re like really good at writing, that’s a key. You hire them full time. Again, if it’s overseas, it’s very inexpensive to do and then that way, they’re yours, you can train them. And it’s not that expensive. It just depends on how much you’re you know, what your sales volume and what your profit is. If it’s somebody over here, you know, you might want to just exactly like Cassandra said, per project per hour to get you started. But I like I just did it, we didn’t have enough work for somebody that we hired, we didn’t want to lose that person. We thought they were pretty good. And we’re going to fill their schedule, either with training or with something just to get that person on board.

Cassandra Craven   48:49  

Exactly. Good answer, Norm good answer.

Kelsey   48:52  

Thank you. All right. Also, please, for the listeners at home it just give us those thumbs up smash those like buttons and share it out to any Facebook groups or friends that you that are interested in Amazon and E commerce and social media. So our next question is from Abu thoughts about going with social media agency.

Cassandra Craven   49:15  

Oh, okay. So I actually worked for a social media agency, um, with so that was when I worked with IMAX and I did some stuff with Paramount. I, here’s my thoughts. I think if you’re, again, a larger brand, if you’re looking to you know, have someone take the reins, you’re just doing some back and forth fact checking things like that. It can be phenomenal. Um, I think I will I personally prefer working in house that is something that drew me to working at Helium 10. That’s something that I love about being here is that I’m so close not only to the community, but internally, our staff, our team, you know, campaigns, things like that. So if you’re looking for someone to take the reins, hire it out, pay, you know, your fees, your monthly stipends whatever it may be, um, then I would highly recommend, I think if you’re looking for someone to be a little more intrinsically tied to, you know, a face or something like that I think you should hire in house. That’s my thoughts. You know, you can’t get a Cassandra Craven at every agency.

Norman Ferrar   50:22  

I’m just no way. It’s impossible.

Cassandra Craven   50:25  

It’s impossible. There’s only one

Kelsey   50:31  

from read this Helium 10, recommend Tik Tok influencers? Where can I find a Sydney? Tick tock Queen like yours?

Cassandra Craven   50:39  

Oh, my gosh, I’m really okay. So I was talking to someone else recently about this. I think especially with tick tock, you know, the search criteria opens you up to so many possibilities with keywords, hashtags, what you’re looking for, as I mentioned, certain tick tock channels that you get into based on the algorithm. So that’s where I would start, if you’re kind of just taking a grassroots approach for it. Obviously, we put out you know, job searches on LinkedIn, you know, indeed zip recruiter, things like that. But if you’re looking to do more of like a, let me check out someone’s content first, as opposed to just, you know, the standard traditional way of looking for applications, etc, send me your portfolio, I would definitely go Instagram, tick tock, search some keywords. Look for people in certain regions. I’m always a big advocate of geo tags as well. If you know, some hot trending Instagrammable places in big cities or in your local area, you’re probably going to find some influencers that have taken photos, they’re done some photo shoots, etc, in that area, and then you can narrow it down your search to reach out to them. That would be my recommendation, if you don’t want to go the traditional, you know, hey, we’re looking for fill in the blank. Okay, great.

Kelsey   51:57  

Okay, we have one more question. It’s not related to social medias. So I’ll read it out. And you guys can decide from Howard, what is the next wave of feature data or analytics regarding identifying product category opportunities on Amazon? So I think that’s you.

Norman Ferrar   52:16  

It’s okay. What was that question? Again, I’m trying to read it and I can,

Kelsey   52:19  

oh, what is the next wave of future data or analytics regarding identifying product category opportunities on Amazon?

Norman Ferrar  52:29  

That’s a that’s a there, there was something I saw the other day. That’s going to give us more reporting more analytics. It’s in beta right now. But it’s gonna be surfacing in some of the groups and we’ll we’ll bring you that information. I’m not going to talk about that right now. But it is coming out. We’re trying to even explore how to get into it. We tried to get into it the other day, and we were we were denied permission. But anyways, Amazon is providing a new level of search and analytics that you’ll be at your fingertips. Right now. I look at Brandon analytics. We’ve done a Howard, we’ve done a couple of podcasts here. Kevin King did one. And then we had another person the other couple weeks ago, talk about Brandon analytics and how they find their product opportunities. There is a great resource is still available on Project X. Bradley and Tim go into how they find niche opportunities. And go yep, that’s it by going into Pinterest or going into Etsy, and they use a great example while the coffin is one. But the other one that I love that I saw Tim furs present a little while ago over a year ago, I think was the egg holder. When you go into egg holder, it was impossible. It was a I would never get into that. However, he took that and he saw it on Etsy or on in Pinterest and there were wooden egg holders came back and he looked at the niche, there was enough search volume to drive traffic over to a wooden egg holder to make it make sense of getting into it. So he was he was going to be you know the number one he made it number one in wouldn’t egg holder in any of the long tails around it, which gave him enough sales to really just kill it. Now, a year later, type in wooden egg holder is tons but guess what? You know, once you dominate and you keep on top of it using helium 10 keyword tracker. You know you can you can see if anybody is coming in or trying to knock you down and you just be a bit more aggressive on your PPC or on your giveaways or on whatever. But anyways, that’s that’s a couple of things we could talk about product opportunity and maybe on one of the podcasts Tim and I will go through a lot more of that. But those are a couple of things that you can do right now. And do check Kevin kings. I don’t know which one it was Kelsey. But Kevin King goes into brand analytics and we dive into it and back to you cosign project. There we go Helium 10 helium. There we go.

Cassandra Craven  55:23  

You know, Norm you give me give me some, you know, some feedback, I will say in prosper. You’re like, well, this is what you do on my blog. And I was like, Okay, I’ll turn down the helium 10 plugs. I’m sure that you know, maybe I’ll just go and have like a full Helium 10 I’ll get the backdrop in here so I can just subtly you know, I don’t have to say it. I can just kind of point in certain areas.

Norman Ferrar    55:49  

Or have your hologram right. You know, the helium 10 hologram like you have on your booth. Yeah, there you go. I love it. I love it. Yeah,

Cassandra Craven  55:55  

that just you know, some subtle awareness. Nothing. Nothing too in your face. No, no. Oh my God. You are hilarious. Norm. What are we doing? Are we doing the giveaway we are

Norman Ferrar    56:07  

we are gonna go there.

Kelsey   56:09  

Yes, it is time for the wheel of Kelsey. And here we go. Oh,

Norman Ferrar   56:26  

here we go. A bunch of people.

Kelsey   56:31  

Yes. Oh, this will be for the little swag pack. Are you giving away with helium 10 and lunch with norm. So this includes some notebooks, pens, legend or mug? More. So we’ll shuffle this up. And three, two. thing if you are a winner, please email me I pay at lunch with Nora Oh, he

Norman Ferrar    56:52  

got out of singing?

Kelsey   56:54  

Yes. Just to say you are the winner, I believe. Email before so I think we’re good to go. So that’s awesome. Thank you. I also want to just give a quick shout out to people watching this from the Norman Farrar personal channel. We can’t use their comments so Raja Yana and Emma. Thank you. They’re all saying that they love to say and Josh is incredible.

Cassandra Craven  57:24  

Oh my god. Wait, if you’re honest watching I have my McDonald’s coffee. She gives me so much crap for this but highly recommend gives me the energy I need for breakfast with Norm lunch with Norm your time. Very good.

Norman Ferrar  57:37  

Cassandra, I love it. I love when you come on. We have a great time.

Cassandra Craven   57:44  

I love this. You are so fun. You guys, I want to do this more often. I’ll book some time with Kelsey. Good.

Norman Ferrar 57:51  

Awesome. I can’t wait. How do people get ahold of you?

Cassandra Craven   57:55  

Cassandra underscore Craven on Helium 10s Instagram channels as well. You can find us anywhere and everywhere. Drop, you know some links in the comments. And I’ll make sure and get back to you.

Norman Ferrar  58:07  

Very good. Thank you. And we will see you next time.

Cassandra Craven   58:11  

Love you. Norm.

Norman Ferrar    58:12  

See you later. All right, everybody. So hopefully you got some information, a couple of nuggets out of that. Growth growing your team is so important. If you don’t grow the right team. I’ve heard that it’ll cost around $5,000. So you want to make sure that all the time all the effort that you’re doing building that team is done right. And again, one of the things I would just mention that Cassandra said, don’t put the expectations so high, let the person make mistakes. You know, check your ego at the door. You can’t have a lot of times it’ll you know, you’ll have things done. And it might not be 100% it might be 80%. So whatever that level is, we allow it to be it you can grow the team, okay? But make sure that at least you look at portfolios and grow your team properly. If you get the first person that answers your ad, that might be the wrong way of going about it. Okay, so Monday, we’re going to be talking to John tele, we’ve been trying to get John on for a little while. And we’re going to he’s from Amazon guru, and we’re going to be talking about what makes a successful Amazon business. So he’s going to have some great tips. He’s very knowledgeable in that area. Okay, so I want to give a shout out to our new sponsor, and that’s z.co Are you private label seller looking to expand into a larger international markets or need an experienced import partner to keep growing Z can help you z is your shipping partner and easy solution to international importing Z make selling your Amazon product about abroad easy and excellent importing knowledge door to door solutions customer service and scalability. That’s right, you can sit back, relax, enjoy a cup of coffee, while listening to lunch with Norm and Cassandra. And having the peace of mind that z is gonna handle it. So if you’re ready to take that next step, contact z.co. That’s z e dot C O. And Kelsey. Where are you, sir?

Kelsey   1:00:28  

Oh, right. Yes, thank you everyone for watching today’s episode. And there’s still time to smash those like buttons and share it out. So please do so if you enjoyed today’s episode. Also, let us know how much you love Cassandra. Fill up that comment section with hearts. That’d be great. Love to see that. But also, there is the seller poll that is happening right now. And you can vote for your favorite bearded podcast. That’s right, the lunch with our podcast, you can vote for us. Just go to cellar Cole comm go down to the podcast section, click on the lunch with Norm button, and you’ll be able to vote for us. So we really appreciate it. We know we’ve got a great beard nation. And we’re hoping that we can

Norman Ferrar   1:01:14  

vote for Paul Baron. Come on, Paul.

Kelsey   1:01:18  

Get out of here, Paul.

Norman Ferrar  1:01:20  

Can you cancel him and just get him out of the comment section. He’s block, block block that guy.

Kelsey  1:01:28  

But also, with the sponsors. If you are interested in any of the sponsors that we’ve mentioned, for the podcast, you can use the links in the comment section or in the BIOS in our descriptions and use those links. It just helps with the tracking and everything. So we would appreciate if you are interested. Alright, and pulse it all your mileage dreams will come true. Yeah, right. Okay. I

Norman Ferrar   1:01:52  

know that was rubbing your head anyway. Okay, enough of that. That’s okay. So join us every Monday, Wednesday, Friday at noon Eastern Standard Time. Thank you everybody for joining and Paul Platts. Thanks for being part of the community. We could never do this without you. We’re growing every day and it’s just phenomenal. We never could expect this when we started this year and change ago. But hey, enjoy your weekend. Enjoy the rest of your day.

Transcribed by https://otter.ai