#178: New Content Strategies For Amazon FBA Sellers In 2021

w/ Shane Oglow

About This Episode

Shane Oglow, Co-owner of prREACH joins today’s Lunch wit Norm to discuss new strategies for sellers, how still in 2021 content is king, the different methods to rank online and the power of press releases and editorial recommendations. Back in 2013 Shane started his first Amazon brand, generating over 1 million dollars in revenue in the first year. From there, he went on to train thousands of people to do the same. Shane frequents the speaking and podcast circuits and can easily be found online sharing his advice and latest business-building tactics.

About The Guests

Shane is co-owner of PR Reach, a PR and digital media company that specializes in building online authority for brands using public relations, earned media, high quality content and traffic driving strategies. Shane also works with top-level Amazon and e-commerce sellers, helping them launch and rank products as well as generating traffic and exposure.
His e-commerce background began in 2013 when he started his first Amazon brand, generating over 1 million dollars in revenue in the first year. From there, he went on to literally train thousands of people to do the same. Shane frequents the speaking and podcast circuits and can easily be found online sharing his advice and latest business-building tactics.

Sponsors

This episode is brought to you by:

Global Wired Advisors is a leading Digital Investment Bank focused on optimizing the business sale process. Our approach combines decades of merger and acquisition experience with online and e-commerce expertise to increase the transactional value of your greatest asset.Maximizing the value of your company in a business sale is achieved through the full expression of its future potential. Choosing the right representation to provide this vision to the right buyer, means putting your future in focus.

For More information visit https://globalwiredadvisors.com/

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With Ahrefs, you don’t have to be an SEO pro to rank higher  and get more traffic. Special thanks to this episode’s sponsor, the new Ahrefs Webmaster Tools, which monitor your website’s SEO health, backlinks, and organic rankings FOR FREE!  It’s a very advanced FREE SEO tool that will scan your site and prioritize precisely what you need to fix to improve your search results.

For more information visit https://www.ahrefs/awt.com

Episode: 178

Title: Norman Farrar Introduces Shane Oglow, replacing – Talor Ofer, a co-owner of prREACH, a PR and digital media company that specializes in

building online authority for brands using public relations, earned media, high

quality content and traffic driving strategies.

Subtitle: “New Content Strategies for Amazon FBA Sellers in 2021”

Final Show Link: https://www.youtube.com/watch?v=34ENlXTTxeY&t=237s

Back on Lunch with Norm…Join Today’s episode with Shane Oglow, Co-owner of prREACH to talk about new strategies for sellers, the importance of content in 2021, methods to rank online and the power of press releases and editorial recommendations. Shane’s e-commerce background began in 2013 when he started his first Amazon brand, generating over 1 million dollars in revenue in the first year and teaching others to do the same.

If you are a new listener to Lunch With Norm… we would love to hear from you. Please visit our Facebook Page and join in on episode discussion or simply let us know what you think of the episode!

In this episode, we discuss:

  • 0:00 Intro/Housekeeping
  • 4:30 Welcome Shane Oglow
  • 6:10 New Content Strategies
  • 15:12 Different Types of Content
  • 18:00 How an Amazon FBA Seller Benefit with New Content Strategies
  • 23:00 Content Distribution Tricks and Tips
  • 26:14 Social Media Press Release
  • 29:35 Content and Product Listing
  • 41:05 Content Action Steps for New FBA Sellers
  • 49:00 More Content Strategies in 2021

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