#124: Creating A Winning Amazon Listing

Norman Ferrar  0:03  

Hey everyone is Norman Farrar, aka the beard guy here and welcome to another lunch with Norm, the rise of the micro brands.

Norman Ferrar   0:22  

Alright, I’m taking the chance. I don’t know if I look like a peach, if I’m green, if I’m purple. Anyways, hopefully the camera is working. We had, we had another day of tech glitches. Anyway, forget that. Let’s talk about what’s going to be happening today. So we have David Dayon co-founder and CEO of Amazon experts on and we’re going to talk about how to make a winning Amazon listing in 2021. But before we do that, where are you Kells?

Kelsey  0:52  

And hey, how are you doing? 

Norman Ferrar 

Good. Good.

Kelsey

Are you in a fetal position? No, no, you’re good. No? Yeah, you’re good.

Norman Ferrar 

Fetal position?

Kelsey 

Yeah. All right. Well, what? All right.

Norman Ferrar

So what are you supposed to be telling people they’re supposed to do?

Kelsey

We are smashing those like buttons. If you’re watching from the YouTube channel on the replay, hit that subscribe button and ring that little bell in the corner that lets you know you got all those updates when we go live. And oh, it looks like a bunch of people.

Norman Ferrar 

What about LinkedIn? Come on Linkedin guys.

Kelsey

Yeah, it’s weird. That’s the one platform where we don’t see any action really. But well, a little over on LinkedIn. Yeah. Which is kind of strange. But welcome, Shamir, Darwin. Steven, thank you. Thank you. Happy Easter, everyone. And let me see. Oh, well, we have a big contest tomorrow that we’re starting. Yeah, actually, I know the combo contest is two contests technically one for the group specifically and one for outside the group. So if you’re not yet a part of the beard nation, I highly recommend you join. We’re giving away some consultation time. Me and Norm so yeah, it’s, it’s gonna be good. We got lots of stuff planned. And we do have a price today too. So there’s lots of fun stuff happening. Oh, welcome, Marcia, Fathea,

Manny, welcome to the show everyone. How is your Easter? Everyone? Let us know in the comment sections we’d love to hear. And which one is better? Cadbury cream eggs or just Kelsey? Are you gonna do that one too? But yeah, let us know. Oh, there we go. Yeah, LinkedIn guy 880. All right. Very nice. Welcome to the show. And I hope you guys enjoy it.

Norman Ferrar  2:39  

Okay, very good. So if you have any questions, throw them over in the common area, we’ll get over to you right away. Well, if we don’t get to you right away, we will have it in the group. Sit back, relax, grab that cup of coffee and let’s start the show. Hey, how you doing? You’re probably less stressed than me.

Davin Dayon  2:59  

Definitely. I was talking to Kelsey about those late late starts to the live episodes and how can get pretty nerve racking so you’re doing better than I’d be doing if I was

Norman Ferrar  3:11  

in your shoes. Oh, it’s so funny. Because you know, you’re just ready to start and the phone dies. The phone drives the camera. So anyways, what the heck, why, you know, it’s so anyways, the up USB wasn’t wasn’t working. So I had to go and find another one. Anyways, that’s my, you know, that’s my story. I’m sticking to it. Alright, so David, let’s talk about you, who you are, what you do, and all that good stuff. Yes. Thank you for having me. It’s a pleasure to be on the show today. Oh, look, it’s our pleasure. We’ve been trying to get you on for a while. And maybe you’re going to be our lucky charm and get some of these you are LinkedIn people listening. Maybe everybody else we’ve got, you know, lots of listeners, but we’re really trying to establish a bigger presence on LinkedIn. So hopefully Fingers crossed, you’re going to be your lucky charm, because they already see two people. Okay, yeah, I

Davin Dayon    4:03  

mean, my biggest platform is LinkedIn, I’m not active on any of the other platforms. So we just might be that that. That uptick, you’re looking for capital? I’ll see what we got. Alright, so David, what do you do? Who are you? Okay, so, I answered that question by saying what I do for business, but I’m gonna just start a little bit behind just because, you know, some people like to know more than just what we do with Amazon experts. So I’m born and bred in New Jersey, the Jersey Shore, little beach town over here, Jewish community, and I guess started, you know, Amazon in the Amazon space straight out of high school, worked for, you know, someone for a couple years, and, and then I moved into arbitrage. After arbitrage. I moved into consulting, and I worked for two pretty big agencies in New York, which I always say is a good Right stomping ground, the great place to be to be there’s a lot of Amazon sellers and a lot of great opportunities. And then a couple years into consulting, I started Amazon experts, we had a couple of things we wanted to do differently than the typical consultant agency. We didn’t want to just partner with any amazon seller, we kind of take that very seriously. And we try to have a very exclusive small list of partnerships. We also have a second model where we just sell services, primarily optimization services, image optimizations, which is the process of taking images from with a white background and designing lifestyle and infographic images and size charts and all that great stuff. And then designing EBC templates enhanced brand content, otherwise known as a plus content. We help people with Brand Registry, we help people build storefronts, a bunch of just all ecard services that pretty much everyone needs. And, you know, like I said, two models, we take the partnerships, which is us coming on board and driving the business. We try to find the right guys for that the right the right businesses for that, usually bigger companies and people who have an in house team, which our team kind of complements. And we’re just, you know, living and breathing Amazon all day. And, you know, I like to think that we know a thing or two about how to design the right Amazon page, how to make the right listing. So that’s what we’re going to talk about today. And happy to answer any questions anybody has, I always love to tell people that you don’t need to use an agency to to design an Amazon a nice Amazon page, you can go to Fiverr. And give them those two to three white background images and have a designer shoot back a bunch of images, it might, you might have trouble finding the right guy. But once you do, it’s, it’s very easy. And something that you can do yourself. Obviously, some people like to just offload it and hire agencies for that. But it’s something that I’d like to, you know, always, you know, as much as I can say, you don’t need to do that you can get it done another way, there’s tons of different ways that you can design the right page on Amazon. And I guess today, let’s try to talk a little bit about what you can do and how you can do it. And, you know, anything I can do to help, you know, like you said, 2021, I love that you added that in there, by the way, because what you could do in 2020, to make a winning Amazon page is very different from today. So it’s definitely that that last piece of 2021. Today, I feel like it’s just it’s forever, it’s always changing. Amazon is always adapting, and you have to adapt in order to stay at the top. So

Norman Ferrar  7:39  

that’s a you know, it’s interesting. And that’s why I put that in there. Because just on the weekend, I was looking for some YouTube videos about different things. And you know, 2018 2017 2020, and I’m looking at, and this was an Amazon, by the way, but it’s all the same. It wasn’t relevant. Now, certain things, certain aspects are relevant, but exactly like, and I’m looking at this, and I’m going oh my gosh, I mean, I just wasted my time listening to this. Now imagine if that was, you know, putting up a listing and you’re going against TLS, or you’re just not going to get ranked because you know, you’re doing it wrong. You’re not setting up the listings properly. So let’s go back, let’s talk about step by step, what should you be looking for? First of all, when you start a listing, to get to even start the optimization process?

Davin Dayon  8:35  

What do you do? So I mean, the first thing you need to like, I mean, what we’ll bring to the table is very different than what the client will bring to the table. So I’m just going to start off with the fact that if you don’t understand your product, which a lot of sellers know their product very well, somebody who has a passion for their for their brand and a passion for their product, they’re going to bring to the table all the qualities and features. So I think the first thing ABCs step one is you need to know everything that there is to know noteworthy about your product, because the first thing to do is to make sure that in the content and the images in the EBC and every every possible place that you could put you want to explain to the customer to the consumer, why they want to buy this product, why you want to answer their questions, you want to answer why you’re better than the competitor. So I think step one is just to understand the qualities, the features of the product you’re selling. And then obviously obviously the next thing would be to have a way to make sure that that speaks when you’re when you’re looking at the listing when you’re looking at the product. I always love to mention that Amazon a lot a lot of shoppers I don’t know this the stats of today but I remember hearing something like 70% of shoppers shop on a mobile phone and if you shop on a mobile phone you don’t really have the the bullet points and the content freely. You know It’s down below on the listing or sometimes it’s you have to open up another, another hyper another page that will redirect you to the bullets in the features. So I always say that the first thing you need to do is, is make sure the images are done correctly, you want to make sure you have obviously a main, a main image that follows CLS, you want to make sure that you have lifestyle images, you want to make sure you have infographic images. My favorite type of an infographic is like where you have a call out like we use zoom up, let’s say you have a pet and you have a zipper. And you want to show that it’s easy functionable zipper, you’ll zoom up on the zipper, you’ll have like a little circle that that like showcases, or you have a five pocket gene, you want to show the five pockets, you’ll zoom up on the five pocket, any any detail any feature, you want to make sure that the images are explaining what there is, like I said, noteworthy, why you should buy this product. So and then and then I mean, that’s what you’re going to try to convey in the images. And then another thing is you can try to answer questions when you’re shopping for a product, you’re going to have questions, how does it fit? What’s my size, you might want to add in, for example, for apparel, a size chart, Amazon’s charts are, I think just not where they need to be, you know, you get more confused, when you open up an Amazon standard Amazon size charts, you when you open that up, you’re less, you’re less than you understand less about what your size is. So I feel like you just need to make sure that everything as a consumer, if you put your consumer mind on the consumer head on, you want to make sure that when the customer is looking at the product, they have all the answers they need. And I think that the the cherry on top is that they can establish some sort of brand trust

Norman Ferrar   11:48  

with that’s a great, that’s a great point. What are some do not dues. Let’s let’s look at some mistakes that we might make, you know, when we put up an image, what are the like? Yeah, absolute do not.

Davin Dayon  12:08  

Okay, so there’s, I mean, obviously, image one is, I think the biggest do not, you’re gonna have to follow the the rules on image one. And I I mean, I don’t necessarily understand why, like, the perfect example is you have something that comes in 10 colors, and you have that seller that shows the 10 different colors on image one. Now, obviously, I see the value behind that I see, you want to show the customer image one is a very big deal. That’s that’s the first thing they’re going to see for your product. And showing the different colors you have are a great way to explain, hey, we have this in white, but we have this in 10 other colors as well. So that’s obviously image one has to have a white background. You can’t You can’t add text, you can add design to image one. So I would say steps. The first big No, no is you got to keep image one clean, you got to keep image one, you know, just try to zoom up on the product as much as possible. So the customer can see the item and, you know, I guess understand what they’re buying. What else is a big? No, no, we have to make sure that the I mean, me personally, I don’t know. This is like my my opinion. I’m not sure if everyone else agrees with this. But I think that you have to have a little bit of branding in every single image. So if it’s as simple as putting your logo on every single image, I’m sure sellers can can relate with the idea of people stealing their images. So I always say you have to make sure to brand your images and make sure that if somebody else wants to take your image, it’s not going to just be as simple as stealing it and uploading it, they’re going to have to clean it up and take the logo out. I mean, any project that we’re going to do, we’re going to have some sort of more than the logo, obviously, if the brand doesn’t want to, you know, if they have guidelines and rules that you have to follow, we’ll follow them. But we’re going to try to put any sort of a theme that we can, even if it’s just making a little little border, a gold border around every image or polka dots in the corner, or whatever you can do to say, this is my brand. Obviously, if you have a Pantone color, you’ll stick to your Pantone colors for the brand. But the idea really is to try to show that this is us. This is our product, this is our brand. This is our theme. And like, you know, establishing that brand trust, it’s definitely you don’t want to have it. So you don’t want to have images that somebody could steal. So I always say if you’re doing an optimization, you’re going to want to make sure that every single image is kind of marked with your signature marked with your theme marked with your logo. Another thing that I would say is is you have to put you have to you have to look at the comments the questions you have to put more effort into into the product you have to it’s not something you could just do and forget about it. You have to continue Obviously, audit your listing, and make sure to answer questions, change the questions you’re answering. If sometimes you have a, you know, a comment that brings up a still using stock photos, what does that mean? Someone just asked about stock photos, but Okay, so, so I mean, we do use stock photos, I’m all ears to hear if you guys think that that’s not the move. But obviously, sometimes you have a brand where, you know, a brand that that will take a lifestyle image and, you know, spend the money and have a model, sometimes you don’t. And in my opinion, it’s just better to have some lifestyle than no lifestyle. Yeah, I definitely I definitely, you know, understand why, you know, you can definitely have an image that that’s a stock photo that looks pretty fake, but I think we do a pretty good job at making it look real. And, yeah, I mean, as far as like, what not to do. There’s, there’s a lot of, you know, things that that that fall under the against TLS. I’m not going to go through that whole list right now. It’s more, I think I have more to talk about, like what to do. Some people like, like I said, with, with offering all those different colors, I see listings on Amazon that are killing it, that are not following these rules. So I don’t know how strict you know, Amazon is and how much they’re gonna crack down on that. So I mean, me personally, I don’t recommend doing it. But we do have people we do know, people that do that. And just, you know, we always give our recommendation and say, we don’t think you should do this. Or obviously, if you asked me what’s better lifestyle images, where you go to a beach and you have a model running with a surfboard and you’re trying to sell the bathing suit, or you just take a bathing suit and superimpose it onto that stock image 100 times to one I’m going to tell you get the model, go to the Bahamas and take that photo shoot, but not every brand is going to do that. So you just use what you have. So yeah,

Norman Ferrar   16:58  

my Yeah, my my comment on at least the photo, everything on the listing is the first thing that you should do. If you’re not going to a managed service company. Download the style guide, just that simple. Download the style guide, and just see what Amazon says is good, what’s bad, what’s ugly. And they tell you they tell you it’s about you know, depending on the the style guide for the category, they’ll you know, it’s 2530 pages, and it’ll just go through the do’s the don’ts and everything in between. And the other part is yes, risk evaluation, right. So you always see shadows in the primary images, you see borders, you see logos, you see packaging, you see, it’s just a risk evaluation, what you’re supposed to do and what you’re not supposed to do. Alright, one of the other things before we get too far is we have a giveaway today. So what is the giveaway that you are giving away,

Davin Dayon   17:54  

we will be giving away one image optimization. So that means that we need about two or three images on a white background, we don’t take the photos. But once you give us those images, we will turn around seven Amazon ready images that typically consists of that main image to lifestyle images to infographic images, a size chart or some sort of a spec image and a brand image. The brand image is something that I don’t know if if I mean, I think less people do that, I definitely want to talk a little bit extra about that brand image. The brand image is really you know, and I’m not saying that that this is the only way to go. But this is something we believe in, it’s something that we do. We always try to have one image usually the seventh image and if you have a video, obviously, you’re not going to have that seventh image, you’ll have it in either the sixth slot, maybe one less lifestyle or one less infographic depending on the product, every product kind of lends itself to different qualities and different ideas and strategies. But we usually try to have one image which just showcases the brand. Now that brand image does not necessarily have the product in it. A lot of times, I’ll give you an example, you have a company that sells toys. So what we’ll use for a brand image is we’ll buy a stock image of a toy room, a nice messy toy room and we’ll block go gray out the stock image What will you could clearly see that the image is a toy room and then we’ll pretty much just grayed out and add some text to the to the image and say this company is committed to making you know the best toys for your kids safety is the number one thing for us and just use one of the images to explain who you are as a brand and kind of try to establish trust. You know you have a let’s just say some of your some of your shoppers are moms that’s you know people who are who are trying to make that relationship and say they’re looking for a company you know today there’s no Toys R Us. You know everyone knows during q4 Amazon started sending out that toy catalog, toys are a big a big thing, Amazon is a big place for toys. So a lot of the consumers are moms, dads that parents who are looking for for, you know, safe toys that they want to, they want those questions answered, they don’t want just want a fire truck, they want to see a fire truck that’s made with the proper materials, that’s not harmful to their, to their, to their kids and doesn’t have any any, you know, the company’s a, you know, a friendly company that doesn’t, you know, contribute to pollution and all that and that stuff that you would put in that brand image, you want to try to make that connection and show why they should trust you. There’s so many Amazon brands today. But the people who I find are really, you know, doing better are the ones that take that extra chance and take that, that that real estate to try to show who we are and try to show why you should trust us and, and why you should buy from us over the other guy. So that brand image we find is crucial, we’re always going to put that in as much as as many times as we can. Another thing I like to say is if you do the enhanced brand content, you have extra real estate to showcase your product. I always say I mean, it’s in the name enhanced brand content, you know, that’s that’s a great place to also put brand new information and, or anything that you put in that sixth or seventh image could likely go down and they enhance brand content as well. So, you know, EBC is something that’s maybe a little new, you know, I don’t know how many people are have Brand Registry, and I’m not sure what the stats are exactly on. But I know that it’s something that’s growing. And I know that it’s something that is important. So I think that you just need to take as take that that opportunity to showcase who you are and explain who you are. And, and like I said, establish that trust with that with the customer with the consumer.

Norman Ferrar   21:48  

Okay, so going back to the giveaway, so it is the seven images. And if you want to enter its hashtag, I think Kelsey did this, I would never have done this to you, I would have said I want but he says I love David. Alright, the hashtag is hashtag, I love David, you enter it, and you have a chance to win seven optimized images. And if you tag two people, you’ll get an extra, an extra entry. Okay, we’ve talked a bit about images. Let’s move on. All right. What about everything else?

Davin Dayon   22:21  

Okay, so images, I want to just say we’ll kind of go hand in hand with the A plus the EBC. it you know, there, there’s, there’s the idea of having consistency, you want to make sure that that you’re not looking like it’s two different listings from the images to the EBC. So we’ll always have something consistent, but we always try to have something fresh and something unique. And and if you’re getting, if you’re buying stock imagery, it’s cheap enough to get an extra image or two and keep it a little bit different, you don’t want to make the customer think that you’re just trying to get away with with the minimum with the bare minimum, you want to show another another light. Obviously, if the product doesn’t lend itself to more, you might not you might have to keep it consistent, you might have to just repeat and rinse and repeat. But the ABC, I always say if you can try to keep it, you know, different. That’s always a plus. Obviously similar but different folks are consistent, but something different in it. The the the bullet, the bullets, the the title, the description. All of that is obviously I mean, you can’t talk about Amazon page without discussing that. You know, we definitely, I mean, this is, I don’t want to say that I’m an expert on as much as I am with image optimization. As we are with content optimization, I always find that there’s kind of different different opinions. On I’ll give you one example. I have some clients who insist on the all caps beginning to the bullets. Technically, that’s against TLS. Right? I actually want to turn that back around to you norm because I don’t know where I land between that question. Again, I think I suggest not to do it. But if somebody insists on doing it, I’ll say fine. Go ahead. You know, I’ve seen people doing very well with that. But I actually want to ask you, that’s that’s something that I’m not even sure of myself. And I want to I always try to get someone else’s opinion on that. Obviously, if you can, you want to try to follow the rules as much as possible. But if you had somebody asking you norm, should I should I do that that model or even HTML in the description? Those are like two very common questions. Technically, I think I think that’s against the terms of service, but so many people do it. I want to kind of throw that back at you. Where do you land on that? Me? I’m kind of in the middle where I honestly, I if it was me myself, I would not. But I have enough people doing that that I can’t say I’m an advocate against it. So I would love to hear your thoughts on that actually.

Norman Ferrar  24:58  

Yeah, sure. So if I I’m looking at bullets. I am not doing caps and I don’t recommend doing caps. We’ve seen. We’ve mentioned it on the podcast before a couple of our clients actually suspended, not suppressed. So never seen that. Yeah, I’ve seen that. Yeah, it happened to came in, like all in about a two week period. I think they’ve kind of backed off. And it might be a suppression now, but they were actually suspended, and couldn’t even figure out what it was. We had to figure it out. And it was due to caps. And the other thing is so lowercase, no, no emojis, and usually small to mid size bullets, where we no longer at all will ever try to produce a long bullet. And again, it comes down to mobile optimization.

Davin Dayon   25:50  

So we don’t I mean, two years ago, we would have said keyword stuffing is the way to go. We don’t we don’t do that anymore. So yeah, so the shorter bullets are definitely and and with with all the rules on on there. I mean, maybe a year ago, they they shorten that limit on the bullet, the bullet count. It’s like, what is it 5050 characters now or 100? And in some cases, it’s not it’s not very long. Now. It used to be much that used to be 250. I think, if I’m not

Norman Ferrar   26:21  

on the on the bullets, it was 500 around 100 characters, and you can still squeeze in a pretty long bullet. But we’ll try to keep it in around a tweet. So around the 150 160 characters that max.

Davin Dayon   26:37  

Okay, so yeah, so um, so I mean, and then what about HTML and the product description.

Norman Ferrar   26:43  

Now, that’s interesting. So depending if you’re doing because we’ll still put in a product description if you’re doing an A plus page or not. But we’ll do just straight, like a plain text. If I don’t have if there’s no Brand Registry, then I will do just plain very simple, the basics, you know, bold, indent, just simple HTML. Okay, I’m going to call it relaxed HTML, just. And I’ll put that in and see just to see. Because if you don’t do it, it just looks horrible. If I get my wrist slapped, finally get my wrist slap, I’ll just pull out the HTML code. But I’ll still do that. Unless you’ve got a plus, if you got a plus, you still like I’m gonna still put in a product description, and just have it in plain text.

Davin Dayon   27:39  

So I agree, I look at HTML, kind of the way I used to look at images. I don’t know if you remember, but it used to say images could not have text on it doesn’t say that anymore. As far as I’m concerned. It used to say, I don’t know if it said no lifestyle. But I know text was definitely on there. No text on any images, all all of the images. It doesn’t say that anymore. And if if that’s if that’s not enough, Amazon themselves puts text on their images. So as soon as that happens, any doubt that I ever had about? Should I be doing these this image optimization or not? I made my decision we’re doing that there’s no, there’s no doubt anymore about that. But I feel like it’s gonna, it doesn’t make sense for there not to be a rollout and update what says HTML, like you said, relaxed HTML is allowed. But don’t go crazy. And obviously, emojis are pointless. I always laugh when I see emojis on a bullet or something. So I feel like because it looks visually better with HTML, it’s just something that again, I mean, if I always have that client that’s like, very, very strict, and he doesn’t want to do anything that’s even remotely questionable. And for those guys will do without it. And you know what, I’ve seen success, I wouldn’t say that the HTML is crucial to the success. I think that that it’s a visually nice thing to see. But but it’s just it’s just about how you want your listing to look. And and I don’t think it’s, it’s, I don’t think it’s the most crucial thing to have. It’s really about preference at the end of the day. And I think that just if I had to choose again, I always go back. If it was my product, I don’t sell anything on Amazon. But if I was selling it on Amazon, I would put HTML I think, you know, and then and then you mentioned product description, when you have EBC. This is something that I always love to talk about as well. Do you find that you always have the ability to put a product description with EBC

Norman Ferrar   29:39  

with a flat file? Okay. But it might not show? Yeah, yes, I’m saying Yeah, but you know what? This is, I’ve have I have a couple clients that you know, take a look at their listings. It shows a plus. Okay? right below it. Description.

Davin Dayon  29:59  

I have Hey, what’s up with that? And we upload we upload to all of them? I don’t know how that works. I don’t know why some of them work. And some of them don’t. I tried. I tried to like wrap my head around that one. I don’t know,

Norman Ferrar 30:12  

I’ve been trying to find an answer anybody knows? Let me know. Because it drives me crazy. Why, you know why on some you can do both. And others, you know,

Davin Dayon   30:20  

I mean, just from other other things, it has to have something to do with the category. But But I don’t know which categories are allowed and which are not. So more more testing, and hopefully, someone will find out, someone will figure it out. But and and i think it’s it’s important to note that, you know, even like, even if, if, if something has, you know, they released an update, and we find out about it, I learned from my customers, sometimes we’re not always we don’t know everything. I love to say that we’re always learning. I’m always and that’s why you just asked me a question. But I said, my my humble opinion on and I really wanted to hear what you have to say about it. Because it’s not, it’s not as simple as just oh, I said this, I found this worked. Because you could like you said, you can have one category where it works and one category where it doesn’t work. I want to actually ask about there’s something that we’ve been having a lot, where and I want to I mean, I want to talk about videos, and I want to talk about Brand Registry, have you ever encountered a 5665 code 5665 ever, which is basically when they they prevent you from listing without Brand Registry, which is something that I’m seeing more and more. And I’m not gonna be able to talk too much detail about it, I was just on the phone earlier finding out about what this is, because it happened for the second time now with my second account, where we’re trying to launch and they’re just saying that we need to finish the Brand Registry process before we launch.

Norman Ferrar   31:52  

So this is your initial you’ve gone in, you’ve gone to add product, you had to get product approval,

Davin Dayon   31:59  

product approval, but specifically through the Brand Registry process. So it’s called 5665, I have to do a little more research on it. But that’s that’s what the error code is called. And I think I just found out that there’s a way to, to escalate it within the same day and fix it. Oh, I will definitely let you know. No. But that’s something we’re running into now. And then also, we have to talk about videos as well, because I think I’ve heard one or two people say that, like 2021. And this just goes back to your whole 2021 comment. 2021 is the year of video. And that’s actually something we don’t do. But we have we have someone that we work with that, that that makes, I don’t want to say product videos, I want to say he makes commercials, because that’s what that’s what they do. And and product video is very, very important. You know, product ads, so video ads, are I mean, any talk to anybody in the PPC game, and they’ll tell you that that’s something to keep your eye on. And then you have the whole the whole, just putting it on the on the actual listing and that that’s trust that I was talking about, and explaining the features and explaining the benefits. I mean, you could do wonders in a picture. But and if they say that, what’s that saying a picture? You know, a picture speaks 1000 words. What does the video do for you then? Well, there’s a million I mean, the video really, really can connect with with the consumer, like nothing else. Oh, here we go. I did encounter on five, six cipher listing my product improved my brand, my submitting product, yes, so you can submit photos. But that’s not necessarily the fix, you have to so I’m lucky enough to have an account rep. Similar to SAS core, and then you basically you send it to your rep and then that rep can escalate it. It’s not just if you submit that image that it could still take days to get it resolved. Every new seller has to go to 5665 It’s the new normal. So I’ve not found that I found people who are new sellers who have not encountered 5665 which is why I’m saying some there’s something about that there’s there’s a I think there’s there’s a there’s something about I don’t think it’s just all new. I mean, I could be wrong, but I’ve seen people launch without that.

Norman Ferrar   34:15  

That Eric Okay, so just so I get this straight Are you saying this 5665 year lot you’re listing a product and they’re saying unless you have Brand Registry you can’t launch

Davin Dayon  34:30  

you can’t ship correct Hmm. And, and I have not seen that we do. We’re involved in a lot of account launches. So I have not seen that across the

Norman Ferrar  34:39  

whole board. And yeah, we do launches quite often.

Davin Dayon  34:43  

So yes, I don’t think so. for that. I don’t think it’s that simple, but maybe it’s one of those things where it’s, it’s gonna be spilling over into more I don’t I don’t truth is I don’t know how that works. But you know, like when they had the whole title limit. I know people who are killing it with longer titles and then slowly by slowly, they crack down. I think when you updated your your listing, that’s when they caught you or something. But yeah, so I were encountering that code and that error code, and it’s just another hoop to jump through, just to your point that the Amazon game is ever changing. And never, I don’t think, I don’t think I’ll ever stop changing. So. But that’s why you need you need to always be tuning into to these valuable, you know, podcasts and things to try to keep in, in, in tune with me

Norman Ferrar   35:29  

just a second, you should be saying lunch with norm every Monday, Wednesday, Friday lunch at norm. All right, do you. I got a question about not the digital coupon, but the promo coupons. So I’ve kind of heard through the grapevine about this. I don’t know if you’ve heard anything. But you should only have three to four. I used to stack them up, I used to have all sorts of different types of promos. Just so it looked like there was a lot of substance there. I’ve heard now. I don’t know. I mean, and this is this is kind of floating through Amazon. Okay, this is way that I heard it. But three to four is the max that you should put up. I have not heard that act. Okay. I’ve not have not heard that. Yeah, so I heard that recently. So I don’t know how truthful that is. But anyways, I’ve cut mine back now to three or four.

Davin Dayon  36:29  

Regarding videos, I also I let’s get back to that where we’re testing out. So like I said, I have this this company that does commercials. But I’ve also had the conversation of commercials nice and everything. And obviously a commercial is more expensive, is maybe a more expensive way to go. You know, lifestyle shoes and models and all that. And then there’s there’s obviously my opinion is you have those videos that are not really videos, it’s like just image moving through the screen. I personally don’t think that that’s what what videos are supposed to be. I definitely see people doing well with the videos like with videos like that. There’s the studio video, where you’re more not not no model, just you know, showcasing the product, there’s more of an amateur video where you can video it yourself. I actually see that that works. And I’m not yet able to say hey, ABC, this, this is what works because it’s something that we’re still kind of paying attention to. But I always love to kind of have that conversation about what what’s working in the video world. Because I mean, I know someone who will tell me commercials are not the way to go. Try to keep it simple, try to keep it like more to the amateur just video yourself or, or, you know, not so much going on. Just just explain the product, kind of like the call out images that we do just what are the features, just get to the point quickly explain why you should buy this item. And as little as possible, try to keep it as short as possible. No, but you know, the whole idea is catching the customer’s attention span. An image can do that quickly. But a video if you’re if you if you if you do a boring intro, you lose them, they’ll go and they’ll move away. So I think that it’s it’s a little bit more critical, you have to be a little bit more critical when it comes to videos. I think that we’re going to over the next year 2021 we’ll be able to, to be you know, to kind of pull out some of the do’s and don’ts for videos already. I can tell you, obviously the I think there’s pluses to the lifestyle to the whole commercial that we can shoot. I think there’s a at least one No, no, right now, one thing that you should not do, which is just have those videos that are not really videos. It’s just like the images just moving through the screen. And it just really looks not not professional doesn’t look like you know, it’s almost like if I saw that video, I’d be like, ooh, I don’t know. I don’t know if this is a seller I want to buy from me personally. Yeah. So you know, I think that there’s a few things but I think I don’t think anybody really established those rules or do’s and don’ts for videos yet I think it’s going to come. I think

Norman Ferrar  39:09  

you’ve got to it’s it’s got to run parallel to the brand. I mean, I don’t mind having, I’ll just call them unpolished videos, those, those could sell a absolutely if you have more of a person using the product or showing the product. I’ve seen videos like that, that that work. Sometimes the highly polished videos suck. You know, they they don’t work. I’ve seen that. Yeah, they just don’t work. And then in between, like you said with the call outs on it, those could be fine. You could self produce those. You don’t have to go expensive but for me personally if I’ve got a budget, I’d rather go to a production team that will do it know how to do it bring out the best qualities in my brand. And typically they they don’t have to be that expensive. So even if you don’t launch it right at the very beginning, you know, once you start to get some profit, I think you probably would get more sales. If you went that route.

Davin Dayon   40:12  

We just had a question, I want to actually, I want to show you the product questions. Just if you have a product that needs to be assembled, do you think that you should have a video that fast forwards through the assembly? That is a very, very good, a very important question. Not every product needs assembly. When it needs assembly, I find that it’s probably better to touch on it like you’re saying, don’t don’t make the whole video about how to assemble, I find that you can take a noose I’m sure anybody who who looks through Amazon listings has seen this type of an image, where you have an image that shows like a collage, and you have one corner that says 1234. And that acts as an assembly or even you can have five or six steps, whatever it is, or even if you have to use two images. With assembly that the assembly questions the assembly instructions, is something that everyone who buys the product needs to assemble it. So if any like and it comes down to the product, not everything needs assembly. So if you don’t need assembly, you’re not going to need to put that in the images or the video. But when you have that, I think you need to put it in both places, I think you have to run through it quickly in the video, because you’re not really trying. I mean, there are people who make assembly videos, and I think that those are great. And that’s a standalone assembly video, you can also just do a nice video showing who you are, and then put a related video for assembly you can always link a YouTube, you can do your own how to how to assemble YouTube video and put it as a related video as Amazon live. But I think that the images because of that whole, you know, the mobile shopper, looking through the images me personally and anybody else listening norm, please give me your opinion. We all shop on Amazon. I mean, I look at the images, I don’t even look at the bullets in the features anymore, I don’t do it, I look at the images. And if there’s a video, if I’m in, if I’m in, if I’m on the go, I won’t watch the video because I’m not going to hear it and I’m not going to watch it properly, the images are an easy, quick way to just scroll through what the product is. And I think that when you come back to it, you know when when you want to when you want to build, when you get when you have furniture you got to build, there’s the guys that like the videos and those guys that just want to read an instruction page, use one of the images to just take a picture of your instructions, if it comes with instruct, put that up on the image or, or, or make a better nicely designed version of the instructions of the assembly. So to answer your question, you know, the I think that you should probably put it in both should probably kind of speed through it. Or maybe even like, you know, the the I forgot what it’s called, when you when you when you when you video something and you speed it up time lapse. So you can like time lapse the the assembly and like really get through it quickly, you definitely want to have some sort of call out to your branding, you want to have a call out to the features of the product. I think that that if you’re making a video, you want to make sure to explain why they should buy it, not just how to use it, that’s important. But you want to you want to tell them why. And that’s that’s that’s going to come in even more so with advertising. Because when you have somebody searching and you know, I love it, I love the way the videos just pop up and start playing. You know, and I just think that it’s important to catch your customers attention. Sometimes you have somebody looking for a product and he doesn’t know whether he wants to buy it. He’s not at assembly yet. He doesn’t know yet. He’s not ready. He doesn’t want to he doesn’t care about assembly until he has the item in his in his house. You know. So I think that you have to you have to touch on the assembly, because it’s important. But for the most part, you’re going to want to, you know, go through that quickly and then get to the why you should buy it. Sorry for the long answer to that

Norman Ferrar   43:58  

No, no, I and I’ve got two points on this as well. So the other thing that you can do, which is kind of cool, under your related videos, have a series of videos. And you can have like benefit one benefit to how to do this how to do that. And you take up that whole section, and you use your thumbnails. So you create these custom thumbnails. So they actually looks pretty cool when somebody scrolls down and they see a series of what looks like tutorials, and one of those videos is your instruction video. So you can put it together there. And you can do this like all in one shoot basically, and you just take it and you know, just to edit it, but that’s one way the other way. The other way. This is 2021. Use your manage product documents. You can upload instruction manuals, fa Q’s, troubleshooting guides, all on your product listing, as of Two weeks ago, and that is cool. I did not. I did not know that. But like prior to this, it was kind of it was interesting because Amazon was almost making us break TLS because, you know, people were having problems the customer experience was sucking, because somebody didn’t know how to put together this garden gnome. It came, you know, in five different pieces. But you know, were you able to send out the PDF? Were you not able to send out the PDF? Could I link it to some people would always be a lot of people were questioning. Well, guess what? Now it’s simple. Amazon is going to go and out. If you don’t know how to do this Seller Central go into inventory, scroll down to the very bottom, and it’ll say manage product documents. Click on that, it’ll give you the drop down of the type of product documents you want. Anything under 10 meg, and if they’re PDFs, you can upload anything, basically anything. It’s really, really cool.

Davin Dayon   46:03  

Okay, yeah. I also want to talk about I guess, I mentioned, image optimization is not something that you just set and forget. You constantly have to revisit it. fine tune it, fix it, change it, you know, it’s not it’s no, it’s not news that you’re supposed to try to answer, you have a negative feedback, try to answer that, you know, someone is expecting something, try to manage that expectation with the listing, and prevent at least another person from buying it with false expectations.

Norman Ferrar  46:40  

That’s wrong. Good point. That’s a really good point. You know, if somebody is complaining, we’ll address it. Yeah. And people don’t do that. They just, you know, say they have a bad review. And, oh, here’s a full refund, but address the issue. So that’s,

Davin Dayon  46:57  

that’s an auto, yeah, that’s an auto refund, make sure the customer is happy, you don’t want to deal with the repercussions of not doing that. Yeah, but but I think more important than that is, you know, everyone had like, up until I forgot how long ago it was, you would you would respond to the customer, you know, to the to the to the you know how to do that anymore. And you can’t kind of make it right, you can’t like, you know, in the past, I would say a negative review could be a stepping stone to the best thing in the world. You could you could take somebody could say, Oh, I received this product, and it stopped working after a month. And you can say we’re terribly sorry about that, we’re happy to give you a new one. And now someone says, oh, wow, if this breaks on me, they’ll give me a new one. So you just turned, hey, it broke after a month into they have great customer service, that and that’s something you can’t do anymore. So the best way to do that now is to just take that and spill it over into the images and at least try to prevent another customer from buying it expecting something and not getting that, you know, let’s say the size of the product, somebody could leave a review and say I was expecting this to be bigger. If you don’t have it, there’s tons of images like this, where you just have the product and you line up a line and you show how you show how how big the product, how big it is. So now or you can line it up next to another item that the person has that everyone has in their everyday life, to help them help them understand the proximity of how big this item would be or how it would look on a countertop or something like that. So that’s like a perfect example of the customer could you know could leave a comment and say, Hey, I was expecting the images made, it looks so much bigger. Okay, go to your images and make sure it looks the right way now. So where where maybe some some some other practices are gone, there’s always a way to kind of turn that negative feedback into a positive, not as easy as responding and saying, hey, we’ll take care of it, we’ll make sure to do your right. But more about just making sure that the next customer, even if he sees if anything, like let’s just say you have a customer who says a comment and says I was expecting this to be six inches. And then you have in the comment images, it says four inches. Somebody who saw the image that said it was four inches, and then sees a comment that says I was expecting it to be six, they’ll almost say, Well, why don’t you look at the image and see that it like they clearly did their due diligence and show and you might even think like, wow, that guy just because everyone knows is some very mean reviewers out there. So you might just chalk it up to a mean reviewer. Especially if they’re doing the justice and explaining what that question might be or addressing that point in the images. So kind of just do whatever you can wherever you you can put those answers and you have so many different places to showcase your product. And the best way to do that is to constantly you know, be in tune to it, review it every three months. You know, obviously you don’t want to just make changes recklessly that’s never going to gonna end up well. Soft blocks and all that but it If you have something that is that makes sense, if you have something that’s going to help the consumer understand what your product is, it makes sense to adjust it make sense, change it, and upgrade it and update it. So yeah, I mean, that was just another another point that I that I thought of. So I definitely would love to. I think I saw another question about the 5665 code. But Any other questions? I’m happy to answer any other questions. Yeah.

Norman Ferrar  50:25  

So it’s top of the hour. But again, just for people to know, we’re going to probably run a few minutes over here. But, again, if you want those seven optimized images, it’s a giveaway that David is going to be providing. Just hashtag I love David. And if you if you tag two people, you get an extra entry. Alright, so let’s go into some of the questions Kells.

Kelsey  50:52  

Okay, so if you guys have touched on them already, just let me know. And we can go to the next one. But the first one from putty, what is your approach to branding? And do you offer services where we can work together and build design a brand.

Davin Dayon   51:06  

So branding is a different animal. We don’t do any branding. But we do we do work with people who do branding, you need branding done before we can do our service, obviously, we can still perform our service without branding, it’ll be a little lighter. You know, the first one of the first things we ask for is a Pantone color. If your brand has a logo and a Pantone color, we want to make sure that that speaks in the images that we put that and we use everything we have, if you don’t have it, we can make one up, we can, we can still do something, but it’s much better when you have the branding done. There’s companies that specialize in that, that’s not something we specialize in. So it’s it’s important, I would say that you kind of again, I always take it back to if I had a product, I would brand it before I did the design on Amazon. It’s almost like in today’s world, you got to do everything you can do to stand out and make a winning listing. And branding is literally step one of that. I typically jump over that because it’s not something we facilitate. But like I said, we have people that we work with that do a wonderful job. I even have people who paid someone to brand and then we they paid someone again to brand and and you know you can see like a world of a difference. And I think there’s like a saying, if you want to if you want to if you want to, if you think that paying an expert is expensive, wait till you pay an amateur, you know, like, if you don’t want to do something, you got to do it. Right. And and there’s definitely people out there who do it right. So you want to try to find the right person. If you’re looking for someone, I’m happy to make an introduction, I think, you know, there’s, there’s, there’s a lot of good guy, a lot of good options out there. As far as like designing a brand and building a brand and, you know, creating that, that we could work with ultimately.

Kelsey  52:59  

Okay, great. from Dr. Cars. David, there’s a debate on parking bullets for keywords, what is your take long or short?

Davin Dayon   53:06  

So we kind of, we kind of address that. I would, I would, I would agree with Norman say that. I’m not sure how long ago this happened. But short is maybe a year ago, if I’m remembering correctly. Short is definitely the way to go. You want to you want to try to choose. I mean, obviously, if you’re going long, you’re gonna say everything you’re gonna, you know, when you’re when you’re making a short bullet, you’re gonna, you’re gonna have to choose what you want to put in there. It’s more, putting a little more strategy behind it and not just going crazy and saying everything there is to say, choose what you’re trying to, even with an image, I tried to put, we’re gonna put text on some images, we’re not putting a lot of text, I want the customer to be able to just read it and understand it quickly to three words, four or five words maximum. Try to keep it as simple and easy as possible. And the bullets as well as the images as well as enhanced brand content all around. No. attention span is not something that people like giving. So get it done and as quick as possible. And don’t don’t go i think that that even if without Amazon’s rules. I think that I always kind of felt that way, like short and sweet. Don’t Don’t overdo it.

Norman Ferrar 54:20  

It’s refreshing actually, you know, and some people are more analytical. But, you know, when you take a look at a lot of the competitors, and you’re searching on your mobile phone, and all of a sudden, you know you’ve got something that’s let’s say it’s 150 characters. It’s just refreshing rather than Alright, here’s a novel. Okay, there’s the next novel. It’s who wants to read it and Who does? Yeah.

Kelsey  54:48  

It does Dhawan. Hi David. Have you experienced losing ranking after adding EBC I have a listing that is a best seller and killing it. I want to add ABC but I’m afraid to mess with our room. What is ever? Never have I seen EBC added and the listing plus is bad EBC if you if your EBC sucks,

Davin Dayon  55:06  

okay, good point. Yeah, I’d like I’d like to think that we, we do good work. So I think that I think that I mean, we this is something I get asked a lot. Yeah, I have seen EBC increase the conversion rate. The same thing goes with a storefront. A lot of people ask the same question, does the storefront help? Does it hurt? I’ve only see it help. I think it goes without saying you got to make sure to do it. Right. If you’re not doing it right, then you could be losing the customers interest. But if your as long as you’re doing justice to your product, I’m not worried about the out like, the same thing cannot be said about the bullets. I have seen somebody upgrade their bullets. And the listing suffered because of it. And I that shouldn’t be that way. But it is. I would think twice before I touch the product description, the bullets, even the title, I would think twice, maybe three times if it’s if it’s working. Usually I don’t mess with it. So I might have someone that tells me Hey, my button my contents not that great. But it’s doing well. And I’m not saying I don’t want to touch that I don’t want I don’t want to mess with something that’s doing good. So, you know, so as far as content goes, yes. Don’t touch it. As far as enhanced brand content goes. I have not seen any repercussions for adding EBC

Norman Ferrar  56:24  

Yeah, and just to add on, don’t write a book. You know, with a plus I’ve seen people like it’s just kind of a carryover to their a plus. And it’s it’s a book, nobody’s gonna read it. People want to know why it’s, you know, what are the benefits? What are the features? What are the ingredients, you know, kind of how to use it, maybe there’s so many, there’s so many things that you can do with just simple bullet points. One, one sentence, two sentences maximum. It’s not, you don’t have to max it out. Yeah, 100% with agree with what you’re saying to about, you know, if you’re playing with the others, you you have to monitor and that’s why we tell people to if you’re changing things at all, if you’re changing your title, bullets, any of that, we put a note in here or helium 10 account. So you know, people can put it in a spreadsheet, but helium 10 has notes. And we’ll put it in there. So we can track you know, the dates. And when we change it just in case we see the keywords drop, or go up.

Kelsey  57:33  

Next question. Let me see who this is from? This is from Clive, can you confirm ideal number of characters and title bullets and description? apologies, I missed the start of the show. And how should the title be written? In what style? And if possible, can you show a good example of good title? And bullet? Thanks. That’s a whole other podcast.

Norman Ferrar  57:53  

Like I can tell you a in your category. So every category is different. You’ll see anywhere from 50 characters and up. So it you’ll be if you download your style guide, it’ll tell you right there what your title is supposed to be. However, like, you know, selling soap, do I have 50? Like it says 50 characters ad, I have some that are 150. They’re still indexing. And nobody. Again, it goes back to nobody has 50 characters, nobody in the niche, except if it’s vendor Central. And, you know, we keep kind of playing around or breaking the rule. But until I see a suppression, then you know, I’m going to I’m going to play around with that. Now, as for everything else, Clive, we’re gonna have we’ll do a podcast on that, because that is a fairly lengthy answer.

Kelsey  58:51  

All right, and we just clip a couple more questions. All right, this is from hazmat. How do you make a buyer persona? What data points do you include? How do you gather that data? How do you use a buyer persona?

Davin Dayon  59:05  

So we have, I think it’s called a customer demographic that we we ask the clients to fill out. So we have like a, like a form that just asks, like, you know, who is buying this product? And, you know, just like a whole bunch of a bunch of questions. I mean, I can I can share my I think it’s on my website, Amazon experts by them, you can see the form and then you’ll see all the questions that we ask. It’s definitely, I mean, that’s our version of it. Um, there could be other people who do different or better or, but that’s, you know, we asked like, I think five or six questions and then we give it to the designers and then we go from there, but definitely important. You need to, you need to know who your who your customer who your shoppers will be before you for saying that’s actually a good point. You need to know that features of the product and then I might have skipped over this, you need to know who your customer is as well. That’s something we use as well. I could have probably could have mentioned that. So yes, thank you for bringing that up. Well, the other thing too, if you want, go back and listen to a podcast we did about two weeks ago, where Rand Fishkin from the corner of Mars, he’s got a new company, and he goes into talking about some persona, and how some people overkill it. So you know, it’s, it’s a really great session with him. And also, he’s got an app called Spark, Toro. Check it out. We were talking about it for, you know, probably two podcasts after it because it’s such a fantastic looking app. And it, it breaks down your demographic and breaks down who your people are following who they are following. I’m gonna go check it out. You saw Yeah, that one? Yeah, it’s great. And you know, what, if Rand is behind it, I’m sold. All I that’s all I have to hear. Okay, I’m gonna check it out. Or spark? Toro? chiaro. All right, next question.

Kelsey  1:01:12  

Okay, so we have two more, and we’ll cap it at that for this episode. This is from Mark, in your experience, have you found that keywords using the EBC file fields are indexed? Hmm.

Davin Dayon  1:01:24  

That’s a good question. I am not gonna, I want to say no. But I’m not gonna, I’m not gonna say that. I know for sure. I’m gonna, I’m gonna revert that to you, nor do you feel that the ABC keywords are indexed.

Norman Ferrar  1:01:42  

You know, I would have agreed up until about a week and a half, two weeks ago, where I was talking to a guy that was playing around with a plus. And they were putting in different keywords trying to get index. And he said, Excuse me, he said that the only place he put it was on a plus, and he was starting to get indexed. That’s the first time I’ve ever heard that. Most of the time, I’ve heard that eight plus pages are not indexed.

Davin Dayon  1:02:14  

I don’t think I’ve seen proof to say that it is. Yeah. So but um, I’ve, I’ll be very happy if it is. So I’m hoping that That’s right. And I’m definitely going to be paying attention a little more to that I want to, I want to try to see if that’s if that’s true, then we have a lot more to work with. And another benefit for a Brand Registry. So definitely.

Kelsey   1:02:37  

Alright, kills. Okay. And the last question for today. Before we get to this, if you haven’t, please hit those like buttons. Give us a thumbs up on YouTube, Kelsey will lose his job. That’s right. I’m going after this. So please, those buttons, but Yep. from Daniel, how much cost? Does Amazon experts listing creation, what is the cost of Amazon listing creation,

Davin Dayon  1:03:04  

so we charge 795 for an image optimization. And then that only includes seven images with basically one variation is included. And for an additional variation. So if you have, for example, four colors of the product, it’ll be 135 for the each additional variation, so you’re paying 795 for seven images, and then 135 for each batch of additional seven images. The reason why you’re you’re getting much cheaper on the variations obviously, is because you’re paying for the whole design and branding and creative process on the first one. And then on the second charge of just the variation. It’s basically just re applying that theme and that design to another product. But the answer The difference is that you sometimes you’ll have the same images for all the colors, it obviously you can do that with us. But we always like to make the best possible listing and we will always recommend to do like every color, every variation should have its own unique seven images. We have found that specifically has helped the conversion rate go up doing that extra step of creating seven images for each variation. But that’s that’s that. And then as far as other services, we charge 495 for the copywriting and SEO and we charge 495 for enhanced brand content plus content creation. All right. Very good. All right. So I agree. I agree with the app. Kelsey is the best norm you’re also awesome. But But I definitely I definitely agree to that one. I actually have a question norm. I’m not sure if we’re running out of time and maybe I’m good. I’m good to short. It doesn’t have anything to do with Amazon though. So I hope that’s okay. It has two beards. I don’t I don’t think I don’t think we you talk enough about beards. I have a beard. You have a very very good beard. I want to talk to you about your upkeep. Do you have any? I mean, I assume so. Like I like vibed with your podcast when you know you’re the beard guy, and I’m a beard enthusiast, let’s call it. So let’s, let’s assume that there’s other listeners or beard enthusiasts. So my question is, what do you do to keep it soft? And and keep it nice.

Norman Ferrar  1:05:24  

The the most important part is don’t cook over barbecues or gas. You will burn it off, which I’ve experienced. No, you know, okay, so, first of all, there is beard shampoo. Second of all, you can use beard balm out beard balm, or beard oil, and it makes it soft and succulent. What about the the leave in conditioner? That’s where I’m at. Yeah, you could do that, too. But Yep, that’s, that’s that’s it. That’s maintenance. There you go.

Davin Dayon   1:05:57  

A lot of people that I asked this question, a lot of a lot of people are just like, nothing. And they have nice beard. So yeah. And then some people are all into it. And they have a whole, a whole tutorial and step by step process. So I’m okay. I have to ask that question.

Norman Ferrar  1:06:12  

Okay, so going back to you. So we’re pretty much winding it up here. We’re just going to get over the wheel of Kelsey in a second. But you’ve got something really cool. The e commerce Co. Collaborative, that’s a collective. Let’s talk about that for a second. Because you talked to me about it. I jumped on board because I thought it was such a really cool thing. Let’s talk e commerce collaborative.

Davin Dayon   1:06:41  

So so the e commerce I think we actually purchase the E comm collaborative domain name as well. But the official name is the E comm cooperative.

Davin Dayon   1:06:51  

No problem.

Davin Dayon   1:06:53  

So yes, we’re very happy to have you on board, as well as a bunch of other service providers. It’s really simple. Where we’re creating a community, we created a community for service providers for e commerce sellers. And when the best way to start a community is by giving back, I don’t think anybody could disagree with that one. So that’s just what we’re doing. We have, I think, almost 40 providers involved in this eecom cooperative. And every single provider is solution provider is giving away service, the services amount to over $100,000 we’re going to be each service is going to be raffled away to one winner, there’ll be a whole bunch of winners, there’ll be a grand grand prize of like five services, a first prize of three services, a second prize of two services, and then a whole bunch of people who just win one service, all most of them are $1,500 of value or more. And we I mean, I can share my screen and show you the people we have involved for a quick second. Just to just to show you the you can maybe pause the screen. I’m gonna I’m gonna just share it real quick just to show you guys

Davin Dayon   1:08:08  

so

Davin Dayon  1:08:11  

this is the E comm cooperative website and you can obviously click on the entry form right here to sign up. And these are the brands that we have involved. Get Tita is a refund, refund management software, creative percent those videos Zeeland, those photography ranking with rank Bell, easy seller kit is a software, quick book integration with Connect books. Ui commerce is actually offering the image optimization. So there’s other people that do it not just me, and you can do it on Fiverr as well. So you don’t only there’s not only one option out there for everyone listening returns worldwide is reverse logistics company, ping pong payments, wildcards, PPC, we have a few PPC providers because not everybody works with everyone people people have different billing methods and different you know things we have inventory consultants, more PPC, more brand identity for that question before we got we got this is the let’s let’s pause a little bit here. We got one with the norm and pr riccione worldwide the chat agency. This is amazing cinterion League headshots with his Ichigo zisha Golden purple virtual is given away some advertisements we have kabillion co with trademark and law law services, ecommerce diversity diversification strategies, wild tea translations, we have two carriers ones on the West Coast ones on the East Coast accrue me This is social media on and on list goes on. We’re done. We’re done. Take a metrics Global eCommerce and power read Ben Leonard and thrive SEO. That is the list. These are the people everyone is giving away services. But what this is more than the giveaway is a community where if you saw on the screen there was something that said he comm Help Center, we actually rolled out something new. I haven’t told you about this norm yet. We wanted more free resources. So with ecommerce Help Center is, is you need advice, you have questions, go to the E comm Help Center, send an email to the to the Help Center and ask any question you have. And we’ll try to help you and answer. But what this ecom cooperative is just trying to be is somewhere where people can go, it’s totally free. And it’s somewhere where we’re, you know, all these service providers are giving back to the sellers. And it’s an amazing idea. And we’re happy to be a part of it. And we’re very, very excited for this. The drawing will be in exactly one month, highlight that may it may 5, cinco demayo. So we’ll be drawing all the winners in a live event. And and yeah, I mean, like I said free to sign up kind of a no brainer. You can opt out of the marketing emails. So you don’t even have there’s literally nothing to lose. You know, obviously you can opt in to the marketing emails, we can also opt out. So we we can just you can just sign up and have a chance to win a whole bunch of services. And then no strings attached.

Norman Ferrar  1:11:12  

You should do a podcast. We should we should. Yeah. Yeah. Right. Alright, so thank you. And you know, that is a great, really great organization. So we’re glad to be part of it. Anyway, let’s get to the wheel of Kelsey. This is. This is over $700 giveaway you’re doing? Yep. Pretty cool. Kelsey, did you leave us?

Norman Ferrar   1:11:49  

No. All right.

Kelsey  1:11:50  

Yeah. All right. It’s time for the we’ll have Kelsey, here we go. We got lots of entries today. So I’ll go and shuffle them all up. And let’s do this. So I can’t even read. I can’t read a single person. I know. It’s quite a few. All right, so I think this might be the most we’ve ever had so far. But let’s do it. 321. Who one? Here we go Clive, Clive, man. Okay.

Norman Ferrar   1:12:30  

All right. That was fantastic. Good. All right, sir. So Clive What does Clive have to do to get the get the prize.

Davin Dayon   1:12:39  

So it’s very simple, we have on our website, a form that you need to fill out. And you can you can either email me, David at Amazon experts, and we can, you don’t have you’re not a form guy, we can do it over the phone as well. And basically, if you want to not talk to anybody, just go to the website and fill out that information. And then we will be in touch with you on on timeline, we typically take about seven to 10 business days to turn this project around. And we use revisions as part of part of the so we don’t think that we’re going to nail it on the first round. And we have like a, I guess we have a review with the winner and with with the with the customer. And we make sure that that the images, each of the images are as best as they can be. And typically we try we try to give you the finished images within two weeks, let’s say so that’s how we go about it. You have two options. You can either email or you can go to the website and fill out the form and kind of get that process started right away.

Norman Ferrar   1:13:41  

All right. Well, thanks for being on the show today. David, thank you for having me. Oh, have a great rest of your Monday.

Norman Ferrar 1:13:47  

Yes. And you too. Alright, everybody, I hope you enjoyed the show today. Oh, who is coming up? Oh, it’s gonna be Tony IV. There’s going to be on the next episode on Wednesday. She’s the president of omega net. And she’s going to be talking about retail and wholesale bricks and mortar.

Kelsey  1:14:09  

Let me that’s gonna be a good episode. Yeah. All right. So we do have our big contest starting tomorrow, there’s two contests. So one is up for an airpod Pro, that will be given away and then second will be some consultation prizes with me and norm. So make sure you are part of the Facebook group because the consultation contests are only available in our Facebook group. Our group name is lunch with norm, Amazon FBA and e commerce collective. So highly recommend going over there. That’s the only way to get to be a part of that contest. The airpod one everyone can kind of join, but specifically that one is limited to the contest to the group. And let me see. What else do we have? Oh, we’ve got some news coming up down the chute. probably in the next week, we’re gonna be we’ve got some big things planned. And yeah, so stick around for that. And yeah, I think that’s pretty much it.

Norman Ferrar   1:15:11  

But the most important thing is hit smash those like Kelsey. Read my lips. smash the like, button, subscribe. You nailed it like that. Am I doing that? Right? That’s okay, good. Good. Just doing your job again. All right, just just alright. And so, remind everybody that Monday, Wednesday, Friday at noon, Eastern Standard Time, where are going to be? I think we’ve never missed a date. I’ve been late, but we haven’t missed a date yet. So thanks for watching everybody we enjoy. You have being part of the community and enjoy the rest of your day. Entrepreneur mantra

Transcribed by https://otter.ai