How To Find Or Create Video Content For Amazon FBA Marketing in 2022
- Norm Farrar
- November 3, 2022
If you are an Amazon FBA seller, you know that video marketing is one of the best ways to promote your products. It’s a great way to show off your products in action, and Amazon is interested in video as a way to transfer information in a short time. They are also introducing videos to storefronts as an alternative to traditional advertising formats.
Amazon product videos help you sell your goods or services to potential clients, and when placed on a website can increase your site’s conversion rates. Amazon video products help businesses communicate their value proposition within 60 seconds.
It is an important tool that most Amazon sellers don’t realize they are missing out on.
This article will give you a few tips to start advertising Amazon products for free.
Amazon is Moving Towards Video
Amazon is no stranger to video. In fact, they’ve been investing in video content for a while now. This is in addition to the user-generated videos that are already on their site.
3 Reasons Why Video Content Works Well For Amazon FBA
This works well for Amazon for a few reasons.
- First of all, it allows potential customers to see your products in action on your product detail page. This is important because people want to know what they’re buying before they make a purchase, and you can direct viewers to the Buy Now button.
- In addition, video footage is more engaging than other types of content. People are more likely to watch a product highlight video than they are to read an article or even look at pictures.
- Finally, it is shareable. If someone likes your video, they will likely share it with friends or family. This can help to increase your reach and potential sales.
Remember to create and manage content that is engaging and informative. The more helpful your content is, the more likely people are to watch it and share it with others.
With video, you can really give potential buyers a great look at your products and what they can do. In addition, another study found that having a product videos can increase your organic traffic drastically.
This shows how important it is to have video as part of your Amazon marketing strategy.
What Are Amazon Product Videos?
Amazon’s Product Video is a short video that demonstrates your product’s performance. They are a great way for people and businesses to showcase features, show how to use their products, and help answer customers’ questions.
Product video helps increase conversion rates as it shows the features of a product in full-screen mode with full functionality.
Why Use Amazon Videos For Your Product Listing?
Simple answer: It’s possible to increase your conversion rate dramatically from 55% to 90%. Video helps customers to shop faster because it communicates your product with the buyer easily.
Online shopping does have its disadvantage of you having no chance to see it in person. Video helps to correct the problem that you cannot physically see your product.
Through video, the customer will understand what products work and what they need to purchase, which will boost your conversion rate An Amazon product video can bring great results to your business listings, as it can give the consumer an extra perspective on the products you sell. And shoppers agree.
5 Ways to Find Or Create Product Videos
Now that you know how important video is, you may be wondering how you can get your hands on some. Here are a few ideas:
- Create your own videos: This is a great option if you have the time and resources to do so. You can use a phone or camera to record yourself using the product and then edit the footage to create a polished final product.
- Hire someone to create videos for you: If you don’t have the time or resources to create videos yourself, you can always hire someone to do it for you. Many freelancers and agencies specialize in creating video footage for businesses.
- Use user-generated content: If you don’t have the time or budget to create your own videos, you can always use user-generated content. This is a great way to get videos of your products in action without having to create them yourself.
- Use product photos: If you don’t have video clips, you can always use product photos. You can create slideshows or even short video clips using still images.
- Use stock footage: Finally, if you really don’t have any other options, you can always use stock footage. Many websites offer royalty-free video footage that you can use for your business.
Types Of Amazon Product Videos
But how can you create videos to market your products if you don’t have any video footage?
Here are some ideas for video types:
Product demonstrations
Another great way to create videos for Amazon marketing is to do a product demo. You can either do these yourself or hire someone to do them for you. Either way, product demonstrations are a great way to show your products in action and give potential customers an idea of what they can expect.
How-to videos
Another great option is creating how-to videos. These types of videos are great because they not only show off your products but also teach potential clients how to use them. This is a great way to build trust with potential customers and show them that you are an expert in your field.
Customer reviews
Another option is to create product reviews. These types of videos are great because they not only show off your products but also give potential buyers an idea of what others think about your products. This is a great way to build trust with potential clients and show them that you are an expert in your field.
Explainer/Unboxing video
You have seen the videos on YouTube before: the person unlocking the package shows everything the package contains in detail. These kinds of videos can help customers feel confident that they can see what their order will look like when it arrives.
Make a comparison video
A comparison video process involves emotional communication by naming common problems with similar products followed by your product’s features to alleviate those problems. Communicating this in comparison videos naturally increases your solution’s real-time authenticity and relatability.
Highlights of products
Product videos should highlight important aspects of your product. If you show your customers these features in advance, you should attract them and get them to explore more.
Customer experience videos
The human mind loves social proof. If we observe other folks doing something, we also tend to like the idea if we haven’t seen them personally yet. The ability for customers to give their opinions in a video helps them connect emotionally with their viewers.
A Few Pointers To Keep In Mind When Creating Amazon FBA Videos
Check out Amazon video specs:
- Make sure to check out Amazon’s video requirements before you start creating your videos. This way, you can ensure that your videos are in the correct size and format for Amazon.
- Optimize your videos for SEO: Like any other type of content, you need to optimize your videos for SEO. This means including keywords in your titles and descriptions and ensuring that your videos are tagged correctly.
- Make sure your videos are high quality: One of the worst things you can do is create low-quality videos. Not only will this turn potential clients off, but it will also reflect poorly on your brand. Make sure that your videos are high-quality and professionally produced.
- Include a call to action: Always include a call to action in your videos. This could be simple: telling viewers to visit your website or leave a review on Amazon.
Keep it concise:
No one wants to watch a long, drawn-out video. Keep the length short and to the point.
Plan and script your content: Don’t just wing it! Plan and script your videos to know exactly what you’ll say and do. This will help you stay on track and ensure that your videos are high quality.
Avoid time-sensitive information and discount-oriented language
Video footage must never contain prices, promotions, information, discounts, and other stipulations. Your video must talk about the products and how they work. Avoid anything time-sensitive like “limited time” or “on sale today” or anything discount claims like “free.”
Mind the claims you make in restricted product categories
Do not make claims without supporting solid evidence of your own. There are additional policy guidelines in drinking, health, and beauty categories, and the banned and adult categories. These policies are rather verbal, so please read this in detail.
Lifestyle video
Lifestyle videos help users imagine how they’d use a particular product. How do people live their lifestyles after purchasing products from retail stores? Show real-world applications and how your products are used.
Creating video footage for Amazon marketing can seem daunting, but it doesn’t have to be. By following the tips above, you can create high-quality Amazon videos that will help you boost your sales and build trust with future buyers.
The Best Ways To Use Amazon Product Videos
These can be used in many different ways, but the most effective ways to use product feature videos are:
- Upload product videos to your Amazon product page
- As part of an email marketing campaign
- On your website or blog
- On social media platforms like YouTube, Facebook, and Instagram
- As part of a paid advertising campaign
When used correctly, product videos can be a powerful marketing tool. Following the tips above, you can create videos that will help you boost your sales and build trust with potential buyers.
Amazon Product Videography Cost
Product videography can range in cost depending on the length and quality of the video. A one-minute, high-quality video can cost anywhere from $1,000 to $5,000. However, there are ways to produce videos on a budget.
Software To Create Videos
There are several software programs that you can use to create videos. Some of the most popular include:
Adobe Premiere Pro
Final Cut Pro
iMovie
Windows Movie Maker
Wave.video
Canva.com
You can see several more options here, but we want to highlight billo.app.
About Billo.app
Billo is an online video creation platform that helps businesses create professional-quality, influencer-style videos on a budget. With Billo, you can create videos for your Amazon product pages, website, social media, and more. Best of all, it’s free to sign up and use.
To get started, simply sign up for a free account and then follow the instructions below:
- Select the type of video you want to create.
- Upload your product images.
- Select the demographic of video creator that you’d like to appear.
- Select the creator and ship them your product.
- Preview your video and make changes as needed.
- Export your video and download it to your computer.
- Upload videos to your Amazon listing or storefront
You can also upload videos directly to YouTube and then embed them on your product page.
Conclusion
As you can see, there are several ways to create videos for Amazon marketing. You can create videos to market your products and build trust with potential clients using customer testimonials, product demonstrations, how-to videos, and product reviews.
Amazon FBA product videos are great for showing off your products, building trust with potential customers, and increasing sales. Following these tips, you can create high-quality video content to help you achieve your marketing goals.
FAQ's
Yes. If you have an existing video you would like to use, you can upload it to most platforms and export it as an MP4 file.
The requirements for Amazon product videos are:
The video must be in MP4 format.
The video file must be less than 2 GB in size.
The video must be at least 480p resolution.
The video must be no more than 10 minutes long.
The video aspect ratio must be 16:9
Yes. You can use your phone to record a video and then upload it to Billo. However, we recommend using a high-quality camera to record your video to look professional.
No. You do not need to be an Amazon seller to create a product video. Anyone can create a video for an Amazon product listing.
No. You can use any video editing software to create your own Amazon product video.
If you are looking for creator based content we recommend using Billo.app because it’s easy to use and it’s free to sign up.
Product videos are very effective. In fact, they are one of the best marketing tools that you can use to boost your sales.
Product videos help you:
- Increase conversion rates
- Build trust with potential buyers
- Boost your SEO rankings
- Generate more leads and sales
When used correctly, product videos can be a powerful marketing tool. Following the tips above, you can create videos that will help you boost your sales and build trust with potential clients.
An Amazon product video should be no more than 10 minutes long. However, we recommend keeping your video under 2 minutes, so viewers don’t get bored.
Yes. You can post Amazon product videos on YouTube. In fact, we recommend that you do so, as it will help boost your SEO rankings.
There are many benefits of using Billo to create your Amazon product video, including:
It’s free to sign up for and use.
It’s easy to use, even if you’re not a tech-savvy person.
You don’t need any special software to use it.
You can create high-quality, influencer videos on a budget.
It’s a great way to boost your Amazon sales.
If you’re looking for an easy and affordable way to create high-quality videos, we recommend using the Billo.app.
To sign up for Billo, simply click here. Once you’ve clicked the link, you’ll be taken to our sign-up page, where you can enter your email address and create a password. After you’ve signed up, you can start creating videos right away.
No, you cannot upload videos to Amazon Prime. However, you can upload your video to YouTube and then embed it on your product page.
Yes. You can do product reviews on YouTube. In fact, we recommend that you do so, as it will help boost your SEO rankings.
A brand message video is a type of video that is used to promote a brand. Brand message videos are usually short (under 2 minutes) and focus on the company’s mission, values, or USP (unique selling proposition).
Brand message videos are a great way to connect with potential clients and build trust with them. If you’re looking for an effective way to promote your brand, we recommend creating a brand message video.
Yes. Amazon has video ads. However, they are only available to sellers who are enrolled in the Amazon Brand Registry program.
Norm Farrar
Entrepreneur and businessman Norman “The Beard Guy” Farrar stands at the forefront of the economic mega-machine known as Amazon Marketplace. As a leading expert with over 25 years of product sourcing, development, and branding expertise, Norm is an advisor to many and an inspiration to all.
