#306: Using Amazon LIVE to its Fullest Potential
w/ Rachel Johnson Greer
About This Episode
On today’s Lunch With Norm, we are joined by the Founder of Playground Theory, Vance Lee! We are discussing how sellers can utilize crowdsourcing to create a successful Amazon launch. Find out on today’s episode how the crowdfunding launch model is changing the way sellers think about product launches. Also, learn the power of building community for the success of your launches and how exactly you can start too! Vance is a full time nomad traveling and living in different countries around the world. Since starting Amazon FBA in 2015, he’s mastered crowdfunding and the pre-order launch strategy to launch products and grow brands.
All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon’s Terms of Service is always changing. Make sure you are following relevant up-to-date information.
About The Guests
Since starting Amazon FBA in 2015, Vance has mastered crowdfunding and the pre-order launch strategy to launch products and grow brands. He’s raised over $7M in successful launches and broke records with 2 of his launches–both #1 Most Funded in their niches and ranking in the top 1% of crowdfunding projects of all time.
Originally from Canada, now he’s a full time nomad traveling and living in different countries around the world.
Sponsors
This episode is brought to you by:
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Episode: 306
Title: Norman Farrar Introduces Vance Lee – A master of crowdfunding and the pre-order launch strategy external traffic
Subtitle: “Building Out a Successful Amazon Launch 2022”
Final Show Link: https://www.youtube.com/watch?v=FmFEjD5kq-w&list=PLVIz0IewRSqDUVXG_IAXsVx9ZWE8_Vanz&index=8&t=3786s
Back on Lunch with Norm…In this episode, we are joined by Vance Lee the Founder of Playground Theory! Today we are discussing how the crowdfunding launch model is changing the way sellers think about product launches. Vance has raised over $7M in successful launches and broke records with 2 of his launches–both #1 Most Funded in their niches and ranking in the top 1% of crowdfunding projects of all time.
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In this episode, we discuss:
- 0:00 Intro & Housekeeping
- 06:03 Welcome Vance Lee!
- 06:41 Crowd Funding
- 07:20 Crowdsourcing a Successful Amazon Launch
- 13:29 Setting a proper amount for Crowd Funding
- 19:01 Launching a Product that People wanted
- 25:09 When Launching: “Your assets are going to be my Assets”
- 32:56 How to start building a community for a successful brand
- 39:50 Getting into Wholesale
- 50:20 Creating a Brand that people really cared about
- 54:15 Sharing is Caring
- 58:59 How far in Advance do you need prior to Launch
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Explore these Resources
In this episode, we mentioned the following resources:
- Indiegogo – https://www.indiegogo.com/
- Kickstarter – https://www.kickstarter.com/
- SimilarWeb – https://www.similarweb.com/
- Check out Vance’s services – https://www.livemyplayground.com/
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